YouTube nhyehyɛe a emu yɛ den fi ase denam wo data a wobɛte ase so. Bere a YouTube dashboard a ɛwɔ hɔ, a wɔfrɛ no YouTube Studio wɔ aban kwan so no ma wo metrics titiriw ma video sohwɛ no, ɛtaa yɛ adwuma wɔ silo mu. Wɔ aguadi akuw fam no, ɔkwan a edi mu hwehwɛ sɛ wonya sohyial media amanneɛbɔ ano aduru a ɛde video adwumayɛ bata adwumayɛ botae ahorow a ɛtrɛw ho. Saa akwankyerɛ yi de wo fa YouTube Studio dashboard a ɛwɔ hɔ no mu nneɛma a ɛho hia mu na ɛkyerɛ wo sɛnea wobɛkyekye dashboard a ɛyɛ ɔkwan a wɔfa so yɛ adwuma, a ɛfa akwan horow so denam amanneɛbɔ kwan a wɔaka abom te sɛ Sprout Social so. Dɛn ne YouTube dashboard (ne baabi a wubehu)? Wo YouTube dashboard no yɛ ahyɛdeɛ beaeɛ a ɛwɔ mfimfini ma adebɔfoɔ ne ahyɛnsodeɛ a ɛwɔ YouTube Studio mu. Ɛyɛ backend interface a wohwɛ videos, playlists ne live streams so, moderate comments, hwɛ monetization eligibility, hwɛ channel analytics na control channel nhyehyɛe. Wubetumi afa akwan abien so akɔ YouTube Studio so:
Desktop: Kɔ studio.youtube.com bere a woakɔ wo YouTube akontaabu mu awie no. Anaasɛ, klik wo YouTube profile mfonini no so na paw YouTube Studio. Mobile: Twe YouTube Studio app no ma iOS anaa Android na hwɛ adwumayɛ, hwɛ nsɛm a wɔka so na sesa metadata bere a worekɔ.
Bere a YouTube Studio ho hia ma ɔkwan biara a wɔfa so hwɛ so no, aguadifo ne sohyial media akuw taa hia amanneɛbɔ a emu dɔ sen nea kurom hɔ adwinnade no de ma. Sɛ wopɛ sɛ wode YouTube data ne cross-network insights bom a, wuhia obi a ɔto so abiɛsa platform. Wo YouTube Studio dashboard no so akwantuo Wo YouTube Studio dashboard no yɛ adwuma sɛ control center ma biribiara a ɛfa wo YouTube channel no ho. Sɛ́ ebia woretintim YouTube video ahorow, worehwɛ nhwehwɛmu anaasɛ worehwɛ mpɔtam hɔ akwankyerɛ so no, ɛha na wufi ase. Ase hɔ no yɛ nantew a edi mũ a ɛfa tab atitiriw no ho ne nea enti a ɛho hia ma aguadifo a wɔrekyekye YouTube nhyehyɛe a wɔde data di dwuma. Channel dashboard no: Wo mfonini a ɛyɛ anammɔn 30,000 Sɛ wodi kan kɔ YouTube Studio mu a, wusi Channel dashboard no so —wo mfonini a ɛkorɔn a ɛfa nnansa yi dwumadi ho sɛnea ɛbɛyɛ a wubetumi ahwɛ channel akwahosan wɔ sikɔne kakraa bi mu.
Saa krataafa yi yɛ adwuma sɛ w’asɛmpatrɛw sohwɛ. Ɛtwe core metrics bom sɛnea ɛbɛyɛ a wubetumi asusuw channel adwumayɛ ho ntɛmntɛm a wuntutu fam ankorankoro amanneɛbɔ mu.
Adwumayɛ ho mfonini: Hwɛ sɛnea wohu, bere a wobɛhwɛ ne nsakrae a aba wɔ wo channel no mu wɔ nnansa yi bere mu (e.g., nnafua 28 a atwam) Video adwumayɛ a aba foforo: Fa metrics te sɛ views, click‐through rate ne average view bere tenten a wode kyerɛw wo nnansa yi ara no toto wo video ahorow a atwam no ho Nsɛm a wɔkae nnansa yi: Feed a wɔde di dwuma ntɛmntɛm a wɔde bɛhwɛ na wɔabua nsɛm a ɛfa nea ɔhwɛ no ho a aba foforo Nsɛm a wonim: YouTube’s status widget a ɛkyerɛw mfomso a atrɛw, nneɛma a wɔagyae anaa nhwehwɛmu/amanneɛbɔ a ɛkyɛ News and Creator Insider: Nsɛm foforo a ɛfa network features anaa trends a ebetumi aka wo strategy ho
Content tab no: Wo video sohwɛ beae Content tab no ne baabi a wobɛhwɛ wo YouTube channel nwomakorabea nyinaa so, a video a ɛyɛ tenten, Shorts, posts, playlists ne live stream recordings a atwam ka ho.
Woyɛ nnwuma a edidi so yi wɔ wo YouTube content library no mu:
Nsakraeɛ: Sesa asɛmti, nkyerɛkyerɛmu ne mfonini nketewa na ama CTR atu mpɔn na ayɛ yie ama YouTube algorithm no Nneɛma a wotumi hu ne anohyeto ahorow: Hwɛ nhyehyɛe a wɔde hu nneɛma so (Ɔmanfo, Kokoam anaa Wɔn a Wɔnkyerɛw) na hwɛ hokwan a wɔde yɛ adwuma no mu
Metadata a ɛkɔ so daa, asɛmti a ɛyɛ den ne nhyehyɛe a ɛyɛ pɛpɛɛpɛ a wɔde hu ade no nya wo discoverability, hwɛ bere ne channel adwumayɛ nyinaa so nkɛntɛnso tẽẽ. Analytics tab no: Wo core data deep dive no Analytics tab no ne baabi a aguadifo de wɔn bere dodow no ara di dwuma. Ɛwɔ metrics a ɛboa wo ma wote nea ɛnyɛ nea esii nko ase, na mmom nea enti a esii nso —fapem a ɛyɛ gyinaesi biara a ɛfa ɔkwan a wɔfa so yɛ adwuma ho no sie.
Wubehu afã nketewa atitiriw anan wɔ Analytics tab no mu:
Nsɛm a wɔaka abom: Metrics a ɛkorɔn te sɛ views, watch time, subscriber growth, real-time activity ne top videos Nsɛm a ɛwɔ mu: Wɔn a wɔakyerɛw wɔn din, wɔn adwene, sɛnea wɔn a wɔhwɛ no hu wo, wɔn a wɔhwɛ foforo, ne mmeae a kar fa Atiefo: Hwɛ suban, video ahorow a agye din a atiefo ahorow wɔ (foforo, nea wɔyɛ no daa ne nea wɔyɛ no daa), video ahorow a ɛma w’atiefo din nyin, hwɛ bere a efi wɔn a wɔakyerɛw wɔn din ne wɔn a wɔhwɛ no dodow Trends: Nhumu a ɛfa formats a ɛyɛ adwuma yiye, content ahorow ne nsɛmti a egyina user suban so
Metrics titire a ɛwɔ ha no bi ne impressions, traffic sources ne audience retention curves. Eyinom da sɛnea wɔn a wɔhwɛ no hu wo video ahorow no, bere a ɛba ne nea ɛma wɔkɔ so de wɔn ho hyɛ mu no adi. Community tab no: Wo mpɔtam hɔ pulse Community tab no ma wo visibility kɔ munkɔmmɔbɔ ahorow a ɛfa wo channel no ho. Nhumu ahorow a edidi so yi ka ho.
Nsɛm a Wɔka: Feed a wotumi yiyi mu a ɛkyerɛ nsɛm a wɔn a wɔhwɛ, video a efi mu bae ne nnwinnade a wɔde yɛ moderation Viewer posts: Ɛgyina wo channel’s eligibility so no, wobɛtumi anya YouTube’s Community posts, a ɛbɛma woatumi atintim updates, polls anaa mfonini tẽẽ ama w’atiefoɔ Nsɛm a wɔaka ho asɛm: Bere biara a wɔbɛka wo channel no ho asɛm wɔ YouTube nyinaa so no din a ɛkɔ so —ɛnam asɛmti, nkyerɛkyerɛmu, Nsɛm ntiantiaa anaa Community posts so
Nsɛm a wɔka ne nea wɔka ho asɛm a wobɛhwɛ so no ma wutumi yɛ ho biribi ntɛmntɛm, hu nneɛma a ɛrekɔ so na wokura mpɔtam hɔ a ɛyɛ papa mu —nsɛnkyerɛnne a ɛkyerɛ algorithm no sɛ wo nsɛm no som bo.
YouTube Studio tab afoforo Wobɛsan nso ahu tab soronko pii a ɛboa channel management:
Kasa: Nnwinnade a wɔde bɛka nkyerɛase ahorow ho na ama wotumi anya bi atu mpɔn Nsɛm a ɛwɔ mu a wohu: Copyright nhumu ne nea ɛne no hyia a wohu Nya: Sika nhyehyɛe, sika a wonya ho nhwehwɛmu ne fata tebea Customization: Nsiesiei, branding elements ne profile mfonini updates Audio library: Nnwom ne nnyigyei a wɔde yɛ wo video ahorow a wontua hwee
Saa tabs yi boa wo ma wokura brand consistency mu, hwɛ monetization na hwɛ hu sɛ wo content no di YouTube’s community guidelines so.
Nea enti a native YouTube amanneɛbɔ dashboard no nnɔɔso mma aguadi akuw YouTube Studio de nhumu a ɛho hia ma wɔ ɔkwan bi sohwɛ ho, nanso aguadi akuw dodow no ara hia mfonini a edi mũ kɛse na ama wɔate sɛnea YouTube boa ma adwumayɛ mu nkɔso no ase. Native channel analytics wɔ tumi ma adebɔfo, nanso ɛyɛ adwuma wɔ silo mu —a ɛsono wo social media nhyehyɛe a aka no. Wɔ brands, agencies ne cross-functional teams fam no, native analytics nkutoo a wɔde wɔn ho bɛto so no de nsɛnnennen pii a ɛfa akwankyerɛ ho ba: YouTube data a atew ne ho no to nhumu a ɛfa ɔkwan a wɔfa so yɛ adwuma ho ano hye YouTube Studio kyerɛ YouTube metrics nkutoo. Native nnwinnade ntumi mfa wo video adwumayɛ ntoto Instagram Reels, TikTok posts anaa LinkedIn videos ho. Sɛ yɛbɛte adwumayɛ mu nkɛntɛnso ankasa ase a, ɛsɛ sɛ aguadifo hwehwɛ YouTube video ahorow mu ka sohyial media mu nsɛm afoforo ho. Sɛ cross-network visibility nni hɔ a, ɛyɛ den sɛ wobɛte ase sɛ ebia bere a wɔde hwɛ nneɛma a ɛkɔ soro anaasɛ wɔn a wɔkra no dodow a ɛkɔ fam no yɛ adeyɛ kɛse bi fã. Adwumayɛ nhyehyɛe a entu mpɔn mma akuw ahorow Mpɛn pii no ɛsɛ sɛ aguadi akuw kyɛ adwumayɛ ho mfonini ahorow, bua nsɛm a wɔka na wɔbom hwɛ video nhwehwɛmu mu. Nanso native access taa hwehwɛ sɛ wɔkyɛ login credentials anaasɛ wɔde nsa de data kɔ spreadsheets mu, na ɛma adwumayɛkuw a wɔyɛ adwuma wɔ mmeae ahorow no brɛ ase. Bere a wo YouTube kwan no nyin no, akuw hia beae titiriw bi a wɔbɛhwehwɛ nkitahodi mu, ahwɛ amanneɛbɔ so na wɔayɛ mmuae ahorow ho nhyehyɛe a wɔrensesa tab anaasɛ wɔnkyɛ ankorankoro adansedi nkrataa. Adwene a wotumi sesa, a wɔde toto ho a wonni YouTube studio dashboard a ɛwɔ hɔ no ma wotumi hwɛ nneɛma a ɛyɛ pintinn. Bere a native adwinnade no de metrics a ɛsɛ sɛ wonya ma no, wɔannwene no amma adwumayɛ ho amanneɛbɔ a ɛyɛ den, multi-profile management. Esiane anohyeto ahorow yi wɔ nhyehyɛe no mu nti, ɛnyɛ mmerɛw sɛ wobɛkyekye:
Amanneɛbɔ ahorow a ɛfa ɔsatu no ho Video ahorow a ɛwɔ soro a wɔde toto ho wɔ nkyɛnkyɛn Afã horow a egyina tag so Bere tenten mu nneɛma a ɛrekɔ so ho mfonini ahorow QBR dashboard ahorow a ɛwɔ akwan pii so
Ɛyɛ den sɛ wobɛkyekyere YouTube nhwehwɛmu ne adwumayɛ nkɛntɛnso Ɛnyɛ nea data no ka nko na ɛsɛ sɛ aguadifo te ase, na mmom nea ɛkyerɛ nso. Nnwinnade a ɛwɔ hɔ ankasa no mfa channel adwumayɛ nkɔ ROI, atiefo nkɔso anaa cross-channel nkɛntɛnso —a nsonsonoe a wodi ho dwuma denam Sprout Social’s unified social media reporting tools a wɔde di dwuma no so. Bere a anohyeto ahorow yi nyinaa wɔ hɔ ma YouTube Studio no, ɛnkyerɛ sɛ woakɔ so ayɛ anifuraefo. Mmom, fa platform te sɛ Sprout di dwuma de hyɛ wo social media marketing channels no mu den na nya YouTube ho nhwehwɛmu a emu dɔ. Dɛn na ɛka Sprout’s YouTube analytics dashboard ho? Sprout Social ka wo YouTube nhwehwɛmu ne wo social nhyehyɛe a aka no bom na ɛyɛ amanneɛbɔ osuahu a ɛyɛ biako, na ɛdannan data a wɔanhyehyɛ no yiye ma ɛbɛyɛ adwumayɛ ho nyansa. Sprout de data a ɛho hia ba wɔ ɔkwan a wɔahyehyɛ, a ɛyɛ mmerɛw so a ɛboa wo ma wote wo YouTube video ahorow ase wɔ biribiara a wo kuw no reyɛ no mu. Wei dane da biara da amanneɛbɔ kɔ nhumu a ɛfa ɔkwan a wɔfa so yɛ adwuma ho, titiriw bere a worehwɛ ɔsatu ahorow so wɔ nhyiam ahorow pii so no. Amanneɛbɔ pɔtee bi a wubetumi ayɛ ni: YouTube Videos Amanneɛbɔ: Hwɛ YouTube adwumayɛ wɔ w’ani so Sprout’s YouTube Videos Report de sɛnea video biara reyɛ adwuma no ho nkyerɛkyerɛmu a ɛho tew, a wɔde aniwa hu ma. Wubetumi ahyehyɛ sɛnea wohwɛ, engagements, average viewbere tenten, visibility status ne publish date na ama wɔahu nneɛma a ɛyɛ adwuma yiye ntɛmntɛm na woate ase sɛ ebia upload foforo bi resonating with viewers.
Sɛ ɛho hia sɛ wokɔ akyiri a, Sprout’s Premium Analytics da bere tenten adwumayɛ nhyehyɛe adi denam trend graphs ne ntotoho mfonini ahorow so. Ɛho wɔ mfasoɔ titire ma amanneɛbɔ a ɛfa nkɔsoɔ ne nhumu a ɛwɔ soro ma akannifoɔ. Profile Performance Report: Nya nhumu wɔ wo social accounts nyinaa mu Profile Performance Report no de wo cross-network analytics no ba view baako mu sɛdeɛ ɛbɛyɛ a wobɛtumi ate sɛdeɛ YouTube fata wo social media ecosystem nyinaa ase. Ɛboaboa nkitahodi nyinaa ano wɔ platform ahorow so na ɛpaapae YouTube-specific nneyɛe te sɛ nea wɔpɛ, nea wɔmpɛ, nsɛm a wɔka, kyɛfa, nkyerɛkyerɛmu a wɔkyere, kaad nkitahodi ne wɔn a wɔakyerɛw wɔn din foforo. Amanneɛbɔ no nso kyerɛ sɛnea wo video ahorow no boaa ma wohuu video ahorow wɔ nkitahodibea ahorow no nyinaa mu na atiefo nyinaa nyaa nkɔanim. Bere a ɛnkyerɛ adwene anaasɛ ɛnkyerɛ link clicks mma YouTube no, woda so ara betumi de nhoma tintim dwumadi ne mfaso a wɔn a wɔkra no anya wɔ akwan horow so atoto ho de asusuw YouTube mmoa a ɛde ma wɔ brand botae akɛse mu no ho. Post Performance Report: Fa wo ho hyɛ video adwumayɛ mu Sɛ wopɛ sɛ wokɔ ankorankoro nsɛm mu kɔ akyiri a, Post Performance Report no de adwene a wɔaboaboa ano a ɛfa nhoma tintim ho nsɛm ne ayɔnkofa metrics nyinaa ho ma. Ɛkyerɛ sɛnea wɔn a wɔhwɛ no ne video biara dii nkitaho, sɛnea wɔde saa nkitahodi ahorow no toto afoforo a wɔwɔ wo nhomakorabea no ho ne adebɔ mu gyinaesi ahorow—te sɛ mfonini nketewa anaa asɛmti ahorow—a ebia enyaa nea efii mu bae no so nkɛntɛnso.
Esiane sɛ wotwe data a ɛfa ho nyinaa kɔ beae biako nti, wubetumi adi adwumayɛ akyi a womfa nsa nhyehyɛ metrics mfi screen ahorow a ɛsono emu biara mu. Eyi ma amanneɛbɔ yi ho wɔ mfaso titiriw ma “nea enti” a ɛwɔ wo uploads a ɛyɛ adwuma yiye no akyi ntease. Tag Performance Report: Di nea efi mu ba no akyi sɛnea ɔsatu biara te Sprout’s Tagging tumi dane wo nhwehwɛmu no ma ɛbɛyɛ YouTube dashboard a ɛyɛ ɔkwan a wɔfa so yɛ adwuma ankasa. Tags yɛ adwuma sɛ custom labels a wode bata video ahorow ho —te sɛ ɔsatu ahorow, emu nsɛm adum, nneɛma akuw anaa nhoma tintim nsɛmti. Sɛ wode tags di dwuma wie a, Sprout hyehyɛ adwumayɛ ho data denam tag biara so sɛnea ɛbɛyɛ a wubetumi ahu nnwuma a ɛrema aba a emu yɛ den sen biara. Eyi ma wokɔ akyiri sen nea ɛyɛɛ adwuma yiye a wubedi akyi kɛkɛ na ama woate nea enti a nhyehyɛe anaa nsɛmti bi de nkɛntɛnso ma bere nyinaa no ase. Wɔ aguadi akuw fam no, eyi taa yɛ ade a ɛyera a ɛdannan YouTube nhwehwɛmu a wɔanhyehyɛ no yiye ma ɛbɛyɛ ɔkwan a wotumi de di dwuma. Sɛnea wobɛkyekyere YouTube dashboard denam Sprout Social so YouTube dashboard a ɛyɛ ɔkwan pa a wobɛkyekyere wɔ Sprout mu no yɛ adeyɛ a ɛyɛ tẽẽ a ɛma wo tumi nyinaa wɔ wo nhwehwɛmu so. Sɛ wonya kɔ Sprout so wie a, wɔhyehyɛ wo data no ara ma ɛyɛ amanneɛbɔ a ɛyɛ mmerɛw a wubetumi ayɛ ama wo kuw no. Adwumayɛ nhyehyɛe no nyinaa boa wo ma wofi metrics a wobɛhwɛ so kɔ sɛnea wo YouTube video ahorow no boa ma adwumayɛ mu aba wɔ wo social media nhyehyɛe nyinaa mu no ase. Ɛha na anammɔn anammɔn kwan a wɔfa so hyehyɛ wo YouTube dashboard wɔ Sprout mu ni: Anamɔn 1. Fa wo YouTube channel no bata ho Wo YouTube channel no a wode bɛka Sprout Social ho no gye simma kakraa bi pɛ. Saa nhyehyɛe a ahobammɔ wom, a wɔyɛ no pɛnkoro yi ma Sprout tumi sɛ ɔntwe wo channel analytics, hyehyɛ amanneɛbɔ ma na ɔhwɛ tintim so. Sɛ wopɛ sɛ wode wo YouTube akontaabu no bata Sprout ho a, kɔ Account ne Settings wɔ Sprout mu, afei klik Connect a Profile so.
Sɛ wobɔ wie a, w’abakɔsɛm data no fi ase yɛ sync ankasa. Eyi ma wo kuw no nya video dwumadi ho mfonini a edi mũ. Anamɔn 2. Paw wo YouTube amanneɛbɔ atitiriw Sɛ wo YouTube akontaabu no abɔ wie a, Sprout yɛ wo base YouTube amanneɛbɔ views ntɛm ara. Kɔ Reports tab no so na kɔ wo Videos Report, Profile Adwumayɛ Amanneɛbɔ ne Post Adwumayɛ Amanneɛbɔ. Amanneɛbɔ biara si nhumu ahorow so dua —efi nhoma tintim ho su horow a ɛkorɔn so kosi video metrics ankorankoro a wɔde wɔn ho hyɛ mu kɔ akyiri so. Wei hwɛ hu sɛ wode dashboard a ɛyɛ krado ma adwuma befi ase a wunsi biribiara mfi mfiase. Anamɔn 3. Customize w’amanneɛbɔ ahorow ne tags Customization ne baabi a wo YouTube dashboard no bɛyɛ wo de soronko. Sprout’s filtering options ma wotumi kyekyɛ wo data mu denam date ranges, visibility status, video ahodoɔ, post attributes ne nea ɛkeka ho. Tags a wode bedi dwuma no de eyi kɔ akyiri denam wo nhwehwɛmu a wobɛdan no ayɛ no adwinnade a wɔde ka asɛm a ɛyɛ ɔkwan pa so. Sɛ wode tags di dwuma—te sɛ “Product Demo,” “Q4 Campaign,” “Event Recap,” “Playlist Series” anaa “How-to tutorial”—Sprout hyehyɛ wo nhwehwɛmu no twa ho hyiasaa nsɛmti ahorow no.
Wei ma wote nsɛm a ɛwɔ mu adum a ɛyɛ adwuma yiye bere nyinaa, ɔsatu ahorow a ɛde nea efii mu bae a emu yɛ den sen biara bae ne video ahorow a ɛboaa wo KPI ahorow no ase. Eyi de dashboard a ɛkyerɛ sɛnea wo aguadi kuw no yɛ adwuma pɛpɛɛpɛ besi nsaano spreadsheet nhyehyɛe ananmu. Anamɔn 4. Yɛ cross-network amanneɛbɔ Sɛ wopɛ sɛ wokyekye adwumayɛ mfonini a edi mũ a, fa wo YouTube nhwehwɛmu ka Sprout’s cross-network amanneɛbɔ ho. Wei ma wotumi de YouTube dwumadie toto Instagram Reels, TikTok videos, LinkedIn posts ne social media akwan foforɔ ho tẽẽ. Wei ma wotumi yɛ adwumayɛfoɔ nsɛm a wɔaboaboa ano, adwumayɛ ho nhwehwɛmu a wɔyɛ no bosome mmiɛnsa biara ne ɔsatuo amanneɛbɔ a ɛfa akwan ahodoɔ ho firi beaeɛ baako. Adwumayɛ nhyehyɛe a wɔaboaboa ano no ma ɛyɛ mmerɛw sɛ wode nea efi mu ba bɛkyerɛ wɔn a wɔde wɔn ho hyɛ mu, ahu nhwɛso ahorow wɔ nhyiam ahorow so na woayɛ wo nsɛm a ɛwɔ mu ho nhyehyɛe a egyina adetɔfo akwantu mũ no nyinaa so no yiye.
5 YouTube metrics a ɛho hia a ɛsɛ sɛ wodi akyi wɔ wo dashboard mu Sɛ wode wo YouTube nhwehwɛmu no si baabi a, ɛsɛ sɛ wuhu metrics a ɛda wo channel adwumayɛ adi kɛse. Metric biara a ɛwɔ aseɛ ha no nya sɛdeɛ YouTube algorithm no da wo nsɛm no so nkɛntɛnsoɔ, na emu biara ma wo nhumu a mfasoɔ wɔ so a ɛbɛma wo upload a ɛdi hɔ no ayɛ yie. Hwɛ bere ne atiefo a wɔkora wɔn so Bere a wɔhwɛ no kyerɛ simma dodow a ne nyinaa yɛ ahwɛfo de hwɛ wo nsɛm no, bere a atiefo a wɔkora so no da baabi pɔtee a ahwɛfo kɔ so de wɔn ho hyɛ mu ne baabi a wɔde wɔn ho hyɛ mu adi. Saa metrics abien yi bom yɛ adwuma de si sɛnea wo video nhyehyɛe no yɛ den no so dua. Sɛ nhwɛso no, sɛ wuhu sɛ ɛso atew kɛse wɔ sikɔne 30 agyiraehyɛde no so a, fa no sɛ sɛnkyerɛnne a wode bɛkyekye wo nnianim asɛm no mu den anaasɛ wobɛsesa wo pacing. Smooth retention curve taa kyerɛ sɛ wo video no de nea ɔhwɛfo no hwɛ kwan fi asɛmti ne mfonini ketewa no mu no ma. Kar akwan fibea ahorow Kar akwan fibea ahorow kyerɛ wo sɛnea wɔn a wɔhwɛ no hwehwɛ wo video ahorow no, sɛ́ ebia ɛnam YouTube Search, Suggested Videos, abɔnten wɛbsaet anaa nkitahodi tẽẽ so. Saa metric yi kyerɛ sɛ ebia wo nsɛm no yɛ nea wotumi hu, wɔkamfo kyerɛ anaasɛ nea ɛnam off-platform promotion so titiriw. Sɛ YouTube Search yɛ wo top sources no mu baako a, ɛkyerɛ sɛ wo keyword strategy no mu yɛ den na ɛfata sɛ wobɔ wo mmɔho mmienu. Video ahorow a wɔahyɛ ho nyansa no ɔha biara mu nkyem a ɛkɔ soro taa kyerɛ sɛ wo nsɛm no ma wɔn a wɔhwɛ no kɔ so tra ntam, na ɛma ɛyɛ mmerɛw ma algorithm no sɛ ɛbɛkamfo wo nneɛma a wode akɔ so mpɛn pii. Subscriber nkɔso dodow Subscriber nkɔso kyerɛ sɛnea wo video ahorow dannan wɔn a wɔhwɛ no kwa ma wɔbɛyɛ akyidifo a wɔtra hɔ kyɛ no yiye. Sɛ́ anka yɛbɛhwɛ wɔn a wɔakyerɛw wɔn din nyinaa nkutoo no, saa metric yi si video pɔtee bɛn na ɛmaa nkɔso a emu yɛ den sen biara no so dua. Sɛ nhwɛso no, sɛ nkyerɛkyerɛ pɔtee bi maa wɔn a wɔkra no kɔɔ soro a ɛda adi a, susuw ho sɛ wobɛtrɛw saa nnwom a wɔahyehyɛ no mu anaasɛ wobɛkyekye nneɛma a ɛte saa ara. Engagement dodow a wɔde ma Engagement rate susuw sɛnea w’atiefo de nsiyɛ ne wo nsɛm di nkitaho denam nsɛm a wɔka, nea wɔpɛ ne nea wɔkyɛ so. Saa engagement metrics yi da sɛnea wɔn a wɔhwɛ no te nka wɔ wo video ahorow ho ne sɛ ebia wo nkrasɛm no hyia anaa. Nsɛm a wɔka titiriw ma wunya kwan kɔ atiefo nkate ne nsɛmmisa so tẽẽ, na ɛma wunya nhumu a wubetumi de asiesie w’asɛm a wobɛka no yiye anaasɛ woahu hokwan foforo a ɛwɔ mu. Sprout’s Smart Inbox ma wotumi di YouTube nsɛm akyi, yiyi mu na wobua wɔ beaeɛ baako, hwɛ sɛ wobɛkura nkitahodie a ɛkɔ so daa wɔ wo channel no nyinaa so a enhia sɛ wobɛsesa tabs ntam wɔ YouTube Studio dashboard no mu. Klik-a-wɔde dodow (CTR) . CTR kyerɛ sɛnea w’asɛmti ne mfonini nketewa no ma wɔn a wɔhwɛ no gye di yiye sɛ wɔbɛkliki, na ɛma ɛyɛ nsɛnkyerɛnne a ɛho hia sen biara wɔ YouTube algorithm no mu biako. CTR a ɛba fam a wɔde abɔ mu ne bere a ɛyɛ den a wɔde hwɛ nneɛma no taa kyerɛ sɛ emu nsɛm no ankasa mu yɛ den, nanso nneɛma a wɔde ahyɛ mu no hia sɛ wɔyɛ nsakrae. Sɛ wɔn a wɔhwɛ no klik nanso wofi hɔ ntɛm a, ebia wo mfonini ketewa anaa asɛmti no rehyɛ biribi soronko ho bɔ sen sɛnea video no de ma. Fa CTR di dwuma sɛ akwankyerɛ ma A/B sɔhwɛ ahorow na ama woate nea ɛkanyan anigye sɛ wubehu nneɛma no ase yiye. Kɔ akyiri sen data na woahyɛ wo YouTube nhyehyɛe no YouTube nhyehyeɛ a ɛdi mu kɔ akyiri sen sɛ wobɛhwɛ metrics wɔ YouTube Studio mu. Native dashboard no ma wo data a ɛho hia, nanso platform a ɛyɛ biako te sɛ Sprout Social dan saa data no ma ɛbɛyɛ cross-channel strategy a wubetumi ayɛ ho adwuma. Sɛ wo YouTube nhwehwɛmu tena nhumu a ɛfiri Instagram, TikTok, LinkedIn ne social media akwan foforɔ nkyɛn a, woyi silos firi hɔ, boa akuo adwumayɛkuo a ɛyɛ mmerɛw na wokyekyere amanneɛbɔ a ɛyɛ krado ma adwumayɛ a ɛwɔ tags, filters ne views a ɛyɛ mmerɛw. Woasiesie wo ho sɛ wobɛbɔ YouTube dashboard a ɛboa wo kuw no ma wosisi gyinae a nyansa wom? Fi ase sɔ Sprout Social hwɛ a wontua hwee. The post Sɛnea Wɔbɛyɛbuild a strategic YouTube dashboard: Akwankyerɛ a ɛfa YouTube Studio ne nea ɛboro saa ho no dii kan puei wɔ Sprout Social so.
