UFacebook ngumda omtsha kum. Bendonwabile kakhulu kwezi nyanga zimbalwa zidlulileyo ndizama izinto ezintsha ezimenyezelayo uFacebook aziphehleleyo ukuhenda abadali.I-Facebook ngokwayo isenokungaqaqambi kangako, kodwa ayinakuphikiswa ukuba inkulu. Kwaye kuninzi lwabadali, abanini bamashishini abancinci, kunye nabathengisi, yindawo enhle yokufumana abaphulaphuli abatsha.Ndiya kunyaniseka, nangona kunjalo: nangona i-Facebook inabasebenzisi abasebenzayo abangaphezu kweebhiliyoni ezintathu zenyanga, kwaye ... Ngoko xa isazinzulu sedatha sikaBuffer, uJulian Winternheimer, wemba ngaphezulu kwesigidi sezithuba zikaFacebook njengenxalenye yophononongo lwakhe lokuzibandakanya kwiqonga elinqamlezayo, ndandinomdla wokubona ukuba uza kukufumana ntoni na. Ngaba ukuba phezulu ekuphenduleni amagqabaza kundinceda ukuba ndifikelele ngakumbi? Impendulo emfutshane: Ewe! Impendulo ende: Ewe, ngokunokwenzeka... Masiyikhuphe loo nto.Iiposti apho abadali baphendule kwizimvo zifumana malunga ne-9.5% yempendulo ngaphezulu kuneposti apho bangayiphendulanga. Loo nto isenokungavakali njengenani eliwisa imihlathi - ingakumbi xa kuthelekiswa ne-42% yokuphakamisa uJulian efunyenwe kwi-Treads okanye i-30% kwi-LinkedIn - kodwa kwiqonga eliqolileyo kwaye libanzi njenge-Facebook, ukunyuswa kwedijithi ehambelanayo kwisigidi sezithuba akukho nto yokugubha. Amanani akrwada eneneni acebisa okuchaseneyo xa uthi krwaqu-kwaye kwathatha uhlalutyo lweenkcukacha-manani olulumkileyo ukufumanisa eyona yenzekayo. Jonga iNgxelo yethu epheleleyo yeNgxelo yoNxibelelwano lweMedia yeNtlalo ngo-2026.
Tsibela kwicandelo: Siyihlalutye njani idatha Ukuphendula kwizimvo kukuchaphazela njani ukubandakanyeka kuFacebook Kutheni le nto ibalulekile kuFacebook Uhlala njani phezulu kwizimvo zakho zikaFacebook Ukubuyisela 'intlalontle' kwimidiya yoluntu
Siyihlalutye njani idathaMasibe nerdy. UJulian utsale malunga nesigidi esinye sezithuba ze-Facebook ezifumene ubuncinane inkcazo enye, i-akhawunti ye-akhawunti yazo zonke ubukhulu kunye ne-niches.Kunokuba uthelekise amaPhepha amakhulu e-Facebook amancinci amancinci (aya kusixelela kancinci kakhulu), wathelekisa i-akhawunti nganye kunye nokusebenza kwayo ngokuhamba kwexesha. Indlela - ebizwa ngokuba yi-fixed-effects regression model - ibamba rhoqo zonke izinto ezenza i-akhawunti nganye ihluke: ubukhulu babaphulaphuli, i-niche, indawo, ukuthumela i-frequency. Konke oko kubhakwa kwisiseko.Ngoko endaweni yokubuza "Ngaba amaPhepha e-Facebook aphendulayo afumana ukubandakanya ngakumbi kunamaphepha angenayo?" siyabuza: "Ngaba eli phepha elithile le-Facebook lenza ngcono xa liphendula xa lingenzi?" Uphinde waqhuba uhlalutyo lwe-Z-score njengetshekhi yesibini - elinganisa ukuba kude kangakanani ngasentla okanye ngaphantsi "kwesiqhelo" isithuba ngasinye senzelwe loo akhawunti. Zombini iindlela zikhombe kwicala elifanayo, nto leyo isinika ukuzithemba ngakumbi ekufumaneni.(Ukuba unomdla kwindlela epheleleyo - kwaye ufuna iitshathi ezingaphezulu - unokujonga uhlalutyo olupheleleyo lukaJulian kwiblogi yakhe.)Izinto ezimbalwa ezimele ukuba zigcinwe engqondweni ngaphambi kokuba singene kumanani: asikwazi ukutsho ngokuqinisekileyo ukuba ukuphendula kubangela ukusabela okuphezulu. Kusenokwenzeka ukuba izithuba ezisebenza kakuhle ngokwendalo zitsala umsebenzi omninzi, kwaye abadali bakhuthazwa ngakumbi ukuba baphendule xa kukho icandelo lezimvo ezingxolayo.Idatha kaJulian iphinda ilinganise ukusabela ngokuthe ngqo (ukuthanda, ukuthanda, ukuheha, njl.njl.) endaweni yothethathethwano olupheleleyo - ukhetho lwangabom lokuphepha ukujikeleza kokubandakanya izimvo kwimethrikhi yothethathethwano, isiphumo sovavanyo lweqonga luthi uJulian ubonise iziphumo zovavanyo. ihlalutyiweyo, kunye nokuphakanyiswa ukusuka kwi-5% ukuya kwi-42%. Olo hlobo lwe-cross-analysis consistency yinto izazinzulu zedatha ezithanda ukuzibona. Yenza iziphumo zibe zeyisele ngakumbi.Indlela yokuphendula kwizimvo kuchaphazela ukuzibandakanya kwe-Facebook imodeli yeziphumo ezizinzileyo zikaJulian - egubungela ngaphezulu kwesigidi esi-1 sezithuba kwiiprofayili ze-97,427 ze-Facebook - zifumanise ukuba izithuba ezineempendulo eziphenduliweyo zifumana malunga ne-9.5% impendulo ngaphezulu kwi-avareji. Malunga ne-53.8% yamaphepha e-Facebook asebenze ngcono xa bephendula. Ngamanye amazwi, izithuba ezinempendulo-kumazwana zihleli kancinane ngaphezu kwesiqhelo seakhawunti nganyeumgangatho wokwenziwa komsebenzi, ngelixa izithuba ngaphandle kwamagqabantshintshi aphenduliweyo zihleli kanye kwindawo yokuqala.Loo "53.8%" inani lifanele ukunqumama. Sisininzi esincinci kunoko uJulian afunyenwe ku-Instagram (63%) okanye i-LinkedIn (83%). Impembelelo ye-Facebook ibaluleke kakhulu ngokwezibalo, kodwa ithobekile ngakumbi - elandelelanisa kunye neqonga elibanzi, iipatheni zokuzibandakanya ezikhulileyo.Ezinye izinto ezimnandi ngasemva kwe-scenes: Ukuba sijonge nje amanani aphakathi ekrwada, izithuba ngaphandle kokuphendula-kumazwana zineempendulo eziphezulu kancinci (22) kunezo zineempendulo (16). Kumphezulu, loo nto ibonakala iphikisana nayo yonke into endisandula ukuyithetha. Kodwa olo thelekiso luyalahlekisa - ludibanisa kunye amaPhepha e-Facebook obungakanani obahlukeneyo kunye namanqanaba omsebenzi. Emva kokuba uJulian elawule ezo ntlukwano kwaye ethelekisa i-akhawunti nganye kuye, izinto zibukeka zihluke kakhulu (kwaye wasinika amanani endiwabelana ngawo ngasentla) .Kutheni le nto ibalulekileyo kwi-FacebookFacebook lirhamncwa elahlukileyo xa kuthelekiswa namaqonga amatsha, amaqonga encoko aphambili afana ne-Treads okanye i-LinkedIn.I-algorithm ye-Facebook ibeka phambili into eyibiza ngokuba "intsebenziswano enentsingiselo" - kunye nezimvo, ngakumbi emva-kunye-ngaphandle kweempawu zotshintshiselwano olunamandla. Xa uphendula uluvo, udala umsonto wencoko obonisa i-algorithm yokuba isithuba sakho sivusa ingxoxo yokwenyani, hayi nje ukuskrola nje.Kukho izizathu ezimbalwa zokuba oku kuguqulelwe kwiimpendulo eziphezulu:Ukubonakala okwandisiweyo. Imisonto yezimvo igcina izithuba zisebenza kwifidi ixesha elide. Yonke impendulo yenye uphawu lomlilo kwi-algorithm enokuthi iphinde ivele kwiposti yodibaniso lomhlomli - kunye naye nabani na owakhe wadibana nephepha lakho.Imiqondiso yobudlelwane. I-Facebook ilandelela imbali yentsebenziswano phakathi kweeakhawunti. Xa uphendula rhoqo kwizimvo zomntu, iqonga libhalisa olo nxibelelwano kwaye kusenokwenzeka ukuba ubonise izithuba zakho zexesha elizayo kubo. Ekuhambeni kwexesha, ezi micro-interactions compound.Ubungqina boluntu. Icandelo elisebenzayo lezimvo kunye neempendulo ezivela kumdali okanye iimpawu zebhrendi ukuba kukho umntu wokwenyani emva kwePhepha. Abantu kunokwenzeka ukuba bayeke ukuskrola kwaye basabele xa bebona ukuba umdali ukhona ngenene kwincoko.I-9.5% yokuphakamisa inokuziva ithozamile ecaleni kwe-Treads' 42%, kodwa umxholo ubalulekile. Isikali sikaFacebook sithetha ukuba nokonyuka kwepesenti encinci kwiimpendulo kunokuguqulela ngokunentsingiselo kubantu abaninzi ababonayo kwaye bazibandakanye nomxholo wakho. Kwaye ngokungafaniyo namanye amaqhinga athile eqonga, ukuphendula kwizimvo yinto ongaqala ukuyenza ngoku ngezixhobo ezongezelelweyo zero, uhlahlo lwabiwo-mali, okanye uhlengahlengiso lwesicwangciso.Uhlala njani phezu kwezimvo zakho ze-FacebookUkuba ulawula i-Facebook Page ecaleni kwamanye amaqonga (ngubani ongenguye?), Ukugcina izimvo kunokuziva ngathi ngomnye umsebenzi wexesha elizeleyo.Nazi iindlela ezimbalwa ze-Instagram eziye zandinceda, kwi-YouTube, funda iindlela ezimbalwa kwi-Instagram, i-YouTube endincedileyo, ndifunde i-Instagram. I-TikTok, kunye no-Facebook: Ixesha vala iimpendulo zakhoKunokuba uzame ukuphendula kuwo onke amagqabantshintshi (anokuthi angazinzi ngokukhawuleza njengoko ukhula), nikela iifestile ezimbini zemizuzu eli-10 ukuya kwi-15 suku ngalunye lokubandakanya izimvo. Ezinzulwini zobusuku nakusasa zidla ngokusebenza kakuhle — uya kubamba amagqabantshintshi avela kwimiqulu yakusasa kunye nesihlwele sasemva komsebenzi. Yibeke phambili iincokoA "enkosi!" impendulo ilungile, kodwa asiyiyo into eqhuba i-flywheel yothethathethwano. Zama ukubuza umbuzo olandelayo okanye wongeze iinkcukacha ezigcina umsonto uqhubeka. "Umbuzo omkhulu - ngaba uye wazama ..." okanye "Inqaku elihle, sifumene ukuba ... "ziintlobo zeempendulo ezivame ukuvelisa umsebenzi omningi. Phendula ngelixa isithuba sisitsha (ukuba unako) Njengamaqonga amaninzi, i-algorithm ye-Facebook inika ukubandakanyeka kwangaphambili ubunzima obunzima. Ukuba ungangena kwizimvo kwiiyure ezimbalwa zokuqala emva kokuthumela, kunokwenzeka ukuba uvuse ukusabela okongeziweyo ngelixa isithuba sisasasazwa. (Apha kulapho ukuthumela khona ngamaxesha xa ufumaneka ngenene ukuzibandakanya kuba yinzuzo yokwenene yeqhinga.)Sebenzisa isixhobo esigcina yonke into kwindawo enyeUkuba uyasebenza kuFacebook kunye namanye amaqonga, ukuxhuma phakathi kwee-apps ukulawula izimvo kukhula ngokukhawuleza. Ithebhu yoLuntu lweBuffer itsala zonke izimvo zakho kumaqonga kwideshibhodi enye - kwaye ungaphendula ngokuthe ngqo apho.ngaphandle kokuvula i-Facebook kunye nokutsalwa kwi-feed. Isimahla ukuya kuthi ga kwiiakhawunti ezintathu zentlalo.Kukwakho inqaku leNqaku leNqaku elilandelela impendulo yakho ekuhambeni kwexesha - yicinge njengetraki yokuzibandakanya. Kuyanceda ukuguqula ukuphawula kwinto okhumbula ukuyenza manqaphanqapha ibe ngumkhwa wokwenyani.Ukubuyisela 'intlalontle' kwimidiya yoluntu Uhlalutyo lweqonga likaJulian ligubungele izigidi zezithuba, kwaye i-9.5% ye-Facebook ye-reaction lift ihlala kwisiphelo esisezantsi se-spectrum. Kodwa "isiphelo esisezantsi" akuthethi ukuba ayiloncedo - ifanelekile kwiqonga apho iipateni zokuzibandakanya zibanzi kwaye zihluke kakhulu kunezonxibelelwano-zokuqala kwinethiwekhi ezifana ne-Threads.Into endihlala ndibuyela kuyo nale datha - kwi-Facebook kunye nayo yonke enye iqonga uJulian ahlalutywayo - yindlela elula yokuhlaziya i-takeaway. Awudingi ukuqhekeza ikhowudi ethile eyimfihlo okanye ufumane ikroba kwi-algorithm. Ubonisa nje abantu ababonise kuwe.I-9.5% yokuphakamisa ayiqinisekiswanga kwiPhepha ngalinye le-Facebook (khumbula, malunga ne-54% yeeprofayili kuphononongo lukaJulian yabona iziphumo ezilungileyo), kodwa iingxaki zithambekele ekuthandeni kwakho ukuba uzimisele ukubeka ngexesha. Kwaye kwiqonga elinokufikelela kwi-Facebook, nokuba yinto encinci, ehambelanayo yokunyusa ukuphendula kunokwenza umahluko wokwenyani ngokuhamba kwexesha.Ukonakaliswa okupheleleyo kweziphumo zikaJulian kuwo onke amaqonga amathandathu, jonga isifundo sethu sokubandakanya iqonga elinqamlezileyo.Izixhobo ezingakumbi zikaFacebookIsebenza njani i-algorithm ye-FacebookUkufumana abalandeli abaninzi kwi-FacebookIndlela yokwandisa abalandeli be-FacebookIiNdawo zokuThengisaI-Facebook
