Google bɛ jaabi Di filiw ma min bɛ kɛ sababu ye ka Branding kɔrɔw to senna SERPw kɔnɔ
Kɔsa in na, baro dɔ senfɛ, Google ka John Mueller ye ko gɛlɛn dɔ ɲɛfɔ min bɛ nɔ bila yɔrɔw la minnu tɔgɔ kura kɛra. A ye ɲininkali dɔ jaabi ɲinini jaabiw kan minnu bɛ taamasiyɛn kɔrɔlenw jira yɔrɔ dɔ la min tɔgɔ jiginna kokura a bɛ san tan ni kɔ bɔ. Nin Google fili in bɛ gɛlɛya basigilenw jira minnu bɛ sɔrɔ sitiw kan SERP jiracogo ɲuman marali la post-rebrand kɔfɛ. Nin ko in faamuyali nafa ka bon kosɛbɛ SEO baarakɛlaw ni marka ɲɛmɔgɔw bɛɛ bolo.
Faamuyali min bɛ kɛ ka fili basigilen kɛ Google SERPw kɔnɔ Ni sosiyete dɔ ye a tɔgɔ kura don a la, a b’a jira k’a senna nizɛrikan na, o bɛna a ka danyɔrɔ kura jira. Nka, Google ka sistɛmuw tɛ Se ka 'kùnnafoni kura Sɔrɔ tuma dɔw la. O bɛ kɛ sababu ye ka logo kɔrɔw, sosiyete tɔgɔw walima yɔrɔ dɔw to ɲinini jaabiw kɔnɔ. O danfara in bɛ ɲagami don baarakɛlaw la ani ka taamasiyɛn dafalen tiɲɛ. Ko min kofɔlen bɛ, o ɲɛsinnen bɛ taamasiyɛnw ma minnu kɔrɔla kabini san tan ni kɔ. O b’a Jira cogo min na nin kunnafoni-falen-falen ninnu bɛ Se ka Kɛ mɔgɔ kuncɛbaw ye Google ka index kɔnɔ.
Mun na Google ka Index bɛ Donan kɔrɔw Minɛ? Google ka index ye kunnafonidilanba ye, min ka gɛlɛn, min jɔra ka bɔ yɔrɔ jatebaliya la. A tɛ 'kùnnafoni kura Sɔrɔ tuma bɛɛ yɔrɔnin kelen walima cogo kelen na a ka kunnafonidilanw bɛɛ la. Kunnafoni minnu bɛ i n’a fɔ marka tɔgɔw, olu bɛ se ka sama ka bɔ kunnafonidilanw na minnu labɛnna, yɔrɔ kɔnɔkow, ani kɛnɛma kunnafoniw. Ni o sɔrɔyɔrɔw dɔ bɛ sɔsɔli kɛ ni taamasiyɛn kura ye, bɛnbaliya bɛ sɔrɔ. Google ka algorisimuw ka kan ka nin taamasiyɛnw bɛn ɲɔgɔn ma minnu bɛ ɲɔgɔn sɔsɔ, o min bɛ se ka kɛ sababu ye tuma dɔw la ka filiw kɛ. O kɛcogo tɛ dafalen ye tuma bɛɛ, kɛrɛnkɛrɛnnenya la, jɛkulu minnu sigira sen kan kabini tuma jan.
SERP lisi kɔrɔlenw nɔ min bɛ i ka jago la Marka kɔrɔlen ɲinini jaabiw la, o ka ca ni fɛɛrɛko gɛlɛya fitinin ye. A bɛ nɔ bila baarakɛlaw ka dannaya la ani u ka marka faamuyali la. Mɔgɔ minnu bɛ se ka kɛ kiliyanw ye, olu bɛ se ka ɲininkali kɛ i ka jago sariya siratigɛ la walima a cogoya la sisan. O ɲagami in bɛ se ka kɛ sababu ye ka digili hakɛ dɔgɔya ani ka sɔrɔ bɔnɛ. Nizɛri jamana kɔnɔ, ɲɔgɔndan min bɛ kɛ nizɛrikan na, taamasiyɛn cikan basigilen tɛ se ka fɔ. Marka kɔrɔ min bɛ to senna, o bɛ jago cɛsiriw ni SEO waridonw tiɲɛ.
Yɔrɔ koloma minnu bɛ nɔ bila nin Google fili in na O fili bɛ se ka jira yɔrɔ kɛrɛnkɛrɛnnen caman na SERPw kɔnɔ. Olu dɔnni ye fɛɛrɛ fɔlɔ ye walasa ka fura sɔrɔ. Ɲini sɛbɛnw: Ɲɛfɔli sɛbɛn min bɛ jɛgɛnsira bulu jukɔrɔ, o bɛ se ka ɲɛsin sosiyete tɔgɔ kɔrɔ ma. Dɔnniya-yɔrɔ: Google ka kunnafoni-falen-falen-yɔrɔ bɛ se ka taamasiyɛn kɔrɔ dɔ jira walima a sigili don. Site Links: Jɛɲɔgɔnya minnu bonyalen don jaabi kunba jukɔrɔ, olu bɛ se ka baara kɛ ni ankɔri sɛbɛnni kɔrɔlenw ye. Ja ɲinini: Logo kɔrɔw ni ja minnu bɛ taamasiyɛn kɛ, olu bɛ se ka to ka bɔ kɛnɛ kan.
Fɛɛrɛ minnu bɛ se ka kɛ walasa ka filiw ɲɛnabɔ ani k’u bali K’a sɔrɔ Google bɛ baara kɛ ni sistɛmu labɛnniw ye, ɛntɛrinɛti ɲɛmɔgɔw tɛ fanga tɛ minnu na. Fɛn minnu bɛ kɛ ka ɲɛ, olu bɛ se ka o ko ninnu nɔgɔya kosɛbɛ ani k’u ɲɛnabɔ. Fɛɛrɛ sigilen nafa ka bon walasa ka taamasiyɛnw kɛ ɲɔgɔn fɛ waati jan kɔnɔ.
1. Aw ye aw ka ɛntɛrinɛti sɔrɔli jateminɛ ani k’a sabati A daminɛ ni nizɛri nafolo bɛɛ lajɛlen sɛgɛsɛgɛli ye. Aw ye aw jija aw ka Google Business Profile, social media ɲɛw, ani ɲɛbilasɛbɛnw lisɛli bɛ ladamu cogo kelen na. Bɛnbaliya minnu bɛ ɛntɛrinɛti kan, olu bɛ gɛlɛya in balo. Walasa ka hakilinaw sɔrɔ i ka fɛn dilannen ka kɛnɛya nizɛrikan na, i ka an ka gafe kalan min bɛ baara kɛ ni fɛn dilannen lakanani baarakɛminɛnw ye walasa k’i ka fɛn dilannen tɔgɔ lakana.
2. Ka Donanw labɛncogo ɲɛnabɔ ka ɲɛ Baara kɛ ni Schema.org taamasiyɛn ye, i n’a fɔ Organization walima WebSite schema, walasa k’a fɔ Google ye k’a jɛya ko i ka sisan taamasiyɛn tɔgɔ n’i ka logo. Aw ye nin kunnafonidilan sigilenw to u cogo kelen na ɲɛw bɛɛ la. A sɛmɛntiya tuma bɛɛ ni Google ka Rich Results Test baarakɛminɛn ye.
3. Baara kɛ ni Google Search Console ye ka ɲɛ Sitemap kura dɔ ci ani ka baara kɛ ni "URL Inspection" baarakɛminɛn ye walasa ka ɲɛ kolomaw segin-ka-bɔnye ɲini. "Enhancements" rapɔɔri kɔlɔsi ni ko dɔw bɛ i ka logo walima i ka jago kunnafoniw kan. Muɲuli ye fɛnba ye, bawo baarakɛcogo kura bɛ se ka waati ta.
Mun na SEO Audits Techniques ye ko kɔrɔba ye Post-Rebrand Rebrand ye SEO koba ye min bɛ Kɛ fɛɛrɛko siratigɛ la. A tɛ dan kɔnɔkow caman cili dɔrɔn ma; o ye ka a lajɛ ko fɛɛrɛko taamasiyɛnw bɛɛ bɛ bɛn ɲɔgɔn ma. Fɛɛrɛko jateminɛ jugu bɛ se ka kuma dogolenw jira minnu bɛ kuma taamasiyɛn kɔrɔ kan, n’a sɔrɔ i ma minnu sɔrɔ. O ye kɔnɔna jɛgɛnsira ye, ja file tɔgɔw, meta data, ani hali PDF kɔrɔw minnu bɛ sɔrɔ yɔrɔ in na. I n’a fɔ Zipline i n’a fɔ tɔn minnu b’u ka yiriwali boloda koɲuman cogo min na, i ka tɔgɔko kura bɛ fɛɛrɛko kɛcogo ɲuman de wajibiya. Fɛn fitinin bɛɛ nafa ka bon ɲinini kamamotɛri jɛlenya.
Fɛnɲɛnɛmako jaan minnu bɛ sɔrɔ tuma caman na, an ka kan ka minnu kɔlɔsi Ka ɲinɛ ka 301 redirects waleya ka bɔ URL kɔrɔw la minnu bɛ taamasiyɛn kɛ. Ka logo kɔrɔw to yen minnu bɛ Se ka Sɔrɔ u URL fɔlɔw la. `alt` sɛbɛnni kurabaliya jaw kama siti bɛɛ kɔnɔ. Ka kanon tagamasiɲɛw lajɛ minnu bɛ ɲɛw jira minnu bɛ ni taamasiyɛn kɔrɔw ye.
Kuncɛli: Marka ɲɛnabɔcogo ɲɛnama ɲinini na Google ka jaabi min bɛ nin taamasiyɛn fili basigilen in na, o b’a Jira ko ɲininikɛlanw tɛ filibaliw ye. K’u to baara la ɲɛtaa kan, doni bɛ siti tigiw kan k’u ɲɛmajɔ. Siginiden jɛlenw, minnu jɛlen don, olu de ye i ka lafasali ɲuman ye SERP bɛnbaliyakow kama. I ka marka ka ɲininikɛyɔrɔ lakanani ye layidu ye min bɛ taa ɲɛ. A bɛ timinandiya hakɛ kelen de wajibiya, i n’a fɔ jogoɲumanya lakanani minnu bɛ ye izini wɛrɛw la, i n’a fɔ ni Kalshi bɛ politikikɛlaw bali ka bɔ suguw la minnu bɛ tali kɛ ɲɔgɔn na. Walasa ka fɛɛrɛ nɔgɔman sɔrɔ walasa k’i ka fɛn dilannen ka tiɲɛni n’a ka fanga mara ɛntɛrinɛti kan, i k’a lajɛ ka Seemless ka fɛɛrɛw sɛgɛsɛgɛ. A daminɛ ni i ka siti ka landingɛ-yɔrɔ kolomaw sɛgɛsɛgɛli ye bi.
