Social asakra ne dwumadi wɔ aguadidan mu titiriw. Bere bi na ɛyɛ dijitaal sotɔɔ anim a wɔkyekyee wɔ nneɛma a wɔde to gua ne nea wɔkyere so, sohyial media a wɔde di dwuma wɔ aguadidan mu no adan engine a ɛyɛ nnam a wɔde ka nsɛm a wɔka sie, na anya adetɔfo akwantu no fã biara so nkɛntɛnso. Efi nea wohu so kosi adetɔ akyi a wɔkamfo kyerɛ so no, adetɔnfo atitiriw de asetra redi dwuma de ahwɛ atiefo ahiade ahorow kwan, ada wɔn gyinapɛn ahorow adi na wɔde wɔn afi nhyɛso mu akɔ nsakrae mu a ɛnyɛ den. Eyi asan akyerɛkyerɛ sɛnea brand ahorow da adi, ɛka bom na ɛma nkɔso ba wɔ wiase a asetra di kan wɔ asetra mu no mu. Nanso, nnipa 66% a wɔwɔ Sprout’s Q1 2026 Pulse Survey mu no kae sɛ wɔte nka sɛ wɔpaw nneɛma a wɔde wɔn ho hyɛ mu no kɛse sɛ wɔde toto afe a atwam no ho a. Bere a adetɔfo nneyɛe dan kɔ asetra mu nneɛma a wɔhyɛ da de di dwuma so no, mmuae a ɛwɔ hɔ ma nneɛma a wɔde di dwuma no gyina abakɔsɛm a ntease wom kɛse so. Nneɛma a wɔde yɛ nneɛma a etu mpɔn sen biara no rekɔ akyiri asen nkitahodi de akyekye asɛm a mpɔtam hɔfo de di dwuma a ɛma wonya ahotoso, nokwaredi ne nea ɛfa ho. Ɛsɛ sɛ saa abakɔsɛm a wɔka no nso yɛ nea ɛkɔ so wɔ mpɔtam hɔ. Adetɔfo a wɔwɔ UK no de wɔn ho ahyɛ aguadi ho nkɔmmɔbɔ mu dedaw wɔ WhatsApp so, bere a U.S. atiefo da so ara yɛ nnam kɛse wɔ Facebook so. Wɔ adetɔnfo a wɔyɛ adwuma wɔ Amerika Atifi fam ne EMEA nyinaa fam no, nkonimdi gyina sɛ wobehu sɛ ɛwom sɛ ebia ahyɛnsode ho asɛm no bɛyɛ nea ɛkɔ so daa de, nanso ɛsɛ sɛ wɔyɛ sɛnea wɔka ne baabi a wɔka no ma atiefo no nkutoo. Yɛ distill asuade awotwe fi wiase’s top-performing retail brands de da sɛnea wɔreyɛ yiye abakɔsɛm ne nkɛntɛnso wɔ asetra mu de adi wɔn nnwuma anim bere nyinaa. Asuadeɛ 8 a ɛfiri top brands hɔ wɔ sɛdeɛ wobɛtumi ayɛ social media master ama retail Dive kɔ akwan awotwe a wɔada no adi a wiase nyinaa aguadidan ahorow te sɛ Clinique, Dolce & Gabbana, IKEA, Burberry ne afoforo de di dwuma de twetwe, de wɔn ho hyɛ mu na wɔsakra adetɔfo wɔ asetra mu. 1. Fa nsɛm hyɛ adetɔfo nhumu ankasa mu Nnɛyi aguadidan mu nkonimdi fi abakɔsɛm a wɔka a wɔyɛ no sɛnea wɔpɛ ne sikasɛm a wɔde wɔn adwene si so, baabi a adetɔfo nkate ne agyapade a ɛsom bo sen biara no. Ɛno nti na wohu aguadidan ho nsɛm a ɛyɛ den sen biara wɔ da biara da osuahu ahorow, abasamtu ne apɛde ahorow a adetɔfo ankasa nya mu no. “Adwene sikasɛm ne sikasɛm ankasa”, saa trend forecaster Coco Mocoe ka, wɔ nnansa yi Signals to Strategy webinar ne Sprout. Sɛnea ɔkyerɛ no, adetɔfo yɛ wɔn ade wɔ nea ɛtwetwe wɔn adwene so, na ɛno nti na TikTok su bi, IG reel anaa meme tumi de nneɛma fi nneɛma a wɔde gu nneɛma so wɔ nnɔnhwerew pii mu no. Esiane sɛ nneɛma rekɔ so a egyina memes ne nneɛma a ɛrekɔ so no ahoɔhare a ɛde ɔyare mmoawa ba so nti, ɛsɛ sɛ ahyɛnsode bi dan fi sɛ ɔyɛ ɔbɔ amanneɛ kɔ sɛ ɔyɛ amammerɛ mu kyɛfafo. Sɛ wode w’asɛm no si adetɔfo nkate ankasa ne nneɛma a ɛho hia wɔn so a, ɛda kasa a nkurɔfo de di dwuma ankasa ne mmere a ɛho hia wɔn ankasa no adi. Ɛyɛ saa bere no wɔ social media ma retail bere a brand ho nsɛm bɛyɛ nokware na ɛnyɛ advertising a wɔayɛ. Marks ne Spencer twee wɔn koma bere a wɔpaw Gillian Anderson sɛ wɔn “Chief Compliments Officer”, de wɔn ahohuru bere mu nneɛma a wɔboaboa ano ɔsatu #LoveThat too gua. Adwene no ne sɛ M&S’s spring collection ye araa ma efi awosu mu nya nkamfo. Post no maa nnipa a wɔagye din ne wɔn a wɔpɛ n’asɛm nyinaa kamfo wɔn, na wɔde anigye yɛɛ wɔn ade denam nsɛm te sɛ “Kamfo ketewaa bi a efi komam mpo betumi asakra obi adwene wɔ da no ho. Ɛyɛ mmerɛw yiye sɛ wobɛyɛ, ayɛ ayamye, ɔdɔ obi nnɛ.”
Sɛ́ anka wɔbɛpia nnwumakuw ho nsɛm a efi soro aba fam no, ɛsɛ sɛ nnwumakuw de asetra mu atie di dwuma sɛ nyansa mfiri a ɛyɛ nnam de hu wiase ankasa akɔnnɔ ne abasamtu a wohu wɔ nsɛm a wɔka ne DM ahorow mu no na wɔyɛ ho adwuma. Ɛno ne ɔkwan a wobɛfa so ada asɛm a w’atiefo reka dedaw no adi. Ɛsɛ sɛ wosan nso tap wɔ high-intent signals denam pivoting kɔ intimate spaces te sɛ social groups ne niche spaces na woadu nnipa a wɔde nsiyɛ de wɔn sika ahyɛ passion pɔtee bi mu sen sɛ passively scrolling a feed. Saa kwan yi ma wutumi nya nokwaredi ankasa denam wo ho a wobɛyɛ sɛ ɔmanfo bi muni a ɔde mfaso ka ho mmom sen sɛ wobɛyɛ aguade ho dawurubɔfo a ɔde ne ho hyɛ mu no so. Paul Nowak, Senior Manager Brand and Customer Insights, Sprout Social, si so dua sɛ wɔ adetɔnfoɔ fam wɔ afe 2026 mu no, nkɔsoɔ ankasa bɛfiri bun mu, ɛnyɛ sɛ wɔbɛduru hɔ nko ara. Eyi kyerɛ sɛ yɛbɛhwɛ akɔ akyiri sen ɔmanfo aduan akɛse a wɔde ma. Sɛnea Q1 2026 Pulse Survey kyerɛ no, adetɔfoɔ 27% pɛ sɛ wɔhunu nneɛma a ɛfa mpɔtam hɔfoɔ ho a ɛfiri brands mu. “Ankorankoro asetena mu akuw, Subtack, in-person meetups, eyinom nyinaa yɛ mmeae ne bere a wɔasisi atwa akɔnnɔ a wɔkyɛ ho ahyia, na sɛnkyerɛnne a ɛwɔ ha no nyɛ nkɛntɛnso bio, na mmom ɛfa mpɔtam hɔ ho.Efisɛbrands, ɛyɛ hokwan kɛse sɛ wobɛda wo ho adi nokwarem na wo ne adetɔfo adi nkitaho wɔ ɔkwan a ɛfa ho ankasa so,” Nowak ka. 2. Yɛ wo nhyehyɛe a wode bɛyɛ asetra mu nneɛma a wubehu TL;DR: Sɛ anka wobɛbɔ ɔsatuo na woapia akɔ ntwamutam so no, worekyekye nsɛm a ɛfiri ntwamutam biara amammerɛ, nhyehyɛɛ ne algorithm mu. Wɔ bere a asetra mu ne baabi a nkurɔfo kɔ kɔhwehwɛ nneɛma a wohu sen nsɛm ho amanneɛbɔ afoforo nyinaa no, ɛsɛ sɛ aguadidan ahorow de mfaso di dwuma wɔ asetra mu nea edi kan no mu na wɔde ɔkwan pa so hyehyɛ wɔn asetra mu nneɛma a wohu no.
Eyi betumi akyerɛ Facebook Reel, teaser wɔ TikTok, akyi-asɛm a ɛtoatoa so wɔ Instagram Stories anaasɛ mpɔtam hɔ nhwehwɛmu a ɛma atiefo te nka sɛ wɔn a wɔka ho akyerɛw nea ɛbɛba akyi. Sɛnea ɛbɛyɛ na wɔatumi ahu ade yiye no, ɛsɛ sɛ adetɔnfo di algorithm no ho dwuma sɛ ɔhokafo denam asetra mu SEO a wɔde bedi dwuma no so. Wei kyerɛ sɛ wobɛkɔ akyiri asen hashtags a ɛnyɛ den de nsɛmfua titiriw a wɔahyɛ da ahyɛ da ahyɛ nsɛm a wɔakyerɛw, nkɔmmɔbɔ a wɔka ne platform-specific metadata (te sɛ alt-text) mu. Sɛ wode saa optimization tactics yi hyia asɛm a ɛka bom a, wokɔ akyiri sen “digital catalog” model no. Ɛnyɛ sɛ woreyɛ nneɛma a ɛwɔ mu kɛkɛ —worekyekye engine a ɛkyerɛ nkɔmhyɛ a ɛkyere adetɔfo a wɔwɔ adwempa wɔ bere pɔtee a wohu no mu, na ɛdan bere tiaa mu ayɔnkofa ma ɛbɛyɛ nokwaredi a ɛtra hɔ kyɛ. Sɛnea Mocoe kyerɛ no, nnwinnade a etu mpɔn sen biara wɔ retailer’s arsenal mu biako nso ne nea wobu ani gu so kɛse: comment section. Wɔ afe 2026 asase no mu no, video a wɔde bɛto hɔ no yɛ ɔko no fã pɛ; asɛm a wɔka ankasa no si wɔ mmuae ahorow no mu. Mocoe hyɛ nyansa sɛ ɛsɛ sɛ brands de proactively anchor wɔn videos denam pinned comment a ɛbɔ titire takeaway na ɛto nsa frɛ ɔmanfo sɛ wɔmfa daakye nsɛmti ho nyansahyɛ. Eyi nyɛ nkitahodi nko, na mmom asetra mu SEO nhyehyɛe a ɛyɛ nwonwa a ɛde nsɛmfua atitiriw a ɛfata ma algorithm no aduan bere a ɛkyerɛ asɛnka agua no sɛ wo nsɛm no yɛ beae titiriw ma nkɔmmɔbɔ a ɛyɛ nnam. Mocoe ka sɛ: “Nsɛm a wɔka no yɛ ade titiriw a ɛma wɔhyehyɛ asɛm no.” “Wɔde algorithm no di dwuma, nanso nea ɛho hia sen saa no, wɔma wonya ahotoso. Mpɛn pii no, nsɛm a ɛsen biara no betumi anya adetɔfo bi gyinaesi a ɛfa adetɔ ho so nkɛntɛnso kɛse asen onipa a ɔkasa ankasa wɔ video no mu no.” Sɛ yɛhwɛ Burberry’s post a ɛkyerɛ animation a mfoniniyɛfo Jeong Dahee yɛe a ɛkyerɛkyerɛ wɔn trench coat a ɛyɛ nwonwa no mu kɔ akyiri a wɔakyerɛw so sɛ “On the button: the details that define our signature” si saa kwan yi so dua. Ɛdenam ade no a wɔde sii mfinimfini na woyii nneɛma a wɔyɛ no fɛfɛɛfɛ fii hɔ so no, post no twee adwene ntɛm ara, na ɛkanyan atiefo nso ma wobisaa onii ko a ɔyɛ mfoniniyɛfo no.
Ɛdenam wo nsɛm a wobɛka no fã a wobɛfa no sɛ wo brand asɛm no ntrɛwmu a ɛyɛ nnam so no, wubetumi adan ɔkwan biako so amanneɛbɔ a ɛkɔ sohyial media so ma aguadidan no ayɛ no mpɔtam hɔ nkɔmmɔbɔ a ɛfa akwan abien so a ɛpae dede a ɛwɔ aduan a nnipa ahyɛ mu ma mu. 3. Fa w’adwene si nneɛma a ɛfa nnipa ho ne abakɔsɛm a wɔka so Sɛnea 2025 Content Benchmarks Report kyerɛ no, adetɔfo ka mfitiasesɛm a ɛwɔ mu no ho asɛm sɛ ade titiriw nti a brand bi twetwe wɔn adwene na ɛkɔ so yɛ nea wɔbɛkae. Na mfitiasesɛm fa nokware ho; ɛnyɛ sɛnea wɔayɛ emu nsɛm no fɛfɛɛfɛ anaa sɛnea wɔyɛ nneɛma foforo ho asɛm. Wɔ bere a AI slop, bere a 88% mmuaemafo wɔ Q1 2026 pulse nhwehwɛmu no ka sɛ generative AI nnwinnade ama wɔanya ahotoso kɛse wɔ nsɛm ho amanneɛbɔ wɔ sohyial media, nnipa-centric abasɛm a wɔka no rekɔyɛ nsonsonoe kɛse ama brands wɔ social. Wɔnam emu nsɛm a wɔde si nnipa ankasa ne osuahu ahorow a wɔatra ase so na wonya ahotoso. Sɛ brands ne adesamma di anim a, ɛkyerɛ sɛ atiefo yɛ mpɔtam hɔfo, ɛnyɛ nnipa dodow bi kɛkɛ. Nea ɛbɛyɛ na wɔayɛ saa no, nnipadɔm a wɔsɔre tia na wɔde wɔn ho to nokware a ɛfa ahyɛnsode ho so de yɛ asetra mu nsɛm a nnipa de ba no ma saa kwan yi nya tumi kɛse, titiriw bere a wɔde adwene di dwuma wɔ nneɛma a ɛrekɔ so ne pop amammerɛ mu no. Sɛnea Elissa Wardrop, Wiase Nyinaa Social Media Nsɛm Ho Ɔbenfo, IKEA kyerɛ no, “IKEA ɔsatu ahorow a edii yiye sen biara, a wɔkae no bi agye pop amammerɛ atom. Nanso anifere a ɛwɔ nneɛma a aba so ho ne sɛ, ɛnsɛ sɛ wuhuruw kɔ nneɛma a aba so biara so.” “Yɛpɛ sɛ yɛyɛ nneɛma foforo, na ɛnyɛ sɛ yebesuasua. Sɛ yɛmfa biribi foforo, ɛfa ho na ɛyɛ soronko IKEA mma mprempren a, ɛnde ɛnyɛ nea ɛfata sɛ yɛyɛ,” ɔde ka ho. Brand’s pieces a ɛtrɛw sen biara no mu biako ne IKEA Australia’s post wɔ season finale of Severance. Ɔsatu no de aseresɛm a ɛyɛ sum ne relatability dii dwuma de ne adetɔfo dii nkitaho, sen sɛ wɔbɛkyerɛ nneɛma kɛkɛ. Sɛnea atiefo ankasa de IKEA bataa ɔyɛkyerɛ no ho ntease maa post no yɛɛ nea agye din ntɛm ara wɔ wiase nyinaa na IKEA de dii dwuma wɔ 17 afoforo muaman.
IKEA’s Punch the Monkey post yɛ viral nkonimdi foforo, ɛde aseresɛm, amammerɛ mu mfaso ne nkate mu twetwe frafra ma brand no te nka sɛ ɛyɛ nnipa ne asetra mu yiyedi.
4. Susuw episodic content ho na ama woanya brand familiarity Episodic content series ma wɔde wɔn ho hyɛ mu bere tenten na ɛsom bo a ɛtra hɔ kyɛ, na ɛboa ma retail brands fi sɛ wohu wɔn kɔ sɛ wɔkae wɔn. Ɛsan nso de anigyedeɛ boɔ a ɛyɛ den ma, biribi a adetɔfoɔ 30% ka sɛ ɛyɛ top-of-mind, sɛdeɛ Q1 2026 Pulse Survey kyerɛ no. Nea ɛka ho no, sɛ́ anka wɔbɛkyerɛw nsɛm pɛnkoro a wɔde si akan wɔ adwene a ɛtra hɔ kyɛ ho no, nsɛm a ɛtoatoa so ma asɛm no kɔ so, na ɛma atiefo nya nea enti a wɔbɛsan aba na wɔakyekye abusuabɔ bere tenten. Sɛ́ ebia ɛnam styling series, behind-the-scenes drops anaa customer stories so no, saa format yi dan ahwɛfo a wɔnyɛ hwee ma wɔbɛyɛ wɔn a wɔde wɔn ho hyɛ mu denneennen, a installment biara hyɛ brand cues mu den, ɛma nimdeɛ a ɛkɔ akyiri na ɛma ɛyɛ mmerɛw sɛ wɔbɛsakra. Episodic content nso ne sɛnea social networks tua consistency katua efisɛ formats a ɛsan ba no kyerɛ ahotoso ma atiefo ne algorithms nyinaa, na ɛma wɔde wɔn ho hyɛ mu denneennen na wɔhwɛ-through rates. Nea yɛaka yi nyinaa akyi no, nkonimdi gyina pii so sen sɛ wɔbɛsan ayɛ; ɛhwehwɛ sɛ wɔyɛ asɛm a wɔka no pefee, nhyehyɛe a wotumi hu ne baabi a atiefo betumi de wɔn adwene asi so. IKEA UK’s Life in Stitches yɛ nhwɛso a ɛte saa a ɛfa brand abakɔsɛm a ɛka saa afã horow yi nyinaa ho no mu biako. Sɛ́ anka ɛbɛyɛ atetesɛm ɔsatu no, ɛyɛ adwuma sɛ mini sitcom, a ɛda IKEA agode a ɛyɛ fɛ adi sɛ nnipa a wɔsan ba bio a wɔfa da biara da asetra mu mmere te sɛ ayɔnkofa, nnamfofa ne asetra mu tebea horow a ɛyɛ fɛre ade mu. Adeyɛ tiawa biara gyina nipasu ne tebea horow a wonim so, na ɛma ɛte sɛ nea wɔakyerɛw so kɛse na ɛte sɛ ɔyɛkyerɛ bi a atiefo pɛ sɛ wodi akyi ankasa.
Wɔ feed a nnipa ahyɛ mu ma mu no, episodic content ma nkurɔfo nya nea enti a ɛsɛ sɛ wɔhwɛ. Titiriw esiane sɛ ɛte sɛ nea wɔabom abɔ, a egyina mpɔtam hɔfo nsɛm a wɔka ne amammerɛ mu mmere so na ɛdannan nti. 5. Fa influencer partnerships di dwuma sɛ strategic growth lever Wɔ afe 2026 aguadidan mu no, influencer marketing anyin afiri tactical sɔhwɛ mu akɔ odum a ɛho hia a ɛma top-line nkɔsoɔ. Sɛnea 2025 Influencer Marketing Report kyerɛ no, aguadifo 59% ayɛ nhyehyɛe sɛ wɔbɛtrɛw wɔn adebɔfo fekubɔ mu wɔ afe 2026 mu, a ɛkyerɛ nsakrae a ɛkɔ bere tenten, bere nyinaa adwumayɛkuw sen sɛ wɔbɛyɛ adwuma a wɔboa pɛnkoro. Ɛsɛ sɛ brands ne influencers di sɛ nokware asɛm akyerɛwfo, fi high-fi, brand-controlled briefs so kɔ asɛm a ɔbɔadeɛ di anim so de di dwuma de di ahotoso a emu dɔ a influencers de wɔn akyidifo anya dedaw no mu. Sɛ wɔyɛ influencers ne adebɔfoɔ sɛ strategic partners, a wɔde wɔn ka product development ne regional storytelling ho a, ɛnyɛ sɛ wɔhyɛ impressions kɛkɛ; wɔde adwene a ɛkorɔn a wohu a ɛkyerɛ ase tẽẽ kɔ nokwaredi ne asetra mu aguadi mu nsakrae mu no ba. Brands de adwempa redan akɔ automated influencer sourcing nnwinnade te sɛ Sprout Social Influencer Marketing a ɛma retail brands tumi scale wɔn influencer ecosystems yiye. Sprout’s AI-powered solution kyerɛ influencers ne adebɔfoɔ a wɔn atiefoɔ nsɛnkyerɛnneɛ ne brand no ne wɔn target mpɔtam hɔfoɔ hyia pɛpɛɛpɛ, saa berɛ no nyinaa ɛma akuo tumi di attribution ne abusuabɔ akwahosan ho nsɛnnennen ho dwuma wɔ scale mu. Nneɛma a ɛyɛ fɛ te sɛ Dolce ne Gabbana de akwan a wɔde data di dwuma de kyerɛ wɔn influencer aguadi kwan. Wɔn fam no, botae no ne sɛ wɔde wɔn ahyɛnsode no bɛka EMD ahyɛnsode ahorow 10 a ɛwɔ soro wɔ wiase nyinaa no ho. Na ɛnyɛ nnwumakuw nketewa nko na akansi no fi na mmom efi wiase nyinaa tumidi akɛse a wɔpɛ anuonyam saa ara na wɔde data di dwuma nso. Sɛnea Piera Toniolo, Wiase Nyinaa Influencer Marketing, Dolce ne Gabbana Titenani kyerɛ no, ahyɛnsode no bu influencer marketing sɛ nyansahu a ɛyɛ pɛpɛɛpɛ sen sɛ ɛbɛyɛ adwuma a ɛnyɛ hwee. Brand no hu sɛ influencer marketing a ɛkorɔn hwehwɛ sɛ wɔtwe wɔn ho fi nneɛma a ɛyɛ biako a ɛfata obiara ho kɔfa network-specific intentionality akyi. Wɔyɛ map wɔ nkitahodibea ahorow a wɔn atiefo fi awosu mu wɔ, a ɛne Instagram, TikTok ne YouTube, kɔ aguadi funnel no fã ahorow so de hwɛ hu sɛ emu biara di atirimpɔw bi ho dwuma, sen sɛ wɔbɛbɔ nkrasɛm koro no ara wɔ wɛbsaet no nyinaa so kɛkɛ. Eyi siw brand dilution ano, na ɛhwɛ hu sɛ ofie a ɛyɛ fɛ no da so ara fa amammerɛ ho na ɛyɛ nea ɛwɔ dijitaal tebea pɔtee a n’atiefo te dedaw no mu. Sɛnea Toniolo ka no, “Sɛ wo ne platforms no nyinaa di dwuma pɛpɛɛpɛ a, wo dilute wo impact”.
Nea ɛka ho bio no, sɛnea Toniolo kyerɛ no, a ɛfa adebɔfo a wofi...mfiase mmom sen sɛ wobekum no ara kwa hwɛ hu sɛ wɔde ɔsatu ahorow no ahyɛ mpɔtam hɔfo nne a ɛyɛ nokware ne mpɔtam hɔfo a wɔada no adi sɛ ɛyɛ anigye mu. Dolce & Gabbana’s kwan a wɔfa so yɛ influencer partnerships no fa asase ho mfonini a emu dɔ ho de kyerɛ onii a ɔyɛ nkɔmmɔbɔ no wura ankasa ne baabi a akansi mu nsonsonoe da. Ɛdenam ahoɔhare a ɛkɔ so ne adetɔfo nneyɛe a wɔhwehwɛ mu ansa na wɔde ɔbɔadeɛ fekubɔ biara ayɛ adwuma so no, wɔhwɛ hu sɛ gyinaesi biara gyina “nea enti” a ɛwɔ ɔbɔadeɛ nkonimdi akyi no so, na ɛnyɛ dodow no nkutoo. Ɔka sɛ nkonimdi nyɛ nneyɛe pa a wobedi akyi kɛkɛ. Ɛfa hwehwɛ a wobɛhwehwɛ nsonsonoe a ɛwɔ baabi a akansifo yɛ komm anaasɛ baabi a wɔmfa ɔbɔadeɛ pɔtee bi nni dwuma yiye. Saa kwan yi hwɛ hu sɛ wo influencer content strategy no yɛ nkɔso lever ampa. 6. Fa nsɛm gu baabiara wɔ nsenia so Adetɔnbea ahorow a etu mpɔn sen biara no bu mpɔtam hɔfo sɛ adebɔ mu mfaso, na wɔsakra abakɔsɛm a wɔka ma ɛda mpɔtam hɔ amammerɛ, nneɛma a ɛrekɔ so ne mpɔtam hɔ nsɛnkyerɛnne adi. Sɛ́ ɛyɛ ɔmantam mu aseresɛm, mpɔtam hɔ adebɔfo anaa mmere a ɛfa amammerɛ ho no, ɛnyɛ botae no ne sɛ wɔbɛsan ayɛ brand asɛm no, na mmom sɛ wɔbɛma ayɛ te sɛ nea ɛyɛ kurom de ama atiefo biara. Bere a nnipa pii fi wɔn aguadi akwantu ase wɔ asetra mu no, saa kwan yi kɔ so nya nkɛntɛnso a ɛtra hɔ kyɛ. Sɛnea Q4 2025 Pulse Survey kyerɛ no, Gen Z ne Millennials bɛboro fã fi ase wɔ social so, a 25% hwɛ kwan sɛ wɔde social tɔn tẽẽ bedi kan wɔ afe 2026 mu. Scaling content nkyerɛ sɛ wɔde standardizing no, na mmom hwɛ sɛ consistency wɔ narrative mu. Ɛsɛ sɛ brands localize wɔ nhyehyɛe a emu da hɔ mu, anchoring asɛm biara wɔ shared values, visual identity ne nne bere a ɛma kwan ma nsakrae wɔ execution mu. Sɛ wɔkari pɛ wɔ nhyehyɛe a ɛwɔ mfinimfini ne mpɔtam hɔ nhumu mu a, aguadidan mu nneɛma a wɔtɔn no betumi ayɛ nneɛma a ɛte sɛ nea ɛne wiase nyinaa biakoyɛ na ɛyɛ ankorankoro de kɛse. Wɔ Clinique fam no, wɔayɛ amanaman ntam nhyehyɛe no mu nsakrae wɔ adwumakuw no fã biara mu de akari pɛ wɔ wiase nyinaa nhyiam ne mpɔtam hɔ anigyede mu. Bere a wiase nyinaa adwumayɛbea ti no de anisoadehu no nyinaa si hɔ, yɛ nneɛma na ɛyɛ aguadi kalenda titiriw no, ɔmantam akuw (te sɛ EMEA) dannan saa akwankyerɛ ahorow no ma ɛyɛ ɔmantam nhyehyɛe pɔtee bi ansa na wɔde akɔ fam akɔ mpɔtam hɔ gua ahorow ankorankoro so. Lysis Bourget-Vennin, Senior Brand Engagement Manager for Clinique EMEA, ka sɛ: “Saa kwan yi so no, ɛsono ɔsatu biara efisɛ ɛsɛ sɛ mpɔtam hɔfo a ɛfa gua biara ho nso wɔ hɔ.” Wɔ nneyɛe mu no, eyi kyerɛ sɛ wɔbɛkari pɛ wɔ ɔmantam nhyehyɛe ne mpɔtam hɔ kum a wɔde di dwuma denam tiered creator squads, brand safety ne market-specific trends a wɔde bedi dwuma no so. Mpɔtam akuw bɔ brand’s core values ho ban denam nhwehwɛmu a wɔyɛ wɔ nkɛntɛnsofo a wɔkorɔn no so na wɔkyerɛ mpɔtam hɔ mmɔdenbɔ kwan, hwɛ hu sɛ ɔsatu biara te nka sɛ ɛfa amammerɛ ho bere a wodu wiase nyinaa gyinapɛn ahorow ho no. Clinique GameFace nhyehyeɛ no yɛ nhwɛsoɔ kɛseɛ a ɛkyerɛ saa localization nhyehyɛeɛ yi a ɛreyɛ adwuma. Bere a ɔsatu no gyina Clinique’s wiase nyinaa ahyɛnsode gyinapɛn ahorow so, i.e. ahotoso, nokware ne tumidi no, ne di no yɛ nea ɛda adi pefee sɛ ɛyɛ mpɔtam hɔ de. Ɛdenam Red Roses Rugby, ahyehyɛde bi a wobu no wɔ Engiresi mmea agumadi mu biakoyɛ so no, Clinique UK de ɔsatu no sii biribi a ɛkanyan Britania atiefo ankasa mu.
7. Ma adwumayɛfoɔ nyɛ adwuma sɛ adebɔfoɔ ne abasɛm akyerɛwfoɔ Nsɛm a tumi wom sen biara a aguadidan mu adwumakuw bi betumi aka no bi, ɛnyɛ aguadi kuw bi na wɔyɛe; nnipa a wɔba da biara da de gyina hɔ ma no na wɔtra ase. Sɛnea Q1 2026 pulse survey kyerɛ no, nnipa pii pɛ sɛ wɔte wo front-line adwumayɛfoɔ (16%) sene adwumayɛfoɔ (9%). Store fekubɔfo a wɔdɔ nneɛma a wɔtɔn no ankasa, adekoradan akuw a wɔde hoahoa wɔn ho sɛ wobenya nneɛma a wɔkra no yiye ne adwumayɛfo a wɔde brand’s gyinapɛn ahorow hyɛ wɔn da biara da dwumadi ahorow mu nyinaa yɛ abasɛm akyerɛwfo a atiefo pɛ sɛ wotie. Sɛ brand ahorow ma saa nne ahorow yi tumi, na ɛma adwumayɛfo nya nnwinnade ne nhyehyɛe a wɔde bɛkyɛ wɔn osuahu ahorow a ɛyɛ nokware a, nneɛma a ɛba no kura nokware a afoforo ntumi nsuasua. Wɔ bere a adetɔfo mpɛ AI slop kɛse no, saa nokwasɛm no yɛ sika a wɔntaa nhu na ɛsom bo. Adwumayɛfo nsɛm a wɔde siw nsonsonoe a ɛda ahyɛnsode ne mpɔtam hɔ ntam no ano denam ahotoso a atetesɛm mu aguade ho dawurubɔ ntumi nnya so no betumi afa akwan horow pii so. Efi video ahorow a wɔyɛ no da biara da so kosi nsɛm a ɛkyerɛkyerɛ so no, saa nsɛm yi ka atiefo a wɔpɛ sɛ wɔte fi nnipa ankasa hɔ, na ɛnyɛ akasamafo a wɔayɛ wɔn ho fɛfɛɛfɛ. Nea ɛka ho no, sɛ adwumayɛfo kyɛ wɔn suahu ahorow a, wɔma ahyɛnsode no yɛ nnipa fi mu kɔ akyi, sɛnea Staples yɛ wɔ Staples Baddie ho no.
Ɛsɛ sɛ brands di wɔn adwumayɛfo nsɛm ho dwumaadwumayɛfoɔ a wɔyɛ adwuma bom sɛ ahokafoɔ, de wɔn ba brand asɛm no mu de kyerɛ wɔn suahunu ase kɔ nsɛm a ɛne wɔn ne wɔn mpɔtam pɔtee no hyia mu. 8. Ma ɔkwan a efi abasɛm a wɔka so kɔ aguadi mu no nyɛ nea akasakasa nnim Wɔ retail social media nhyehyɛe mu no, kwan a ɛda nhyɛso ne adetɔ ntam no nyɛ tiaa da. Brands a wonhu saa momentum no de adetɔn rema akansifo komm. Sɛ yɛbɛka a, nsɛm biara a adetɔnbea ahyɛnsode bi tintim no yɛ adetɔnbea a ebetumi aba, na ɛsɛ sɛ adwumakuw ahorow de saa nsakrae kwan a wɔde ahyɛ mu fi mfiase pɛɛ no hyehyɛ wɔn nsɛm. Abakɔsɛm a wɔde bɛka osuahu ahorow a wobetumi atɔ ho no nyɛ ade a ɛyɛ dɛ sɛ wobenya bio. Adetɔfoɔ a wɔde nkitahodiɛ te sɛ TikTok Shop, Instagram Checkout ne Pinterest’s shoppable Pins ayɛ wɔn tebea hwɛ kwan sɛ wobenya aguadi mu adetɔ mu osuahu a akasakasa nnim. Case in point, video yi adwumayɛkuo a ɛda e.l.f Cosmetics ne glassblowing artist @courtneykinnare ntam de too gua sɛ wɔde wɔn Sherbet Punch Glow Reviver Melting Lip Balm reba wɔ TikTok Shop. Video no kyerɛ sɛ wɔreyɛ ahwehwɛ a wɔabɔ no nsɛso, a ɛnne kɔkɔɔ/akutu a ɛyɛ hyew a ɛyɛ balm’s sherbet afɛfɛde no ahwehwɛ, na ɛkyekyere asɛm no wɔ bere a wotumi tɔ a ɛkanyan nsakrae ho a ɛnyɛ den.
Ɛsɛ sɛ nneɛma a wɔde hyɛ agyirae no te nka sɛ ɛyɛ asɛm no mu ntrɛwmu a efi awosu mu, na ɛnyɛ sɛ ɛyɛ nea wɔatwa mu. Eyi kyerɛ ase sɛ ɔbɔadeɛ bi reyɛ atade bi a afã biara di nkitaho tẽẽ kɔ afiri krataafa bi so, anaasɛ brand video a ɛdannan a ɛnyɛ den kɔ in-app checkout osuahu mu a ɛnsɛe ɔhwɛfo no nsu mu da. Botae no ne sɛ wɔbɛdan atetesɛm mu funnel no ayɛ no bere biako a ɛyɛ nsu a nkate mu asɛm no mu nea ɛsen biara ne hokwan a wɔde tɔ ade no du bere koro mu. Sɛ adetɔfo bi te nka sɛ nneɛma bi a ɛkanyan no na ɔkwan a wɔfa so tɔ no yɛ ntɛm ara, ɛyɛ nea wotumi te ase na ɛnyɛ den a, adeyɛ no nte nka sɛ ɛyɛ aguadi, na mmom ɛyɛ asɛm bi a na wɔpɛ sɛ wɔyɛ ne fã dedaw no awosu mu ntoaso. Ade foforo a ɛho hia wɔ adetɔ mu osuahu a ɛnyɛ den yi a wɔde bɛma no mu ne asetra mu adetɔfo hwɛ. Sɛ́ ɛyɛ nsɛmmisa a wobisa ansa na wɔatɔ ho mmuae anaasɛ adetɔfo a wɔboa wɔn wɔ adetɔn akyi no, ɔhwɛ a wɔde bua no yɛ ade titiriw a ɛma wonya ahotoso ne nsakrae. 2025 Sprout Social Index TM si ne nkɛntɛnsoɔ so dua, ɛda no adi sɛ adetɔfoɔ 73% bɛdan akɔ akansifoɔ bi nkyɛn sɛ wɔn nsɛmmisa anaa wɔn haw ahodoɔ no kɔ so a wɔannya ho mmuaeɛ wɔ social so a. Daakye-adanse wo social media marketing ma retail Asɛm a wɔka ne nkɛntɛnso a obi nya wɔ aguadidan mu yiye no ba fam wɔ nokware a ɛyɛ wɔ ɔfã biara mu. Adetɔnbea aguadi a etu mpɔn sen biara fi ase bere a nnwumakuw a wɔyɛ nneɛma no hu nsɛnkyerɛnne a ɛho hia na wɔde di dwuma de nya abusuabɔ ankasa a wɔne wɔn atiefo nya no. Wɔtumi de saa asetena mu nyansa no di dwuma de hyɛ wiase nyinaa asɛm a wɔka wɔ mpɔtam hɔ amammerɛ mu, na wɔdan nneɛma biara a wɔde bɛto gua no ma ɛbɛyɛ bere a ɔmanfo na wɔde di dwuma. Bere a asetra mu aguadi kɔ so siw kwan a ɛda nneɛma a ɛwɔ mu ne adetɔ ntam no ano no, nneɛma a wɔde di dwuma a wodi nkonim ne wɔn a wobu biribiara a wɔde wɔn nsa ka no sɛ asɛm a ɛfata sɛ wogye di. Sua sɛnea wobɛka asetra mu nkɔmmɔbɔ ahorow abom ayɛ no nhumu ama adetɔn ho nhyehyɛe a ɛyɛ den. Fa nyansa a ɛhyɛ nkɔm hwɛ nneɛma a ɛrekɔ so kwan, ma nokwaredi denam adetɔfo hwɛ a wɔaka abom so, hyɛ ahyɛnsode gyinabea mu den na fa nnwinnade a ɛfata ne adetɔfo di nkitaho ntɛmntɛm. Hwɛ sɛnea Sprout dan wo retail social strategy no ma ɛbɛyɛ nkɛntɛnso a wotumi susuw. The post Mastering social media for retail denam abasɛm ne nkɛntɛnso so appeared first on Sprout Social.
