Kwihlabathi elihlala litshintsha lomxholo wedijithali, abalandeli bakho kumaqonga eendaba ezentlalo bafana nabaqeshi kwisakhiwo ongenaso. Ukutshintsha kwe-algorithms, iqonga leqonga, kwaye abaphulaphuli banokuba nzima ukufikelela ngobusuku. Yiyo loo nto ukwakha uluhlu lwe-imeyile yenye yezona ntshukumo zinamandla onokuthi uzenze njengomdali, impembelelo, okanye umnini wamashishini amancinci. Uluhlu lwe-imeyile yi-real estate yakho yedijithali-umgca othe ngqo kubalandeli bakho ababandakanyekayo apho ulawula umyalezo, ixesha, kunye nobudlelwane. Esi sikhokelo siya kukuhamba ngeendlela ezisebenzayo, ezisebenzayo zokuqalisa kunye nokukhulisa uluntu oluthembekileyo lwe-imeyile ukusuka ekuqaleni.
Kutheni uLuhlu lwakho lwe-imeyile luyeyona Asethi yakho iBalulekileyo Ngaphambi kokuba singene kwi "njani," masiqinise "kutheni." Uluhlu lwe-imeyile lungaphezulu nje kwengqokelela yeedilesi; luluntu olugcinwe ngabantu abakunike imvume yokuvela kwi-inbox yabo. Eli linqanaba lokuthembana kunye nengqalelo eyodlula uninzi lwamanye amajelo.
Ubunini kunye noLawulo: Uluhlu lwakho lunini. Ngokungafaniyo nabalandeli bemidiya yoluntu, awukho kwinceba ye-algorithm's whims. Ugqiba ngexesha lokunxibelelana kunye nento oza kuyithetha. Uthethathethwano oluPhezulu kunye noGuquko: I-imeyile ihlala inezinga eliphezulu lokuguqulwa kunemidiya yoluntu. Abantu abakhetha ukungena kuluhlu lwakho ngabona babona baphulaphuli bashushu, bebenza ukuba bathenge iimveliso zakho, bajoyine izifundo zakho, okanye baxhase umsebenzi wakho. Gxilisa uBudlelwane Bakho bamaFani boMdali: I-inbox yindawo yobuqu, enefomu ende. Ikulungele ukwabelana ngamabali, ingqiqo, kunye nexabiso elingangeni kwi-reel ye-15-yesibini, kukunceda wakhe uxhulumaniso olunamandla kakhulu. Ukwenza imali ngokuthe ngqo Ezandleni Zakho: Nokuba uthengisa iimveliso ezidityanisiweyo, usungula iimpahla zakho zedijithali, okanye unikezela ngeenkonzo, uluhlu lwakho lwe-imeyile lelona jelo lithembekileyo lokuthengisa.
Ukubeka iSiseko: Ukukhetha izixhobo kunye nokuCwangcisa iSibonelelo sakho Awukwazi ukwakha indlu ngaphandle kwezixhobo kunye neplani. Kuluhlu lwakho lwe-imeyile, oku kuthetha ukukhetha umboneleli wenkonzo ye-imeyile (ESP) kunye nokudala inkuthazo engenakuthintelwa ukuba abantu bajoyine.
Ukukhetha uMboneleli wakho weNkonzo ye-imeyile (ESP) Sukuzama ukulawula uluhlu ngeakhawunti yakho yeGmail. I-ESP yobuchwephesha efana neConvertKit, iMailerLite, okanye iFlodesk ibalulekile. Baphatha ukuhanjiswa, ukuzenzela, kunye noyilo, kwaye bakugcina uthobela imithetho yabucala. Khangela enye enesicwangciso esihle sasimahla sokuqala, kulula ukusisebenzisa esizenzekelayo, kunye neetemplates ezilingana nesitayile sakho.
Ukudala iMagnet yakho yeNkokeli ("Freebie" yakho) Eli lilitye lembombo lesicwangciso sakho sokwakha uluhlu. Umazibuthe okhokelayo sisiqulatho esixabisekileyo osinika sona ngokutshintshiselana ngedilesi ye-imeyile. Kufuneka isombulule ingxaki ethile, ekhawulezileyo kubaphulaphuli bakho ekujoliswe kubo. Cinga ngaphaya kokubhalisa kwincwadana yeendaba.
Kumdali woQoqosho: "Isicwangciso seVeki e-1 yeVeki yokuSebenza eKhaya" PDF. Ukwenzela iRecipe Blogger: "5 Quick & Healthy Weeknight Dinners" e-cookbook. KuMqeqeshi woShishino: "Uluhlu lokuHlolwa kweWebhusayithi" okanye "iSeshini yeSicwangciso seMizuzu engama-30." EyoMzobi: Ipakethe yephepha lodonga lwedijithali enesisombululo esiphezulu somsebenzi wakho wobugcisa.
Umazibuthe wakho okhokelayo kufuneka ube kumgangatho ophezulu, uhambise ixabiso ngoko nangoko, kwaye unike incasa yokuba kunjani ukuba kuluhlu lwakho.
IiNdawo eziCwangcisiweyo zokukhulisa uLuhlu lwakho lwe-imeyile Ngoku ekubeni unezixhobo zakho kunye nesipho sakho silungile, lixesha lokuzibeka phambi kwabantu. Nantsi indawo yokugxila amandla akho.
Yongeza iBios yakho yeMedia yeNtlalo kunye nesiqulatho Iiprofayile zakho zentlalo ziyi-real estate. Sebenzisa i-call-to-action ecacileyo (CTA) efana "Fumana isikhokelo sam sasimahla →" kwaye uqhagamshele ngqo kwiphepha lakho lokubhalisa. Ukudibanisa amakhonkco amaninzi-njengephepha lakho lokubhalisa, ividiyo yakho yamva nje yeYouTube, kunye nevenkile yakho-usebenzisa isixhobo esilumkileyo se-bio-in-bio esifana ne-Seemless inokudala ihabhu ecocekileyo, ecofayo eqhuba itrafikhi kanye apho ufuna khona.
Yandisa umxholo wakho okhoyo Sele usenza umxholo; yongeza nje i-nudge yobuchule ukuguqula ababukeli babe ngababhalisi.
IiPosti zeBlog: Bandakanya ukuphuculwa komxholo-imagnethi ezikhokelayo ezihambelana nesithuba. Ekupheleni kweposti yeblogi malunga nemveliso, nikela "Isifanekiso soCwangciso lweDaily." Iividiyo zikaYouTube: Xela i-freebie yakho kwividiyo yakho kwaye usebenzise umgca wokuqala webhokisi yenkcazo ukuyidibanisa. Yongeza umzobo obonakalayo weCTA ngexesha levidiyo ngokwayo. Iipodcasts: Yiba ne-outro eqhelekileyo ekhankanya ukuba abaphulaphuli banokufumana ntoni ngokujoyina uluhlu lwakho lwe-imeyile. Nikela "ibhonasi yokukhuphela" ehambelana nesihloko sesiqendu.
Qhuba iNtsebenziswano kunye neZinikelo Iqabane kunye nomdali kwi-niche efanayo (kodwa engakhuphisaniyo). Bamba isiphiwo esidityanelweyo apho kukho imfuneko yokungenaukujoyina zombini uluhlu lwakho email. Oku kubhentsisa wena kubaphulaphuli abatsha, abafanelekileyo esele bekulungele ukuzibandakanya.
Sebenzisa iTrafikhi ehlawulwayo (Xa ulungile) Emva kokuba unomnikelo oqinileyo, cinga ukusebenzisa uhlahlo lwabiwo-mali oluncinci ukunyusa isithuba esiphezulu esiphezulu esibonisa imagnethi yakho ekhokelayo okanye ukuqhuba isikhangiso esijoliswe kuyo kwiPinterest okanye kwiMeta. Oku kunokukhawulezisa ukukhula nje ukuba iinkqubo zakho ze-organic zisendaweni.
Ukukhulisa uludwe lwakho: Ukusuka kuMrhumo ukuya kwiSuperfan Ukufumana idilesi ye-imeyile sisiqalo nje. Umlingo wokwenyani wenzeka kwinkqubo yokukhulisa.
Lawula ulandelelwano olwamkelekileyo Olu luchungechunge oluzenzekelayo lwee-imeyile umrhumi omtsha ozifumana ngokukhawuleza emva kokujoyina. Kufuneka:
Hambisa iMagnet yeNkokheli eSithenjisiweyo ngokukhawuleza kwi-imeyile yokuqala. Zazise Wena kunye neBali Lakho. Yakha uqhagamshelo lomntu. Nikela Ngexabiso Elingaphezulu. Yabelana ngeposti yebhlog edumileyo okanye ingcebiso eluncedo. Misela Okulindelekileyo. Baxelele ukuba baya kuva kuwe kangaphi kunye nohlobo lomxholo owuthumelayo.
Yenza iSiqulatho se-imeyile esiQhelekileyo, esiBalulekileyo Ii-imeyile zakho eziqhelekileyo (iveki nganye okanye kabini ngeveki sisiqalo esihle) akufuneki ibe yintengiso nje. Sebenzisa umgaqo we-80/20: umxholo we-80% oxabisekileyo (iingcebiso, ukuqonda, amabali, ukuphefumlelwa), i-20% yokunyusa (imveliso yakho, izixhumanisi ezihambelanayo, njl.). Oku kwakha ukuthembana kwaye kugcina abantu bevula ii-imeyile zakho.
Yahlula kwaye Yenza Okwakho Njengoko uludwe lwakho lukhula, sebenzisa iimpawu zokuthega kunye nokwahlulahlula kwi-ESP yakho. Ungahlula ngokusekwe kwi:
Yeyiphi umazibuthe okhokelayo abayikhuphileyo. Umdla wabo (ukuba ubuza nge-imeyile eyamkelekileyo). Nokuba bathengile na.
Ukuthumela umxholo ofanelekileyo kwandisa ukuzibandakanya kwaye kwenza abaphulaphuli bakho bazive beqondwa.
Imigibe eqhelekileyo ekufuneka uyiphetshwe Zikhwebule kwezi mpazamo zixhaphakileyo ezinokumisa ukukhula kwakho okanye zonakalise isidima sakho somthumeli.
Ukuthenga uLuhlu lwe-imeyile: Ungaze, ukhe wenze oku. Akukho mthethweni kwiindawo ezininzi, kuyakonakalisa ukufikeleleka kwakho, kwaye igcwalisa uluhlu lwakho ngabantu abangaziyo okanye abakhathalayo ngawe. Ukungathumeli Ngokungaguquguqukiyo (okanye Ukuthumela Kakhulu): Fumana ishedyuli onokunamathela kuyo, nokuba yeyeveki okanye ngenyanga, kwaye uthembeke. Ukuthula koonomathotholo okanye ibhombu ye-inbox iya kubangela ukuba abantu bangabhali. Ukulibala abasebenzisi beSelfowuni: Uninzi lwee-imeyile zivulwa kwizixhobo eziphathwayo. Qinisekisa ii-imeyile zakho kunye neefomu zokubhalisa zisebenziseka kwiselula. Ukuba yiyo yonke iNkuthazo, Akukho xabiso: Ukuba yonke i-imeyile iyindawo yokuthengisa, uya kulungiswa ngokukhawuleza. Gxininisa ekukhonzeni kuqala.
Ukwakha uluhlu lwe-imeyile oluchumayo ayiloxesha elinye lokubaleka; yinxalenye esisiseko yecebo lakho lomdali wexesha elide. Ifuna umonde, ukungaguquguquki, kunye nomnqweno onyanisekileyo wokunxibelelana nabaphulaphuli bakho kwinqanaba elinzulu. Qala namhlanje ngokuchaza umazibuthe wakho ogqibeleleyo, ukuseta ifom yokubhalisa elula, kwaye uyikhankanye kwisiqwenga sakho esilandelayo somxholo. Khumbula, lonke uluhlu olukhulu luqale ngomrhumi omnye. Ikamva lakho—elinomgca othe ngqo kumawaka abalandeli abakuxhasayo—uya kukubulela ngokuthatha eli nyathelo libalulekileyo. Ngaba ukulungele ukuguqula abaphulaphuli bakho babe luluntu? Khetha isicwangciso esinye kwesi sithuba kwaye usisebenzise kule veki. Kwaye ukuqinisekisa ukuba yonke i-traffic yakho inendlela ecacileyo kwifomu yakho yokubhalisa, cinga ngokucwangcisa amakhonkco akho angundoqo kwindawo ephakathi, efikelelekayo.
