Ukulinganisa Imbonakalo yeBrand phambi nasemva kwePhulo
Ukuqonda imbonakalo yophawu kubalulekile kuso nasiphi na isicwangciso sokuthengisa. Yindlela abathengi abajonga ngayo inkampani yakho, iimveliso kunye namaxabiso. Ukulinganisa imbonakalo yophawu phambi kokusungula iphulo kubonelela ngesiseko esibalulekileyo. Emva kwephulo, unokuvavanya impembelelo yalo yokwenyani kubaphulaphuli bakho.
Le nkqubo ikunceda ukuba uqonde ukuba umyalezo wakho uye wavakala. Ityhila ukuba ingaba iphulo lakho lilomelezile na igama lophawu lwakho. Umlinganiselo osebenzayo ujika uqikelelo lube yidatha esebenzayo, ekhokela utyalo-mali lwakho lwentengiso lwexesha elizayo.
Kutheni kufuneka ulinganise iMvo yeBrand
Ibhrendi yakho yeyona asethi yakho yexabiso. Ichaphazela izigqibo zokuthenga kunye nokunyaniseka kwabathengi. Ngaphandle kokulinganisa imbonakalo yohlobo, uhamba ngaphandle kwekhampasi.
Unokucinga ukuba iphulo lakho libe yimpumelelo ngokusekelwe kwiintengiso. Nangona kunjalo, utshintsho oluhle kwimvakalelo yophawu lunamandla ngakumbi, isalathisi sexesha elide. Ibonisa ukuba wakhe unxibelelwano olunzulu nabaphulaphuli bakho.
Ukuseka isiseko saphambi kwePhulo
Ngaphambi kokuba iphulo lakho liqale, udinga indawo yokuqala. Esi siseko sisishwankathelo soluvo loluntu lwangoku. Ilinganisa ulwazi, unxulumano, kunye neemvakalelo malunga nohlobo lwakho.
Ungaqokelela le datha ngeendlela ezininzi:
Uvavanyo kunye noluhlu lwemibuzo: Buza ngokuthe ngqo abathengi malunga nemibono yabo. Ukumamela iMedia yeNtlalo: Hlalutya ukukhankanywa kunye neencoko kwi-Intanethi. Uphononongo lokuphonononga: Phonononga impendulo kwiziza ezifana neGoogle kunye neG2. Uhlalutyo loKhuphiswano: Thelekisa imbono yophawu lwakho ngokuchasene nabakhuphisana abaphambili.
Iimetriki eziphambili zokulandela umkhondo
Yintoni kanye ofanele uyilinganise? Gxininisa kwiimetriki ezibonisa impilo yebhrendi. Ezi zalathi ziyakubonisa isiphumo esiyinyani sephulo.
Ulwazi lweBrand: Bangaphi abantu abaqaphela uphawu lwakho? Uluvo lweBrand: Ngaba incoko iyakha, imbi, okanye ayithathi cala? Imibutho yeBrand: Ngawaphi amagama abantu abawanxulumanisa nenkampani yakho? Amanqaku oMkhuseli weNet (NPS): Balindeleke kangakanani ukuba abathengi bakuncome?
Ukuqhuba iPhulo lakho kunye nokuqokelela iDatha yasemva kwePhulo
Nje ukuba iphulo lakho liphile, isigaba sokulinganisa siqala ngokutsha. Sebenzisa iindlela ezifanayo ozenzileyo kwisiseko. Oku kuqinisekisa ukuba uthelekisa ii-apile neeapile xa uvavanya iziphumo.
Ukungqinelana ngundoqo. Ukuba usebenzise uphando oluthile lwangaphambili, lawula olufanayo emva koko. Oku kuvumela uthelekiso oluthe ngqo kunye nombono ocacileyo we-delta.
Ukuhlalutya Iziphumo: Ngaphambi vs. Emva
Apha kulapho kuvela khona iimbono zokwenyani. Beka idatha yakho yaphambi kwephulo kunye necala emva kwephulo. Jonga utshintsho olubalulekileyo kwiimetriki zakho eziphambili.
Ngaba ulwazi lophawu lwandile? Ngaba uvakalelo luye lwaba luhle ngakumbi? Mhlawumbi uphawu lwakho ngoku lunxulunyaniswa nezinto ezintsha, ezinqwenelekayo. Iphulo eliyimpumelelo liya kubonisa ukuphucuka okunokulinganiswa kuyo yonke le mimandla.
Umzekelo, inkampani yetekhnoloji inokuqalisa iphulo lokubonisa izinto ezintsha. Isiphumo esihle siya kuba kukwanda kokukhankanywa kwamagama afana nelithi "cutting-edge" okanye "reliable" kuphando lwasemva kwephulo. Kanye njengokuba i-Replit Agent 4 ibonisa uphuhliso lwe-app entsha, iphulo lakho kufuneka litshintshe iimbono kwiimpawu zebhrendi ozifunayo.
Ukuguqula iDatha ibe yiActionable Insights
Idatha ayinamsebenzi ngaphandle kokutolika. Hlalutya ukuba kutheni imbono itshintshile. Ngaba umyalezo okanye ijelo elithile liqhube olona tshintsho lulungileyo?
Mhlawumbi iphulo lakho liqhube kakuhle ngenani labantu abatsha. Okanye mhlawumbi iye yachasa ngempumelelo i stereotype engalunganga. Ukuqonda "kutheni" kukunceda usulungekise isicwangciso sakho sephulo elilandelayo.
Le ndlela yohlalutyo ibalulekile kuwo onke amashishini. Umzekelo, inkampani yeemoto njengeHarbinger isungula ilori entsha yombane inokulinganisa ngobuchule iimbono malunga nokuzinza kunye nokusebenza ukulinganisa impumelelo yephulo.
Isiphelo: Yenza uMlinganiselo ube yinxalenye engundoqo yeSicwangciso sakho
Ukulinganisa imbonakalo yohlobo ayingomsebenzi wexesha elinye. Yinkqubo eqhubekayo eyenza ukuthengisa okuhlakaniphile. Ngokujonga rhoqo indlela abaphulaphuli bakho abakubona ngayo, unokwakha ibhrendi eyomeleleyo, eyomelela ngakumbi.
Ngaba ukulungele ukusebenzisa idatha yephulo lakho elilandelayo? Iqela eSeemless lisebenza ngokukhethekileyo ekuncedeni iibrendi zilinganise kwaye ziphucule imbono yazo. Qhagamshelana ngokubonakala ngathi namhlanje ukwakha isicwangciso sokuthengisa esiqhutywa yidatha esizisa iziphumo zokwenyani.
