Ezweni elishintsha njalo lokuqukethwe kwedijithali, abalandeli bakho ezinkundleni zokuxhumana bafana nabaqashi ebhilidini okungesona esakho. I-algorithms iyashintsha, i-pivot yesikhulumi, futhi izethameli zingaba nzima ukufinyelela kuzo ngobusuku obubodwa. Kungakho ukwakha uhlu lwe-imeyili kungenye yezinyathelo ezinamandla kakhulu ongayenza njengomdali, umgqugquzeli, noma umnikazi wamabhizinisi amancane. Uhlu lwe-imeyili luyindawo yakho yedijithali—umugqa oqondile oya kubalandeli bakho abazibandakanya kakhulu lapho ulawula khona umlayezo, isikhathi, kanye nobudlelwano. Lo mhlahlandlela uzohamba nawe ngamasu asebenzayo, ongasebenziseka ukuze uqale futhi ukhulise umphakathi wama-imeyili othembekile kusukela ekuqaleni.
Kungani Uhlu Lwakho Lwe-imeyili Luyimpahla Yakho Eyigugu Kakhulu Ngaphambi kokuthi singene ku-"kanjani," ake siqinise "kungani." Uhlu lwe-imeyili lungaphezu nje kweqoqo lamakheli; umphakathi okhethiwe wabantu abakunike imvume ngokusobala ukuze ubonakale ebhokisini labo lokungenayo. Leli izinga lokwethenjwa nokunaka elidlula ezinye iziteshi eziningi.
Ubunikazi Nokulawula: Ungumnikazi wohlu lwakho. Ngokungafani nabalandeli benkundla yezokuxhumana, awukho emseni we-algorithm's whims. Uyanquma ukuthi uzokhuluma nini nokuthi uzothini. Ukusebenzelana Okuphezulu Nokuguqulwa: I-imeyili ihlale iziqhayisa ngamanani okuguqulwa aphezulu kunenkundla yezokuxhumana. Abantu abakhetha ukungena ohlwini lwakho bangababukeli bakho abafudumele, okubenza babe maningi amathuba okuthenga imikhiqizo yakho, bajoyine izifundo zakho, noma basekele umsebenzi wakho. Gxilisa Ubudlelwano Bakho Babalandeli BaMdali: Ibhokisi lokungenayo liyindawo yomuntu siqu, enesimo eside. Ilungele ukwabelana ngezindaba, imininingwane, kanye nenani elingalingani ireli yamasekhondi angu-15, ikusiza ukuthi wakhe uxhumano oluqine kakhulu. Ukwenza Imali Ngokuqondile Ezandleni Zakho: Kungakhathaliseki ukuthi uphromotha imikhiqizo ehlobene, wethula izimpahla zakho zedijithali, noma unikeza amasevisi, uhlu lwakho lwe-imeyili yisiteshi sakho sokuthengisa esithembeke kakhulu.
Ukubeka Isisekelo: Ukukhetha Amathuluzi Nokwakha Okunikezwayo Kwakho Awukwazi ukwakha indlu ngaphandle kwamathuluzi nepulani. Ngohlu lwakho lwe-imeyili, lokhu kusho ukukhetha umhlinzeki wesevisi ye-imeyili (ESP) nokudala isisusa esingenakuvinjelwa sokuthi abantu bajoyine.
Ukukhetha Umhlinzeki Wakho Wesevisi Ye-imeyili (ESP) Ungazami ukuphatha uhlu nge-akhawunti yomuntu siqu ye-Gmail. I-ESP yobungcweti efana ne-ConvertKit, MailerLite, noma i-Flodesk ibalulekile. Baphatha ukulethwa, okuzenzakalelayo, kanye nomklamo, futhi bakugcina uthobela imithetho yobumfihlo. Bheka enohlelo oluhle lwamahhala ongaqala ngalo, okuzenzakalelayo okusebenziseka kalula, nezifanekiso ezilingana nesitayela sakho.
Ukudala I-Magnet Yakho Yokuhola ("I-Freebie Yakho") Leli isisekelo sesu lakho lokwakha uhlu. Uzibuthe oholayo ucezu olubalulekile lokuqukethwe okunikezayo uma uthola ikheli le-imeyili. Kufanele ixazulule inkinga ethile, esheshayo yezithameli zakho ozihlosile. Cabanga ngale kokubhaliswa kwencwadi yezindaba ejwayelekile.
Ngomdali Wokufaneleka: I-PDF "Yeviki Eli-1 Lokujima Kwasekhaya". Nge-Blogger Yeresiphi: I-e-cookbook ethi "5 Quick & Healthy Weeknight Dinners". Kumqeqeshi Webhizinisi: "Uhlu Lokuhlola Iwebhusayithi" noma "Iseshini Yesu Lemizuzu engama-30." Kumculi: Iphekhi yesithombe sangemuva esidijithali enokulungiswa okuphezulu komsebenzi wakho wobuciko.
Uzibuthe wakho oholayo kufanele abe yikhwalithi ephezulu, alethe inani elisheshayo, futhi anikeze ukunambitha ukuthi kunjani ukuba ohlwini lwakho.
Izindawo Ezibalulekile Zokukhulisa Uhlu Lwakho Lwe-imeyili Manje njengoba usulungele amathuluzi akho kanye nesipho sakho, sekuyisikhathi sokukubeka phambi kwabantu. Nakhu lapho ungagxilisa khona amandla akho.
Lungiselela I-Bio Yakho Yemidiya Yokuxhumana Nokuqukethwe Amaphrofayili akho okuxhumana nabantu ayizakhiwo ezithengiswayo. Sebenzisa i-call-to-action ecacile (CTA) njengokuthi "Thola umhlahlandlela wami wamahhala →" futhi uxhume ngqo ekhasini lakho lokubhalisa. Ukuze uhlanganise izixhumanisi eziningi—njengekhasi lakho lokubhalisa, ividiyo yakho yakamuva ye-YouTube, nesitolo sakho—usebenzisa ithuluzi elihlakaniphile lesixhumanisi se-bio elifana ne-Seemless kungakha ihabhu elihlanzekile, elichofozekayo eliyisa ithrafikhi lapho ufuna khona.
Sebenzisa Okuqukethwe Kwakho Okukhona Usuvele udala okuqukethwe; vele wengeze i-nudge yesu ukuze uguqule ababukeli babe ababhalisile.
Okuthunyelwe Kubhulogi: Faka phakathi ukuthuthukiswa kokuqukethwe—omazibuthe abathile abaholayo abahambisana nokuthunyelwe. Ekupheleni kokuthunyelwe kwebhulogi mayelana nokukhiqiza, nikeza "Isifanekiso Sokuhlela Kwansuku zonke." Amavidiyo e-YouTube: Yisho i-freebie yakho kuvidiyo yakho futhi usebenzise umugqa wokuqala webhokisi lencazelo ukuyixhumanisa. Engeza umfanekiso we-CTA obonakalayo phakathi nevidiyo ngokwayo. Amaphodikhasti: Iba ne-outro evamile esho lokho abalaleli abangakuthola ngokujoyina uhlu lwakho lwe-imeyili. Nikeza "ngokulanda kwebhonasi" okuhlobene nesihloko sesiqephu.
Qalisa Ukubambisana kanye Nezipho Uzakwethu nomdali endaweni efanayo (kodwa hhayi eqhudelanayo). Bamba isipho esihlanganyelwe lapho kunesidingo sokungenelaukujoyina zombili izinhlu zakho ze-imeyili. Lokhu kukuvezela izethameli ezintsha, ezifanele esezivele zilungele ukuzibandakanya.
Sebenzisa Ithrafikhi Ekhokhelwayo (Uma Ilungile) Uma usunomnikelo oqinile, cabanga ukusebenzisa ibhajethi encane ukuze uthuthukise okuthunyelwe okusebenza kahle kakhulu okufaka uzibuthe wakho oholayo noma uqalise isikhangiso esiqondisiwe esilula ku-Pinterest noma i-Meta. Lokhu kungasheshisa ukukhula uma amasistimu akho ezinto eziphilayo esesendaweni.
Ukukhulisa Uhlu Lwakho: Ukusuka Kobhalisile kuya kuSuperfan Ukuthola ikheli le-imeyili kuyisiqalo nje. Umlingo wangempela uyenzeka ohlelweni lokukhuliswa.
Kahle Ukulandelana Kokwamukela Lolu uchungechunge oluzenzakalelayo lwama-imeyili obhalisile omusha awatholayo ngokushesha ngemva kokujoyina. Kufanele:
Letha Umazibuthe Oholayo Othenjisiwe ngokushesha ku-imeyili yokuqala. Zazise Wena kanye Nendaba Yakho. Yakha uxhumano lomuntu siqu. Nikeza Inani Eliningi. Yabelana ngokuthunyelwe kwebhulogi okudumile noma ithiphu eliwusizo. Setha Okulindelekile. Batshele ukuthi bazozwa kangakanani kuwe nokuthi uthumela hlobo luni lokuqukethwe.
Dala Okuqukethwe Kwe-imeyili Okungaguquki, Okubalulekile Ama-imeyili akho avamile (amasonto onke noma kabili ngeviki ayisiqalo esihle) akufanele nje abe amaphromo. Sebenzisa umthetho wama-80/20: okuqukethwe okubalulekile okungu-80% (amathiphu, imininingwane, izindaba, ugqozi), ukukhushulwa okungu-20% (imikhiqizo yakho, izixhumanisi ezihambisanayo, njll.). Lokhu kwakha ukwethenjwa futhi kugcina abantu bevula ama-imeyili akho.
Ingxenye futhi Yenza kube ngokwakho Njengoba uhlu lwakho lukhula, sebenzisa izici zokumaka nokuhlukanisa ku-ESP yakho. Ungakwazi isegimenti ngokusekelwe kokuthi:
Yimuphi uzibuthe oholayo abawulande. Izintshisekelo zabo (uma ubuza nge-imeyili yokwamukela). Ukuthi bathengile yini.
Ukuthumela okuqukethwe okuhlobene kakhulu kukhulisa ukuzibandakanya futhi kwenza izethameli zakho zizizwe ziqondwa.
Izingibe Ezivamile Okufanele Zigwenywe Gwema lawa maphutha avamile angase amise ukukhula kwakho noma alimaze isithunzi sakho somthumeli.
Ukuthenga Uhlu Lwe-imeyili: Ungalokothi, wenze lokhu. Akukho emthethweni ezindaweni eziningi, kulimaza ukulethwa kwakho, futhi kugcwalisa uhlu lwakho ngabantu abangazi noma abangakukhathaleli. Ukungathumeli Ngokuqhubekayo (noma Ukuthumela Kakhulu): Thola ishejuli ongakwazi ukunamathela kuyo, kungakhathaliseki ukuthi ingeyamasonto onke noma nyanga zonke, futhi uthembeke. Ukuthula kwerediyo noma ukubhomba kwebhokisi lokungenayo kuzobangela abantu ukuba bazikhiphe ohlwini. Ukukhohlwa Abasebenzisi Beselula: Iningi lama-imeyili livulwa kumadivayisi eselula. Qinisekisa ukuthi ama-imeyili akho namafomu okubhalisa ayasebenziseka kumaselula. Ukuba Konke Ukuphromotha, Alikho Igugu: Uma yonke i-imeyili iyiphimbo lokuthengisa, uzokhishwa ngokushesha. Gxila ekukhonzeni kuqala.
Ukwakha uhlu lwe-imeyili oluchumayo akuyona i-sprint yesikhathi esisodwa; kuyingxenye eyisisekelo yesu lakho lomdali lesikhathi eside. Kudinga isineke, ukungaguquguquki, kanye nesifiso sangempela sokuxhumana nezilaleli zakho ezingeni elijulile. Qala namuhla ngokuchaza uzibuthe wakho ohamba phambili, umise ifomu elilula lokubhalisa, futhi ulisho esiqeshini sakho esilandelayo sokuqukethwe. Khumbula, lonke uhlu olukhulu luqale ngobhalisile oyedwa. Ikusasa lakho—elinomugqa oqondile ezinkulungwaneni zabalandeli abasekelayo—lizokubonga ngokuthatha lesi sinyathelo esibalulekile. Ulungele ukuqala ukuguqula izethameli zakho zibe umphakathi? Khetha isu elilodwa kulokhu okuthunyelwe futhi ulisebenzise kuleli sonto. Futhi ukuze uqiniseke ukuthi yonke ithrafikhi yakho inendlela ecacile yefomu lakho lokubhalisa, cabanga ukuhlela izixhumanisi zakho ezibalulekile endaweni emaphakathi, efinyelelekayo.
