Intlalontle iyimise ngokutsha indima yayo ekuthengiseni. Nje ukuba ivenkile yedijithali eyakhelwe kwizithuba zemveliso kunye nokuchofoza, imidiya yoluntu yokuthengisa iye yavela kwi-injini eguquguqukayo yokuxela kwangaphambili ibali, ukuphembelela zonke izigaba zohambo lwabathengi. Ukususela ekufumaneni ukuya ekuthengisweni kokuthengwa, abathengisi abakhokelayo basebenzisa intlalontle ukuba balindele iimfuno zabaphulaphuli, babonise amaxabiso abo kwaye bawashukumise ngokungenamthungo ukusuka ekuphefumleleni ukuya kuguquko. Oku kuchaze ngokutsha indlela iimpawu ezibonisa ngayo, ukudibanisa kunye nokuqhuba ukukhula kwihlabathi lentlalontle. Nangona kunjalo, i-66% yabantu kwiSprout's Q1 2026 Pulse Survey bathi baziva bekhetha ngakumbi umxholo abasebenzisana nawo xa kuthelekiswa nonyaka odlulileyo. Njengoko indlela yokuziphatha yabathengi itshintshela ekusetyenzisweni ngabom komxholo wentlalo, impendulo yeempawu ilele ekubaleni amabali okunentsingiselo ngakumbi. Ezona mpawu zisebenzayo zihamba ngaphaya kwentengiselwano ukwakha amabali aqhutywa luluntu afumana ukuthenjwa, ukuthembeka kunye nokufaneleka. Oko kubaliswa kwamabali kukwafuna ukwenziwa ngokutyibilikayo ekuhlaleni. Abathengi e-UK sele bezibandakanya kwiincoko zorhwebo kwi-WhatsApp, ngelixa abaphulaphuli baseMelika bahlala besebenza ngokunzulu kuFacebook. Kubathengisi abasebenza kulo lonke elaseNyakatho Melika kunye ne-EMEA, impumelelo isekuqondeni ukuba ngelixa ibali lebhrendi linokungqinelana, njani kwaye apho lixelwa khona kufuneka lilungiselelwe ngokukodwa abaphulaphuli. Sikhupha izifundo ezisibhozo kwiimveliso zentengiso ezigqwesileyo kwihlabathi ukubonisa indlela abaqhuba ngayo ukubalisa amabali kunye nefuthe kwezentlalo ukukhokela amashishini abo rhoqo. Izifundo ezi-8 ezivela kwiimpawu eziphezulu malunga nendlela yokuphatha imidiya yoluntu ukuze ithengise Ngena kwiindlela ezisibhozo eziqinisekisiweyo zeempawu zokuthengisa zehlabathi ezifana neClinique, iDolce & Gabbana, i-IKEA, iBurberry kunye nezinye ezisetyenziselwa ukutsala, ukubandakanya kunye nokuguqula abathengi kwezentlalo. 1. Amabali e-Anchor kwingqiqo yomthengi wangempela Impumelelo yangoku yokuthengisa iqhutywa kukubaliswa kwamabali asebenzayo kunye noqoqosho lwengqwalasela, apho imvakalelo yabathengi iyeyona asethi ibaluleke kakhulu. Yingakho amabali athengisa kakhulu athengiswayo afunyanwa kumava emihla ngemihla, ukukhungatheka kunye neminqweno yabathengi bokwenene. "Uqoqosho lwengqwalasela luqoqosho lokwenyani", utshilo u-Coco Mocoe, kwi-Signals to Strategy webinar kunye noHlumela. Ngokutsho kwakhe, abathengi basebenza kwinto ethimba ingqalelo yabo, yiyo loo nto indlela ye-TikTok, i-IG reel okanye i-meme inokuhambisa iimveliso kwiishelufa ngeeyure. Ngeemveliso ezihambayo zisekwe kwisantya sentsholongwane yeememes kunye neendlela, uphawu kufuneka luguquke ekubeni ngumsasazi ukuya ekubeni ngumthathi-nxaxheba kwinkcubeko. Xa ubalisa ibali lakho kwiimvakalelo zokwenyani zabathengi kunye nezinto abazikhathaleleyo, oko kubonisa umva ulwimi olusetyenziswa ngabantu kunye namaxesha abaluleke ngokwenene kubo. Kungelo xesha kumajelo eendaba ezentlalo ukuze kuthengiswe xa amabali ebhrendi esiba ngowenyani kwaye angabikho intengiso eyenziweyo. UMarks noSpencer batsalwa kwiintliziyo xa betyumba uGillian Anderson njenge "Gosa eliPhezulu lokuncoma", evakalisa iphulo labo lokuqokelela intwasahlobo #LoveThat. Ingcinga yokuba ingqokelela ye-M&S yasentwasahlobo ilungile kangangokuba ngokwendalo ifumana ukunconywa. Iposti yavuza abantu abadumileyo kunye nabalandeli ngokufanayo, besabela ngehlombe ngamagqabaza afana nala “Nokuba kuncinci, ukuncoma okunyanisekileyo kunokutshintsha imo yomntu yosuku. Kulula kakhulu ukwenza, ukuba nobubele, ukuthanda umntu othile namhlanje.”
Endaweni yokutyhala amabali enkampani asuka ezantsi, iibrendi kufuneka zisebenzise ukumamela eluntwini njengenjini yobukrelekrele esebenzayo ukuchonga nokwenza izinto ngeminqweno yehlabathi lokwenyani kunye nokuphazamiseka okufumaneka kumagqabaza nakwii-DM. Leyo yindlela eya phambili yokutyhila amabali abaphulaphuli bakho abasele bewaxelela. Kuya kufuneka uphinde ungene kwiimpawu ezineenjongo eziphezulu ngokujonga kwiindawo ezisondeleleneyo njengamaqela oluntu kunye neendawo ze-niche ukufikelela kubantu abatyale imali ngokukhutheleyo kumnqweno othile kunokuskrola nje ukutya. Esi sicwangciso sikwenza ukuba wakhe intembeko yokwenyani ngokusebenza njengelungu elongeza ixabiso kuluntu endaweni yokuba ube ngumkhangisi ongenamdla. U-Paul Nowak, uMphathi oMkhulu we-Brand kunye ne-Customer Insights, i-Sprout Social, igxininisa ukuba abathengisi kwi-2026, ukukhula kwangempela kuya kuvela kubunzulu, kungekhona nje ukufikelela. Oku kuthetha ukujonga ngaphaya kokutya koluntu okukhulu. Ngokwe-Q1 2026 Pulse Survey, i-27% yabathengi bafuna ukubona umxholo ojoliswe kuluntu ovela kwiimpawu. “Amaqela oluntu abucala, i-Subtack, indibano yobuqu, ezi zizo zonke iindawo kunye namaxesha akhiwe malunga neminqweno ekwabelwanayo ngayo, kwaye umqondiso apha awusekho malunga nokuba nefuthe, kodwa malunga noluntu.brand, lithuba elihle lokuzibonakalisa ngokwenyani kwaye unxibelelane nabathengi ngendlela enokunxulumana ngokwenyani, utshilo uNowak. 2. Yila isicwangciso sakho sokufumana uluntu I-TL; DR: Endaweni yokwenza amaphulo kwaye uwatyhalele kuthungelwano, wakha amabali emveli kwinkcubeko yenethiwekhi nganye, ifomathi kunye ne-algorithm. Ngexesha apho intlalo ilapho abantu besiya kufunyaniswa imveliso ngaphezu kwayo yonke eminye imithombo yeendaba, iibrendi zokuthengisa kufuneka zixhamle ekubeni zentlalo-kuqala kwaye ziyilwe ngobuchule ukufunyanwa kwazo kwezentlalo.
Oku kunokuthetha ukuba iReel kaFacebook, umntu ohlekisayo kwiTikTok, ulandelelwano lwasemva kwemiboniso kwi-Instagram Stories okanye i-poll yoluntu eyenza abaphulaphuli bazive bengababhali abasebenzisanayo bento elandelayo. Ukuqonda ukufunyanwa, abathengisi kufuneka baphathe i-algorithm njengeqabane ngokuphumeza i-SEO yentlalontle. Oku kuthetha ukuhamba ngaphaya kwee-hashtag ezilula ukubandakanya amagama angundoqo angabom kwii-captions, i-dialogue ethethiweyo kunye ne-platform-specific metadata (njenge-alt-text). Xa ulungelelanisa la maqhinga okuphucula kunye nebali elidibeneyo, uhamba ngaphaya kwemodeli "yekhathalogu yedijithali". Awugcini nje ukudala umxholo-uyakha i-injini yokubalisa ibali eqikelelwayo ebamba abathengi abanenjongo ephezulu ngexesha elichanekileyo lokufumanisa, ukuguqula ukubandakanya okwethutyana kukunyaniseka kwexesha elide. Ngokutsho kukaMocoe, esinye sezona zixhobo zisebenzayo kwi-arsenal yomthengisi nayo ingahoywa kakhulu: icandelo lezimvo. Kwi-landscape ye-2026, ukuthumela ividiyo sisiqingatha kuphela sedabi; Ukubaliswa kwamabali okwenyani kwenzeka kwiimpendulo. UMocoe ucebisa ukuba iibhrendi kufuneka ziqinise iividiyo zabo ngokucokisekileyo ngezimvo ezimfutshane ezishwankathela eyona nto iphambili yokuthatha kwaye imema uluntu ukuba lucebise ngezihloko ezizayo. Oku akukhona nje ngokuzibandakanya, kodwa isicwangciso se-SEO esiphucukileyo soluntu esondla i-algorithm ngamagama angundoqo afanelekileyo ngelixa ubonisa kwiqonga ukuba umxholo wakho uyindawo yengxoxo esebenzayo. “Amagqabantshintshi angundoqo ekuyilweni kwengxelo,” utshilo uMocoe. "Baqhuba i-algorithm, kodwa okona kubaluleke kakhulu, baqhuba ukuthembela. Kwiimeko ezininzi, amagqabantshintshi aphezulu anokuba nefuthe ngakumbi kwisigqibo sokuthenga somthengi kunomntu othetha kwividiyo. ” Ukujonga kwisithuba sikaBurberry esinopopayi wegcisa uJeong Dahee echaza idyasi yabo yomsele enesihloko esithi "Kwiqhosha: iinkcukacha ezichaza utyikityo lwethu" iqaqambisa le ndlela. Ngokubeka imveliso embindini kunye nokususa imveliso ekhanyayo, isithuba sathimba ingqalelo ngoko nangoko, sikhuthaza abaphulaphuli ukuba babuze ukuba ngubani igcisa.
Ngokuphatha icandelo lakho lamagqabaza njengolwandiso oluguquguqukayo lwebali lophawu lwakho, unokuguqula indlela enye yosasazo kumajelo eendaba ezentlalo ukuze uthengise ube yincoko yababini yabahlali eqhekeza ingxolo yesondlo esixineneyo. 3. Gxininisa kumxholo ogxile ebantwini nokubaliswa kwamabali Ngokutsho kweNgxelo yeeBenchmarks zeNgxelo ka-2025, abathengi bakhankanya imvelaphi yomxholo njengesona sizathu siphezulu sokuba uphawu lubambe ingqalelo yabo kwaye luhlala lukhumbuleka. Imvelaphi yayo iphathelele inyaniso; ayisiyonto malunga nokuba uphucuke kangakanani umxholo okanye indlela entsha. Ngexesha le-AI slop, xa i-88% yabaphenduli kwi-Q1 2026 ye-pulse survey bathi izixhobo ze-AI ezivelisayo zenze ukuba bathembe iindaba kumajelo eendaba ezentlalo ngaphantsi, ukubaliswa kwamabali okujoliswe ngumntu kuya kuba ngowona mahluko mkhulu kwiimpawu zentlalo. Ukuthembela kufunyanwa ngokugxininisa umxholo kubantu bokwenyani kunye namava aphilayo. Xa iibrendi zikhokela nobuntu, zibonisa ukuba abaphulaphuli luluntu, hayi nje amanani abantu. Ngapha koko, ukuchasa isibheno sobuninzi kunye nokwayama kwinyani yohlobo ukwenza umxholo woluntu owenziwe ngumntu kwenza le ndlela ibe namandla ngakumbi, ngakumbi xa isetyenziswa ngokucingisisiweyo kwiintsingiselo nakwinkcubeko yepop. Ngokuka-Elissa Wardrop, iNgcali yeGlobal Social Media Content, i-IKEA, "Amanye amaphulo aphumeleleyo, akhumbulekayo e-IKEA aye abuyisela inkcubeko yepop. Kodwa iqhinga elinentsingiselo kukuba, akufuneki utsibe kuzo zonke iindlela. ” “Sifuna ukusungula izinto ezintsha, hayi ukuxelisa. Ukuba asizisi into entsha, efanelekileyo kwaye ekhethekileyo ye-IKEA okwangoku, akufanelekanga ukuyenza, ”uyongeza. Enye yezona ziqwenga zentsholongwane yentsholongwane yayiyisithuba se-IKEA Australia ngexesha lokuphela kwexesha leSeverance. Eli phulo lisebenzise uburharha obumnyama kunye nokunxulumana nokunxibelelana nabathengi, kunokuba kuboniswe iimveliso. Ukuqonda indlela abaphulaphuli ngokwabo abanxibelelana ngayo ne-IKEA kumboniso benze isithuba sabetha kwangoko kwihlabathi kwaye sasetyenziswa yi-IKEA kwezinye ezili-17.amazwe.
I-IKEA's Punch the Monkey post yenye impumelelo yentsholongwane, uburharha obudibanisayo, ukufaneleka kwenkcubeko kunye nokutsalwa kweemvakalelo ukwenza uphawu luzive lungumntu kunye nentlalontle.
4. Cinga umxholo we-episodic ukwakha ukuqhelana kwe-brand Uchungechunge lomxholo we-Episodic luqhuba ukuzibandakanya ixesha elide kunye nexabiso elihlala ixesha elide, ukunceda ii-brand zokuthengisa zihambe ukusuka ekubonweni ukuya ekukhunjulweni. Ikwanikezela ngexabiso elinamandla lokuzonwabisa, into eyi-30% yabathengi ithi iphezulu-yengqondo, ngokutsho kwe-Q1 2026 Pulse Survey. Ngaphezu koko, endaweni yezithuba ezikhuphisanayo kwingqwalasela edlulayo, uchungechunge lomxholo ludala ukuqhubeka kwengxelo, ukunika abaphulaphuli isizathu sokubuya kunye nokwakha ubudlelwane ngokuhamba kwexesha. Nokuba kungoluhlu lwesitayile, emva kwe-scene yehla okanye amabali abathengi, le fomati ijika ababukeli abangenzi nto babe ngabathathi-nxaxheba abasebenzayo, kunye nesavenge ngasinye someleza iimpawu zebhrendi, senza nzulu ukuqhelana kunye nokwandisa amathuba okuguqulwa. Umxholo we-episodic uhambelana nendlela iinethiwekhi zentlalo ezivuza ngayo ukungaguquguquki ngenxa yokuba iifomathi eziphindaphindiweyo zibonakalisa ukuthembeka kubo bobabini abaphulaphuli kunye ne-algorithms, ukuqhuba ukuzibandakanya okunamandla kunye namazinga okubukela. Oko kuthethiweyo, impumelelo ixhomekeke ngaphezu kokuphindaphinda; ifuna i-arc ebalisayo ecacileyo, isakhiwo esibonakalayo kunye negumbi lokufakwa kwabaphulaphuli. I-IKEA UK's Life in Stitches ngomnye umzekelo wokubaliswa kwamabali ohlobo oluchukumisa zonke ezi nkalo. Endaweni yephulo lemveli, isebenza njenge-mini sitcom, ene-IKEA toys plush njengabalinganiswa abaphinda-phindayo abajonga amaxesha obomi bemihla ngemihla njengokuthandana, ubuhlobo kunye neemeko ezingathandekiyo zentlalo. Isiqendu ngasinye esifutshane sakhela kubuntu obuqhelekileyo kunye neemeko, sisenza ukuba sizive singaphantsi njengomxholo ophawulweyo kwaye ngakumbi njengomboniso wabaphulaphuli abafuna ngokwenene ukulandela.
Kwisondlo esixineneyo, umxholo we-episodic unika abantu isizathu sokuba bahlale bebukele. Ngokukodwa ngenxa yokuba ivakalelwa kukuba yenziwe ngokubambisana, ivela ngokusekelwe kwingxelo yoluntu kunye namaxesha enkcubeko. 5. Thatha intsebenziswano yabaphembeleli njengesixhobo sokukhulisa ukukhula Kumhlaba wokuthengisa we-2026, ukuthengisa okunamandla kuye kwakhula ukusuka kuvavanyo lobuchule ukuya kwintsika ebalulekileyo yokukhula komgca ophezulu. Ngokutsho kweNgxelo yeNtengiso ye-Influencer ka-2025, i-59% yabathengisi baceba ukwandisa intsebenziswano yabo yabadali ngo-2026, ebonisa utshintsho olubhekiselele kwixesha elide, intsebenziswano ehlala ihleli kunokuba izithuba ezixhaswayo. Iimveliso kufuneka ziphathe abaphembeleli njengababalisi bamabali bokwenyani, ukusuka kwi-high-fi, iincwadana ezilawulwa ngophawu ukuya kwiingxelo ezikhokelwa ngabadali ukuze bangene kwintembeko enzulu abaphembeleli asele beyakhe kubalandeli babo. Xa abaphembeleli kunye nabadali baphathwa njengamaqabane anobuchule, badityaniswe kuphuhliso lwemveliso kunye nokubaliswa kwamabali ommandla, abaqhubeli nje ukubonakala; baqhuba ukufunyanwa kwenjongo ephezulu eguqulela ngokuthe ngqo ekuthembekeni kunye nokuguqulwa korhwebo lwentlalo. Iibrendi zijonge ngengqondo ukuya kwizixhobo ezizenzekelayo zokusebenzisa izixhobo ezifana neSprout Social Influencer Marketing eyenza ukuba iibrendi zentengiso zikhulise i-ecosystem yazo ngokufanelekileyo. Isisombululo se-AI esinamandla se-Sprout sichonga abaphembeleli kunye nabadali abaneempawu zabaphulaphuli ezihambelana ngokugqibeleleyo ne-brand kunye noluntu ekujoliswe kulo, ngalo lonke ixesha esenza amaqela ukuba alawule ubunzima bokubawa kunye nempilo yobudlelwane kwinqanaba. Iimpawu zodidi oluphezulu ezifana neDolce kunye neGabbana zisebenzisa izicwangciso eziqhutywa yidatha ukukhokela intengiso yazo. Kubo, injongo kukubeka uphawu lwabo phakathi kweempawu eziphezulu ze-EMD ezili-10 kwihlabathi liphela. Kwaye ukhuphiswano aluveli kuphela kwiibhrendi ezincinci kodwa nakwizindlu zamandla zehlabathi ezinamabhongo alinganayo kwaye ziqhutywa yidatha. NgokukaPiera Toniolo, iNtloko yeHlabathi yeNtengiso ye-Influencer, i-Dolce kunye ne-Gabbana, i-brand ithatha i-influencer marketing njengenzululwazi echanekileyo kuneprojekthi engamampunge. I-brand iyaqaphela ukuba i-high-end-influencer marketing ifuna ukufuduka kumlinganiselo omnye-yonke umxholo ngokuthanda injongo ethile yenethiwekhi. Benza imephu yothungelwano apho abaphulaphuli babo ngokwemvelo, oko kukuthi, i-Instagram, iTikTok kunye neYouTube, ukuya kumanqanaba ahlukeneyo othungelwano lokuthengisa ukuze baqinisekise ukuba isiqwengana somxholo sisebenza injongo yesicwangciso, kunokuphindaphinda umyalezo omnye kwiwebhu iphela. Oku kuthintela ukuhlanjululwa kwe-brand, ukuqinisekisa ukuba indlu yokunethezeka ihlala ifanelekile ngokwenkcubeko kwaye izalelwa kwindawo ethile yedijithali apho abaphulaphuli bayo sele behlala khona. Njengoko uToniolo ebeka, "Ukuba uphatha onke amaqonga ngokufanayo, unciphisa impembelelo yakho".
Kwaye, ngokutsho kukaToniolo, ebandakanya abadali beukuqala kunokuba nje kuphunyezwe kuqinisekisa ukuba amaphulo axhaswe kumazwi anyanisekileyo oluntu kunye nesibongozo sendawo esiqinisekisiweyo. Indlela kaDolce noGabbana kwintsebenziswano yabaphembeleli ibandakanya imephu yembonakalo-mhlaba enzulu ukuchonga ukuba ngubani oyena mntu wencoko kunye nalapho kulele khona izithuba zokhuphiswano. Ngokuhlalutya isantya somkhwa kunye nokuziphatha kwabathengi ngaphambi kokuba basebenzise nabuphi na ubambiswano lomdali, baqinisekisa ukuba sonke isigqibo sisekelwe “kusizathu sokuba” emva kwempumelelo yomdali, hayi amanani kuphela. Impumelelo ayikho malunga nokulandela ezona ndlela zilungileyo, utshilo. Kumalunga nokufumana izikhewu apho abakhuphisanayo bathule okanye apho uhlobo oluthile lomdali lusetyenziswa ngaphantsi. Le ndlela iqinisekisa ukuba isicwangciso sakho somxholo wempembelelo ngokwenene sisixhobo sokukhula. 6. Yenza amabali asekuhlaleni ngokwemilinganiselo Awona magama asebenzayo okuthengisa aphatha ukwenziwa kwasekhaya njengenzuzo yokuyila, ukulungelelanisa ukubaliswa kwamabali ukubonisa inkcubeko yasekhaya, iintsingiselo kunye nemiqondiso yoluntu. Nokuba kungenxa yoburharha bengingqi, abaqulunqi basekhaya okanye amaxesha ahambelana nenkcubeko, injongo ayikokuphinda uvelise ibali lophawu, kodwa kukwenza ukuba lizive lizalwa kubaphulaphuli. Njengoko besanda abantu beqala uhambo lwabo lokuthenga kwezentlalo, le ndlela iqhuba ngakumbi ifuthe lexesha elide. Ngokutsho kwe-Q4 2025 Pulse Survey, ngaphezu kwesiqingatha seGen Z kunye neMillennials ziqala kwintlalontle, kunye ne-25% ilindele ukuthengiswa ngokuthe ngqo kwentlalo ngo-2026. Ukulinganisa umxholo akuthethi ukuwubeka emgangathweni, kodwa uqinisekisa ukuba kukho ukungaguquguquki kwingxelo. Iimpawu kufuneka zenziwe zasekhaya ngaphakathi kwesakhelo esicacileyo, zibambelele kwibali ngalinye kwixabiso ekwabelwana ngalo, ukubonakala okubonakalayo kunye nelizwi ngelixa uvumela ukuguquguquka ekusebenzeni. Ngolungelelwaniso oluchanekileyo lwesicwangciso esisembindini kunye nokuqonda kwendawo, iibrendi zokuthengisa zinokwenza umxholo oziva ubambene kwihlabathi kunye nobuqu obunzulu. Kwi-Clinique, isicwangciso samazwe ngamazwe sisulungekile kuwo onke amanqanaba enkampani ukulungelelanisa ukuhambelana kwehlabathi kunye nesibheno sendawo. Ngelixa ikomkhulu lehlabathi liseta umbono opheleleyo, liphuhlisa iimveliso kwaye liyila ikhalenda yokuthengisa enkulu, amaqela ommandla (njenge-EMEA) alungelelanisa ezo zikhokelo kwisicwangciso esithe ngqo sommandla ngaphambi kokuziphosa phantsi kwiimarike zendawo nganye. "Ngale ndlela, iphulo ngalinye lihlukile kuba kufuneka kubekho ukufaneleka kwendawo kwimarike nganye," uLysis Bourget-Vennin, uMphathi oPhezulu we-Brand Engagement ye-Clinique EMEA, amanqaku. Ngokwesiqhelo, oku kuthetha ukulungelelanisa isicwangciso sommandla kunye nokusetyenziswa kwengingqi ngokusebenzisa amaqela abadali amanqanaba, ukhuseleko lophawu kunye neentsingiselo ezithe ngqo kwimarike. Amaqela ommandla akhusela iimpawu ezisisiseko zophawu ngokuvavanya abaphembeleli abaphezulu kunye nokukhokela iinzame zasekhaya, eqinisekisa ukuba iphulo ngalinye liziva lifanelekile ngokwenkcubeko ngelixa lihlangabezana nemigangatho yehlabathi. Inyathelo lokuqala leClinique GameFace ngumzekelo obalaseleyo wesi sicwangciso sokwenziwa kwendawo sisebenza. Ngelixa eli phulo lisekelwe kwiimpawu ze-Clinique zehlabathi, oko kukuthi ukuzithemba, ukunyaniseka kunye nokuxhotyiswa, ukuphunyezwa kwayo ngokucacileyo kwendawo. Ngokusebenzisana neRed Roses Rugby, iziko elibekekileyo kumdlalo wamaNgesi abasetyhini, iClinique UK yamilisela eli phulo kwinto ehambelana ngokunyanisekileyo nabaphulaphuli baseBritane.
7. Vula abasebenzi njengabadali kunye namabali Amanye amabali anamandla kakhulu i-brand yokuthengisa enokuthi ayixelelwe liqela lezentengiso; baphila ngabantu ababonakala mihla le beyimela. Ngokutsho kwe-Q1 2026 ye-pulse survey, abantu abaninzi bafuna ukuva kubasebenzi bakho be-front-line (16%) kunabaphathi (9%). Abahlobo abagcina izinto abazithengisayo ngokunyanisekileyo bathanda iimveliso abazithengisayo, amaqela okugcina iimpahla azingcayo ngokufumana iiodolo ezichanekileyo kunye nabasebenzi ababonisa ixabiso lebrendi kwiindlela zabo zemihla ngemihla bonke ngababalisi bamabali abafuna ukumamela abaphulaphuli. Xa iimpawu zixhobisa la mazwi, zinika abasebenzi izixhobo kunye nesakhelo sokwabelana ngamava abo okwenene, umxholo ovelayo uthwala ubunyani obungenakuphindwa ngabanye. Ngexesha apho abathengi besiya bechasa ngakumbi i-AI slop, loo nyani yimali enqabileyo kwaye ixabisekileyo. Izithuba zabasebenzi ezivala umsantsa phakathi kwebrendi kunye noluntu ngentembeko engenakufikelelwa ziintengiso zemveli zinokuthatha iindlela ezininzi. Ukusuka kwiividiyo zobomi bemihla ukuya kumxholo ofundisayo, la mabali asasaza kubaphulaphuli abafuna ukuva kubantu bokwenyani, hayi izithethi eziphucukileyo. Kwaye, xa abasebenzi besabelana ngamava abo, benza uphawu lobuntu ngaphakathi nangaphandle, njengoko uStaples esenza ngeStaples Baddie.
Iimveliso kufuneka ziphathe umxholo wabasebenzi bazoabasebenzisanayo njengamahlakani, ukubazisa kwibali lebrand ukuguqulela amava abo kumxholo ohambelana nabo kunye noluntu lwabo oluthile. 8. Yenza indlela esuka ekubaliseni amabali ukuya kurhwebo ingabi nangquzulwano Ngaphakathi kwesicwangciso sokuthengisa imidiya yoluntu, umgama phakathi kokuphefumlelwa kunye nokuthenga awuzange ube mfutshane. Iimveliso ezingayiboniyo loo ntshukumo zithe cwaka zinikezela ngeentengiso kubakhuphisana nabo. Yonke into epapashiweyo luphawu lokuthengisa, eneneni, iyindawo yevenkile enokubakho, kwaye iibrendi kufuneka ziyiyile amabali azo ngale ndlela yokuguqula eyakhelweyo kwasekuqaleni. Ukudibanisa ukubaliswa kwamabali kunye namava anokuthengiseka akuselophawu oluhle lokuba nalo. Abathengi abaxhomekeke kuthungelwano olunje ngevenkile yeTikTok, i-Instagram Checkout kunye nezikhonkwane ezithengwayo zePinterest zilindele amava okuthenga ngaphandle kokurhweba. Umzekelo, le vidiyo yentsebenziswano phakathi kwe-e.l. Ividiyo ibonisa iglasi etyhidiweyo ibunjwe, kunye neethowuni ezifudumeleyo ezimthubi / eziorenji ezibonisa ubuhle be-sherbet ye-balm, ngaphandle komthungo ukubopha ibali kumzuzu othengiswayo oqhuba inguquko.
Ithegi yemveliso kufuneka ivakale njengolwandiso lwendalo lwengxelo, hayi ukuphazamiseka kwayo. Oku kuguqulela kumdali owenza isitayile sempahla apho isiqwenga ngasinye sinxibelelana ngokuthe ngqo kwiphepha lemveliso, okanye ividiyo yebhrendi etshintshela ngaphandle komthungo ukuya kumava angaphakathi kusetyenziso ngaphandle kokwaphula ukuntywiliselwa kombukeli. Injongo kukuguqula i-funnel yendabuko ibe yinto enye, umzuzu wolwelo apho incopho yeemvakalelo yebali kunye nethuba lokuthenga lifike ngaxeshanye. Xa umthengi eziva eshukunyiswa sisiqwenga somxholo kwaye indlela yokuthenga ikhawuleza, inembile kwaye ilula, inkqubo ayiziva ngathi yorhwebo, kodwa ukuqhubela phambili kwendalo kwebali ebesele befuna ukuba yinxalenye yalo. Enye inxalenye ebalulekileyo yokuhambisa la mava okuthenga angenamthungo lukhathalelo lwabathengi bezentlalo. Ingaba iphendula imibuzo yokuthenga kwangaphambili okanye ukuxhasa abathengi emva kokuthengiswa, ukunyamekela okuphendulayo kungundoqo ekuqhubeni ukuthembela kunye nokuguqulwa. I-2025 Sprout Social Index ™ igxininisa impembelelo yayo, ityhila i-73% yabathengi baya kuphendukela kumntu okhuphisana naye ukuba imibuzo okanye iinkxalabo zabo aziphendulwanga kuluntu. Ikamva-ubungqina bentengiso yakho kwimidiya yoluntu ukuthengisa Ukubalisa amabali kunye nefuthe kwintengiso kuhla kubunyani kuwo onke amanqanaba. Eyona ntengiso isebenzayo iqala xa iibrendi zichonga iimpawu ezibalulekileyo kwaye zizisebenzise ukwenza unxibelelwano lokwenyani kunye nabaphulaphuli babo. Bayakwazi ukusebenzisa obu bulumko bentlalontle ukumilisela amabali ehlabathi kwinkcubeko yasekhaya, ukuguqula yonke imveliso ibe ngumzuzu oqhutywa luluntu. Njengoko urhwebo lwentlalo luqhubeka nokuvala umgama phakathi komxholo kunye nokuthenga, iibrendi eziphumeleleyo zezo ziphatha yonke indawo yokuchukumisa njengebali elifanele ukukholelwa kulo. Funda indlela yokudibanisa iincoko zentlalo kwiimbono zesicwangciso sokuthengisa esomeleleyo. Lindela iintsingiselo ngobukrelekrele bokuxela kwangaphambili, qhuba ukunyaniseka ngokukhathalelwa kwabathengi, ukomeleza ukuma kwebrendi kunye nokuzibandakanya nabathengi ngokukhawuleza ngezixhobo ezifanelekileyo. Jonga ukuba iSprout isijika njani isicwangciso sakho sokuthengisa sokuthengisa sibe yimpembelelo enokulinganiswa. Isithuba Ukufumana imidiya yoluntu yokuthengisa ngokubalisa amabali kunye nempembelelo yavela kuqala kwiSprout Social.
