Google Bua Mfomso a Ɛma Branding Dedaw Kɔ so Wɔ SERPs Mu
Wɔ nnansa yi nkɔmmɔbɔ bi mu no, Google’s John Mueller dii asɛm titiriw bi a ɛka wɛbsaet ahorow a wɔayɛ wɔn din foforo no ho dwuma. Obuaa asɛmmisa bi a ɛfa nea wɔhwehwɛe a ɛkyerɛ sɛ wɔde ahyɛnsode a ne bere atwam a wɔde ahyɛ wɛbsaet bi a wɔsan de ne din too so bɛboro mfe du a atwam ni no adi. Saa Google mfomso yi si nsɛnnennen a ɛkɔ so daa a wɛbsaet ahorow hyia wɔ SERP nkyerɛkyerɛmu a ɛyɛ pɛpɛɛpɛ a wɔbɛkɔ so akura mu wɔ rebrand akyi no so dua. Saa asɛm yi ntease ho hia ma SEO adwumayɛfo ne brand managers nyinaa.
Nteaseɛ a ɛfa Branding Mfomsoɔ a Ɛkɔ So wɔ Google SERPs mu Sɛ adwumakuw bi sesa din foforo a, ɛhwɛ kwan sɛ ne dijitaal nan ase no bɛda nipasu foforo no adi. Nanso, ɛtɔ mmere bi a Google nhyehyɛe ahorow no ntumi nyɛ foforo koraa. Eyi ma ahyɛnsode dedaw, adwumakuw din, anaa nsɛm nketenkete a ɛtra hɔ kyɛ wɔ nea wɔhwehwɛ mu. Saa abirabɔ yi ma wɔn a wɔde di dwuma no adwene tu fra na ɛsɛe ahyɛnsode no mudi mu kura. Asɛm a yɛreka ho asɛm no fa ahyɛnsode a ne bere atwam bɛboro mfe du ni ho. Eyi kyerɛ sɛnea saa data a ɛnhyia yi betumi ayɛ den wɔ Google index no mu.
Dɛn Nti na Google Index no Kura Data Dedaw So? Google index no yɛ database kɛse a ɛyɛ den a wɔde fi mmeae a wontumi nkan. Ɛnyɛ bere nyinaa na ɛyɛ foforo ntɛm ara anaasɛ ɛyɛ pɛ wɔ ne data nsɛntitiriw nyinaa so. Wobetumi atwe nsɛm te sɛ brand din afi data a wɔahyehyɛ, site no mu nsɛm, ne abɔnten so nsɛm a wɔde gyina so mu. Sɛ saa nneɛma yi mu biara ne ahyɛnsode foforo no bɔ abira a, nsɛm a ɛnhyia sɔre. Ɛsɛ sɛ Google’s algorithms no ma saa nsɛnkyerɛnne a ɛbɔ abira yi hyia, na ɛtɔ mmere bi a ebetumi ama mfomso aba. Ɛnyɛ bere nyinaa na saa adeyɛ yi yɛ pɛpɛɛpɛ, titiriw wɔ nnwumakuw a wɔde wɔn ho ahyɛ mu akyɛ no fam.
Nkɛntɛnso a SERP Listings a Ne Bere Atwam Nya Wɔ W’adwuma So Ahyɛnsode a ne bere atwam wɔ nea wɔhwehwɛ mu no sen mfiridwuma mu mfomso ketewaa bi. Ɛka ahotoso a wɔde di dwuma ne sɛnea wohu nneɛma a wɔde yɛ nneɛma no tẽẽ. Ebia wɔn a wobetumi atɔ nneɛma no begye w’adwuma no mmara kwan so anaasɛ mprempren tebea ho kyim. Saa adwene a ɛyɛ basaa yi betumi ama nnipa a wɔkyere nneɛma so no so atew na wɔahwere sika a wonya. Wɔ dijitaal akansi tebea mu no, brand nkrasɛm a ɛkɔ so daa no yɛ nea wontumi nsusuw ho. Ahyɛnsode dedaw a ɛkɔ so daa no sɛe aguadi mmɔdenbɔ ne SEO sika a wɔde hyɛ mu.
Mmeae Titiriw a Google Mfomso Yi Aka Mfomso no betumi ada adi wɔ mmeae pɔtee pii wɔ SERP ahorow no mu. Eyinom a wobehu no ne ade a edi kan a wobɛyɛ de anya ano aduru. Search Snippets: Ebia nkyerɛkyerɛmu nsɛm a ɛwɔ link bruu no ase no bɛkyerɛ adwumakuw no din dedaw no. Nimdeɛ Panel: Google nsɛm a ɛwɔ nkyɛnkyɛn no betumi akyerɛ ahyɛnsode bi a ne bere atwam anaa da a wɔde sii hɔ. Site Links: Links a wɔatrɛw mu wɔ nea ebefi mu aba titiriw no ase no betumi de anchor text a ne bere atwam adi dwuma. Mfonini a Wɔhwehwɛ: Ebia ahyɛnsode dedaw ne mfonini ahorow a wɔakyerɛw so no bɛkɔ so ada adi kɛse.
Anamɔn a Wɔde Di Dwuma a Wɔde Siesie Branding Mfomso na Woasiw Ano Bere a Google yɛ adwuma wɔ nhyehyɛe mu nsiesie ho no, wɛbsaet so ahwɛfo nni tumi. Anamɔn a wɔde di kan yɛ betumi abrɛ nsɛm yi ase kɛse na wɔasiesie. Ɔkwan a wɔahyehyɛ no ho hia na ama ahyɛnsode no ayɛ pɛ bere tenten.
1. Audit na Consolidate Wo Intanɛt so Baabi Fi ase denam dijitaal agyapade nyinaa ho akontaabu a edi mũ so. Hwɛ sɛ wo Google Business Profile, social media nkratafa, ne directory listings no ayɛ foforo pɛpɛɛpɛ. Nneɛma a ɛnhyia wɔ wɛbsaet no nyinaa so no ma ɔhaw no nya aduan. Sɛ wopɛ nhumu wɔ wo brand no dijitaal akwahosan a wobɛhwɛ so ho a, kenkan yɛn akwankyerɛ a ɛfa sɛnea wode brand ahobammɔ nnwinnade bedi dwuma de abɔ wo brand’s din ho ban.
2. Fa Data a Wɔahyehyɛ no Di Dwuma Yiye Fa Schema.org markup, te sɛ Organization anaa WebSite schema, di dwuma de ka wo mprempren brand din ne logo no kyerɛ Google pefee. Ma saa data a wɔahyehyɛ yi nkɔ so pɛpɛɛpɛ wɔ nkratafa nyinaa so. Fa Google Rich Results Test adwinnade no di dwuma daa no gye tom.
3. Fa Google Search Console no di dwuma yiye Fa sitemap a wɔayɛ no foforo kɔma na fa "URL Inspection" adwinnade no di dwuma de bisa sɛ wɔsan de nkratafa atitiriw no index. Hwɛ "Enhancements" amanneɛbɔ no so ma nsɛm biara a ɛfa wo logo anaa adwuma ho nsɛm ho. Abotare yɛ ade titiriw, efisɛ sɛ wɔsan yɛ nneɛma foforo a, ebetumi agye bere.
Nea Enti a Mfiridwuma mu SEO Audits Ho Hia Post-Rebrand Rebrand yɛ mfiridwuma mu SEO adeyɛ titiriw. Ɛnyɛ nsɛm a ɛwɔ mu a wɔbɛsesa kɛkɛ na ɛfa ho; ɛfa hwɛ a wɔbɛhwɛ sɛ mfiridwuma mu nsɛnkyerɛnne nyinaa hyia ho. Mfiridwuma mu nhwehwɛmu a emu dɔ betumi ama woahu nsɛm a ahintaw a ɛfa ahyɛnsode dedaw no ho a ebia woayera. Eyi ka link ahorow a ɛwɔ mu, mfonini fael din, meta data, ne PDF dedaw mpo a wɔde ahyɛ sait no so. Sɛnea nnwumakuw te sɛ Zipline de ahwɛyiye hyehyɛ wɔn ntrɛwmu no, saa ara na wo rebrand no hwehwɛ sɛ wodi mfiridwuma mu ahwɛyiye. Nsɛm biara a ɛkɔ akyiri ho hia ma hwehwɛengine a emu da hɔ.
Mfiridwuma mu Afiri a Ɛtaa Ba a Ɛsɛ sɛ Wɔkwati Wo werɛ fi sɛ wode 301 redirects a efi URL dedaw a wɔakyerɛw so no bedi dwuma. Gyae logo fael dedaw a wobetumi akɔ so wɔ wɔn mfitiase URL ahorow no so. Ɛnyɛ `alt` nkyerɛwee no foforo mma mfonini ahorow wɔ sitewide. Hwɛ canonical tags a ɛkyerɛ nkratafa a wɔde branding dedaw ahyɛ so.
Awiei: Proactive Brand Management wɔ Hwehwɛ mu Mmuae a Google de mae wɔ mfomso a ɛkɔ so wɔ ahyɛnsode ho yi ho no si so dua sɛ nhwehwɛmu mfiri ahorow nyɛ nea mfomso biara nni ho. Bere a wɔreyɛ nkɔso ho adwuma no, asɛyɛde no da wɛbsaet wuranom so sɛ wɔn ani da hɔ. Nsɛnkyerɛnne a ɛkɔ so daa, a emu da hɔ ne wo ahobammɔ a eye sen biara wɔ SERP a enhyia ho. Wo brand no search presence a wobɛbɔ ho ban no yɛ bɔhyɛ a ɛkɔ so. Ɛhwehwɛ sɛ wɔyɛ nsiyɛ te sɛ abrabɔ pa ho ahobammɔ a wohu wɔ nnwuma afoforo mu, te sɛ bere a Kalshi siw amammuifo kwan wɔ gua ahorow a ɛfa ho no. Sɛ wopɛ ɔkwan a ɛnyɛ den a wobɛfa so akura wo brand no pɛpɛɛpɛyɛ ne tumidi mu wɔ intanɛt so a, susuw ho sɛ wobɛhwehwɛ ano aduru a Seemless de ma no mu. Fi ase denam wo site no landing pages atitiriw a wobɛhwɛ so nnɛ no so.
