Isicwangciso esinamandla seYouTube siqala ngokuqonda idatha yakho. Ngelixa ideshibhodi yakwaYouTube, eyaziwa ngokusemthethweni njengeSitudiyo sikaYouTube, ikunika iimetrikhi eziphambili zolawulo lwevidiyo, ihlala isebenza kwisisele. Kumaqela okuthengisa, isicwangciso esiyimpumelelo sifuna isisombululo sengxelo yeendaba zoluntu esidibanisa ukusebenza kwevidiyo kwiinjongo zoshishino ngokubanzi. Esi sikhokelo sikuhamba kwizinto ezibalulekileyo zedeshibhodi yeSitudiyo sikaYouTube kwaye sikubonisa indlela yokwakha ideshibhodi ecwangcisiweyo, enqamlezayo usebenzisa iqonga lengxelo elimanyeneyo njengeSprout Social. Yintoni ideshibhodi kaYouTube (kwaye ingayifumana phi)? Ideshibhodi yakho kaYouTube liziko lomyalelo eliphambili labadali kunye neempawu ezibekwe ngaphakathi kwiSitudiyo sikaYouTube. Yi-interface yangasemva apho ulawula iividiyo, uluhlu lokudlalwayo kunye nemijelo ephilayo, amagqabantshintshi amodareyitha, ukuphonononga ukufaneleka kokwenza imali, ukujonga uhlalutyo lwesitishi kunye nokulawula useto lwesitishi. Unokufikelela kwiSitudiyo sikaYouTube ngeendlela ezimbini:
Idesktop: Yiya ku studio.youtube.com emva kokungena kwiakhawunti yakho yeYouTube. Okanye, cofa kumfanekiso wakho weprofayile kaYouTube kwaye ukhethe isitudiyo sikaYouTube. Iselfowuni: Khuphela usetyenziso lwe-YouTube Studio ye-iOS okanye i-Android ukujonga ukusebenza, ukulawula izimvo kunye nokuhlela imethadatha ekuhambeni.
Ngelixa i-YouTube Studio ibalulekile ekulawuleni naliphi na ijelo, abathengisi kunye namaqela eendaba zosasazo bahlala befuna ingxelo enzulu kunoko kubonelelwa sisixhobo semveli. Ukuqhagamshela idatha yeYouTube kunye nokuqonda kwenethiwekhi, udinga iqonga lomntu wesithathu. Ukhenketho kwideshibhodi yakho yeSitudiyo sikaYouTube Ideshibhodi yakho yeSitudiyo sikaYouTube isebenza njengeziko lolawulo kuyo yonke into enxulumene nejelo lakho likaYouTube. Nokuba upapasha iividiyo zeYouTube, uphonononga uhlalutyo okanye ulawula izikhokelo zoluntu, kulapho uqala khona. Ngezantsi kukuhamba okupheleleyo kweethebhu eziphambili kwaye kutheni zibalulekile kubathengisi besakha isicwangciso se-YouTube esiqhutywa yidatha. Ideshibhodi yesitishi: Umbono wakho we-30,000-foot Xa uqala ukungena kwiSitudiyo sikaYouTube, uhlala kwideshibhodi yeSitishi-inqanaba lakho eliphezulu leentshukumo zamva nje ukuze ukwazi ukujonga impilo yesitishi ngemizuzwana.
Eli phepha lisebenza njengolawulo lwakho lobuthunywa. Itsala kunye iimethrikhi eziphambili ukuze ukwazi ukuvavanya ngokukhawuleza ukusebenza kwetshaneli ngaphandle kokumba iingxelo zomntu ngamnye.
Umfanekiso omfutshane wokusebenza: Landa iimbono, ixesha lokubukela kunye notshintsho lwababhalisi kwitshaneli yakho kwixesha lakutshanje (umzekelo, iintsuku ezingama-28 ezidlulileyo) Ukusebenza kwevidiyo yamva nje: Linganisa ulayisho lwakho lwamva nje ngokuchasene neevidiyo zakho zangaphambili usebenzisa iimetrics ezifana nokujonga, cofa-ngomlinganiselo kunye ne-avareji yokujonga ixesha Amagqabantshintshi akutsha nje: Ufikelelo olukhawulezileyo lokuphonononga nokuphendula izimvo zamva nje zombukeli Imiba eyaziwayo: Iwijethi yesimo seYouTube idwelisa ibugs, ukuphuma okanye uhlalutyo / ukulibaziseka kwengxelo Iindaba kunye neCreator Insider: Uhlaziyo kwiifitsha zenethiwekhi okanye iintsingiselo ezinokuchaphazela isicwangciso sakho
Ithebhu yoMxholo: Indawo yolawulo lwevidiyo yakho Ithebhu yoMxholo kulapho ulawula khona ithala leencwadi lakho lonke likaYouTube, kubandakanya iividiyo ezinde, iiShorts, iiposti, uludwe lokudlalwayo kunye nokurekhodwa kwangoku.
Wenza le misebenzi ilandelayo kwithala leencwadi likaYouTube:
ULungiselelo: Hlela izihloko, iinkcazo kunye nezithonjana ukuphucula iCTR kunye nokwandisa i-algorithm yeYouTube. Ukubonakala kunye nezithintelo: Lawula iisetingi zokubonakala (Ekawonke-wonke, yaBucala okanye engadweliswanga) kwaye uphonononge amabango okukopisha
Imethadatha engaguqukiyo, izihloko ezinamandla kunye noseto oluchanekileyo lokubonakala luchaphazela ngokuthe ngqo ukufunyanwa kwakho, ixesha lokubukela kunye nokusebenza kwetshaneli ngokubanzi. Ithebhu ye-Analytics: Idata yakho engundoqo idive Ithebhu ye-Analytics kulapho abathengisi bachitha ixesha labo elininzi. Igcina iimetriki ezikunceda ukuba uqonde kungekuphela nje okwenzekayo, kodwa nokuba kutheni kwenzekile-isiseko saso nasiphi na isigqibo sobuchule.
Uya kufumana amacandelwana amane amakhulu kwi-Analytics thebhu:
Isishwankathelo: Iimetriki ezikwinqanaba eliphezulu njengeembono, ixesha lokubukela, ukukhula kwababhalisi, umsebenzi wexesha lokwenyani kunye neevidiyo eziphezulu Umxholo: Ababhalisile, imbonakalo, indlela ababukeli abakufumana ngayo, ababukeli abatsha, kunye nemithombo yendlela Abaphulaphuli: Ukuziphatha okubukeleyo, iividiyo ezidumileyo ezinabaphulaphuli abohlukeneyo (abatsha, abaqhelekileyo nabaqhelekileyo), iividiyo ezikhulisa uluhlu lwabaphulaphuli bakho, ixesha lokubukela kubabhalisi kunye nenani labantu ababukeleyo. Iindlela: Ukuqonda kwiifomathi ezisebenza kakhulu, iintlobo zomxholo kunye nezihloko ezisekelwe kwindlela yokuziphatha komsebenzisi
Iimetriki eziphambili apha ziquka imbonakalo, imithombo yetrafikhi kunye nogcino lwabaphulaphuli. Oku kutyhila indlela ababukeli abazifumana ngayo iividiyo zakho, xa zishiya kwaye yintoni ebagcina bexakekile. Ithebhu yoLuntu: Ukubetha koluntu lwakho Ithebhu Yoluntu ikunika ukubonakala kwiiincoko ezijikeleze ijelo lakho. Ibandakanya ezi zimvo zilandelayo.
Izimvo: Ifidi ehluzwayo ebonisa izimvo zababukeli, ividiyo abasuka kuyo kunye nezixhobo zokumodareyitha Izithuba zoMjongi: Kuxhomekeka ekufanelekeni kwejelo lakho, unakho ukufikelela kwizithuba zasekuhlaleni zikaYouTube, kukuvumela ukuba upapashe uhlaziyo, iivoti okanye imifanekiso ngqo kubaphulaphuli bakho. Iinkcazo: Uluhlu olusebenzayo lwalo lonke ixesha isitishi sakho sikhankanywa kuyo yonke iYouTube-ngezihloko, iinkcazo, iiMfutshane okanye iiposti zasekuhlaleni.
Ukubeka iliso kwizimvo kunye nokukhankanywa kukuvumela ukuba uphendule ngokukhawuleza, ukuthambekela kwendawo kunye nokugcina ubukho boluntu olunempilo-imiqondiso exelela i-algorithm umxholo wakho ubalulekile.
Ezinye iithebhu zeYouTube Studio Uya kufumana iithebhu ezininzi ezikhethekileyo ezixhasa ulawulo lwesitishi:
Ulwimi: Izixhobo zokongeza iinguqulelo kunye nokuphucula ukufikeleleka Ukufunyaniswa komxholo: Ukuqonda i-copyright kunye nokufunyanwa okufanayo Zuza: Izicwangciso zokwenza imali, uhlalutyo lwengeniso kunye nobume bokufaneleka Ukwenza ngokwezifiso: Uyilo, izinto zophawu kunye nohlaziyo lwemifanekiso yeprofayile Ilayibrari yeAudio: Umculo wasimahla kunye neziphumo zesandi kwiividiyo zakho
Ezi thebhu zikunceda ugcine ukungaguquguquki kwebhrendi, ubeke iliso ekwenzeni imali kwaye uqinisekise ukuba umxholo wakho uyadibana nezikhokelo zoluntu zikaYouTube.
Kutheni ideshibhodi yengxelo ye-YouTube yemveli ayanelanga kumaqela okuthengisa Isitudiyo sikaYouTube sinikezela ngengcinga ebalulekileyo yokulawula isitishi, kodwa uninzi lwamaqela entengiso afuna umfanekiso opheleleyo ukuze aqonde ukuba iYouTube inegalelo njani kwiziphumo zoshishino. Uhlahlelo lwesitishi somthonyama lunamandla kubadali, ukanti lusebenza kwisisele-sahlukileyo kwisicwangciso sakho semidiya yoluntu. Kwiimpawu, ii-arhente kunye namaqela asebenza ngokunqamlezayo, ukuthembela kuphela kuhlahlelo lwemveli kubonisa imingeni emininzi yeqhinga: Idata ekwanti yeYouTube inciphisa ukuqonda okucwangcisiweyo Isitudiyo sikaYouTube sibonisa kuphela iimetriki zikaYouTube. Izixhobo zomthonyama azinakuthelekisa ukusebenza kwevidiyo yakho kunye ne-Instagram Reels, iiposti zeTikTok okanye iividiyo ze-LinkedIn. Ukuqonda ifuthe lokwenyani lokusebenza, abathengisi kufuneka bavavanye iividiyo zikaYouTube kunye neminye imixholo yemidiya yoluntu. Ngaphandle kokubonakala kwenethiwekhi enqamlezileyo, kunzima ukuqonda ukuba i-spike ngexesha lokubukela okanye ukwehla kwenani lababhalisi yinxalenye yendlela enkulu. Ukungaqhubeki kakuhle kwamaqela Amaqela okuthengisa ahlala efuna ukwabelana ngezithombe ezimfutshane zokusebenza, aphendule kumazwana kwaye ahlole uhlalutyo lwevidiyo ngokubambisana. Kodwa ufikelelo lwemveli luhlala lufuna ukwabelana ngeenkcukacha zokungena okanye ukuthumela ngaphandle idatha kwispredishithi, ukucothisa intsebenziswano kumaqela asebenza ngokudibeneyo. Njengoko isitishi sakho sikaYouTube sikhula, amaqela afuna indawo esembindini yokuhlalutya uthethathethwano, ukulawula izaziso kunye nokulungelelanisa iimpendulo ngaphandle kokutshintsha iithebhu okanye ukwabelana ngeenkcukacha zakho. Ukunqongophala kwemibono enokwenzeka, ethelekisayo Ideshibhodi yesitudiyo yemveli kaYouTube ibonelela ngezimvo ezizinzileyo. Ngelixa isixhobo somthonyama sibonelela kufuneka sibe neemetrics, zange yenzelwe ingxelo entsonkothileyo yeshishini, ulawulo lweeprofayile ezininzi. Ngenxa yale mida kuyilo, awukwazi ukwakha lula:
Iingxelo zenqanaba lephulo Uthelekiso olusecaleni lweevidiyo eziphezulu Amacandelo asekwe kwithegi Iimbonakalo zexesha elide Iideshibhodi ze-QBR ezinamatshaneli amaninzi
Kunzima ukubopha uhlalutyo lweYouTube kwimpembelelo yeshishini Abathengisi kufuneka baqonde kungekuphela nje into ethethwa yidatha, kodwa ukuba ithetha ukuthini. Izixhobo zomthonyama aziqhagamshelani nokusebenza kwesiteshi kwi-ROI, ukukhula kwabaphulaphuli okanye impembelelo ye-cross-channel-i-gap isonjululwe ngokusebenzisa izixhobo zokunika ingxelo ze-Sprout Social ezidibeneyo zoluntu. Ngelixa yonke le mida ikhona kwiYouTube Studio, ayithethi ukuba ubambekile kwiindawo ezingaboniyo. Endaweni yoko, sebenzisa iqonga elifana ne-Sprout ukudibanisa amajelo akho eendaba zentlalo kwaye ufumane uhlalutyo olunzulu lweYouTube. Yintoni ebandakanyiweyo kwideshibhodi yohlalutyo lwe-Sprout yeYouTube? I-Sprout Social imanyanisa uhlalutyo lwakho lweYouTube kunye nesicwangciso sakho sonke sentlalo kwaye idala amava engxelo adibeneyo, iguqula idatha ekrwada ibe bubulumko beshishini. Ihlumela libeka idatha ebalulekileyo ngendlela ecwangcisiweyo, ecacileyo ekunceda ukuba uqonde iividiyo zakho zeYouTube kumxholo wayo yonke enye into eyenziwa liqela lakho. Oku kuguqula ingxelo yemihla ngemihla ibe yingqiqo yobuchule, ngakumbi xa ulawula amaphulo kumaqonga amaninzi. Nazi iingxelo ezithile onokuthi uzenze: Ingxelo yeevidiyo zikaYouTube: Jonga ukusebenza kukaYouTube nje krwaqu INgxelo yeeVidiyo zeSprout zeYouTube ibonelela ngococeko, umbono obonakalayo wendlela ividiyo nganye eqhuba ngayo. Ungahlela ngokweembono, iindibano, umbono ophakathiubude bexesha, isimo sokubonakala kunye nomhla wokupapasha ukuchonga ngokukhawuleza umxholo osebenza kakhulu kwaye uqonde ukuba ukulayisha okutsha kuhambelana nababukeli.
Xa ufuna ukuya nzulu, iSprout's Premium Analytics ityhila iipateni zokusebenza kwexesha elide ngeegrafu zentsingiselo kunye nokuthelekisa ukubonwa. Kuluncedo ngakumbi ukunika ingxelo ngokukhula kunye nokuqonda okubonakalayo kubunkokeli. Ingxelo yokuSebenza kweProfayili: Fumana ulwazi kuzo zonke iiakhawunti zakho zentlalo Ingxelo yeNdlela yokuSebenza yeProfayili izisa uhlalutyo lwakho lwenethiwekhi kwimbonakalo enye ukuze uqonde ukuba iYouTube ingena njani kwisistim yentlalo yoluntu. Idibanisa iindibano ezipheleleyo kuwo wonke amaqonga kwaye ikhuphe izenzo ezithe ngqo zikaYouTube ezifana nezinto ezithandwayo, ukungathandwa, izimvo, izabelo, ukucofa inqaku, ukusebenzisana kwamakhadi kunye nababhalisile abatsha. Ingxelo ikwabonisa ukuba iividiyo zakho zibe negalelo njani kwiimbono zevidiyo zenethiwekhi kunye nokukhula kwabaphulaphuli ngokubanzi. Ngelixa ingabonisi zimvo okanye ucofe ikhonkco lokuthumela iYouTube, usenako ukuthelekisa umsebenzi wokupapasha kunye neenzuzo zababhalisile kuzo zonke iindlela zokuvavanya igalelo leYouTube kwiinjongo ezinkulu zophawu. Ingxelo yokuSebenza kwePost: Ngena kwintsebenzo yevidiyo Ukuntywila nzulu kumxholo ngamnye, iPost Performance Report ibonelela ngombono odibeneyo wazo zombini iinkcukacha zokupapasha kunye neemetrics zothethathethwano. Ibonisa indlela ababukeli abanxibelelane ngayo nevidiyo nganye, ukuba olu nxibelelwano luthelekiseka njani nabanye kwithala leencwadi lakho kwaye zeziphi izigqibo zoyilo-ezinje ngemifanekiso yemifanekiso okanye izihloko-ezinokuthi zibe nefuthe kwiziphumo.
Kuba utsala yonke idatha efanelekileyo kwindawo enye, unokulandela umkhondo wentsebenzo ngaphandle kokuhlanganisa ngesandla iimethrikhi kwizikrini ezahlukeneyo. Oku kwenza le ngxelo ibe luncedo ngakumbi ekuqondeni "kutheni" emva kokulayisha kwakho okugqwesileyo. Ingxelo yoMsebenzi weThegi: Landela iziphumo ngephulo Ukukwazi ukuThegiswa kweSprout kuguqula uhlalutyo lwakho lube yideshibhodi ye-YouTube yobuchule bokwenene. Iithegi zisebenza njengeeleyibhile zesiko ozincamathele kwiividiyo-ezifana nemikhankaso, iintsika zomxholo, iindidi zeemveliso okanye imixholo yokupapasha. Nje ukuba ufake iithegi, iSprout icwangcisa ngokuzenzekelayo idatha yokusebenza ngethegi ukuze ubone ukuba ngawaphi amanyathelo aqhuba ezona ziphumo zinamandla. Oku kukushukumisela ngaphaya kokulandela nje oko kusebenze kakuhle ukuqonda ukuba kutheni iifomati ezithile okanye izihloko zihlala zinika impembelelo. Kumaqela entengiso, oku kuhlala kusisiqwengana esilahlekileyo esiguqula uhlalutyo lwe-YouTube eluhlaza lube sisicwangciso esinokusebenza. Uyenza njani ideshibhodi yeYouTube ngeSprout Social Ukwakha ideshibhodi ye-YouTube yobuchule kwiSprout yinkqubo ethe ngqo ekunika ulawulo olupheleleyo kuhlalutyo lwakho. Nje ukuba uqhagamshelwe kwiSprout, idatha yakho ilungelelaniswe ngokuzenzekelayo kwiingxelo eziguquguqukayo onokuthi uzenzele iqela lakho. Ukuhamba komsebenzi wonke kukunceda ukuba usuke kwiimetriki zokubeka iliso uqonde ukuba iividiyo zakho zikaYouTube zinegalelo njani kwiziphumo zeshishini kulo lonke iqhinga lakho lemidiya yoluntu. Nantsi inyathelo ngenyathelo lenkqubo yokuseta ideshibhodi yakho yeYouTube kwiSprout: Inyathelo 1. Qhagamshela isitishi sakho sikaYouTube Ukudibanisa itshaneli yakho yeYouTube kunye neSprout Social kuthatha imizuzu embalwa kuphela. Oku kukhuselekileyo, kuseto lwexesha elinye kugunyazisa iSprout ukuba itsale uhlalutyo lwetshaneli yakho, izalise iingxelo kwaye ilawule ukupapasha. Ukuqhagamshela iakhawunti yakho yeYouTube kwi-Ssprout, yiya kwiakhawunti kunye neeSetingi kwi-Ssprout, emva koko ucofe Qhagamshela iProfayile.
Nje ukuba uqhagamshelwe, idatha yakho yembali iqala ukuvumelanisa ngokuzenzekelayo. Oku kunika iqela lakho ukufikelela kumfanekiso opheleleyo wokusebenza kwevidiyo. Inyathelo 2. Khetha iingxelo zakho eziphambili zikaYouTube Emva kokuba iakhawunti yakho yeYouTube iqhagamshelwe, iSprout yenza isiseko sakho seengxelo zeYouTube ngoko nangoko. Hamba uye kwiNgxelo ithebhu ukuze ufikelele kwiNgxelo yeeVidiyo zakho, iNgxelo yokuSebenza kweProfayili kunye neNgxelo yokuSebenza kwePost. Ingxelo nganye ibalaselisa iileya ezahlukeneyo zokuqonda-ukusuka kwimigangatho yopapasho oluphezulu ukuya kwintywilo enzulu kwiimethrikhi zevidiyo nganye. Oku kuqinisekisa ukuba uqala ngedeshibhodi elungele ishishini ngaphandle kokwakha nantoni na ukusuka ekuqaleni. Inyathelo 3. Lungiselela iingxelo zakho ngeethegi Ukwenza ngokwezifiso kulapho ideshibhodi yakho kaYouTube iba yeyakho ngokukhethekileyo. Iinketho zokuhluza zeSprout zikuvumela ukuba uhlukanise idatha yakho ngoluhlu lwemihla, imeko yokubonakala, iintlobo zevidiyo, iimpawu zokuposa kunye nokunye. Ukusebenzisa iithegi kuthatha oku ngakumbi ngokuguqula uhlalutyo lwakho lube sisixhobo sobuchule sokubalisa amabali. Xa ufaka iithegi—ezifana “neDemo yeMveliso,” “iPhulo leQ4,” “Isishwankathelo soMnyhadala,” “Uluhlu loLuhlu lokudlalayo” okanye “Indlela yokufundisa”—iSprout iququzelela uhlalutyo lwakho jikelele.loo mixholo.
Oku kukuvumela ukuba uqonde ukuba zeziphi iintsika zomxholo eziqhuba kakuhle, ngawaphi amaphulo aqhube ezona ziphumo zinamandla kwaye zeziphi iividiyo ezibe negalelo elikhulu kwii-KPIs zakho. Oku kungena endaweni yokuhlela i-spreadsheet ngedeshibhodi ebonisa kanye indlela elisebenza ngayo iqela lakho lezentengiso. Inyathelo 4. Yakha iingxelo zenethiwekhi ezinqamlezileyo Ukwenza umfanekiso opheleleyo wokusebenza, yongeza uhlalutyo lwakho lweYouTube kwingxelo yeSprout yenethiwekhi. Oku kwenza ukuba uthelekise ukusebenza kweYouTube ngokuthe ngqo ecaleni kwe-Instagram Reels, iividiyo zeTikTok, izithuba ze-LinkedIn kunye namanye amajelo eendaba ezentlalo. Oku kukuvumela ukuba wenze isishwankathelo esilawulayo, uphononongo lwekota lweshishini kunye neengxelo zephulo lenkqubo enqamlezayo ukusuka kwindawo enye. Ukuhamba komsebenzi okudityanisiweyo kwenza kube lula ukubonisa iziphumo kubachaphazeli, ukuchonga iipatheni kuwo wonke amaqonga kunye nokwandisa isicwangciso sakho somxholo ngokusekelwe kuhambo olupheleleyo lwabathengi.
Iimetriki ezi-5 ezibalulekileyo zikaYouTube zokulandelela kwideshibhodi yakho Nje ukuba ulubeke embindini uhlalutyo lwakho lweYouTube, kufuneka wazi ukuba zeziphi iimethrikhi ezityhila kakhulu malunga nokusebenza kwetshaneli lakho. Imetriki nganye engezantsi inefuthe kwindlela i-algorithm kaYouTube ewubeka ngayo umxholo wakho, kwaye nganye ikunika ulwazi olusebenzayo lokuphucula ukulayisha kwakho okulandelayo. Ixesha lokubukela kunye nokugcinwa kwabaphulaphuli Ixesha lokubukela libonisa ukuba mingaphi imizuzu iyonke echithwa ngababukeli bebukele umxholo wakho, ngelixa ukugcinwa kwabaphulaphuli kutyhila kanye apho ababukeli bahlala khona kunye nalapho bayeka khona. Ezi metrics zimbini zisebenza kunye ukuqaqambisa indlela ukunyanzeliswa kwesakhiwo sevidiyo yakho. Umzekelo, ukuba ubona ukuhla okunyukayo kwinqanaba le-30-yesibini, yiphathe njengophawu lokuqinisa isingeniso sakho okanye uhlengahlengise isantya sakho. Igophe eligudileyo lokugcina lihlala lithetha ukuba ividiyo yakho ihambisa into elindelwe ngumbukeli kwisihloko kunye nesithonjana. Imithombo yezendlela Imithombo yezendlela ikuxelela indlela ababukeli abazifumana ngayo iividiyo zakho, nokuba kungoPhendlo lukaYouTube, iividiyo ezicetyisiweyo, iiwebhusayithi zangaphandle okanye amakhonkco ngqo. Le metric ibonisa ukuba umxholo wakho uyafunyaniswa, uyacetyiswa okanye uqhutywa kukunyuselwa ngaphandle kweqonga. Xa ukukhangela kuYouTube ngomnye wemithombo yakho ephezulu, oko kuthetha ukuba igama lakho elingundoqo linamandla kwaye lifanelekile ukuphinda-phinda kabini. Ipesenti ephezulu yeeVidiyo eziCetyisiweyo ngokuqhelekileyo ithetha ukuba umxholo wakho ugcina ababukeli kwinethiwekhi, okwenza kube lula kwi-algorithm ukucebisa ukulayisha kwakho rhoqo. Izinga lokukhula kwababhalisi Ukukhula kwababhalisi kubonisa ukuba iividiyo zakho ziguqula njani ababukeli abaqhelekileyo babe ngabalandeli bexesha elide. Endaweni yokujonga kuphela ababhalisi bebonke, le metric ibalaselisa ukuba zeziphi iividiyo ezithe zaqhubela ukukhula okunamandla. Umzekelo, ukuba isifundo esithile siqhubele phambili umrhumi obonakalayo, cinga ukwandisa uluhlu lokudlala okanye ukwakha umxholo ofanayo. Izinga lothethathethwano Izinga lokuzibandakanya lilinganisa indlela abaphulaphuli bakho abasebenzisana ngayo nomxholo wakho ngamagqabaza, ukuthanda kunye nezabelo. Ezi metrics zothethathethwano zityhila indlela ababukeli abaziva ngayo ngeevidiyo zakho nokuba umyalezo wakho uyavakala na. Amagqabantshintshi akunika ukufikelela ngokuthe ngqo kwiimvakalelo kunye nemibuzo yabaphulaphuli, enikezela ngengqiqo onokuyisebenzisa ukucokisa ukubalisa kwakho ibali okanye ukuchonga amathuba amatsha omxholo. I-Inbox ye-Smart yeSprout ikuvumela ukuba ulandelele, uhluze kwaye uphendule kwizimvo zikaYouTube kwindawo enye, uqinisekisa ukuba ugcina unxibelelwano olungaguqukiyo kwisitishi sakho ngaphandle kokufuna ukuguqula phakathi kweethebhu kwideshibhodi yeSitudiyo sikaYouTube. Ireyithi yokucofa (CTR) I-CTR ibonisa indlela izihloko zakho kunye nee-thumbnails eziqinisekisa ngayo ababukeli ukuba bacofe, oko kuyenza ibe yenye yezona mpawu zibalulekileyo kwi-algorithm yeYouTube. I-CTR ephantsi edityaniswe nexesha elomeleleyo lokubukela ihlala ithetha ukuba umxholo ngokwawo womelele, kodwa ukupakishwa kufuna ukucokiswa. Ukuba ababukeli bayacofa kodwa bahambe ngokukhawuleza, i-thumbnail yakho okanye isihloko sinokuthembisa into eyahlukileyo kunevidiyo ehanjiswayo. Phatha i-CTR njengesikhokelo sovavanyo lwe-A/B ukuze uqonde ngcono ukuba yintoni ebangela umdla. Yiya ngaphaya kwedatha ukuqhuba iqhinga lakho likaYouTube Isicwangciso esiyimpumelelo sikaYouTube singaphaya kokujonga iimetrics ngaphakathi kwiSitudiyo sikaYouTube. Ideshibhodi yomthonyama ikunika idatha ebalulekileyo, kodwa iqonga elidityanisiweyo njengeSprout Social lijika loo datha ibe sisicwangciso-qhinga esinokusebenza kuso. Xa uhlalutyo lwakho lweYouTube luhlala ecaleni kolwazi oluvela kwi-Instagram, iTikTok, i-LinkedIn kunye namanye amajelo eendaba ezentlalo, ususa iisilos, uxhasa intsebenziswano yeqela elithambileyo kunye nokwakha iingxelo ezilungele ishishini ngeethegi, izihluzi kunye nokujonga okuguquguqukayo. Ngaba ukulungele ukwenza ideshibhodi kaYouTube enceda iqela lakho ukuba lenze izigqibo ezikrelekrele? Qala ulingo lwakho lwasimahla lweHlumela lweNtlalo. Isithuba Indlela yokwenzaYakha ideshibhodi yobuchule kaYouTube: Isikhokelo seYouTube Studio nangaphaya sivele kuqala kwiSprout Social.
