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Kupanga makanema a Instagram ndi imodzi mwazinthu zomwe ndimakonda kwambiri zotsatsa. Kuchokera pamavidiyo odyetsera mpaka ku Reels, Instagram Live, ndi Nkhani, otsatsa ngati inu ndi ine tili ndi mipata yosangalatsa yopangira luso komanso - kupanga zinthu kukhala zabwinoko - amagwira ntchito. Malinga ndi Kafukufuku waposachedwa wa HubSpot, otsatsa amayesa Instagram pa #1 media media nsanja yamavidiyo ROI, kuchitapo kanthu (zokonda, magawo, ndi zina), ndi kutsogolera. Ndipo ndawona izi poyamba, mwaukadaulo komanso panokha. M'nkhaniyi, ndikufotokozerani zonse zomwe muyenera kudziwa zokhudza kutsatsa kwamavidiyo a Instagram ndikugawana malangizo omwe ine ndi makampani akuluakulu ndagwiritsa ntchito kuti tichite bwino. Zatsopano pazotsatsa za Instagram nthawi zonse? Onani nkhani yathu, "Mmene Mungagwiritsire Ntchito Instagram: Buku Loyamba [Zozindikira Katswiri + Zatsopano]." Kudziwa koyambirako ndikofunikira mukamalowa mumavidiyo a Instagram. Zamkatimu Makanema / Makulidwe amakanema a Instagram a 2026 Kukula Kwa Fayilo Yavidiyo Ya Instagram & Mawonekedwe Makanema a Instagram vs Reels Chifukwa Chiyani Pangani Makanema a Instagram? Momwe Mungapangire Makanema Abwino a Instagram Kanema wa Maupangiri a Instagram Instagram Video Analytics & Optimization Zofunikira pavidiyo ya Instagram Momwe Mungayikitsire Makanema a Instagram Zokonda Zapamwamba za Adobe Premiere Pro za Instagram Konzekerani kuyandikira kwanu pa Instagram Makanema a Instagram vs Reels Chifukwa chake, mukamva mawu oti "Makanema a Instagram," mutha kuganiza kuti Reels - koma ma Reels onse ndi makanema a Instagram, si makanema onse a Instagram omwe ali Reels. Ndiloleni ndifotokoze. Pali mitundu inayi yayikulu yopangira makanema a Instagram: Mu-chakudya Instagram Reels Nkhani za Instagram Instagram Live Pali kuphatikizika kwazinthu, mawonekedwe, ndi zina zotero, koma, komabe, ndizosiyana ndi zomwe amapereka komanso momwe ogula amalumikizirana nazo. Makanema Odyetsa Makanema odyetsa ndi makanema omwe mumatsitsa kapena kujambula posankha "positi" mu pulogalamu ya Instagram. Atha kugawidwa ngati munthu payekha, kanema woyima kapena ngati gawo la carousel. Kusankha kumeneku kumakhudza zomwe mungachite kenako. Mavidiyo Odziyimira Pamodzi Ngati "mutumiza" kanema payokha, osasankha zofalitsa zina zilizonse, ndiye kanema wodziyimira pawokha, koma apa pali kupotoza kwachiwembu: Amachitiridwa ngati Reels - osachepera momwe ogwiritsa ntchito (UX) akukhudzidwa. Akagawidwa, makanema oyimilira odyetsera amawonekeranso pagawo la Reels la mbiri yanu ya Instagram ndipo amayang'aniridwa ndi UX womwewo komanso zosankha zokhathamiritsa. Mwanjira ina, mumapatsidwa mwayi wosintha kanema ngati Reel, kuwonjezera tatifupi, nyimbo, mawu ofotokozera, zotsatira / zosefera, ndi zina zambiri. Chosiyanitsa chachikulu apa, ndikuti makanema odyetsa amatha kukhala mpaka mphindi 60, pomwe ma Reels amangokhala mphindi zitatu zokha. Kuti mufotokozere, tiyeni tiwone vidiyoyi pa Instagram yanga. Zimangokhala zamanyazi kwa mphindi zisanu, kotero ndidayenera kuzilemba "zodyetsa." Komabe, ndimatha kusintha ndikuwongolera ngati Reel, ndikuwonjezera mawu ndi mawu. Kenako, nditatha kutsitsa, idawonekerabe pagawo la Reel pambiri yanga. Utali: Mpaka mphindi 60 Kugwiritsa Ntchito Milandu: Kanema wodyetsera ndiwabwino kwa otsatira anu omwe alipo omwe akufunafuna zakuya. Mwachiwonekere, muyenera kugwiritsa ntchito mavidiyo oyimirira, odyetserako kuti mutumize zomwe zili motalika kuposa mphindi zitatu, koma sizikutanthauza kuti akhoza kukhala chilichonse. Pafupifupi 92% ya ogwiritsa ntchito Instagram ali ndi zaka zosakwana 45, ndipo amagwiritsa ntchito nsanja kuti azicheza ndi abwenzi ndi abale, zomwe amakonda komanso zomwe amakonda, komanso kusangalatsidwa ndikulimbikitsidwa. Amafuna zinthu zoseketsa, zopanga, zodziwitsa, komanso zopumula - ngakhale zochokera kumitundu. Chifukwa chake, ganizirani zoyankhulana, nkhani zakuseri kwa zochitika, zosintha zapadera pamayendedwe, ndi "ma hacks" oyenera. Mavidiyo a Carousel Makanema a Carousel ndi makanema omwe amaphatikizidwa pamndandanda wamakanema omwe amagawidwa patsamba limodzi pa Instagram. Mosiyana ndi In-feed kapena Reels, makanemawa sangasinthidwe pambali pakusintha mawu ndikuwonjezera zosefera. Ndiwonso makanema okhawo omwe adakwezedwa omwe amawonekera pagulu lanu, koma osati tabu ya Reels. Utali: Mpaka masekondi 60, pa slide iliyonse (20-slide max) Gwiritsani Ntchito Milandu: Sungani izi pazigawo zazifupi zomwe zimawonjezera nkhani ya carousel yanu. Mwachitsanzo, tinene kuti mukulimbikitsa zoyankhulana zomwe mudasindikiza posachedwa patsamba lanu. Mutha kugwiritsa ntchito carousel kuti musinthane pakati pazokambirana ndi zithunzi zokhala ndi mawu amphamvu. Instagram Reels Chabwino, nayi yomwe mwakhala mukuyembekezera. Poyambirira adalengedwa ngati yankho ku kutchuka kwaTikTok, Reels ndi ma signature afupiafupi apakanema a Instagram omwe amatha kutalika mpaka mphindi zitatu ndikusinthidwa m'njira zosiyanasiyana papulatifomu. Amakhalanso ndi tabu yawo yodzipatulira pa mbiri yanu ya Instagram, ngakhale atha kuwonekeranso pagulu lanu lalikulu ngati mukufuna. Ngakhale sizinatsimikizidwe, akatswiri ambiri amakhulupirira kuti Reels ndi otchuka kwambiri pa Instagram kuposa makanema odyetsa. Kafukufuku wopangidwa ndi Metricool amathandizira izi, kupeza kuti Instagram Reels ili ndi chiwongola dzanja chachikulu pamitundu yonse ya Instagram (~ 37.87%). Ambiri amakhulupiliranso kuti ma Reels amakondedwa kwambiri ndi algorithm ya Instagram ndipo, nawonso, amawonetsedwa kwambiri pagulu la Discover ndikuwonedwa ndi omwe si otsatira ambiri. Utali: Mpaka mphindi zitatu Kugwiritsa Ntchito Milandu: Gwiritsani ntchito ma Reels pamavidiyo akuluma, othamanga omwe amayang'ana kugawana ndikukopa otsatira atsopano. Ndikufika kwawo kwakukulu, ma Reels ali okonzeka kukulitsa omvera anu pazotsatsa zonse zamavidiyo a Instagram. Nkhani za Instagram Nkhani za Instagram ndi makanema achidule omwe amazimiririka pakatha maola 24, ngakhale amatha kusungidwa mu "zowoneka bwino" pambiri yanu. Zitha kukhala mpaka masekondi 60 iliyonse ndikusinthidwa pogwiritsa ntchito zosefera, zotsatira, zomata, ndi nyimbo, kungotchula zosankha zingapo. Utali: Mpaka masekondi 60 Kugwiritsa Ntchito Milandu: Nkhani za Instagram ndizabwino pazosintha zenizeni zenizeni za zochitika, zochitika zatsiku ndi tsiku, komanso zidziwitso zosafunikira nthawi monga kugulitsa kung'anima. Ngati pali china chake chomwe mukufuna kuti anthu adziwe mwachangu, Nkhani ndiye mwayi wanu wabwino kwambiri kuti muwonekere. Instagram Live Monga momwe dzinalo likusonyezera, Instagram Live imawulutsa papulatifomu yomwe owonera amapeza podina chithunzi chanu. Mutha kuwonera mpaka maola 4 ndikuyitanitsa alendo kuti abwere nanu. Owonerera amathanso kuchitapo kanthu ndikuyankha mu nthawi yeniyeni. Mukafuna kuwulutsa, ipezeka kuti musunge ku kamera yanu kapena mbiri yanu ngati Reel kwa masiku 30. Pambuyo masiku 30, ngati sichinasungidwe, chidzachotsedwa. Zindikirani: Ogwiritsa ntchito Instagram okha omwe ali ndi akaunti yapagulu yokhala ndi otsatira 1,000 kapena kupitilira apo ndi omwe azitha kuyambitsa kuwulutsa kwa Live. Utali: Kuthamanga mpaka maola 4 Kugwiritsa Ntchito Milandu: Ndi kupanga kwake kosasinthika komanso kuchitapo kanthu kwanthawi yeniyeni, Instagram Live ndiyabwino popanga kulumikizana kowona, m'modzi-m'modzi ndi ogula anu. Mutha kugwiritsa ntchito gawoli kuchititsa magawo a Q&A kapena "Ndifunseni Chilichonse", kupanga zotsatsa kapena zolengeza zamakampani, kapenanso zoyankhulana ndi olandira. Chifukwa Chiyani Pangani Makanema a Instagram? Tsopano popeza mwamvetsetsa mitundu yosiyanasiyana ya makanema a Instagram, bwanji muyenera kusamala? Ubwino wa Makanema a Instagram Return on Investment (ROI) Malinga ndi HubSpot's 2026 State of Marketing, 48% ya ogulitsa amati Instagram imayendetsa ROI kwambiri pamasamba onse ochezera, ndipo Reels ikutsogolera njira yokhala ndi ROI yochulukirapo pamitundu yonse. Manambala okhawo ayenera kukhala okwanira kukopa otsatsa kuyesa kutsatsa kwamavidiyo a Instagram, koma zopindulitsa sizimayimilira pamenepo. Kukambirana ndi Omvera Izi zikunena zodziwikiratu, koma omvera amakonda mavidiyo. M'malo mwake, lipoti lathu laposachedwa kwambiri lapa media media lidapeza kuti mawonekedwe omwe ogula amasangalala nawo kwambiri pazama TV (mwachitsanzo, Nkhani, ndi ma stream) amatengera makanema, ndipo kanema wamfupi ndi omwe amatchuka kwambiri. Ndi mitundu iti yama media yomwe kampani yanu imagwiritsa ntchito yapangitsa ROI yayikulu kwambiri chaka chino? Sankhani mpaka atatu. Kanema wamfupi 48.57% 731 Kanema wamtali 28.64% 431 Kanema akukhamukira pompopompo 25.12% 378 Otsatsa adavomereza kuti awa amayendetsa ROI yapamwamba kwambiri, pomwe Reels amayendetsanso malingaliro, zokonda, ndi magawo ambiri amitundu yonse ya Instagram. Koma n’chifukwa chiyani zili choncho? Makanema, nthawi zambiri, amadziwika kuti amalankhulana mwachangu komanso mosaiwalika (komanso kugawana nawo) kuposa zolembedwa kapena zowoneka. Instagram si yosiyana. Kufikira Kwapamwamba ndi Kupezeka kwa Algorithmic Monga nsanja yachiwiri yayikulu kwambiri yochezera, Instagram ikuwonekeratu kuti ili ndi omvera omwe akuyenera kuwafikira. (Pafupifupi mabiliyoni atatu mwezi uliwonse kukhala zenizeni.) Onjezani kutchuka kwa kanema, kukhudzidwa kwake kwakukulu, ndi zomwe akuganiza kuti amakonda mu algorithm ya Instagram, ndipo kanema wa Instagram amapereka mwayi waukulu wofikira ogula atsopano komanso achidwi. Momwe Mungapangire Makanema Abwino a Instagram Chidziwitso: Nkhani yonseyi ingoyang'ana pa Instagram standalone, makanema odyetsa (omwe kwenikweni ndi ma Reels), koma ngati mungafune chidziwitso chapadera cha ma Reels, onani nkhani yathu: Momwe mungapangirePangani ma Reels a Instagram ndikuwagwiritsa ntchito kuti apindule. Kuti mumve mwatsatanetsatane momwe mungasinthire pa Instagram, onani nkhani yakuti "Momwe Mungatumizire pa Instagram: Chitsogozo cha Pang'onopang'ono." Zomwe zimayenera kukhala "zabwino" zilidi ndi malingaliro. Mwachitsanzo, koyambirira kwa zaka za m'ma 2000, mndandanda wawung'ono wotchedwa Jackass unali wotchuka pa MTV ndipo unatsogolera ku mafilimu asanu ndi anayi, koma sindinayambe ndakhala nawo kumbuyo. Masiku ano, malo ochezera a pa Intaneti ali odzaza ndi mavidiyo okayikitsa omwe amatha kupeza omvera ndikukhala opambana. Ndipo ndizo zonse zomwe zimafunikira pamapeto pake. Monga mtundu ndi bizinesi, anthu okhawo omwe amafunikira kukonda makanema anu ndi omwe mumawakonda kapena ogula. Njira yokhayo yodziwira zomwe zili "zabwino" malinga ndi miyezo yawo - kuwerenga kumakulitsa chidziwitso cha mtundu wanu, kumawonjezera kutanganidwa, ndi bizinesi yothandizira - ndikuyesa. Kafukufuku wathu akuwonetsa ogwiritsa ntchito a Instagram amafotokoza zomwe amakonda kwambiri ngati zoseketsa, zophunzitsa, kapena zophunzitsira, mwa njira zina. Zamaphunziro ndi zambiri 30% Zomwe zikuwonetsa zinthu/ntchito zanga (mawonetsero, zoseketsa, ndi zina zotero) 46% Nkhani zoseketsa 26% Kuti ndikuthandizeni kujambula malingaliro awa m'mavidiyo anu a Instagram, ndikugawana mavidiyo 13 abwino kwambiri a Instagram omwe mungayambe kuyesa. Zindikirani: Ngati mukufuna zitsanzo zambiri ndi malangizo pazomwe mungatumize, onani: Zitsanzo 16 Zakanema Zakanema Kuti Zilimbikitse Kampeni Yanu Yotsatira Yotsatsa Makanema Njira 7 Zogwiritsira Ntchito Kanema wa Instagram pa Makasitomala The Ultimate Video Marketing Starter Pack Kanema wa Maupangiri a Instagram Njira Yamkati 1. Gawani kudzoza kapena zolimbikitsa. GWI idapezanso kuti "zolimbikitsa" zinali zodziwika pakati pa ogwiritsa ntchito Instagram. M’dziko lamasiku ano limene lili ndi mavuto ambiri, anthu akuyang’ana nyonga zabwino, chisonkhezero, ndi chinachake chimene angachifune. Kupanga makanema a Instagram ndi njira imodzi yomwe mtundu wanu ungathandizire kubweretsa. INBOUND sichachilendo kugawana zolimbikitsa kapena zolimbikitsa kwa otsatsa kapena amalonda pa Instagram. Ngakhale zili bwino, zambiri mwazomwezi zimachokera pamwambo womwewo.
Onani izi pa Instagram Cholemba chogawidwa ndi INBOUND Event (@inbound) 2. Gwiritsirani ntchito ndalama zambiri pamayendedwe ndi ma memes. Ma memes amatha kuwoneka ngati osangalatsa komanso masewera, koma amathandizanso kukulitsa chikhalidwe cha mtundu wanu, ntchito yanu, ndi zinthu zanu. Kuphatikizira mitu, nyimbo, kapena ma memes m'mavidiyo anu a Instagram kumakuthandizani kuti mulowe nawo ndikukambirana zomwe zilipo kale m'malo moyesa kuyambitsa zatsopano. Zimawonetsa kuti mukukumana ndi zomwe zikuchitika pafupi nanu komanso zikuwonetsa umunthu, zomwe zimakupangitsani kukhala ogwirizana. Dunkin 'ndi wachilendo kugwiritsa ntchito zomwe zikuchitika komanso ma memes popanga makanema a Instagram.
Onani izi pa Instagram Cholemba chogawidwa ndi Dunkin' (@dunkin) Upangiri wa Pro: Simukutsimikiza kuti chotchuka pompano ndi chiyani? Makanema ambiri amakanema a Instagram amayambira pa TikTok, kotero mutha kupukuta pamenepo. Koma mutha kupeza zomwe zikuchitika mu Instagram, nanunso. Ingodinani batani (+) ngati mukupanga positi yatsopano. Pitani ku "Reel," kenako dinani "Templates." Apa, muwona kudyetsa kwamalingaliro akutsatiridwa ndi mavidiyo "ambiri". 3. Uzani anthu ogwirizanankhani. Kodi katundu wanu kapena mtundu wanu zimakhudza bwanji moyo? Kodi zimawasintha bwanji kukhala abwino? Makanema a Instagram amatha kupangitsa nkhani za anthu kukhala zamoyo ndikupangitsa omvera anu kukhala ozama kwambiri. Makasitomala amalumikizana ndi zinthu zomwe zimagwirizana. M'malo mwake, kafukufuku wathu akuwonetsa kuti zomwe zimagwirizana ndi mtundu wachiwiri wothandiza kwambiri wamakanema kukwaniritsa zolinga zamalonda. Zimathandizira anthu kudziona ngati ogula malonda kapena ntchito yanu ndikumvetsetsa mtengo womwe angawapatse. Mwachitsanzo, mu kanema wa Instagram uyu, Microsoft ikuwonetsa momwe munthu wamba angagwiritsire ntchito AI Copilot wawo pokonzekera chakudya m'moyo wake watsiku ndi tsiku.
Onani izi pa Instagram Cholemba chogawidwa ndi Microsoft (@microsoft) Ngakhale nthawi zambiri timaganizira za mapulogalamu a Microsoft ndi zinthu zomwe zili m'maofesi azikhalidwe, vidiyoyi imakulitsa momwe amaganizira. Zimathandizira kuti anthu ambiri azidziwona okha pagulu. Ndi kanema wojambula bwino komanso wosinthidwa. Njira ina yowunikira nkhani za anthu ndi kudzera mu maphunziro amilandu (monga Shopify amachitira pansipa), maumboni, kapena kuyankhulana ndi makasitomala okondwa.
Onani izi pa Instagram Cholemba chogawidwa ndi GoPro (@gopro) Langizo la Pro: Ganizirani zamitundu yosiyanasiyana komanso kuphatikiza. Instagram ndi nsanja yapadziko lonse lapansi yomwe imafikira anthu amitundu yonse. Kuganiza za kusiyanasiyana ndi kuphatikizidwa kungathandize kufikira anthu ambiri poyang'ana malingaliro am'mbuyomu a jenda, zaka, mtundu, ndalama, kugonana, ndi zina zambiri. Mtundu umodzi womwe wakhala mtsogoleri mu danga ili kwa zaka zambiri ndi Nkhunda. Ndimakonda vidiyo iyi ya Instagram yokhala ndi mayi wazaka zina akugwera m'madzi abuluu ndikudyetsa khungu lake ndi zinthu za Nkhunda.
Onani izi pa Instagram Cholemba chogawidwa ndi Dove Global Channel 🌎 (@dove) Sikuti ndizosangalatsa komanso zophatikiza, koma zokhumba. Zimalimbikitsa lingaliro, "Hm. Mwina ndingakhale ndikukhala moyo wanga wabwino ngati ndigwiritsanso ntchito Nkhunda." 4. Sewerani zomwe zikubwera (Kutulutsa kwatsopano, mawonekedwe, ndi zina) Njira yabwino yopangira hype pazinthu zomwe zikubwera kapena zomwe zikubwera ndikuzilemba pa Instagram. Simukuyenera kuchita malonda athunthu kuti mupindule. Mu kanemayu, mwachitsanzo, Slack amagawana zosintha zamalonda kudzera pagawo la CEO wawo akupereka mawu ofunikira.
Onani izi pa Instagram Wolemba Slack (@slackhq) Square imakambirana za zatsopano ndi zina ndi kanema wolankhula.
Onani izi pa Instagram Cholemba chomwe chinagawidwa ndi Square (@square) Palibe chimodzi mwa zitsanzo izi chomwe chili ndi mtengo wapamwamba kapena wovuta, koma onse amawonetsa bwino omvera zomwe angayembekezere kuchokera pazotulutsa zomwe zikubwera. Malangizo Othandizira: Mukayika makanema okhudza zinthu zamtsogolo kapena zamtsogolo pa Instagram, gwiritsani ntchito "Ndikumbutseni". Ndi izi, anthu omwe amawona kanemayo amatha kudina chizindikiro cha belu pansi kumanzere kwa kanema kuti asankhe kulandira zidziwitso zowakumbutsa za kukhazikitsidwa komwe kukubwera. Akatero, adzalandira zidziwitso zitatu za chochitikacho: Chidziwitso cha chakudya chantchito maola 24 chisanachitike. Kudyetsa ndi kukankhira zidziwitso mphindi 15 chochitikacho chisanachitike. Kudyetsa ndi kukankha zidziwitso pa nthawi ya chochitikacho. Chidziwitso chomaliza chikhoza kugwirizananso ndi zina zomwe zimalengeza mwalamulo chinthu chatsopanocho. (Zida zapa media za HubSpot zitha kukuthandizani kukonza izi.) Ponseponse, iyi ndi njira yabwino yosungira kutsegulira kwanu pamwamba pamalingaliro anu ndikumanga chisangalalo. Dziwani zambiri za kukhazikitsa zikumbutso za zochitika pa Instagram apa. 5. Gawani momwe mungagwiritsire ntchito zinthu zomwe zilipo kale. Zogulitsa zanu zomwe zilipo zitha kuperekedwanso chimodzimodzi. Makasitomala omwe angakhalepo mwina sakudziwa kukula kwa kalozera wanu kapena momwe mungagwiritsire ntchito chilichonse moyenera. Kubweretsa zinthuzo kapena kugwiritsa ntchito kwawo m'malo mongowasiya kuti azisakasaka kapena kudabwa sikumangowonjezera luso lawo la ogwiritsa ntchito komanso kumatha kukopa ogula omwe sakudziwa kuti agule. Dyson Beauty nthawi zonse amaphunzitsa anthu momwe angagwiritsire ntchito zida zake ndi zopangira tsitsi pa akaunti yake ya Instagram pogwiritsa ntchito kanema.
Onani izi pa Instagram Wolemba Dyson Beauty (@dysonbeauty) Google imangowonetsa wina akuyenda momwe angapangire chithunzi cha AI ndi wothandizira wake Gemini wokhala ndi mawu.
Onani izi pa Instagram Cholemba chogawidwa ndi Google Pixel (@googlepixel) Ziwonetsero, ma hacks, ndi maupangiri ngati awa ndi mitundu ina yotchuka yamakanema a Instagram, makamaka amtundu. Zambiri pa izi posachedwa. 6. Bweretsani chidwi pa kukwezedwa kapena kugulitsa. Malinga ndi Capital One, 91%aku America amayang'ana kuchotsera musanagule - ndipo couponer iyi imakhulupirira. Aliyense amakonda kusunga ndalama, choncho musalole kuti malonda anu abwere ndikupita mwakachetechete. Gwiritsani ntchito makanema a Instagram kuti muwonetse zotsatsa zilizonse kapena malonda omwe mukuchita. Amazon imagwira ntchito yabwino ndi izi za Prime Day. Adagwirizananso ndi mlengi wotchuka Zach King:
Onani izi pa Instagram Cholemba chogawidwa ndi Amazon Prime (@amazonprime) 7. Asekeni anthu. Zomwe zimadziwika kwambiri pa Instagram ndizoseketsa. Nthabwala ndizogwirizana, zogawana, komanso zosaiŵalika. Chifukwa chake, kupeza njira zophatikizira nthabwala zoyenera, pamtundu wa malonda anu a kanema wa Instagram kungakhale kofunikira kwambiri kubizinesi. Tsopano, ndikudziwa: Kukhala woseketsa n'kovuta. Ngati sikunali kutero, sipakanakhala oseketsa ambiri olephera. Koma musalole kuti izi zikuimitseni. Zoseketsa zanu zitha kukhala zoyambirira (monga Duolingo) kapena zosankhidwa.
Onani izi pa Instagram A post shared by Duolingo (@duolingo) Malingana ngati nthabwalazo zikugwirizana ndi omvera anu, zidzayamikiridwa. 8. Phunzitsani omvera anu (i.e., momwe mungachitire, malangizo, ma hacks) Anthu amatsatira ndikudalira mitundu yomwe imapereka phindu lenileni, ndipo zinthu zochepa zomwe zili zofunika kwambiri kuposa maphunziro masiku ano. Tengani nthawi yoganizira zomwe bizinesi yanu kapena mtundu wanu ungaphunzitse omvera anu mwapadera. Ayenera kudziwa chiyani zamakampani anu kapena posankha kugula? Ndi chidziwitso ndi luso lanji lomwe mungawapatse kuti muwathandize kukwaniritsa zolinga zawo kapena kusintha moyo wawo watsiku ndi tsiku? Zabwino kwambiri, ndi malingaliro ati omwe mungagawire omwe palibe wina aliyense angawauze? Pangani njira yanu yotsatsira makanema a Instagram mozungulira mitu iyi. Mwachitsanzo, mtundu wosamalira tsitsi AAVRANI umapita kumtunda, kuphunzitsa anthu zomwe shampo yowunikira ili.
Onani izi pa Instagram Wolemba AAVRANI (@aavrani) Ngakhale izi sizikulimbikitsa malonda awo mwachindunji, zimaphunzitsa anthu zomwe zili ndi zomwe zimathetsa. Zimawapatsanso mwayi woti, "Hei, ndikuganiza kuti ndikufunika." Ku HubSpot, tatenganso njira yofananira, kugawana maupangiri otsatsa maimelo aliyense (ogwiritsa ntchito HubSpot kapena ayi) atha kugwiritsa ntchito.
Onani izi pa Instagram Cholemba chogawidwa ndi HubSpot (@hubspot) Pakadali pano, WIX zero pa ogwiritsa ntchito omwe alipo, akugawana "ma hacks" kuti apindule kwambiri ndi zida zawo.
Onani izi pa Instagram Cholemba chogawidwa ndi Wix (@wix) Kaya mumalankhula ndi zomwe mumapereka kapena malo anu onse, kugawana makanema ophunzirira kumakuyikani ngati katswiri komanso chida chothandizira - anthu omwe angakhulupirire, kufuna kutsatira, komanso kugwira nawo ntchito. Njira Zopangira 9. Limbikitsani zoyesayesa zanu ndi AI. Tiyeni tiyang'ane nazo. Kutsatsa kwamavidiyo kumatenga nthawi ndi khama, ndipo si gulu lililonse lazamalonda lomwe lili ndi zofunikira. Mwamwayi, pali zida zambiri za AI zowonjezera zomwe mukuchita ndikukuthandizani kuti muchite zambiri ndi zochepa. Malinga ndi kafukufuku wathu, njira # 1 yomwe amalonda amagwiritsira ntchito AI pakalipano mu njira yawo ya kanema ndikuthandizira ndi mawu ofotokozera, mafotokozedwe, ndi zina zolembedwa. Kutsata kumbuyo ndikuwongolera zowoneka bwino pamavidiyo. (Ganizirani zosefera ndi zotsatira pa Instagram.) Koma zotheka sizimathera pamenepo. Pogwiritsa ntchito zida za Canva's AI kanema wopanga, mutha kusintha mawu kukhala makanema akatswiri ndikungodina pang'ono. Gwero 10. Ganizirani mwachidule kaye Ngakhale Instagram imathandizira makanema mpaka mphindi 60 kutalika, kafukufuku wathu akuwonetsa kuti 71% ya ogulitsa amati makanema apafupiafupi amapereka ROI yapamwamba kwambiri. 66% adanenanso kuti imapeza zibwenzi zambiri, pomwe 60% idati imatsogolera kwambiri. Poganizira izi, tsamirani kumavidiyo achidule (masekondi 30 mpaka mphindi ziwiri). Kaya kanema wanu amayang'ana kwambiri maphunziro kapena zosangalatsa, kutalika uku kumakhala kotalika kokwanira kuti omvera anu azikhala otanganidwa komanso kufuna zambiri. Muvidiyoyi yopangidwa ndi ogwiritsa ntchito, Amazon Prime ikuwonetsa momwe vidiyo yayifupi yokoma komanso yothandiza ingakhalire:
Onani izi pa Instagram Cholemba chogawidwa ndi Amazon Prime (@amazonprime) 11. Samalani ndi khalidwe la kupanga Chimodzi mwazabwino za mliri wa COVID-19 ndikuti adatsitsa masewerawa pankhani yopanga makanema apa TV. Masiku ano, simufunika makanema apamwamba, zomveka, kapena zida zowunikira kapena studio. Koma izi sizikutanthauza kuti mukhoza kunyalanyaza khalidwe la kupanga. Momwe kanema wanu amawonekera komanso kamvekedwe kake kumatha kukhudza kwambiri momwe uthenga wanu ukulandirira komanso ngati anthu amangokhalira kumangomva / kuwonera. Choncho, onetsetsani kuti mwakweza phazi lanu patsogolo. Mukamapanga makanema a Instagram, gwiritsani ntchito zida ngati ma tripod, maimidwe a foni, kapena socket ya pop kuti foni yanu isasunthike ndikupewa zojambula zosasunthika. Pezani malo opanda phokoso kapena gwiritsani ntchito mapulogalamu monga krisp.ai kuti muchepetse phokoso ndikupangitsa kuti phokoso lanu likhale lomveka komanso lolunjika pa zomwe ziyenera kumveka. Kuphatikiza apo… Upangiri wa Pro: Tsatirani zaukadaulo wa Instagram ndi zofunikira. Pamene Instagram idayambitsa makanema mu 2013, amatha kukhala masekondi 15 okha ndikuwoneka muzakudya. Masiku ano, ayamba moyo watsopano. Kuti muwonetsetse kuti Instagram ikhoza kugawana ndikuwonetsa zomwe mwakonzera monga momwe munakonzera, onetsetsani kuti makanema anu amakongoletsedwa ndiukadaulo. Izi zikutanthauza kutsatira zomwe Instagram imafunikira komanso zofunikira. Tilowa mu zimenezo posachedwa.Njira Zachibwenzi 12. Gwirani ntchito limodzi ndi opanga otchuka komanso opanga malo anu. Matter Communication adapeza kuti 69% ya ogula amakhulupirira zambiri kuchokera kwa omwe amakopa, abwenzi, ndi abale kuposa mtundu. M’mawu ena, mawu a m’kamwa ndi ofunika. Poganizira izi, yang'anani olimbikitsa, opanga, ndi mabizinesi oyenera omwe ogula anu amatsatira. Mwina mutha kuyanjana nawo kuti mukhale patsogolo pa omwe angakhale otsatira atsopano, kukulitsa kupezeka kwanu, kufikira, ndi umboni wapagulu. YETI amachita ntchito yosangalatsa ndi izi pakutsatsa kwawo makanema pa Instagram.
Onani izi pa Instagram Wolemba YETI (@yeti) Apa, wopanga adayika kanema wa m'modzi mwa akazembe ake, Matt Pittman wa @meatchurch, akugwiritsa ntchito ndikupangira chinthu cha YETI kwa otsatira ake 900k. Mu iyi, mlangizi wa zakumwa Robert Björn Taylor agawana Chinsinsi chokonzedwa mu YETI's Rambler™ Pitcher.
Onani izi pa Instagram Wolemba YETI (@yeti) Onsewa ndi zitsanzo zanzeru za momwe angasonyezere malonda a kampaniyo ndikufika kwa omvera ambiri, atsopano omwe angakhale makasitomala. Malangizo Othandizira: Mukangosindikizidwa, onetsetsani kuti inu ndi wothandizira wanu mwapanga "Instagram Official." Alembeni ngati "othandizira" pavidiyo. Mwanjira iyi zidzawonekera pagululi ndi zakudya za otsatira awo kuwonjezera pa anu, kukulitsa kufikira kwanu. 13. Gawani ndi kulimbikitsa zomwe zimapangidwa ndi ogwiritsa ntchito Monga tanenera poyamba paja, anthu amakonda kukhulupirira zimene ena amanena zokhudza inuyo kusiyana ndi zimene mukunena za inuyo. Ndikutanthauza, taganizirani izi: Ngati ndinanena kuti ndine wophika makeke wabwino kwambiri padziko lonse lapansi, chifukwa chiyani wina angandikhulupirire? Kutumiza makanema opangidwa ndi ogwiritsa ntchito (UGC) kumapereka umboni wabwino wazomwe mumanena komanso kuyamikira makasitomala omwe alipo. Ichi ndi gawo lalikulu la njira ya Instagram ya GoPro.
Onani izi pa Instagram Cholemba chogawidwa ndi GoPro (@gopro) Kampani yaukadaulo nthawi zonse imagawana zomwe zili patsamba lake la Instagram, kupatsa makasitomala kuwonekera papulatifomu yayikulu yamtunduwo ndikuwunikiranso zomwe zopangidwa zake zimatha. Mavidiyo ochititsa chidwi nawonso ndi ofunika kwambiri kugawana nawo. Instagram Video Analytics & Optimization Makanema anu a Instagram akasindikizidwa, mumadziwa bwanji ngati akukwaniritsa zomwe mukufuna? Muyenera deta. Mofanana ndi malonda aliwonse, simungadziwe ngati chinachake chikugwira ntchito pokhapokha mutachiyesa mwanjira ina. Izi ndizofunikiranso pakukhathamiritsa kwa data. Tiyeni tidutse zomwe ma metricwa akuyenera kukhala, momwe angawalondolere, komanso zoyenera kuchita ndi zomwe mumaphunzira. ChinsinsiMetrics pa Instagram Video Marketing Kutsata ma metric olondola kumakuthandizani kuti musamangodziwa kuti ndi anthu angati omwe adawona kanema yanu, komanso momwe idathandizira chidwi ndikuwongolera. Kutengera ndi chidziwitsochi, mudzadziwa bwino zomwe muyenera kusintha kapena kusunga zomwezo kuti mukwaniritse zolinga zanu. mawu, kanema, ndi zina zotero Nazi zomwe mungatsatire: Kuzindikira/Kuzindikira Mawonedwe / Masewero: Kanema wanu adaseweredwa kangati (Reels amawerengera mawonedwe pambuyo pa masekondi ~ 3). Zizindikiro zakuchita bwino: Organic Reels: 5-10% ya otsatira anu ndi olimba Ma reel ochita bwino kwambiri: 20%+ ya owerengera kapena osatsata amphamvu Otsatira motsutsana ndi Osatsatira Osatsata: Amawonetsa momwe zinthu zanu zimawonekera. Benchmark: Kukula kwathanzi: 40-70% yofikira osatsata Kuthekera kwa ma virus: 70% + osafikira otsatira Chibwenzi: Nthawi Yowonera & Avereji Yanthawi Yowonera: Imawonetsa nthawi yayitali yomwe owonerera adakhala nayo. Benchmark: Zabwino: 40-60% ya kutalika kwamavidiyo onse Zabwino kwambiri: 70%+ (makamaka makanema osakwana masekondi 30) Mlingo Womaliza: Peresenti ya anthu omwe adawonera kanema yonseyo. Benchmark: <30%: Imafunika kusintha 30-50%: Yamphamvu 50% +: Kuchita bwino kwambiri Mlingo wa Chibwenzi (Zokonda, Ndemanga, Zogawana, Zosungira): Zimayesa momwe zomwe ziliri ndi zokakamiza. Kusunga ndi kugawana nawonso ndizizindikiro zamphamvu kwambiri pakugawa kwa algorithmic. Benchmark (mwa mawonedwe): Ubwino: 3-6% Zabwino kwambiri: 7% + Momwe Mungapezere Maupangiri Amavidiyo a Instagram Instagram imapereka ma analytics akomweko kudzera mu Instagram Insights, yomwe imapezeka pamaakaunti a Bizinesi ndi Mlengi. Kuti muwone zowerengera zamavidiyo: Pitani ku mbiri yanu ndikudina Professional Dashboard Sankhani Kuzindikira Dinani Zomwe Munagawana Sankhani Reel kapena kanema wina wake Ma tabu a Key Insight oti muwunikenso: Mwachidule: Kufikira, kusewera, kuyanjana Omvera: Otsatira motsutsana ndi malingaliro osatsata Grafu Yosungira: Malo otsikira ndi sekondi Mutha kusonkhanitsanso zidziwitso kuchokera ku zida zambiri zachitatu monga Sprout Social ndi HubSpot. Kufotokozera kwa HubSpot, mwachitsanzo, kumatha kuwonetsa ndikuwunika kukula kwa omvera anu, kulumikizana kwanu (chibwenzi), kudina, kugawana, ndi zowonera pakati pa zinthu zina. Malangizo ovomereza: Unikaninso zowunikira maola 24, maola 72, ndi masiku 7 mutatumiza kuti mumvetsetse kuthamanga koyambirira komanso kuchita kwa mchira wautali. A/B Kuyesa Makanema a Instagram Monga otsatsa, timadziwa kuyesa kwa A/B ngati mukamayendetsa zinthu zosiyanasiyana nthawi imodzi kuti muwone zomwe zikuyenda bwino. Mutha kuchita izi mpaka makanema amakanema anayi ndi zoyambira pa Instagram, koma pokhapokha ngati akugwiritsidwa ntchito mu Meta Ad. Zikafika pakutsatsa kwamakanema a Instagram, makamaka ma Reels, mumagwiritsa ntchito "Mayeso." Gwero Mayesero ndi mayeso omwe ogwiritsa ntchito omwe ali ndi maakaunti akadaulo angagwiritse ntchito kuti awone momwe kanema amachitira ndi omvera mwachisawawa asanaisindikize kwa otsatira awo. Zoyesererazo sizidzawonekeranso pazithunzi za mbiri yawo kapena gridi yayikulu pokhapokha atasankha Kugawana ndi aliyense pambuyo pake. Mosiyana ndi mayeso ovomerezeka a A/B, kusanthula kwakukulu kumapangidwa ndi mayeso. Inu, monga mlengi, mudzabwerezanso ndikuwona malingaliro anu, kudina, kuchuluka kwa zomwe mwasunga, ndi ma metric ena kuti muganizire zomwe mungachite kuti muwongolere manambalawo potengera zolinga zanu. Mwachitsanzo, ngati mukuyesera kudziwitsa anthu zamtundu wanu, mungafune kuwona zowonera / masewero ambiri. Ngati chiwerengerochi ndi chochepa, mwina pali chinachake chokhudza thumbnail kapena mbedza chomwe sichikopa chidwi cha anthu. Sinthani zina ndikuyesa kuyesa kwina. Pankhani ya mawonedwe, Mayesero amakupatsirani mwayi wogawana kanemayo ngati ikugwira maso ambiri m'maola 72 oyambirira. Zofunikira pavidiyo ya Instagram Popeza Instagram ndi pulogalamu yoyamba yam'manja, ngati muwombera kuchokera pa iPhone kapena Android, makanema anu amayenera kulowa mkati mwazomwezi. IPhone 16 yaposachedwa, mwachitsanzo, imatha kuwombera mpaka 4K pa 120fps. Mawonekedwe amitundu ndi njira yosiyana yowonera kukula kwamavidiyo. Kuwamvetsetsa ndikofunikira chifukwa kumakhudza mwachindunji momwe zomwe zili zanu zimawonekera pazida ndi nsanja zosiyanasiyana. Magawo omwe amapezeka kwambiri pa Instagram ndi awa: Kanema wa malo - Chiyerekezo cha 16:9 Kanema wa square - Aspect ratio ndi 1:1 Kanema wazithunzi - Chiyerekezo cha 4:5 Kanema woyima - Chiyerekezo cha 9:16 Onani kusiyana pakati pa kanema wazithunzi ndi kanema woyima. Ngakhale mutha kuganiza za zinthu izi ngati zofanana, pitilizaniInstagram, ayi. Makanema omwe amayikidwa mu carousel yokhala ndi zina amatsata malangizo azithunzi, pomwe makanema apaokha amatsatira malangizo oyimirira ngati Reels ndi Nkhani. Kukula ndi kukula: 1080 by 1920 pixels Chiyerekezo: 1.91:1 ndi 9:16 Mtundu wa fayilo (mtundu): MP4 kapena MOV Kukula kwa Fayilo Yokulira: 650MB yamavidiyo mpaka mphindi 10 mpaka 3.6GB pamakanema mpaka mphindi 60 Utali: Masekondi atatu mpaka mphindi 60; mavidiyo ataliatali amawoneka ngati zowonera muzakudya, ndi kanema wathunthu wowoneka pambiri yanu. Mtengo wa chimango: Ochepera 30 fps (mafelemu pa sekondi iliyonse) AAC audio 3500 kbps bitrate Chithunzi Chachikuto: png kapena jpg, 420px by 654px Momwe Mungayikitsire Makanema a Instagram Ndi kuchuluka chidwi khalidwe la mafoni kanema amabwera lalikulu kanema owona. Ngakhale Instagram nthawi zambiri imasintha kuti igwirizane ndi izi, nthawi zina mungafunike kukulitsa mafayilo anu kuti mugawane nawo bwino papulatifomu. Nthawi zina izi zikutanthauza kukanikiza, kapena kuchepetsa kukula kwa fayilo, kuti vidiyoyi ikhale yosavuta kuyiyika, kuyenderera mwachangu, komanso mkati mwa malire a 4GB. Kuponderezana nthawi zina kumatha kubweretsa zovuta pakusintha kapena kumveka bwino, koma zida zodziwika bwino zingathandize kuthana ndi izi. Mitundu ya compression Kanema coder ntchito compress lalikulu kanema owona mu osiyana akamagwiritsa. Awiri wamba akamagwiritsa ndi mp4 owona ndi Wmv, Mawindo Media Video owona. Pali mitundu iwiri yosiyana ya kuponderezana: kutayika komanso kutaya. Kutaya Compression Kuphatikizika kotayika kumakakamiza kanema pochotsa zina mwamafayilo amakanema popanda kusokoneza uthengawo. Mwachitsanzo, ikhoza kuchotsa zithunzi kapena mawu obwerezabwereza. Kuphatikizika kotayika kumatchulidwa moyenera, koma kumapangitsa kuti fayilo yanu ikhale yaying'ono kwambiri. Kuponderezana Kosataya Kumbali inayi, kukanikiza kopanda kutaya kumapanga kuphatikizika kofanana kwa fayilo yoyambirira, chifukwa deta siyitayika munjirayo. Zosataya sizingakhudze kukula kwa fayilo monga kutayika, komabe ndizothandiza pamavidiyo ang'onoang'ono. Mawonekedwe osatayika ambiri ndi awa: Windows Media Audio Lossless (WMAL) Apple Lossless Audio Codec (ALAC) Free Lossless Audio Codec (FLAC). Fayilo yanu ikafunika kuyang'ana kwambiri, gwiritsani ntchito FLAC chifukwa simudzataya mtundu uliwonse pakukanika. Pali zingapo kanema psinjika zida kuti compress mavidiyo kwa inu. Mwachitsanzo, UniConverter ili ndi chida chosavuta komanso chaulere cha Instagram. Panthawiyi, Free Convert ndi Clipchamp basi kuchotsa deta zina zambiri za kanema wanu (kutaya psinjika), komanso amakulolani kupanga zingapo zosintha kukwaniritsa zosowa zanu. Zokonda Zapamwamba za Adobe Premiere Pro za Instagram Ngati mukusintha kanema wanu pogwiritsa ntchito Adobe Premiere Pro, mukudziwa kale kuti Adobe amakonda kukambirana za kutumiza kunja. Nazi zambiri zamomwe mungapezere zithunzi zowoneka bwino mukamatumiza mavidiyo anu a Instagram. Tsegulani "Zikhazikiko Zotumiza" mubokosi lotsitsa la "Format" ndikusankha "H.264' ndi "Match Source High bitrate" mubokosi lokonzekeratu. Zokonda ziwirizi zikugwirizana ndi makanema a Instagram. Bokosi loyang'anira la "Use Maximum Render Quality" limakonza makulitsidwe avidiyo yanu, choncho onetsetsani kuti mwayang'ananso bokosilo. Gwero Zokondazo zikasungidwa, positi yanu idzakhala yokonzeka pa Instagram. Chifukwa simungathe kuyika makanema mwachindunji pa Instagram kudzera pa desktop, lingalirani pulogalamu ya chipani chachitatu monga HubSpot kapena Kenako. Izi zimakupatsani mwayi wotsitsa ndikukonza vidiyoyo kuti ifalitse mtsogolo. Mukhozanso kutumiza kanema ku foni yanu ndikuyiyika pamenepo. Konzekerani kuyandikira kwanu pa Instagram Kaya ndinu wamkulu kapena wamng'ono, B2B kapena B2C, makanema a Instagram ali ndi zambiri zomwe mungapatse bizinesi yanu. Tengani malangizo ndi malangizo omwe agawidwa m'nkhaniyi ndikuyamba kuyesa kuti mudziwe zomwe zimapindulitsa omvera anu ndi zolinga zanu.
