Facebook ndi malire atsopano kwa ine. Ndakhala ndikusangalala kwambiri m'miyezi ingapo yapitayi ndikuyesa zatsopano zonyezimira zomwe Facebook yakhazikitsa kuti ikope opanga. Facebook yokhayo singakhale yonyezimira, koma palibe kukana kuti ndi yayikulu. Ndipo kwa olenga ambiri, eni eni ang'onoang'ono, ndi ogulitsa, ndi malo abwino kwambiri opeza omvera atsopano.Ndidzakhala woona mtima, ngakhale: ngakhale Facebook ili ndi ogwiritsa ntchito oposa mabiliyoni atatu pamwezi, ndipo ine ... sindikufika ngakhale kagawo kakang'ono kakang'ono ka iwo. Zochita zanga zakhala zikuyenda bwino kwambiri. Ndiye pamene wasayansi wamkulu wa data wa Buffer, a Julian Winternheimer, adakumba zolemba za Facebook zopitilira miliyoni miliyoni ngati gawo la kafukufuku wake wokhudzana ndi ndemanga papulatifomu, ndinali wofunitsitsa kuwona zomwe apeza. Yankho lalitali: Inde, mwina... Tiyeni titulutse zimenezo.Zolemba zomwe opanga adayankha ku ndemanga adalandira pafupifupi 9.5% zoyankhidwa kuposa zomwe sanayankhe. Izi sizingamveke ngati chiwerengero cha nsagwada - makamaka poyerekeza ndi 42% kukweza Julian anapeza pa Threads kapena 30% pa LinkedIn - koma pa nsanja monga okhwima ndi yotakata monga Facebook, mosasinthasintha manambala kukweza pa miyanda miliyoni palibe kugwedezeka kutali. Manambala aiwisi akuwonetsa zosiyana poyang'ana koyamba - ndipo zidatengera kusanthula kwanzeru kuti tipeze zomwe zikuchitika.📊Pali zambiri zokhudzana ndi chibwenzi komwe izi zidachokera! Onani lipoti lathu lonse la State of Social Media Engagement Report 2026.
Pitani ku gawo: Momwe tidasanthula deta Momwe kuyankha ku ndemanga kumakhudzira kuchitapo kanthu pa Facebook Chifukwa chiyani izi ndizofunikira pa Facebook Momwe mungakhalire pamwamba pamakomenti anu a Facebook Kubwezeretsa 'social' mu social media
Momwe tidasankhira dataTiyeni tipeze nerdy. Julian anakoka pafupifupi milioni imodzi zolemba za Facebook zomwe zinalandira ndemanga imodzi, zokhala ndi ma akaunti a kukula kwake ndi niches.M'malo mofanizira Masamba akuluakulu a Facebook ndi ang'onoang'ono (omwe angatiuze zochepa kwambiri), anayerekezera akaunti iliyonse ndi ntchito yake pakapita nthawi. Njirayi - yotchedwa fixed-effects regression model - imakhala ndi zinthu zonse zomwe zimapangitsa kuti akaunti iliyonse ikhale yosiyana: kukula kwa omvera, niche, malo, kutumiza pafupipafupi. Zonsezi zimawotchedwa poyambira.Choncho m'malo mofunsa kuti "Kodi Masamba a Facebook omwe amayankha amapeza zibwenzi zambiri kuposa masamba omwe alibe?" tikufunsa kuti: "Kodi Tsamba la Facebook ili limachita bwino likayankha motsutsana ndi pomwe silitero?" Adayendetsanso kusanthula kwa Z-score ngati cheke chachiwiri - kuyeza kutalika kapena pansi "chabwinobwino" positi iliyonse idachitidwa pa akauntiyo. Njira zonsezi zimalozera mbali imodzi, zomwe zimatipatsa chidaliro chochulukirapo pakupeza. (Ngati mukufuna njira yonse - ndipo mukufuna ma chart ochulukirapo - mutha kuyang'ana kusanthula kwathunthu kwa Julian pabulogu yake.) Zinthu zingapo zofunika kuzikumbukira tisanalowe mu manambala: sitinganene motsimikiza kuti kuyankha kumayambitsa kuyankha kwakukulu. Ndizotheka kuti zolemba zomwe zimachita bwino zimakopa zochitika zambiri, ndipo opanga amangofunitsitsa kuyankha pakakhala gawo la ndemanga. Zolemba za Julian zimayesanso zomwe zimachitika (zokonda, zokonda, zonyansa, ndi zina zotero) m'malo mochita chinkhoswe - kusankha mwadala kupeŵa kuzungulira kwa ndemanga pamiyeso ya chinkhoswe, ndemanga zonse zomwe Julian adayesa papulatifomu. kufufuzidwa, ndi zokweza kuyambira 5% mpaka 42%. Kusasinthika kwamtunduwu ndi chinthu chomwe asayansi a data amakonda kuwona. Momwe kuyankha ku ndemanga kumakhudzira kuchitapo kanthu kwa FacebookMchitidwe wokhazikika waJulian - wokhudza zolemba zoposa 1 miliyoni pa mbiri ya Facebook 97,427 - adapeza kuti zolemba zomwe adayankhidwa ku ndemanga zimalandila pafupifupi 9.5% zochulukirapo. Pafupifupi 53.8% ya Masamba a Facebook adachita bwino pomwe adayankha. Mwanjira ina, zolemba zokhala ndi ndemanga zoyankhidwa zimakhala pamwamba pang'ono kuposa nthawi zonse za akauntimulingo wa magwiridwe antchito, pomwe mapositi opanda mayankho amayankhidwa adakhala poyambira. Nambala ya "53.8%" ndiyofunika kuyimitsa kaye. Ndiochepa kwambiri kuposa omwe a Julian adapeza pa Instagram (63%) kapena LinkedIn (83%). Zotsatira za Facebook ndizofunika kwambiri, koma ndizochepa kwambiri - zomwe zimatsata ndondomeko yowonjezereka, yokhwima kwambiri pa nsanja.Zosangalatsa zina kumbuyo kwazithunzi: Ngati tingoyang'ana manambala apakati, zolemba zopanda mayankho-zolemba zimakhala ndi machitidwe apamwamba pang'ono (22) kusiyana ndi omwe ali ndi mayankho (16). Pamwamba, izo zikuwoneka kuti zikutsutsana ndi zonse zomwe ndangonena. Julian atalamulira kusiyana kumeneku ndikuyerekeza akaunti iliyonse ndi iyo yokha, zinthu zinkawoneka mosiyana kwambiri (ndipo anatipatsa manambala omwe ndinagawana nawo pamwambapa) .Chifukwa chiyani izi ndizofunikira kwa FacebookFacebook ndi chilombo chosiyana poyerekeza ndi zatsopano, zowonjezera zokambirana-patsogolo nsanja monga Threads kapena LinkedIn.The Facebook aligorivimu imaika patsogolo zomwe imatcha "kuyanjana kwatanthauzo" - ndi ndemanga, makamaka mmbuyo-ndi-kutsogolo zomwe zimasinthitsa mwamphamvu kwambiri. Mukayankha ndemanga, mukupanga zokambirana zomwe zimasonyeza kuti positi yanu ikuyambitsa zokambirana zenizeni, osati kungoyenda mozungulira. Ulusi wa ndemanga umapangitsa kuti zolemba zizigwira ntchito nthawi yayitali. Yankho lirilonse ndi chizindikiro chinanso choyaka moto ku aligorivimu yomwe ingayambitsenso positi kuti alumikizane ndi opereka ndemanga - komanso kwa wina aliyense amene adakhalapo ndi tsamba lanu. Zizindikiro zaubale. Facebook imatsata mbiri yakale yolumikizana pakati pa maakaunti. Mukamayankha ndemanga za wina nthawi zonse, nsanja imalembetsa kulumikizana kumeneko ndipo imatha kuwonetsa zomwe mwalemba mtsogolo. M'kupita kwa nthawi, izi micro-interactions compound.Social umboni. Gawo la ndemanga lomwe limakhala ndi mayankho ochokera kwa wopanga kapena mtundu limasonyeza kuti pali munthu weniweni kumbuyo kwa Tsambali. Anthu amatha kusiya kuyendayenda ndikuchitapo kanthu ataona kuti mlengi alipodi muzokambirana.Kukweza kwa 9.5% kumatha kumva modzichepetsa pafupi ndi 42% ya Threads, koma nkhani zake ndizofunikira. Kuchuluka kwa Facebook kumatanthawuza kuti ngakhale kuchulukirako pang'ono kwamachitidwe kumatha kumasulira momveka bwino kwa anthu ambiri omwe amawona ndikuchita nawo zomwe mumalemba. Ndipo mosiyana ndi njira zina zowonetsera nsanja, kuyankha ndemanga ndi zomwe mungayambe kuchita pakali pano ndi zida zowonjezera zero, bajeti, kapena kukonzanso njira.Momwe mungakhalire pamwamba pa ndemanga zanu za FacebookNgati mukuyang'anira Tsamba la Facebook pamodzi ndi mapulaneti ena (osati?), Kusunga ndemanga kungamve ngati ntchito ina yanthawi zonse.Nawa njira zingapo za Instagram zomwe zandithandizira pa Instagram, YouTube, ndiwerenge ndemanga zanga zomwe zandithandizira, LinkedIn TikTok, ndi Facebook: Nthawi imaletsa mayankho anu M'malo moyesa kuyankha ndemanga iliyonse (yomwe imatha kukhala yosakhazikika mukamakula), perekani mawindo awiri amphindi 10 mpaka 15 tsiku lililonse kuti mupereke ndemanga. Pakati pa m'mamawa ndi madzulo zimakonda kugwira ntchito bwino - mumapeza ndemanga kuchokera kwa omwe amapukusira m'mawa komanso gulu la anthu akaweruka kuntchito. Konzekerani zokambirana patsogolo "zikomo!" kuyankha kuli bwino, koma sizomwe zimayendetsa flywheel. Yesani kufunsa funso lotsatira kapena kuwonjezera zina zomwe zimapangitsa kuti ulusiwo upitirire. "Funso lalikulu - mwayesa ..." kapena "Iyo ndi mfundo yabwino, tapeza kuti ..." ndi mitundu ya mayankho omwe amakonda kupanga zochita zambiri. Yankhani pomwe positi ili yatsopano (ngati mungathe)Monga nsanja zambiri, algorithm ya Facebook imapereka chinkhoswe choyambirira cholemetsa. Ngati mutha kulowa nawo ndemanga patangotha maola angapo mutatumiza, mutha kuyambitsanso zina pomwe positi ikugawidwabe. (Apa ndipamene kutumiza nthawi zina pamene mulipo kuti mutenge nawo mbali kumakhala phindu lenileni.)Gwiritsani ntchito chida chomwe chimasunga zonse pamalo amodziNgati mukugwira ntchito pa Facebook ndi nsanja zina zingapo, kudumpha pakati pa mapulogalamu kuti musamalire ndemanga kumakalamba msanga. Gulu la Buffer's Community limakoka ndemanga zanu zonse pamapulatifomu kukhala padashibodi imodzi - ndipo mutha kuyankha kuchokera pamenepo.osatsegula Facebook ndikukokedwa muzakudya. Ndi yaulere mpaka maakaunti atatu ochezera. Palinso gawo la Comment Score lomwe limatsata kusasinthika kwamayankho anu pakapita nthawi - lingalirani ngati cholondera chambiri cha chibwenzi. Zimakuthandizani kuti musinthe ndemanga kuchokera pa zomwe mumakumbukira kuchita nthawi ndi nthawi kukhala chizolowezi chenicheni.Kubwezeretsanso "zachisangalalo" muzochezera zapaintaneti Kusanthula kwapapulatifomu kwaJulian kunakhudza mamiliyoni ambiri a zolemba, ndipo Facebook ya 9.5% reaction lift imakhala kumapeto kwenikweni kwa sipekitiramu. Koma "mapeto apansi" sizikutanthauza kuti sizothandiza - ndizoyenera nsanja yomwe machitidwe ogwirizana amakhala otakasuka komanso osiyanasiyana kusiyana ndi maukonde ochezera-oyamba monga Threads.Zomwe ndimangobwereranso ndi deta iyi - kudutsa Facebook ndi nsanja ina iliyonse yomwe Julian anasanthula - ndimomwe mungatsitsimutsire mosavuta chotengeracho. Simufunikanso kuthyola chinsinsi china kapena kupeza malo otsetsereka mu algorithm. Mukungowonetsa anthu omwe adakuwonetsani.Kukweza kwa 9.5% sikutsimikizika pa Tsamba lililonse la Facebook (kumbukirani, pafupifupi 54% ya mbiri mu kafukufuku wa Julian adawona zotsatira zabwino), koma zovuta zimapendekera m'malo mwanu ngati mukulolera kuyika nthawiyo. Ndipo pa pulatifomu yokhala ndi kufikira kwa Facebook, ngakhale kuwonjezereka pang'ono, kokhazikika pamachitidwe kungapangitse kusiyana kwenikweni pakapita nthawi.Pakuti mufotokozere zonse zomwe a Julian apeza pamapulatifomu onse asanu ndi limodzi, onani maphunziro athu okhudzana ndi nsanja.More Facebook Algorithm Imagwirira NtchitoMomwe Mungapezere Otsatira Ambiri pa FacebookMomwe Mungawonjezere Otsatira Patsamba La FacebookKuchita Bwino FacebookNthawi Yabwino Yogulitsa Bizinesi
