Facebook ni umupaka mushya kuri njye. Nagize umunezero mwinshi mumezi ashize ngerageza nibintu bishya birabagirana Facebook yatangije kubohereza abayirema.Facebook ubwayo irashobora kuba itari nziza cyane, ariko ntawahakana ko ari nini. Kandi kubantu benshi barema, abafite ubucuruzi buciriritse, nabacuruzi, ni ahantu heza ho gushakira abantu bashya.Nzaba inyangamugayo, nubwo: na Facebook ifite abakoresha miliyari zirenga eshatu buri kwezi bakoresha, kandi ndi ... ntagera no ku kantu gato muri bo. Ibikorwa byanjye byarakubiswe kandi birabura.Noneho rero igihe umuhanga mu bumenyi bukuru bwa Buffer, Julian Winternheimer, yacukuye mu nyandiko zirenga miliyoni za Facebook mu rwego rwo kwiga ibitekerezo bye byambukiranya urubuga, mu byukuri nari mfite amatsiko yo kureba icyo azabona. Ese kuba super hejuru hejuru yo gusubiza ibitekerezo byamfasha kongera imbaraga zanjye? Igisubizo kigufi: Yego! Igisubizo kirekire: Yego, birashoboka ... Reka dupakurure ibyo. Amaposita aho abaremye basubije ibitekerezo bakiriye reaction zingana na 9.5% kuruta inyandiko aho zitigeze. Ibyo ntibishobora kumvikana nkumubare wamanutse - cyane cyane ugereranije na 42% kuzamura Julian yabonetse kumutwe cyangwa 30% kuri LinkedIn - ariko kurubuga rukuze kandi rugari nka Facebook, kuzamura imibare imwe ihamye kuri poste ya miriyoni ntakintu na kimwe gihungabana.Icyo mbona gishimishije cyane kuri aya makuru nicyo kigaragaza munsi yubutaka. Imibare mbisi yerekana ibinyuranye ukirebye neza - kandi byasabye isesengura ryibarurishamibare ryubwenge kugirango umenye ibibera mubyukuri. & # X1F4CA; Hano hari amakuru menshi yo gusezerana aho ibi byaturutse! Reba uko twuzuye muri gahunda yo guhuza imbuga nkoranyambaga 2026.
Simbukira mu gice: Uburyo twasesenguye amakuru Nigute gusubiza kubitekerezo bigira ingaruka mubikorwa bya Facebook Impamvu ibi bifite akamaro kuri Facebook Nigute ushobora kuguma hejuru yibitekerezo byawe kuri Facebook Gusubiza 'imibereho' mu mbuga nkoranyambaga
Nigute twasesenguye data Reka tureke. Julian yakuyemo inyandiko zigera kuri miriyoni imwe ya Facebook yakiriye byibuze igitekerezo kimwe, ikurikirana kuri konti zingana zose hamwe nicheshe. Byose kuruta kugereranya Urupapuro runini rwa Facebook nuto (byatubwira bike cyane), yagereranije buri konte nibikorwa byayo mugihe runaka. Uburyo - bwitwa moderi-yingaruka zifatika zo kugaruka - ifata ibintu byose bituma buri konte itandukana: ingano yabategera, niche, ahantu, kohereza inshuro. Ibyo byose bitekwa mumurongo fatizo.Noneho aho kubaza "Ese page ya Facebook isubiza ibona gusezerana kurenza page zitabikora?" turabaza: "Uru rupapuro rwihariye rwa Facebook rukora neza iyo rusubije mugihe rutabikora?" Yakoze kandi isesengura rya Z-amanota nkigenzura rya kabiri - apima intera iri hejuru cyangwa munsi ya "bisanzwe" buri nyandiko yakorewe kuri konti yihariye. Ubwo buryo bwombi bwerekanye icyerekezo kimwe, biduha icyizere cyinshi mubushakashatsi. (Niba ushishikajwe nuburyo bwuzuye - kandi ukaba ushaka imbonerahamwe nyinshi - urashobora gusuzuma isesengura ryuzuye rya Julian kurubuga rwe.) Ibintu bike bikwiye kuzirikana mbere yuko tujya mumibare: ntidushobora kuvuga tudashidikanya ko gusubiza bitera reaction nyinshi. Birashoboka ko inyandiko zisanzwe zikora neza zikurura ibikorwa byinshi, kandi abayiremye bashishikajwe cyane no gusubiza mugihe hari igice cyibitekerezo bisakaye. Dataset ya Julian nayo irapima ibisubizo byumwihariko (gukunda, gukunda, hahas, nibindi) aho guhitamo gusezerana - guhitamo nkana kugirango wirinde kuzenguruka ibitekerezo birimo ibipimo byo gusezerana bipima ingaruka zibitekerezo. Ubwo buryo bwo gusesengura ibintu ni ikintu abahanga bakunda kubona. Bituma ibyagaragaye birushaho kujijuka.Ni gute gusubiza kubitekerezo bigira ingaruka kubikorwa bya FacebookJulian yerekana ingaruka zifatika - ikubiyemo inyandiko zirenga miriyoni 1 kurubuga rwa Facebook 97.427 - yasanze inyandiko zifite ibisubizo byashubijwe zakira hafi 9.5% ibisubizo byinshi ugereranije. Hafi ya 53.8% ya page ya Facebook yitwaye neza mugihe basubije. Muyandi magambo, inyandiko zifite ibisubizo-bisubizo zicaye hejuru gato ya buri konte isanzweurwego rwimikorere, mugihe inyandiko zidafite ibisubizo zasubijwe zerekejwe kuri baseline.Uwo mubare "53.8%" ukwiye guhagarara. Nubwinshi bworoshye kuruta ibyo Julian yasanze kuri Instagram (63%) cyangwa LinkedIn (83%). Ingaruka za Facebook zifite imibare ihambaye, ariko iriyoroshya - ikurikirana hamwe nuburyo bwagutse bwurubuga, uburyo bukuze bwo gusezerana.Bimwe mubintu bishimishije inyuma yibyabaye: Niba twarebye gusa imibare mito yo hagati, inyandiko zidashubijwe-ibisubizo mubyukuri bifite reaction zo hagati ya median (22) kuruta izisubiza (16). Ku isura, ibyo bisa nkaho bivuguruza ibyo navuze byose.Ariko iryo gereranya rirayobya - rivanga hamwe page ya Facebook yubunini butandukanye kandi urwego rwibikorwa. Julian amaze kugenzura ibyo bitandukanye hanyuma akagereranya buri konte ubwayo, ibintu byasaga nkaho bitandukanye (kandi akaduha imibare nasangiye hejuru) .Kubera iki iki kibazo kuri FacebookFacebook ari inyamaswa itandukanye ugereranije nu mbuga nshya, nyinshi zohereza ibiganiro nka Threads cyangwa LinkedIn. Algorithm ya Facebook ishyira imbere icyo yita "imikoranire ifatika" - kandi ibitekerezo, cyane cyane guhanahana amakuru inyuma, ni kimwe mubimenyetso bikomeye. Iyo usubije igitekerezo, urimo gukora insanganyamatsiko yo kuganira yerekana algorithm ko inyandiko yawe itangiza ibiganiro nyabyo, ntabwo ari ukuzunguruka gusa. Hariho impamvu nke zishobora gutuma ibi bisobanurwa mubitekerezo byisumbuyeho: Kugaragara kwagutse. Insanganyamatsiko zo gutanga ibitekerezo zituma inyandiko zikora mubiryo birebire. Igisubizo cyose nikindi kimenyetso cyerekana umuriro kuri algorithm ishobora kongera kubyutsa inyandiko kubisobanuro byatanzwe - no kubandi bose babanje gukorana nurupapuro rwawe. Ibimenyetso byubusabane. Facebook ikurikirana amateka yimikoranire hagati ya konti. Iyo uhora usubiza kubitekerezo byumuntu, urubuga rwandika iyo sano kandi birashoboka cyane kubereka inyandiko zawe zizaza. Igihe kirenze, ibyo micro-imikoranire ihuza.Ibimenyetso byimibereho. Igice cyibitekerezo gikora hamwe nibisubizo byatanzwe nuwashizeho cyangwa ibimenyetso byerekana ko hari umuntu nyawe inyuma yurupapuro. Abantu birashoboka cyane ko bahagarika kuzunguruka no kubyitwaramo iyo babonye ko uwashizeho aboneka mubiganiro. Kuzamura 9.5% bishobora kumva byiyubashye kuruhande rwa 42%, ariko bifite akamaro. Igipimo kinini cya Facebook bivuze ko niyo kwiyongera kwijanisha ryibisubizo bishobora guhinduka mubisobanuro abantu benshi babona kandi bifatanya nibirimo. Kandi bitandukanye na tactique yihariye ya platform, gusubiza kubitekerezo nikintu ushobora gutangira gukora nonaha ukoresheje ibikoresho bya zeru byongeweho, ingengo yimari, cyangwa ingamba zo kuvugurura.Ni gute waguma hejuru yibitekerezo byawe bya Facebook Niba ucunga page ya Facebook hamwe nizindi mbuga (ninde utari?), Gukomeza ibitekerezo bishobora kumva nkakandi kazi gahoraho.Dore inzira nke zamfashije gukomeza hejuru yibitekerezo byanjye kuri Instagram, LinkedIn kuruta kugerageza gusubiza buri gitekerezo kimwe (gishobora guhinduka vuba bidashoboka uko ukura), tanga Windows ebyiri kuminota 10 kugeza kuri 15 kumunsi kugirango uhuze ibitekerezo. Hagati ya mugitondo na nimugoroba bikunda gukora neza - uzafata ibitekerezo byabazunguruka mugitondo hamwe nabantu nyuma yakazi. Shira imbere ibiganiroA "urakoze!" gusubiza nibyiza, ariko ntabwo aribyo bitera gusezerana. Gerageza kubaza ikibazo cyo gukurikirana cyangwa kongeramo ibisobanuro bikomeza umurongo. "Ikibazo gikomeye - wagerageje ..." cyangwa "Iyo ni ingingo nziza, mu byukuri twasanze ko ..." aribwo buryo bwo gusubiza bukunda kubyara ibikorwa byinshi. Subiza mugihe inyandiko ari shyashya (niba ubishoboye) Kimwe na platform nyinshi, algorithm ya Facebook itanga gusezerana hakiri kare uburemere bukomeye. Niba ushobora kwinjira mubitekerezo mumasaha abiri yambere nyuma yo kohereza, birashoboka cyane ko wabyutsa izindi reaction mugihe inyandiko ikomeje gutangwa. . Umuryango wa Buffer ukurura ibitekerezo byawe byose kurubuga rwa platifomu - kandi urashobora gusubiza biturutse ahoudafunguye Facebook no gukururwa mubiryo. Nubuntu kuri konti zigera kuri eshatu.Hariho kandi igitekerezo cyo gutanga amanota akurikirana igisubizo cyawe gihoraho mugihe - tekereza nkumurongo ukurikirana wo gusezerana. Ifasha guhindura ibitekerezo bivuye mubintu wibuka gukora rimwe na rimwe bigahinduka akamenyero nyako.Gusubiza inyuma 'imbuga nkoranyambaga' ku mbuga nkoranyambagaJulian yasesenguye imbuga za interineti yerekanaga amamiriyoni y’inyandiko, kandi Facebook ya 9.5% ya reaction yicaye ku mpera yo hasi. Ariko "impera yo hasi" ntabwo bivuze ko bidafasha - birakwiriye kurubuga aho uburyo bwo gusezerana bwagutse kandi butandukanye kuruta kumurongo wambere wibiganiro nkibiganiro. Ibyo nkomeza kugarukaho hamwe naya makuru - kurubuga rwa Facebook hamwe nizindi mbuga zose Julian yasesenguye - nuburyo bworoshye kugarura ibintu byoroshye. Ntugomba gucamo kode y'ibanga cyangwa gushaka icyuho muri algorithm. Urimo kwerekana gusa kubantu bakweretse.Kuzamura 9.5% ntabwo byemewe kuri buri Page Page ya Facebook (ibuka, hafi 54% yumwirondoro mubushakashatsi bwa Julian wabonye ingaruka nziza), ariko ibitagenda neza kuruhande rwawe niba ubishaka gushira mugihe. Kandi kurubuga hamwe na Facebook igera, nubwo byiyubashye, guhora mubyifuzo bishobora kugira icyo bihindura mugihe.Kugirango habeho gusenya byimazeyo ibyavuzwe na Julian kurubuga rwa interineti uko ari esheshatu, reba ubushakashatsi bwacu bwo guhuza ibikorwa. Byinshi mubikoresho bya FacebookNi gute uburyo bwo kubona abayoboke benshi kuri FacebookUburyo bwo Kuzamura Urupapuro rwa Facebook Kwamamaza Kumwanya muto wohereza kuri Facebook
