Sosiyete ye a jɔyɔrɔ sɛmɛntiya kosɛbɛ feerelikɛyɔrɔw la. Tuma min na, magasin nizɛri tun jɔlen bɛ fɛn dilannenw bilali kan ani u digilenw kan, sosiyete ka kunnafonidilanw feereli kama, o jiginna ka kɛ motɛri fangama ye min bɛ kɛ ka maana fɔ ka ɲɛsin kofɔlenw ma, ka nɔ bila kiliyanw ka taama taabolo bɛɛ la. K’a ta sɔrɔli la ka se sanni kɔfɛ lafasali ma, feerekɛla ŋanaw bɛ ka baara kɛ ni sosiyete ye walasa ka lamɛnnikɛlaw magow makɔnɔ, k’u nafaw jira ani k’u bila ka bɔ hakililata la ka taa mɔgɔw ladɔnniya cogo la min tɛ fɛn tiɲɛ. O ye ɲɛfɔli kɛ kokura cogo min na, fɛntigiw bɛ u jira cogo min na, k’u ni ɲɔgɔn cɛ ani ka yiriwali bila senkan diɲɛ kɔnɔ min bɛ kɛ ni sigida fɔlɔ ye. O bɛɛ n’a ta, Sprout’s Q1 2026 Pulse Survey kɔnɔ mɔgɔ 66% y’a fɔ k’u b’a miiri ko u bɛ baara kɛ ni kɔnɔkow sugandili ye kosɛbɛ ni i y’u suma ni san kelen tɛmɛnen ta ye. Ni feerekɛlaw ka kɛwalew bɛ wuli ka taa sigida kɔnɔkow tali laɲini na kosɛbɛ, jaabi min bɛ sɔrɔ markaw fɛ, o bɛ sɔrɔ maana bɔli la min kɔrɔ ka bon. Marka minnu bɛ baara kɛ kosɛbɛ, olu bɛ ka tɛmɛn jagokow kan walasa ka sigidamɔgɔw ka lakalifɛnw jɔ minnu bɛ dannaya, kantigiya ani nafa sɔrɔ. O maana bɔli fana ka kan ka kɛ sigida la ka ɲɛ. Sannikɛlaw bɛ Angletɛri jamana na, olu bɛ jago barow la kaban WhatsApp kan, k’a sɔrɔ Ameriki lamɛnbagaw bɛ to ka baara kɛ kosɛbɛ Facebook kan. Feerekɛlaw fɛ minnu bɛ baara kɛ Ameriki Woroduguyanfan ni EMEA fan bɛɛ la, ɲɛtaa bɛ sɔrɔ k’a dɔn ko hali ni fɛntigiya maana bɛ se ka kɛ cogo kelen na, a fɔcogo n’a fɔ yɔrɔ min na, o ka kan ka kɛ ka kɛɲɛ ni lamɛnnikɛlaw dɔrɔn ye. An bɛ kalansen 8 bɔ diɲɛ feerelikɛlaw ka tɔnba la minnu bɛ baara kɛ kosɛbɛ walasa k’a jira u bɛ maanafɔli dɔn cogo min na ani ka nɔ bila sigida la walasa k’u ka iziniw ɲɛminɛ tuma bɛɛ. 8 kalansenw ka bɔ sanfɛfɛnw na, minnu bɛ tali kɛ sosiyete ka kunnafonidilanw dɔncogo la feerelikɛyɔrɔw kama Aw ye aw yɛrɛ su ji la fɛɛrɛ 8 kɔnɔ minnu sɛgɛsɛgɛra diɲɛ feerekɛlaw ka tɔnw i n’a fɔ Clinique, Dolce & Gabbana, IKEA, Burberry ani mɔgɔ wɛrɛw bɛ baara kɛ ni minnu ye walasa ka kiliyanw sama, k’u sen don u la ani k’u sɛmɛntiya sosiyete kan. 1. Aw bɛ maanaw jɔ kiliyanw ka hakilina lakikaw la Bi feerelikɛlaw ka ɲɛtaa bɛ bɔ maana bɔli la min bɛ kɛ ni mɔgɔw ye ani jateminɛ sɔrɔko, yɔrɔ min na, feerekɛlaw ka dusukunnataw de ye nafolo nafamaba ye. O de y’a to feerelikɛlaw ka maana minnu bɛ mɔgɔ bila ka miiri kosɛbɛ, olu bɛ sɔrɔ kiliyan lakikaw ka don o don kow, u ka dusukasi ani u ka laɲiniw na. “Jateminɛ sɔrɔko ye sɔrɔko lakika ye”, o ye ŋaniyajirabaga Coco Mocoe ka fɔta ye, a ka Signals to Strategy webinar kɔnɔ min kɛra kɔsa in na ni Sprout ye. A ka fɔ la, feerekɛlaw bɛ wale kɛ fɛn min b’u hakili sama, o de y’a to TikTok ŋaniya, IG bobine walima meme bɛ se ka fɛnw bɔ fɛnw bilayɔrɔw la lɛrɛ caman kɔnɔ. Ni fɛn dilannenw bɛ taa ka da memew ni fɛnɲɛnɛmaw ka virus teliya kan, taamasiyɛn dɔ ka kan ka wuli ka bɔ kunnafonidilaw ka kɛli la ka kɛ laadalakow senfɛla ye. N’i y’i ka maana fɔli sinsin kiliyanw ka dusukunnata lakikaw kan ani fɛn minnu b’u janto u la, o bɛ kan jira mɔgɔw bɛ baara kɛ ni kan min ye tiɲɛ na ani waati minnu nafa ka bon u bolo tiɲɛ na. O waati de la sosiyete ka kunnafonidilanw na feerelikɛyɔrɔw kama, n’o ye ko marka maanaw bɛ kɛ tiɲɛ ye, wa u tɛ piblisite dabɔlenw ye. Marks ni Spencer ye dusukunnataw sama tuma min na u ye Gillian Anderson sigi u ka “Chief Compliments Officer” ye, k’u ka foroba lajɛ kanpaɲi #LoveThat laseli. Hakilila min ye ko M&S ka forobaciyɛn lajɛlen ka ɲi kosɛbɛ fo a bɛ tanuli sɔrɔ a yɛrɛ la. O sɛbɛn in ye tanuli lawuli mɔgɔ tɔgɔba ni a fɛmɔgɔw bɛɛ fɛ, k’u jaabi ni dusu ye ni kumaw ye i n’a fɔ “Hali tanuli fitinin, ni kɔnɔnajɛya bɛ se ka mɔgɔ ka don dusukunnata Changer. A ka nɔgɔn kosɛbɛ ka kɛ, ka kɛ ɲumanya ye, ka kanuya kɛ mɔgɔ dɔ kan bi.”.
Sani u ka tɔnw ka maanaw gɛlɛya sanfɛ ka bɔ duguma, fɛntigiw ka kan ka baara kɛ ni sigida lamɛnni ye i n’a fɔ hakilijagabɔlan baarakɛta walasa ka diɲɛ negew ni dusukasi lakikaw dɔn ani ka wale kɛ minnu bɛ sɔrɔ kuma fɔlenw ni DMw kɔnɔ. O de ye ɲɛtaa sira ye walasa k’i lamɛnbagaw bɛ ka lakali minnu fɔ kaban, olu bɔ kɛnɛ kan. I ka kan fana ka taamasiyɛnw ta minnu bɛ ŋaniyaba la, n’i y’i ɲɛsin yɔrɔw ma minnu bɛ mɔgɔ gɛrɛ ɲɔgɔn na i n’a fɔ sigida jɛkuluw ani yɔrɔ kɛrɛnkɛrɛnnenw walasa ka se mɔgɔw ma minnu bɛ u ka wari bila kosɛbɛ diyagoya kɛrɛnkɛrɛnnen dɔ la sanni ka balo dɔ sɛgɛsɛgɛ cogo la min tɛ kɛ. O fɛɛrɛ in b’a to i bɛ se ka kantigiya lakika sɔrɔ i kɛtɔ ka kɛ sigida mɔgɔ dɔ ye min bɛ nafa caman fara i kan sanni ka kɛ piblisitekɛla ye min bɛ i sen don a la. Paul Nowak, min ye ɲɛmɔgɔba ye, n’o ye Brand and Customer Insights ye, Sprout Social, y’a sinsin a kan ko feerekɛlaw fɛ san 2026 kɔnɔ, bonya lakika bɛna bɔ dunuya la, a tɛna bɔ seko dɔrɔn na. O kɔrɔ ye ka tɛmɛn foroba balo belebelebaw kan. San 2026 Pulse Survey ka Q1 kɔnɔ, feerekɛlaw 27% b’a fɛ ka kunnafoniw ye minnu ɲɛsinnen bɛ sigida ma ka bɔ fɛnw na. « Sosiyete jɛkulu kɛrɛnkɛrɛnnenw, Subtack, mɔgɔ yɛrɛ ka ɲɔgɔnyew, ninnu bɛɛ ye yɔrɔw ni waatiw ye minnu jɔlen bɛ diyagoya jɛlenw lamini na, wa taamasiyɛn min bɛ yan, o tɛ fanga ko ye tugun, nka sigida de don.Formarkaw, o ye sababu ɲuman ye k’i yɛrɛ jira tiɲɛ na ani ka jɛɲɔgɔnya kɛ ni kiliyanw ye cogo la min bɛ se ka fɔ tiɲɛ na », Nowak ko ten. 2. Aw ye aw ka fɛɛrɛ tigɛ sigida sɔrɔli kama TL;DR : Sani i ka kanpaɲiw dabɔ k’u gɛrɛ ɛntɛrinɛti kan, i bɛ maanaw jɔ minnu bɛ bɔ ɛntɛrinɛti kelen-kelen bɛɛ ka laadalakow, u cogoya ani u ka algorisimu la. Waati min na, sosiyali ye mɔgɔw bɛ taa fɛn sɔrɔli la yɔrɔ min na ka tɛmɛ kunnafonidilan tɔw bɛɛ kan, feerekɛyɔrɔw ka kan ka nafa sɔrɔ ka kɛ sosiyete fɔlɔ ye, ani k’u ka sosiyete sɔrɔcogo labɛn ni fɛɛrɛ ye.
O bɛ se ka kɛ Facebook Reel ye, teaser TikTok kan, kɔfɛ-ko kɛlenw Instagram Stories kan walima sigida ɲinini min b’a to lamɛnnikɛlaw b’a miiri ko u ye min bɛ na kɔfɛ, olu sɛbɛnbagaɲɔgɔnw ye. Walasa ka sɔrɔli dɔn kosɛbɛ, feerekɛlaw ka kan ka algorisimu minɛ i n’a fɔ jɛɲɔgɔn, u kɛtɔ ka SEO social (sosiyali SEO) waleya. O kɔrɔ ye ka tɛmɛn hashtag nɔgɔmanw kan walasa ka daɲɛ kolomaw laɲinitaw don sɛbɛnniw kɔnɔ, kumaɲɔgɔnya kumalenw ani plateforme kɛrɛnkɛrɛnnenw ka metadata (i n’a fɔ alt-text). N’i ye nin optimisation fɛɛrɛ ninnu bɛn ɲɔgɔn ma ni maana jɛlen ye, i bɛ tɛmɛ “katalogu numérique” modɛli kan. I tɛ kɔnɔkow dɔrɔn dabɔ—i bɛ maanafɔlan dɔ jɔ min bɛ se ka kirayakuma fɔ, min bɛ kiliyanw minɛ minnu ka ŋaniya ka bon, u sɔrɔli waati tigitigi la, ka waati kuntaala surun jɛɲɔgɔnya tigɛli kɛ kantigiya kuntaalajan ye. Mocoe ka fɔ la, baarakɛminɛn minnu bɛ se ka kɛ feerekɛla ka marifakisɛw kɔnɔ, olu dɔ la kelen fana ye fɛn ye min bɛ ye ka ban kosɛbɛ: kuma fɔcogo yɔrɔ. San 2026 jamana kɔnɔ, wideyow bilali ye kɛlɛ tilancɛ dɔrɔn de ye; maana fɔli lakika bɛ kɛ jaabiw kɔnɔ. Mocoe b’a jira ko fɛntigiw ka kan k’u ka wideyow jɔ ni timinandiya ye ni kumasen ye min bɛ pinɛ, min bɛ fɛn minnu ta, olu kunbabaw lajɛ ani ka sigida wele u ka barokun nataw fɔ. Nin tɛ jɛkafɔ dɔrɔn ye, nka a ye sosiyete SEO fɛɛrɛ caman ye min bɛ algorisimu balo ni daɲɛ kolomaw ye minnu bɛ tali kɛ o la k’a sɔrɔ a bɛ taamasiyɛn di kɛnɛ kan ko i ka kɔnɔkow ye barokɛyɔrɔ ye min bɛ kɛ ni cɛsiri ye. Mocoe y’a jira ko: “Kofɔliw ye fɛnba ye walasa ka maana labɛn. “U bɛ algorisimu ɲɛminɛ, nka min ka bon kosɛbɛ, o ye ka dannaya bila mɔgɔ la. Tuma caman na, kuma minnu bɛ fɔ sanfɛ, olu bɛ se ka nɔ bila feerekɛla dɔ ka sanniko latigɛ la ka tɛmɛ mɔgɔ kan min bɛ kuma tiɲɛ na videyo kɔnɔ.” Burberry ka sɛbɛn lajɛ min bɛ animation dɔ jira min kɛra dɔnkotigi Jeong Dahee fɛ min b’u ka trench coat taamasiyɛnta ɲɛfɔ ni a sɛbɛnnen ye ko “Butɔni kan: kunnafoni minnu bɛ an ka bolonɔbila ɲɛfɔ” o bɛ nin fɛɛrɛ in jira. Ni a ye fɛn dilannen in cɛmancɛ la ani ka fɛn dilannenw bɔ a la, o sɛbɛn in ye mɔgɔw hakili sama o yɔrɔnin bɛɛ la, o fana ye lamɛnnikɛlaw bila k’a ɲininka ko dɔnkotigi ye jɔn ye.
Ni i y’i ka kumasenw yɔrɔ minɛ i n’a fɔ i ka taamasiyɛn maana dɔ faralen ɲɔgɔn kan fangama, i bɛ se ka sira kelen jirali caman sɛmɛntiya sosiyete ka kunnafonidilanw kɔnɔ feereli kama ka kɛ sigida baro ye min bɛ kɛ sira fila fɛ, min bɛ dumuni camanba mankan tiɲɛ. 3. Aw ye aw sinsin hadamadenw ka kɔnɔkow ni maana bɔli kan Ka kɛɲɛ ni san 2025 kɔnɔkow jateminɛ rapɔɔri ye, feerekɛlaw bɛ kɔnɔkow daminɛcogo fɔ, k’o ye kunba ye min ye kunba ye min b’a to fɛn dɔ bɛ u hakili sama ani ka to u hakili la. Wa, fɔlɔfɔlɔ bɛ tiɲɛ de kan; a t’a jira ko kɔnɔkow bɛ polisi cogo min na walima ko kura don cogo min na. AI slop waati la, n’o ye san 2026 Q1 pulse survey la, mɔgɔ 88% y’a fɔ ko AI baarakɛminɛnw minnu bɛ fɛnw lase mɔgɔw ma, olu y’a to u ma da kibaruyaw la kosɛbɛ sosiyete ka kunnafonidilanw kan, hadamadenw ka maana bɔli bɛna kɛ danfaraba ye markaw la sosiyete kan. Daŋaniya bɛ sɔrɔ ni kɔnɔkow sinsinnen bɛ mɔgɔ lakikaw ni ko kɛlenw kan minnu kɛra ɲɛnamaya la. Ni markaw bɛ ɲɛminɛ ni hadamadenya ye, u b’a jira ko lamɛnnikɛlaw ye sigida ye, ko jamanadenw hakɛ dɔrɔn tɛ. O kɔfɛ, ka jamanadenw ka ŋaniya kɛlɛ ani ka i jigi da fɛntigiya tiɲɛ kan walasa ka hadamadenw ka sigida kɔnɔkow dilan, o bɛ nin fɛɛrɛ in kɛ fanga ye kosɛbɛ, kɛrɛnkɛrɛnnenya la n’a bɛ tali kɛ ni hakili ye fɛnw taabolo ni pop ladamucogo la. Elissa Wardrop, Global Social Media Content Specialist, IKEA ka fɔ la, “IKEA kanpaɲi minnu ye ɲɛtaa sɔrɔ kosɛbɛ, minnu bɛ to mɔgɔ hakili la, olu dɔw ye pop culture bɔ donsoya la. Nka fɛɛrɛ min bɛ kɛ ni fɛnw ye minnu bɛ taa ɲɛ, o ye ko, i man kan ka pan fɛn bɛɛ kan.” “An b’a fɛ ka fɛn kuraw don, an t’a fɛ ka ladege. N’an tɛ na ni fɛn kura ye, min bɛ tali kɛ a la ani min ɲɔgɔn tɛ IKEA la sisan, o tuma na, a nafa tɛ ka kɛ », a y’a fara a kan. O marka in kɔnɔkow dɔ ye IKEA Australia ka kunnafoni ye Severance ka waati laban waati la. Kanpaɲi in tun bɛ baara kɛ ni dibi nisɔndiyalenw ni ɲɔgɔndɛmɛ ye walasa ka jɛɲɔgɔnya kɛ ni feerekɛlaw ye, sanni ka fɛnw jira dɔrɔn. Lamɛnnikɛlaw yɛrɛ ye IKEA ni yiracogo in Jɛ cogo min na, o faamuyali y’a To o poste in Kɛra yɔrɔnin kelen ye diɲɛ kɔnɔ, wa IKEA ye baara Kɛ n’a ye 17 wɛrɛw lajamanaw kɔnɔ.
IKEA ka Punch the Monkey post ye ɲɛtaa wɛrɛ ye min bɛ wele ko viral, a bɛ nisɔndiya, laadalakow ni dusukunnataw samali ɲagami ɲɔgɔn na walasa ka kɛ sababu ye ka taamasiyɛn in kɛ hadamaden ye ani ko a bɛ se ka kɛ sigida la.
4. Aw ye miiri episodi kɔnɔkow la walasa ka marka dɔnni sabati Episodic content series bɛ jɛkafɔ jan kɛ ani nafa min bɛ mɛn, o bɛ feerekɛyɔrɔw dɛmɛ u ka bɔ yecogo la ka taa u hakili la. A bɛ ɲɛnajɛ nafa barikama fana di, fɛn min ye fɛn ye 30% feerekɛlaw b’a fɔ ko o ye hakili sanfɛla ye, ka kɛɲɛ ni Q1 2026 Pulse Survey ye. Ka fara o kan, sanni ka kɛ siɲɛ kelen sɛbɛnw ye minnu bɛ ɲɔgɔn sɔrɔ walasa ka jateminɛ kɛ waati dɔɔnin kɔnɔ, kɔnɔkow sigilen bɛ lakali taabolo la, ka sababu di lamɛnnikɛlaw ma u ka segin ka jɛɲɔgɔnya don waati kɔnɔ. A kɛra styling series fɛ wo, behind-the-scenes drops fɛ wo, walima a kɛra kiliyanw ka maanaw fɛ wo, nin cogoya in bɛ filɛlikɛlaw kɛ mɔgɔ timinandiyalenw ye, ni tilayɔrɔ kelen-kelen bɛɛ bɛ barika don marka taamasiyɛnw na, ka dɔ fara u ka dɔnniya kan ani ka dɔ fara mɔgɔw jiginni seko kan. Kɔnɔkow minnu bɛ kɛ yɔrɔ kelen na, olu fana bɛ bɛn ni ɲɔgɔndɛmɛ sara cogo min na, bawo cogoya minnu bɛ segin-ka-bɔ, olu bɛ dannaya jira lamɛnnikɛlaw ni alɔgɔridiw bɛɛ la, o bɛ kɛ sababu ye ka mɔgɔw sendon kosɛbɛ ani ka kɔlɔsili kɛ. O fɔlen kɔ, ɲɛtaa bɛ bɔ fɛn caman na ka tɛmɛ segin-ka-bɔnye kan; a bɛ lakalicogo jɛlen de wajibiya, sigicogo dɔnta ani yɔrɔ lamɛnnikɛlaw ka hakilinata kama. IKEA UK’s Life in Stitches ye o misali dɔ ye min bɛ kɛ ni marka maana bɔli ye min bɛ maga nin fan ninnu bɛɛ la. Sani a ka kɛ laadala kanpaɲi ye, a bɛ baara kɛ i n’a fɔ sitcom fitinin, min bɛ IKEA ka tulonkɛfɛnw jira i n’a fɔ mɔgɔ minnu bɛ segin-ka-bɔ minnu bɛ don o don ɲɛnamaya waatiw ɲɛminɛ i n’a fɔ cɛnimusoya, teriya ani sigidako gɛlɛnw. O yɔrɔ surun kelen-kelen bɛɛ bɛ jɔ mɔgɔ dɔntaw ni ko kɛlenw kan, o b’a to a tɛ kɛ i n’a fɔ kɔnɔkow minnu bɛ kɛ ni taamasiyɛn ye, wa a bɛ kɛ i n’a fɔ ɲɛjirali min lamɛnbagaw b’a fɛ tiɲɛ na ka tugu min kɔ.
Feed min falen don mɔgɔw la, episodi kɔnɔkow bɛ dalilu di mɔgɔw ma u ka to u ɲɛ na. Kɛrɛnkɛrɛnnenya la, bawo a bɛ kɛ i n’a fɔ a dabɔra ɲɔgɔn fɛ, a bɛ wuli ka da sigidamɔgɔw ka hakilinaw ni laadala waatiw kan. 5. Ka influencer jɛɲɔgɔnyaw jate i n’a fɔ yiriwali fɛɛrɛ fɛɛrɛbɔlan San 2026 feerelikɛyɔrɔ la, influencer marketing kɔgɔra ka bɔ tactical experiment na ka kɛ top-line yiriwali jɔyɔrɔba ye. Ka kɛɲɛ ni san 2025 Influencer Marketing Report ye, sugutigi 59% b’a fɛ k’u ka dabɔbagaw ka jɛɲɔgɔnyaw bonya san 2026, o b’a jira ko fɛn dɔ bɛna wuli ka taa jɛkafɔ kuntaalajanw na, minnu bɛ kɛ tuma bɛɛ, sanni ka kɛ siɲɛ kelen dɛmɛnbagaw ka baarakɛyɔrɔw ye. Markatigiw ka kan ka influencers minɛ i n’a fɔ maanafɔla lakikaw, ka bɔ high-fi, brand-controlled briefs la ka taa dabɔbagaw ka lakalicogo la walasa ka dannaya jugu sɔrɔ, influencers ye min sigi u nɔfɛmɔgɔw fɛ kaban. Ni fangatigiw ni dabɔbagaw bɛ jate i n’a fɔ jɛɲɔgɔnw, minnu bɛ don fɛn dilanni na ani marabolow ka maana bɔli la, u tɛ hakilinaw bila dɔrɔn ; u bɛ sɔrɔli ŋaniyaba lawuli min bɛ baara kɛ ni kantigiya ni sigida jago jiginni ye k’a ɲɛsin a yɛrɛ ma. Marka bɛ ka wuli ni hakili ye ka ɲɛsin otomatiki influencer sourcing baarakɛminɛnw ma i n’a fɔ Sprout Social Influencer Marketing minnu bɛ se ka feerekɛlaw dɛmɛ u ka se k’u ka influencer ekosisɛtiw sɛgɛsɛgɛ ka ɲɛ. Sprout ka AI-powered solution bɛ influencers ni dabɔlaw jira minnu ka lamɛnnikɛlaw ka taamasiyɛnw bɛ bɛn ɲɔgɔn ma kosɛbɛ ni brand n’u ka laɲini sigidaw ye, o bɛɛ la, o bɛɛ bɛ kɛ sababu ye ka ekipuw dɛmɛ u ka se ka attribution ni jɛɲɔgɔnya kɛnɛya gɛlɛyaw ɲɛnabɔ hakɛ la. Luxury brands i n’a fɔ Dolce ani Gabbana bɛ baara kɛ ni data-driven fɛɛrɛw ye walasa k’u ka influencer marketing ɲɛminɛ. U fɛ, laɲini ye k’u ka taamasiyɛn bila EMD taamasiyɛn 10 cɛma diɲɛ kɔnɔ. Wa, o ɲɔgɔndan in tɛ bɔ fɛn misɛnninw dɔrɔn na, nka a bɛ bɔ diɲɛ fangatigiw fana na minnu ka ŋaniya bɛ ɲɔgɔn fɛ, wa u bɛ tali kɛ kunnafonidilanw na. Piera Toniolo, min ye diɲɛ kɔnɔ Influencer Marketing ɲɛmɔgɔ ye, Dolce and Gabbana, ka fɔ la, o taamasiyɛn bɛ influencer marketing jate i n’a fɔ dɔnniya tigitigi sanni ka kɛ porozɛ fu ye. Marka in b’a dɔn ko influencer marketing sanfɛla bɛ a ɲini ka bɔ kunnafoni kelenw na minnu bɛ bɛn bɛɛ ma, ka taa rezo kɛrɛnkɛrɛnnenw ŋaniya ta. U bɛ rezow karti u lamɛnbagaw bɛ yɔrɔ minnu na u yɛrɛ la, n’o ye Instagram, TikTok ani YouTube ye, ka taa feereli-funteni taabolo danfaralenw na walasa kɔnɔko kelen-kelen bɛɛ bɛ baara kɛ ni fɛɛrɛ ye, sanni u ka cikan kelen in ɲɔgɔn kɛ dɔrɔn ɛntɛrinɛti kan. O bɛ marka dilution bali, k’a to so cɛɲi in ka to laadalakow la, wa a bɛ to sigida nizɛri kɛrɛnkɛrɛnnen na, a lamɛnbagaw sigilen bɛ yɔrɔ min na kaban. I n’a fɔ Toniolo y’a fɔ cogo min na, “N’i ye plateformew bɛɛ furakɛ cogo kelen na, i b’i ka impact dilu”.
Ka fara o kan, ka kɛɲɛ ni Toniolo ka fɔta ye, min bɛ dabɔbagaw sen don a la ka bɔ...daminɛ sanni ka kɛ a fagali dɔrɔn na, o b’a to kanpaɲiw sinsinnen bɛ sigida kan lakikaw kan ani sigidamɔgɔw ka nisɔndiya sɛgɛsɛgɛlen. Dolce & Gabbana ka fɛɛrɛ min bɛ kɛ ka ɲɛsin influencer jɛɲɔgɔnyaw ma, o bɛ tali kɛ dugukolo kariti jugumanw na walasa k’a dɔn jɔn ye baro tigi ye tiɲɛ na ani ɲɔgɔndan danfara bɛ yɔrɔ min na. Ni u ye ŋaniya teliya ni musakabɔlaw ka kɛwalew sɛgɛsɛgɛ sani u ka dabɔbaa jɛkulu o jɛɲɔgɔnya baara, u b’a lajɛ ko latigɛ bɛɛ sinsinnen bɛ « mun na » dabɔbaa ka ɲɛtaa kɔfɛ, jatew dɔrɔn tɛ. A ko ɲɛtaa tɛ kɛ dɔrɔn ka tugu wale ɲumanw kɔ. A bɛ tali kɛ yɔrɔw sɔrɔli la, ɲɔgɔndankɛlaw bɛ makun yɔrɔ minnu na walima dabɔbaga sugu kɛrɛnkɛrɛnnen dɔ tɛ baara kɛ kosɛbɛ yɔrɔ minnu na. O fɛɛrɛ in b’a to i ka influencer kɔnɔkow fɛɛrɛ ye bonya lever ye tiɲɛ na. 6. Aw bɛ maanaw kɛ sigida la ka kɛɲɛ ni sɛgɛsɛgɛli ye Fiyeerekɛyɔrɔ minnu bɛ baara kɛ kosɛbɛ, olu bɛ sigidako jate i n’a fɔ daɲɛw nafa, u bɛ maanaw ladilan walasa ka sigida ka laadalakow, taabolo ani sigida taamasiyɛnw jira. A kɛra mara kɔnɔ nisɔndiya ye wo, sigida dabɔbagaw fɛ wo, walima waati minnu bɛ tali kɛ laadalakow la wo, laɲini tɛ ka taamasiyɛn maana labɛn kokura, nka k’a kɛ a ye ko a ye lamɛnnikɛla kelen-kelen bɛɛ ye. Ni mɔgɔ caman bɛ ka u ka sanni taama daminɛ sosiyete kan, o fɛɛrɛ in bɛ nɔ bila waatijan kɔnɔ ka taa a fɛ. Ka kɛɲɛ ni san 2025 Q4 Pulse Survey ye, Gen Z ni Millennials tilancɛ ni kɔ bɛ daminɛ sosiyete la, 25% b’a jira ko sosiyete feereli tilennen bɛ bila jɔyɔrɔ fɔlɔ la san 2026 kɔnɔ. Kɔnɔkow sɛgɛsɛgɛli kɔrɔ tɛ k’u kɛ sariya ye, nka k’a lajɛ ko bɛnkan bɛ lakali la. Marka ka kan ka sigida la sigida jɛlen kɔnɔ, ka maana bɛɛ sinsin nafa jɛlenw kan, yecogo dɔnni ani kan na k’a sɔrɔ u bɛ sira di fɛn caman sɛgɛsɛgɛli ma waleyali la. Ni balansi ɲuman bɛ sɔrɔ fɛɛrɛ cɛmancɛ la ani sigida hakilinaw la, feerekɛlaw ka taamasiyɛnw bɛ se ka kɔnɔkow dilan minnu bɛ kɛ i n’a fɔ u bɛ diɲɛ kɔnɔ jɛɲɔgɔnya la ani minnu bɛ mɔgɔ yɛrɛ ta fan fɛ kosɛbɛ. Clinique ta fan fɛ, diɲɛ seleke naani fɛɛrɛ bɛ nɔgɔya sosiyete sanfɛyɔrɔ bɛɛ la walasa ka diɲɛ bɛɛ ka bɛnkan ni sigida mɔgɔw ka nisɔndiya bɛn ɲɔgɔn ma. K’a sɔrɔ diɲɛ ɲɛmɔgɔso bɛ yelifɛn bɛɛ lajɛlen sigi sen kan, ka fɛnw labɛn ani ka feereli kalandriyaba dilan, marabolo jɛkuluw (i n’a fɔ EMEA) bɛ o laadilikanw bɛrɛbɛn ka kɛ marabolo fɛɛrɛ kɛrɛnkɛrɛnnen ye sanni u k’u jigin ka taa sigida suguya kelen-kelen bɛɛ la. “O cogo la, kanpaɲi kelen-kelen bɛɛ tɛ kelen ye bawo sigida nafa fana ka kan ka kɛ sugu kelen-kelen bɛɛ la,” Lysis Bourget-Vennin, min ye Clinique EMEA ka tɔnba ɲɛmɔgɔba ye, o y’a jira. Tiɲɛ na, o kɔrɔ ye ka marabolow ka fɛɛrɛbɔ ni sigida waleyali balansi, n’o ye ka baara kɛ ni dabɔjɛkuluw ye minnu bɛ sigi senkan, taamasiyɛnw lakanani ani sugu kɛrɛnkɛrɛnnenw taabolo. Sigida jɛkuluw bɛ taamasiyɛn in nafa jɔnjɔnw lakana, u kɛtɔ ka fangatigiba dɔw sɛgɛsɛgɛ ani ka sigida cɛsiriw ɲɛminɛ, k’a lajɛ ko kanpaɲi bɛɛ b’a ye ko a bɛ tali kɛ laadalakow la, k’a sɔrɔ a bɛ diɲɛ sariyaw dafa. Clinique GameFace ka baara in ye misali ɲuman ye nin sigidako fɛɛrɛ in waleyali la. Hali n’a y’a sɔrɔ kanpaɲi in ju bɔra Clinique ka diɲɛ tɔnba nafaw la, n’o ye dannaya, tiɲɛni ani fanga dicogo ye, a waleyali ye sigida ta ye k’a jɛya. Clinique UK ye jɛɲɔgɔnya kɛ ni Red Roses Rugby ye, n’o ye Angilɛ musow ka farikoloɲɛnajɛ baarada bonyalen ye, o ye kanpaɲi in sinsin fɛn dɔ kan min bɛ tubabukan lamɛnbagaw mankan tiɲɛ na.
7. Ka baarakɛlaw bila baara la i n’a fɔ dabɔbagaw ni maanafɔlaw Maana barikama dɔw bɛ se ka fɔ, feerekɛla dɔ bɛ se ka minnu fɔ, olu ma dila jagokɛjɛkulu dɔ fɛ; u bɛ balo mɔgɔw fɛ minnu b' u yɛrɛ jira don o don k' a jira. Ka kɛɲɛ ni san 2026 Q1 pulse survey ye, mɔgɔ caman b’a fɛ ka i ka ɲɛfɛ baarakɛlaw ka kuma mɛn (16%) ka tɛmɛ ɲɛmɔgɔw kan (9%). Butigikɛɲɔgɔn minnu bɛ u ka feerefɛnw kanu tiɲɛ na, fɛnmarayɔrɔ jɛkulu minnu bɛ waso ka komandiw sɔrɔ ka ɲɛ ani baarakɛlaw minnu bɛ o fɛn dilannen nafaw jira u ka don o don kow la, olu bɛɛ ye maanafɔlaw ye, lamɛnnikɛlaw b’a fɛ ka minnu lamɛn. Ni markaw bɛ fanga di o kanw ma, ka baarakɛminɛnw ni sigida di baarakɛlaw ma walasa u ka se k’u ka ko kɛlen lakikaw fɔ, kɔnɔko minnu bɛ bɔ kɛnɛ kan, olu bɛ tiɲɛni ta, mɔgɔ wɛrɛw tɛ se ka min ladege. Waati min na, feerekɛlaw bɛ ka AI slop kɔniya ka taa a fɛ, o tiɲɛni ye wari ye min man ca, wa a nafa ka bon. Baarakɛlaw ka posti minnu bɛ danfara don marka ni sigida cɛ ni dannaya ye, laadala piblisite tɛ se ka min sɔrɔ, olu bɛ se ka kɛ cogo caman na. K’a ta don o don wideyow la ka taa a bila kalan kɔnɔkow la, o maanaw bɛ mankan bɔ lamɛnnikɛlaw fɛ minnu b’a fɛ ka kuma mɛn mɔgɔ lakikaw fɛ, u t’a fɛ ka kumalasela jɛlenw fɛ. Ka fara o kan, ni baarakɛlaw y’u ka ko kɛlenw fɔ, u bɛ hadamadenya kɛ marka in na ka bɔ kɔnɔna na ka taa kɛnɛma, i n’a fɔ Staples b’a kɛ cogo min na ni Staples Baddie ye.
Markaw ka kan k’u ka baarakɛlaw kɔnɔkow furakɛjɛɲɔgɔnw i n’a fɔ jɛɲɔgɔnw, k’u lase marka maana kɔnɔ walasa k’u ka ko kɛlenw baara ka kɛ kɔnɔkow ye minnu bɛ bɛn u n’u ka sigida kɛrɛnkɛrɛnnenw ma. 8. Aw ye sira min bɛ bɔ maana bɔli la ka taa jago la, o kɛ fɛn ye min tɛ ɲɔgɔn sɔsɔ Fiyeere sosiyete ka kunnafonidilanw fɛɛrɛ kɔnɔ, hakilijagabɔ ni sanni cɛ janya ma surunya ka tɛmɛ nin kan abada. Marka minnu t’o fanga ye, olu bɛ feereli di u ma ni dususuma ye ɲɔgɔndankɛlaw bolo. Fiyeerekɛla dɔ bɛ kunnafoni fɛn o fɛn bɔ, tiɲɛ na, o ye magan ye min bɛ se ka kɛ, wa fɛntigiw ka kan k’u ka maanaw dilan ni o fɛn caman tigɛli sira ye min jɔlen bɛ a kɔnɔ kabini a daminɛ na. Ka maana fɔli ni sannifeere ko kɛlenw fara ɲɔgɔn kan, o tɛ ko duman ye tugun. Kunnafonidila minnu bɛ cogoya la ni ɛntɛrinɛti ye i n’a fɔ TikTok Shop, Instagram Checkout ani Pinterest’s shoppable Pins, olu bɛ jago sanni kɛcogo makɔnɔ min tɛ ɲɔgɔn sɔsɔ. Case in point, nin wideo jɛ-ka-baara in kɛra e.l.f Cosmetics ni glassblowing artist @courtneykinnare cɛ walasa k’u ka Sherbet Punch Glow Reviver Melting Lip Balm bɔli laseli kɛ TikTok Shop kan. Wideyo in b’a jira ko gilasi wulilen bɛ cogo la, ni ton jɛman/orange dumanw ye minnu bɛ balsam ka sherbɛti cɛɲi jira, ka maana siri ka ɲɛ sanni waati la min bɛ mɔgɔw ladɔnniya.
Fɛn dilannenw taamasiyɛnni ka kan ka kɛ i n’a fɔ maana janya dabɔlen, a man kan ka kɛ i n’a fɔ a tigɛcogo. O bɛ baara kɛ ni dabɔbaga dɔ ye min bɛ fini dɔ labɛn, yɔrɔ min na a yɔrɔ kelen-kelen bɛɛ bɛ tali kɛ fɛn dilannen ɲɛ dɔ la, walima marka wideyow min bɛ wuli ka kɛ fɛn ye min tɛ fɛn tiɲɛ ka kɛ porogaramu kɔnɔ, k’a sɔrɔ a ma filɛlikɛla ka jisuma tiɲɛ abada. Laɲini ye ka laadala funteni caman sɛmɛntiya ka kɛ waati kelen ye, min bɛ ji bɔ, maana dusukunnataw kuncɛyɔrɔ ni sanni sababu bɛ se waati kelen na. Ni kiliyan dɔ y’a ye ko kɔnɔko dɔ y’a lamaga ani ni sanni sira ye teliya ye, ka faamuya ani ka nɔgɔn, o kɛcogo tɛ kɛ i n’a fɔ jago, nka a bɛ kɛ i n’a fɔ maana dɔ tɛmɛnen dacogo la, u tun b’a fɛ ka kɛ min kɔnɔ kaban. Nin sannifeere kɛcogo min tɛ fɛn tiɲɛ, o lasecogo kɔrɔba wɛrɛ ye sosiyete ka kiliyanw ladonni ye. A kɛra ɲininkaliw jaabi ye sanni sanni ka kɛ walima ka kiliyanw dɛmɛ feereli kɔfɛ, jaabi jaabi ye fɛnba ye walasa ka dannaya ni mɔgɔw ladɔnniya. San 2025 Sprout Social Index TM b’a nɔfɛkow jira, k’a jira ko feerekɛlaw 73% bɛna u ɲɛsin ɲɔgɔndankɛla dɔ ma n’u ka ɲininkaliw walima u haminankow jaabi ma sɔrɔ sosiyete kan. Future-proof i ka social media marketing for retail Maana fɔli ni fanga sɔrɔli seko feereli la, o bɛ jigin tiɲɛni na sanfɛyɔrɔ bɛɛ la. Fiyeere feereli min bɛ nɔ bɔ kosɛbɛ, o bɛ daminɛ ni fɛntigiw ye taamasiyɛnw dɔn minnu nafa ka bon, ka baara kɛ n’u ye walasa ka jɛɲɔgɔnya lakika don u lamɛnbagaw cɛ. U bɛ se ka baara kɛ n’o sigida hakilitigiya ye walasa ka diɲɛ maanaw sinsin sigida laadalakow la, ka fɛn dilannenw bɔli bɛɛ tigɛli kɛ waati ye min bɛ kɛ sigida la. Ikomi sigida jago bɛ ka taa a fɛ ka danfara don kɔnɔkow ni sanni cɛ, taamasiyɛn minnu bɛ se sɔrɔ, olu ye minnu bɛ magayɔrɔ bɛɛ minɛ i n’a fɔ maana min nafa ka bon ka da a la. Aw ye a dɔn cogo min na aw bɛ se ka sigida barow fara ɲɔgɔn kan ka kɛ hakilinaw ye walasa ka feereli fɛɛrɛ barikama sɔrɔ. Aw ye fɛnw makɔnɔ ni hakili ye min bɛ se ka fɔ ka ɲɛ, ka kantigiya bila senkan kiliyanw ladonni kelen fɛ, ka taamasiyɛnw jɔyɔrɔ sabati ani ka jɛɲɔgɔnya kɛ ni feerekɛlaw ye joona ni baarakɛminɛn ɲumanw ye. Aw ye a lajɛ cogo min na Sprout bɛ aw ka feerelikɛyɔrɔw ka sigidako fɛɛrɛ tigɛli kɛ ka kɛ nɔ ye min bɛ se ka suman. The post Ka mastering social media for retail kɛ maana bɔli ni fanga fɛ appeared first on Sprout Social.
