Facebook ye dankan kura ye ne bolo. N bɛ ka ɲɛnajɛ caman kɛ kalo damadɔ tɛmɛnenw na k’a lajɛ ni fɛn kura manamanananw ye Facebook ye minnu daminɛ walasa ka dabɔbagaw sama.Facebook yɛrɛ bɛ se ka kɛ o bɛɛ ye, nka sɔsɔli t’a la ko a ka bon kosɛbɛ. Wa, dabɔbaga caman fɛ, jagokɛla misɛnninw tigiw, ani sugukɛlaw fɛ, a ye yɔrɔ ɲuman ye walasa ka lamɛnnikɛla kuraw sɔrɔ.Ne bɛna kɛ tiɲɛtigi ye, nka: hali Facebook bɛ ni baarakɛlaw miliyari saba ni kɔ ye kalo o kalo, wa ne... tɛ se hali u tilayɔrɔba fitinin fitinin dɔ ma. Ne ka kɔnɔkow kɛcogo ye gosi ani ka tɛmɛn.O la, tuma min na Buffer ka kunnafoniko dɔnnikɛla kɔrɔ, Julian Winternheimer, ye sɛgɛsɛgɛli kɛ Facebook sɛbɛnw miliyɔn kelen ni kɔ kɔnɔ k’a kɛ a ka cross-platform commenting engagement kalan dɔ ye, ne tun b’a fɛ tiɲɛ na k’a dɔn a bɛna min sɔrɔ.Could being super on top of repling to comments help me help my reach?Short answer: Yes! Jaabi jan: Ɔwɔ, a bɛ se ka kɛ... An k’o bɔ kɛnɛ kan.Post minnu dabɔbagaw ye jaabi di kuma fɔlenw ma, olu ye jaabi sɔrɔ 9,5% ɲɔgɔn na ka tɛmɛ sɛbɛn kan minnu ma jaabi di. O bɛ se ka kɛ i n’a fɔ jateden min bɛ mɔgɔ jaw bɔ — kɛrɛnkɛrɛnnenya la n’i y’a suma ni 42% wulicogo ye Julian ye min sɔrɔ Threads kan walima 30% min bɛ LinkedIn kan — nka kɛnɛ kan min kɔgɔlen don ani min ka bon i n’a fɔ Facebook, wulicogo kelen min bɛ kɛ tuma bɛɛ ka tɛmɛn sɛbɛn miliyɔn kelen kan, o tɛ fosi ye ka wuli ka taa.Ne ye min diya kosɛbɛ nin kunnafonidilan in na, o ye a bɛ min jira kɛnɛ jukɔrɔ. Jateden raw bɛ tiɲɛ na a kɔkanna jira a ɲɛ fɔlɔ la — wa a ye jateminɛ hakilitigi dɔw ta walasa ka fɛn min bɛ sen na tiɲɛ na, o jira.📊Engagement data caman bɛ yen nin bɔra yɔrɔ min na ! Aw ye an ka State of Social Media Engagement Report 2026 dafalen lajɛ.
Aw bɛ pan ka taa dakun dɔ la: An ye kunnafoniw sɛgɛsɛgɛ cogo min na Kumafɔlenw jaabi bɛ nɔ bila Facebook ka jɛɲɔgɔnya la cogo min na Mun na nin nafa ka bon Facebook bolo Cogo min na i bɛ se ka to i ka Facebook kuma fɔlenw sanfɛ Ka ‘social’ bila ka segin sosiyete ka kunnafonidilanw kan
An ye dataw sɛgɛsɛgɛ cogo minLet’s get nerdy. Julian ye Facebook sɛbɛn miliyɔn kelen ɲɔgɔn sama minnu ye kumasen kelen sɔrɔ a dɔgɔyalenba la, minnu bɛ jatebɔw la minnu bonya ni yɔrɔ bɛɛ.Sanni a ka Facebook ɲɛ belebelebaw suma ni misɛnninw ye (o bɛna dɔɔnin dɔrɔn de fɔ an ye), a ye jatebɔsɛbɛn kelen-kelen bɛɛ suma n’a yɛrɛ ka baarakɛcogo ye waati kɔnɔ. Fɛɛrɛ in — min bɛ wele ko fixed-effects regression model — bɛ fɛn bɛɛ mara cogo la min bɛ jatebɔ kelen-kelen bɛɛ kɛ danfara ye: lamɛnnikɛlaw hakɛ, yɔrɔ, yɔrɔ, sɛbɛnw bilali caya. O bɛɛ bɛ tobi ka don basigi la.O la sanni i ka ɲininkali kɛ ko "Yala Facebook ɲɛ minnu bɛ jaabi di, olu bɛ jɛɲɔgɔnya caman sɔrɔ ka tɛmɛ ɲɛ minnu tɛ jaabi sɔrɔ wa?" an bɛ ɲininkali kɛ ko: "Yala nin Facebook ɲɛ kɛrɛnkɛrɛnnen in bɛ baara kɛ ka ɲɛ n'a bɛ jaabi di ka tɛmɛ n'a ma jaabi di wa?"A ye Z-score sɛgɛsɛgɛli fana kɛ i n'a fɔ sɛgɛsɛgɛli filanan — k'a suman fo ka se hakɛ min ma sanfɛ walima duguma "normal" sɛbɛn kelen-kelen bɛɛ ye baara kɛ o jatebɔsɛbɛn kɛrɛnkɛrɛnnen in na. Fɛɛrɛ fila bɛɛ y’u ɲɛsin sira kelen ma, o bɛ dannaya caman di an ma sɔrɔ in na.(N’i b’a fɛ ka fɛɛrɛ dafalen dɔn — wa n’i b’a fɛ ka jatebɔsɛbɛn caman sɔrɔ — i bɛ se ka Julian ka sɛgɛsɛgɛli dafalen lajɛ a ka bulɔgu kan.)Fɛn damadɔ minnu ka kan ka to i hakili la sani an ka don jatew kɔnɔ: an tɛ se k’a fɔ ni dannaya dafalen ye ko jaabi bɛ kɛ sababu ye ka mɔgɔw ka jaabi caman sɔrɔ. A bɛ se ka kɛ ko sɛbɛn minnu bɛ baara kɛ ka ɲɛ u dabɔcogo la, olu bɛ baara caman sama, wa dabɔbagaw bɛ dusu don dɔrɔn ka jaabi di ni kumasenw yɔrɔ dɔ bɛ yen min bɛ mankan bɔ.Julian ka kunnafonidilan fana bɛ jaabiw suman kɛrɛnkɛrɛnnenya la (diya, kanuya, hahas, a ɲɔgɔnnaw) sanni ka kɛ ni ɲɔgɔndɛmɛ bɛɛ ye — sugandili laɲininen don walasa ka i yɛrɛ tanga sɛrɛkili ma ka kuma fɔlenw don jɛɲɔgɔnya mɛtɛrɛ dɔ kɔnɔ min bɛ kuma fɔlenw nɔ kɔrɔbɔ.That ko, misali in b’a jira Julian ye sɛgɛsɛgɛli kɛ plateforme wɔɔrɔ bɛɛ kan, ni lifatanw bɛ daminɛ 5% na ka se 42% ma. O cross-analyse consistency sugu ye fɛn ye min ka di kunnafonidilan dɔnnikɛlaw ye. A bɛ sɔrɔw kɛ fɛn ye min bɛ mɔgɔ dalen to kosɛbɛ.Kunnafoni jaabi bɛ nɔ bila Facebook ka jɛɲɔgɔnya la cogo minJulian ka nɔ bilalenw modeli — min bɛ kunnafoni miliyɔn 1 ni kɔ dafa Facebook ka kunnafonidisɛbɛn 97 427 kɔnɔ — y’a jira ko kunnafoni minnu bɛ jaabi di kumaw ma, olu bɛ jaabiw sɔrɔ 9,5% ɲɔgɔn na ka tɛmɛ u hakɛ kan an cɛma).Z-score sɛgɛsɛgɛli ye o sinsin. Facebook Pages 53,8% ɲɔgɔn ye baara kɛ ka ɲɛ n’u ye jaabi di. O kɔrɔ ye ko sɛbɛn minnu bɛ ni jaabiw ye, olu sigilen tun bɛ jateden kelen-kelen bɛɛ ka delinako sanfɛ dɔɔninbaarakɛcogo hakɛ, k'a sɔrɔ sɛbɛn minnu tɛ jaabi jaabiw di, olu tun bɛ wuli ka taa a daminɛ na.O "53,8%" jate ka kan ka jɔ. O ye jamanaden fanba ye min ka dɔgɔ ka tɛmɛ Julian ye min sɔrɔ Instagram (63%) walima LinkedIn (83%) kan. Facebook nɔfɛko ye jateminɛ nafama ye, nka a ka dɔgɔ kosɛbɛ — min bɛ tugu ni plateforme ka jɛkafɔ kɛcogo belebelebaw ye, minnu kɔgɔlen don.Fɛn dɔw ɲɛnajɛlen kɔfɛ: N’an ye jateden kɔrɔw lajɛ dɔrɔn, sɛbɛn minnu tɛ jaabi-fɔlenw ye, tiɲɛ na, olu ka jaabiw cɛmancɛ ka bon dɔɔnin (22) ka tɛmɛ jaabiw kan (16). Ni an y’a lajɛ, a bɛ iko o bɛ ne ka kuma fɔlenw bɛɛ sɔsɔ.Nka o sangali bɛ mɔgɔ lafili — a bɛ Facebook ɲɛw ɲagami ɲɔgɔn na minnu bonya ni u ka baarakɛcogo tɛ kelen ye kosɛbɛ. Ni Julian ye o danfara ninnu kɔlɔsi ani ka jatebɔsɛbɛn kelen-kelen bɛɛ suma n’a yɛrɛ ye, kow tun bɛ i n’a fɔ u tɛ kelen ye kosɛbɛ (wa n ye jateden minnu tila san fɛ, a ye olu di an ma).Mun na nin nafa ka bon FacebookFacebook fɛ, o ye waraba wɛrɛ ye n’i y’a suma ni baro-yɔrɔ kura ye, min bɛ taa ɲɛfɛ i n’a fɔ Threads walima LinkedIn.Facebook algorithm bɛ min wele ko "interactions kɔrɔlenw" bila jɔyɔrɔ fɔlɔ la — ani commentaires, kɛrɛnkɛrɛnnenya la back-and-forth exchanges, are one of o taamasiɲɛ barikamaw. N'i ye kumasen dɔ jaabi, i bɛ baro-sira dɔ Dabɔ min bɛ taamaʃyɛn Di algorisimu ma ko i ka sɛbɛn bɛ baro lakika Lawuli, a tɛ Kɛ 'sènbɔli ye min tɛ Kɛ dɔrɔn.Kun damadɔ bɛ yen minnu b'a To a ka c'a la o bɛ baara Kɛ ni jaabiw ye minnu ka bon:Extended visibility. Comment threads (fɔlikanw) bɛ postes (fɔlikanw) To active (fɔli) la feed (feere) kɔnɔ ka mɛn. Jaabi bɛɛ ye taamaʃyɛn tasuma wɛrɛ ye ka ɲɛsin algorisimu ma min bɛ Se ka poste (fɔlikan) Labɔ kokura commentaire (fɔlikɛla) ka jὲɲɔgɔnyaw kama — ani mɔgɔ wɛrɛ min ye jɛɲɔgɔnya Kɛ n’i ka ɲɛ ye ka Tɛmɛ.Jɛɲɔgɔnya taamaʃyɛnw. Facebook bɛ jɛɲɔgɔnya tariku lajɛ jatew ni ɲɔgɔn cɛ. N’i bɛ to ka mɔgɔ dɔ ka kumaw jaabi, o yɔrɔ in bɛ o jɛɲɔgɔnya sɛbɛn, wa a ka teli k’i ka sɛbɛn nataw jira u la. Waati tɛmɛnen kɔfɛ, o micro-interactions bɛ fara ɲɔgɔn kan.Social proof. Komentari yɔrɔ min bɛ baara la ni jaabiw ye ka bɔ dabɔbaa walima markala fɛ, o b’a jira ko mɔgɔ sɛbɛ dɔ bɛ Page kɔfɛ. Mɔgɔw ka teli ka sɛgɛsɛgɛli dabila ka jaabi di n’u y’a ye ko dabɔbaa bɛ baro la tiɲɛ na.9,5% wulicogo bɛ se ka kɛ i n’a fɔ a ka dɔgɔ Threads ka 42% kɛrɛfɛ, nka sigidakow nafa ka bon. Facebook ka hakɛ danmadɔ kɔrɔ ye ko hali ni dɔ farala walew kan kɛmɛsarada la dɔɔnin, o bɛ se ka baara kɛ ni kɔrɔ ye ka mɔgɔ caman ye k’i ka kɔnɔkow ye ani k’u sen don u la. Wa, a tɛ i n’a fɔ fɛɛrɛ dɔw minnu bɛ kɛ ka ɲɛsin plateforme kɛrɛnkɛrɛnnenw ma, ka jaabi di kuma fɔlenw ma, o ye fɛn ye i bɛ se k’a daminɛ ka min kɛ sisan ni baarakɛminɛn wɛrɛw zeru ye, ni baarakɛnafolo, walima fɛɛrɛ caman sɛgɛsɛgɛli ye.I bɛ se ka to i ka Facebook kuma fɔlenw sanfɛ cogo minNi i bɛ Facebook ɲɛ dɔ ɲɛnabɔ plateforme wɛrɛw kɛrɛfɛ (jɔnni tɛ?), ka to ka kuma fɔlenw ɲɛnabɔ, o bɛ se ka kɛ i n’a fɔ baara dafalen wɛrɛ.Fɛɛrɛ damadɔw filɛ nin ye minnu ye ne dɛmɛ ka to n ka kuma fɔlenw sanfɛ Instagram fan bɛɛ la, LinkedIn, Threads, YouTube, TikTok, ani Facebook:Waati bɛ i ka jaabiw baliSani i k’a ɲini ka jaabi di kuma kelen-kelen bɛɛ ma (o bɛ se ka kɛ teliya la min tɛ sabati n’i bɛ ka bonya), i ka miniti 10 fo 15 finɛtiri fila bila don o don walasa ka kuma fɔlenw bila sen kan. Sɔgɔma cɛmancɛ ni wulada daminɛ na, olu ka teli ka baara kɛ ka ɲɛ — i bɛna sɔgɔmadafɛ sɛbɛnfurakɛlaw ni jamaba fila bɛɛ ka kumaw minɛ.I ka barow bila jɔyɔrɔ fɔlɔ laA "barika da!" jaabi ka ɲi, nka o tɛ min bɛ engagement flywheel boli. Aw bɛ a ɲini ka ɲininkali dɔ kɛ min bɛ tugu ɲɔgɔn kɔ walima ka kunnafoni dɔ fara a kan min bɛ to ka dilan ka taa ɲɛ. "Ɲininkaliba — yala i y'a ɲini wa..." walima "O ye ko ɲuman ye, an y'a Sɔrɔ tiɲɛ na ko..." ye jaabi suguw ye minnu ka teli ka baara caman Kɛ.Jaabi k'a sɔrɔ sɛbɛn in ye kura ye (n'i bɛ Se)I n'a fɔ 'plateforme fanba, Facebook ka algorisimu bɛ girinya gɛlɛn Di jɛɲɔgɔnya joona ma. N'i bɛ Se ka Dòn kumasenw na sanga fla fɔlɔw kɔnɔ i ka 'poste (fɔli) kɛlen kɔ, a ka c'a la i bɛ 'fɔli wɛrɛw Lawuli k'a sɔrɔ i bɛ ka tila-tila halibi. (O yɔrɔ de la, ka sɛbɛnni kɛ waati dɔw la n’i bɛ se ka baara kɛ tiɲɛ na, o bɛ kɛ nafa lakika ye fɛɛrɛko siratigɛ la.)I ka baara kɛ ni baarakɛminɛn ye min bɛ fɛn bɛɛ to yɔrɔ kelen naN’i bɛ baara la Facebook kan ani plateforme fila wɛrɛw kan, bouncing between apps to manage comments gets old fast. Buffer’s Community tab b’i ka kuma fɔlenw bɛɛ sama ka tɛmɛ plateformew kan ka kɛ dashboard kelen ye — wa i bɛ se ka jaabi di ka bɔ yenk’a sɔrɔ a ma Facebook da wuli ka sama ka don feed kɔnɔ. A bɛ kɛ fu ye fo ka se sosiyete ka jatebɔsɛbɛn saba ma.Comment Score fɛɛrɛ dɔ fana bɛ yen min bɛ i ka jaabiw cogoya lajɛ waati kɔnɔ — i k’a miiri i n’a fɔ streak tracker for engagement. A bɛ dɛmɛ ka kuma fɔli wuli ka bɔ fɛn na i hakili bɛ min na k’a kɛ tuma dɔw la ka kɛ delina yɛrɛyɛrɛ ye.Ka ‘sosiyali’ bila kɔfɛ sosiyete ka kunnafonidilanw naJulian ka sɛgɛsɛgɛli min kɛra kɛnɛ kan, o ye sɛbɛn miliyɔn caman datugu, ani Facebook ka 9,5% jaabi wulilen sigilen bɛ spektrum duguma dakun na. Nka "lower end" t’a jira ko a tɛ dɛmɛ ye — a bɛnnen don yɔrɔ la, jɛkafɔ kɛcogo bɛ bonya yɔrɔ min na, wa u ka ca ni baro fɔlɔ rezow kan i n’a fɔ Threads.Ne bɛ to ka segin min kan ni nin kunnafonidilan in ye — Facebook kɔnɔ ani yɔrɔ tɔw bɛɛ kan, Julian ye minnu sɛgɛsɛgɛ — o ye ko taasibila in nɔgɔyara cogo min na ka mɔgɔ lafiya. I man kan ka gundo kode dɔw kari walima ka bɔgɔdaga dɔ sɔrɔ algorisimu kɔnɔ. I b’i yɛrɛ jira dɔrɔn mɔgɔw ye minnu y’u yɛrɛ jira i ye.9,5% wulicogo tɛ garanti ye Facebook ɲɛ kelen-kelen bɛɛ la (aw hakili to a la, Julian ka kalan kɔnɔ, 54% ɲɔgɔnna ye nɔ ɲumanw ye), nka odds bɛ wuli ka taa i ta fan fɛ n’i sɔnna ka waati bila. Wa, Facebook bɛ se ka se yɔrɔ min na, hali ni mɔgɔw bɛ se ka mɔgɔw bila ka wale kɛ cogo min na, o bɛ se ka danfara lakika don waati kɔnɔ.Ni aw b’a fɛ ka Julian ka sɔrɔw tilatilali dafalen sɔrɔ kɛnɛ wɔɔrɔ bɛɛ kan, aw ye an ka kɛnɛw cɛtigɛlenw ka jɛkafɔ kalan lajɛ.Facebook nafolo caman Facebook Algorithm bɛ baara kɛ cogo min naCogo min na aw bɛ se ka tugubaga caman sɔrɔ Facebook kanHow to Increase Facebook Page EngagementBest Time to Post on FacebookFacebook Marketing for Small Jagokɛlaw ka jago
