YouTube fɛɛrɛ barikama bɛ daminɛ ni i ka kunnafoniw faamuyali ye. Hali ni YouTube dashboard native, n’a bɛ fɔ a ma foroba la ko YouTube Studio, bɛ jateminɛ jɔnjɔnw di i ma wideyow ɲɛnabɔli la, a ka c’a la, a bɛ baara kɛ silo kɔnɔ. Jagokɛlaw ka jɛkuluw fɛ, fɛɛrɛ min bɛ ɲɛtaa sɔrɔ, o bɛ tali kɛ kunnafonidilanw ka kunnafonidi fɛɛrɛ la min bɛ wideyow kɛcogo ni jago kuntilennabaw cɛsiri. Nin gafe in b’aw bilasira YouTube Studio dashboard nafamaw fɛ, wa a b’a jira aw la cogo min na aw bɛ se ka dashboard fɛɛrɛbɔlen dɔ jɔ, min bɛ tɛmɛn siraw kan, ni kunnafonidiyɔrɔ kelen ye i n’a fɔ Sprout Social. YouTube dashboard ye mun ye (ani a bɛ sɔrɔ yɔrɔ min na)? I ka YouTube dashboard ye cɛmancɛ cikan yɔrɔ ye dabɔbagaw ni fɛntigiw fɛ minnu bɛ YouTube Studio kɔnɔ. O ye kɔkanna-yɔrɔ ye i bɛ wideyow, fɔlisenw ani ɲɛjirali ɲɛnamaw ɲɛnabɔ yɔrɔ min na, ka kuma fɔlenw dantigɛ, ka wariko seko lajɛ, ka kanw sɛgɛsɛgɛli lajɛ ani ka kanw sigicogo kɔlɔsi. Aw bɛ se ka don YouTube Studio la cogo fila la:
Bureau: Taga studio.youtube.com kan i donlen kɔ i ka YouTube jatebɔsɛbɛn kɔnɔ. Walima, i ka YouTube ja digi ani ka YouTube Studio sugandi. Telefɔni selilɛri: YouTube Studio porogaramu telesarse iOS walima Android kama walasa ka baarakɛcogo kɔlɔsi, ka kuma fɔlenw ɲɛnabɔ ani ka metadata sɛgɛsɛgɛ taama senfɛ.
Hali n’a y’a sɔrɔ YouTube Studio nafa ka bon ka ɲɛsin kanal o kanal ɲɛnabɔli ma, sugutigiw ni sosiyete ka kunnafonidilanw jɛkuluw mago bɛ tuma caman na kunnafonidi jugumanw na ka tɛmɛ baarakɛminɛn nafama bɛ min di. Walasa ka YouTube kunnafoniw ni cross-network insights cɛsiri, i mago bɛ mɔgɔ sabanan ka platformu la. Taama dɔ kɛra i ka YouTube Studio dashboard kan I ka YouTube Studio dashboard bɛ baara kɛ i n’a fɔ fɛn o fɛn bɛ tali kɛ i ka YouTube kan na, o bɛɛ ɲɛnabɔyɔrɔ. I mana YouTube wideyow bɔ, ka jateminɛw lajɛ walima ka sigida ka laadilikanw ɲɛnabɔ, i bɛ daminɛ yɔrɔ min na, o de ye nin ye. Dugukolo kan, taama dafalen bɛ kɛ tab kunbabaw kan ani mun na u nafa ka bon sugukɛlaw bolo minnu bɛ YouTube fɛɛrɛ dɔ jɔ min bɛ tali kɛ kunnafonidilanw na. Channel dashboard: I ka 30 000-foot filɛli Ni i donna YouTube Studio kɔnɔ fɔlɔ, i bɛ jigin Channel dashboard kan—i ka ja sanfɛla la min bɛ kɛ kɔsa in na baara kɛlenw na walasa i ka se ka kanal kɛnɛya lajɛ segin damadɔ kɔnɔ.
Nin ɲɛ in bɛ baara kɛ i n’a fɔ i ka cidenyabaara kɔlɔsili. A bɛ jateminɛ jɔnjɔnw sama ɲɔgɔn na walasa i ka se ka kanal baarakɛcogo jateminɛ joona k’a sɔrɔ i ma sɛgɛsɛgɛli kɛ rapɔɔri kelen-kelen bɛɛ kɔnɔ.
Baara kɛcogo ja: I ka kan ka yeli, a lajɛ waati ani abonnés yeli fɛn caman yeli la kɔsa in na (misali la, tile 28 tɛmɛnenw) Wideyow kɛcogo laban: I ka i ka wideyow bilali kɔsa in na, i bɛ o jate ni i ka wideyo kɔrɔw ye ni jateminɛw ye i n’a fɔ filɛliw, digili hakɛ ani filɛli waati cɛmancɛ Kɔsa in na, kuma minnu fɔra: Fɛɛrɛ min bɛ sɔrɔ teliya la walasa ka lajɛbagaw ka kuma labanw lajɛ ani k’u jaabi Ko dɔntaw: YouTube ka cogoya widget min bɛ bugs jɛnsɛnnenw, baara tiɲɛniw walima jateminɛw/jatebɔw bilali kɔfɛ, olu jira Kibaruyaw ni Dabaga kɔnɔna na: Kunnafoni kura minnu bɛ sɔrɔ ɛntɛrinɛti yɔrɔw kan walima fɛnw kan minnu bɛ se ka nɔ bila i ka fɛɛrɛ la
Tab Content: I ka videyo ɲɛnabɔyɔrɔ Kɔnɔkow tab ye i bɛ i ka YouTube kanw gafemarayɔrɔ bɛɛ ɲɛnabɔ yɔrɔ min na, i n’a fɔ wideyow janyalenw, Shorts, posts, playlists ani live stream recordings tɛmɛnenw.
I bɛ nin baara ninnu kɛ i ka YouTube kɔnɔkow gafemarayɔrɔ la:
Fɛnɲɛnɛmaw: Aw bɛ tɔgɔw, ɲɛfɔliw ani ja fitininw sɛgɛsɛgɛ walasa ka CTR ɲɛ ani ka ɲɛtaa kɛ YouTube ka algorisimu ye Yecogo ni dantigɛliw: Yecogo sigicogo ɲɛnabɔ (Foroba, mɔgɔ kelen walima min tɛ lisi kan) ani ka sɛbɛnnikɛlaw ka josariyaw lajɛ
Metadata basigilenw, tɔgɔ barikamaw ani yecogo tigitigiw bɛ nɔ bila i ka sɔrɔli la, i ka kɔlɔsili waati ani i ka kanal baarakɛcogo bɛɛ lajɛlen na. Analytics tab: I ka core data deep dive Analytics tab ye sugukɛlaw bɛ u ka waati fanba kɛ yɔrɔ min na. Metiriw bɛ sɔrɔ a kɔnɔ minnu b’i dɛmɛ k’a faamuya min kɛra dɔrɔn, nka mun na a kɛra fana — o ye fɛɛrɛ tigɛcogo bɛɛ jusigilan ye.
I bɛna dakunba naani sɔrɔ Analytics tab kɔnɔ:
Lajɛba: Metiriw sanfɛtaw i n’a fɔ filɛli, filɛli waati, abonɛnw ka bonya, waati yɛrɛ la baara ani wideyow sanfɛtaw Kɔnɔkow: Abonnés, impressions, filɛlikɛlaw bɛ i sɔrɔ cogo min na, filɛlikɛla kuraw, ani sira sɔrɔyɔrɔw Lamɛnnikɛlaw: Lamɛnnikɛlaw ka kɛwalew lajɛ, wideyow minnu bɛ fɔ kosɛbɛ ni lamɛnnikɛlaw tɛ kelen ye (kuraw, minnu bɛ kɛ tuma bɛɛ ani minnu bɛ kɛ tuma bɛɛ), wideyow minnu bɛ i ka lamɛnnikɛlaw ka lisi bonya, ka waati lajɛ ka bɔ abonɛnw fɛ ani filɛlikɛlaw ka jamanaden hakɛ Fɛn minnu bɛ taa ɲɛ: Hakilila minnu bɛ sɔrɔ cogoyaw la minnu bɛ baara kɛ kosɛbɛ, kɔnɔkow suguyaw ani barokunw minnu sinsinnen bɛ baarakɛlaw ka kɛwalew kan
Yan, jateminɛ jɔnjɔnw ye hakilinaw ye, sirako sɔrɔyɔrɔw ani lamɛnnikɛlaw maracogo kurulenw. Olu b’a jira cogo min na filɛlikɛlaw b’i ka wideyow sɔrɔ, u bɛ bɔ tuma min na ani fɛn min b’u to u ka baara la. Sigida tab: Aw ka sigida ka wulikan Community tab bɛ yecogo di i ma ka donbarow bɛ kɛ i ka kanal lamini na. Nin hakilina ninnu bɛ a kɔnɔ.
Kow: Feed min bɛ se ka filɛ, min bɛ filɛlikɛlaw ka kumaw jira, u bɔra wideyo min na ani moderation baarakɛminɛnw Lajɛbagaw ka sɛbɛnw: Ka kɛɲɛ ni i ka kanal ka setigiya ye, i bɛ se ka se ka YouTube ka Sigida sɛbɛnw sɔrɔ, o b’a to i bɛ se ka kunnafoni kuraw, ɲininiw walima jaw bɔ i lamɛnbagaw ye k’a ɲɛsin i ma Kofɔlenw: Lisiti bolilen min bɛ kɛ waati o waati n’i ka kanal kofɔra YouTube bɛɛ kɔnɔ—tɔrɔw, ɲɛfɔliw, Surukuw walima Sigida sɛbɛnw fɛ
Kɔlɔsili kɛli kuma fɔlenw ni kofɔlenw kan, o b’a to i bɛ se ka jaabi teliya, ka fɛnw ye minnu bɛ taa ɲɛ ani ka sigida kɛnɛya sabati—taamaʃyɛnw minnu b’a fɔ algorisimu ye ko i ka kɔnɔkow nafa ka bon.
YouTube Studio ka tab wɛrɛw I bɛna tab kɛrɛnkɛrɛnnen damadɔ fana sɔrɔ minnu bɛ kanal ɲɛnabɔli dɛmɛ:
Kan: Baarakɛminɛn minnu bɛ kɛ ka bamanankan bayɛlɛmaniw fara ɲɔgɔn kan ani ka sɔrɔcogo ɲɛ Kɔnɔkow dɔnni: Copyright insights ani bɛnkanw dɔnni Sɔrɔ: Wari sɔrɔli sigicogo, sɔrɔko sɛgɛsɛgɛli ani seko ni dɔnko cogoya Customization: Layidu, taamasiyɛnfɛnw ani profil ja kurayali Bibliothèque audio: Misikili ni mankanw bɛ sɔrɔ fu i ka videyow kama
Nin tab ninnu b’i dɛmɛ ka marka ka baarakɛcogo sabati, ka wariko kɔlɔsi ani k’a lajɛ ko i ka kɔnɔkow bɛ YouTube ka sigida laadilikanw dafa.
Mun na YouTube ka kunnafonidi dashboard native tɛ se ka kɛ jagokɛjɛkuluw ye YouTube Studio bɛ hakilina nafamaw di walasa ka kan dɔ ɲɛminɛ, nka jagokɛjɛkulu fanba mago bɛ ja dafalen na walasa k’a faamu YouTube bɛ dɛmɛ don cogo min na jagokɛlaw ka sɔrɔw la. Native channel analytics fanga ka bon dabɔbagaw bolo, o bɛɛ n’a ta, u bɛ baara kɛ silo kɔnɔ—u danfaralen don ni i ka sosiyete ka kunnafonidilanw fɛɛrɛ tɔw ye. Marka, baaradaw ani baarakɛjɛkuluw fɛ minnu bɛ baara kɛ ɲɔgɔn fɛ, ka i jigi da sigida sɛgɛsɛgɛli dɔrɔn kan, o bɛ gɛlɛya caman lase fɛɛrɛko siratigɛ la: YouTube ka kunnafonidilanw danfaralenw bɛ dan sigi fɛɛrɛw dɔnniyaw la YouTube Studio bɛ YouTube jateminɛw dɔrɔn de jira. Native baarakɛminɛnw tɛ se k’i ka wideyow kɛcogo suma ni Instagram Reels, TikTok posts walima LinkedIn wideyow ye. Walasa ka baarakɛcogo nɔ lakika faamuya, sugukɛlaw ka kan ka YouTube wideyow jateminɛ ka fara sosiyete ka kunnafonidilan wɛrɛw kan. Ni rezow cɛla yecogo tɛ, a ka gɛlɛn k’a faamu ni kɔlɔsili waati caya walima ni abonɛnw hakɛ dɔgɔyali ye ko dɔ ye min ka bon kosɛbɛ. Baara kɛcogo ɲuman tɛ minnu na ekipuw fɛ Tuma caman na, jagokɛjɛkuluw ka kan ka baarakɛcogo jateminɛw tila ɲɔgɔn na, ka jaabiw di kumaw ma ani ka wideyow sɛgɛsɛgɛli lajɛ ɲɔgɔn fɛ. Nka a ka c’a la, native access (native access) bɛ a ɲini ka don-don-sɛbɛnw tila ɲɔgɔn na walima ka kunnafoniw bila bolo la ka don jatebɔsɛbɛnw kɔnɔ, o bɛ jɛ-ka-baara sumaya baarakɛjɛkuluw fɛ minnu bɛ baara kɛ ɲɔgɔn fɛ. Ni i ka YouTube kan bɛ ka bonya, ekipuw mago bɛ yɔrɔ cɛmancɛ la walasa ka jɛkafɔ sɛgɛsɛgɛ, ka kunnafoniw ɲɛnabɔ ani ka jaabiw labɛn k’a sɔrɔ u ma tabw caman wuli walima ka mɔgɔ yɛrɛ ka seereyaw tila ɲɔgɔn na. Laɲini minnu bɛ se ka ladilan, minnu bɛ se ka suma ɲɔgɔn ma, olu dɛsɛ YouTube studio dashboard native bɛ yecogo jɔlenw di. Hali n’a y’a sɔrɔ ko baarakɛminɛn nafama bɛ jateminɛw di minnu ka kan ka sɔrɔ, a ma dabɔ jagokɛlaw ka kunnafonidi gɛlɛnw kama, minnu bɛ kɛ ni kunnafoni caman ye. K’a sababu Kɛ nin dantigɛli ninnu ye layidu la, i tɛ Se k’a jɔ nɔgɔya la:
Kanpaɲi siratigɛ la, rapɔɔriw Wideyo minnu bɛ sanfɛ, olu bɛ tali kɛ ɲɔgɔn na kɛrɛfɛ Seginkanni minnu sinsinnen bɛ tagamasiɲɛw kan Fɛn minnu bɛ taa ɲɛ waati jan kɔnɔ, olu jiracogo QBR dashboards minnu bɛ kɛ ni kan caman ye
A ka gɛlɛn ka YouTube jateminɛw siri jago nɔfɛkow la Sugudalaw man kan ka kunnafoniw bɛ min fɔ dɔrɔn, u man kan k’o faamu, nka u kɔrɔ ye min ye. Baarakɛminɛn nafamaw tɛ kanal baarakɛcogo siri ROI, lamɛnnikɛlaw ka bonya walima kanw cɛla fanga la—o ye danfara ye min bɛ ɲɛnabɔ ni Sprout Social ka kunnafonidilanw kunnafonidiminɛn kelenw ye. Hali n’o dantigɛli ninnu bɛɛ bɛ YouTube Studio la, o t’a jira ko i sirilen bɛ fiyentɔw la. O nɔ na, baara kɛ ni yɔrɔ ye i n’a fɔ Sprout walasa k’i ka sosiyete ka kunnafonidilanw feereli siraw sabati ani ka YouTube sɛgɛsɛgɛli kuncɛlen sɔrɔ. Mun bɛ Sprout ka YouTube jateminɛ dakun na? Sprout Social bɛ i ka YouTube jateminɛw kɛ kelen ye ni i ka sosiyete ka fɛɛrɛ tɔw ye ani ka kunnafonidi kɛcogo jɛlen dɔ da, ka kunnafonidilan raw caman tigɛli kɛ jago hakilila ye. Sprout bɛ kunnafoni nafamaw bɔ kɛnɛ kan cogo labɛnnen na, min bɛ se ka faamuya, min b’i dɛmɛ k’i ka YouTube wideyow faamuya i ka kulu bɛ ka fɛn tɔw bɛɛ labɛn. O bɛ don o don kunnafonidi wuli ka kɛ fɛɛrɛbɔ ye, kɛrɛnkɛrɛnnenya la n’i bɛ kanpaɲiw ɲɛnabɔ yɔrɔ caman kan. Aw bɛ se ka kunnafoni kɛrɛnkɛrɛnnen dɔw dilan: YouTube Videos Report: YouTube ka baarakɛcogo lajɛ ɲɛ kelen na Sprout’s YouTube Videos Report bɛ ɲɛfɔli saniyalen di, min bɛ ye, wideyo kelen-kelen bɛɛ bɛ baara kɛ cogo min na. Aw bɛ se ka fɛnw labɛn ka kɛɲɛ ni filɛliw ye, engagements, moyenne viewskuntaala, yecogo cogoya ani bɔli don walasa ka kunnafoni minnu bɛ baara kɛ kosɛbɛ, olu dɔn joona ani k’a faamu ni fɛnw bilali kura bɛ ka mankan bɔ filɛlikɛlaw la.
Ni i mago bɛ ka taa a fɛ ka taa a fɛ, Sprout’s Premium Analytics bɛ baarakɛcogo kuntaalajanw jira ni fɛnw ye minnu bɛ taa ɲɛ ani ni fɛnw ye minnu bɛ tali kɛ ɲɔgɔn na. A nafa ka bon kɛrɛnkɛrɛnnenya la, ka kunnafonidi di bonya kan ani ka hakilinaw bɔ kɛnɛ kan ɲɛmɔgɔya kama. Profile Performance Report: Aw ye hakilinaw sɔrɔ aw ka sosiyete ka jatew bɛɛ kɔnɔ Profile Performance Report bɛ na n’i ka cross-network analytics ye ka kɛ filɛli kelen ye walasa i ka se k’a faamu cogo min na YouTube bɛ bɛn i ka social media ekosisɛti bɛɛ ma. A bɛ jɛkafɔ bɛɛ lajɛlen fara ɲɔgɔn kan plateformew kɔnɔ ani ka YouTube kɛrɛnkɛrɛnnen walew tiɲɛ i n’a fɔ diyanyekow, diyagoyabaliya, kuma fɔlenw, jatebɔw, annotation clicks, karti jɛɲɔgɔnyaw ani abonné kura. Rapport b’a jira fana cogo min na i ka wideyow ye dɛmɛ don ka wideyow lajɛ ɛntɛrinɛti kan ani ka lamɛnnikɛlaw bɛɛ lajɛlen caya. Hali n’a tɛ hakilinaw jira walima ka jɛgɛnsira digilenw bila YouTube kama, i bɛ se ka gafe bɔli baara ni abonɛnw ka tɔnɔw suma ɲɔgɔn na siraw bɛɛ kɔnɔ walasa ka YouTube ka dɛmɛ jateminɛ markala laɲinibaw la. Post Performance Report: I ka i yɛrɛ su videyo baarakɛcogo la Walasa ka don kosɛbɛ kɔnɔkow kelen-kelen bɛɛ la, Post Performance Report bɛ yecogo jɛlen di gafe bɔli kunnafoniw ni jɛkafɔ jateminɛw bɛɛ kan. A b’a jira cogo min na filɛlikɛlaw ye jɛɲɔgɔnya kɛ ni videyo kelen-kelen bɛɛ ye, o jɛɲɔgɔnyaw bɛ tali kɛ cogo min na ni tɔw ye i ka gafemarayɔrɔ kɔnɔ ani daɲɛw labɛncogo latigɛ minnu — i n’a fɔ ja fitininw walima tɔgɔw — bɛ se ka nɔ bila jaabiw la.
Ikomi i bɛ kunnafonidilanw bɛɛ sama ka taa yɔrɔ kelen na, i bɛ se ka baarakɛcogo lajɛ k’a sɔrɔ i ma mɛtɛrɛw fara ɲɔgɔn kan bolo la ka bɔ ɛkran danfaralenw na. O b’a to nin kunnafoni in nafa ka bon kɛrɛnkɛrɛnnenya la walasa ka “mun na” faamuya min bɛ i ka fɛnw bilali kɔfɛ minnu bɛ baara kɛ kosɛbɛ. Tag Performance Report: Aw bɛ jaabiw lajɛ kanpaɲi fɛ Sprout’s Tagging sekow b’i ka jateminɛw sɛmɛntiya ka kɛ YouTube dashboard fɛɛrɛbɔlen ye tiɲɛ na. Tagw bɛ kɛ i n’a fɔ i bɛ taamasiyɛn minnu nɔrɔ wideyow la ka kɛɲɛ ni i yɛrɛ sago ye—i n’a fɔ kanpaɲiw, kɔnɔkow jɔyɔrɔw, fɛn dilannenw suguyaw walima gafe bɔli barokunw. Ni i ye taamasiyɛnw kɛ ka ban, Sprout bɛ baarakɛcogo kunnafoniw labɛn a yɛrɛma taamasiyɛn kelen-kelen bɛɛ la walasa i k’a ye fɛɛrɛ minnu bɛ ka nɔ barikamaw bila sen kan. O b’i bila ka tɛmɛn fɛn minnu kɛra ka ɲɛ, olu nɔfɛtaama dɔrɔn, walasa k’a faamu mun na cogoya dɔw walima barokun dɔw bɛ nɔ bila tuma bɛɛ. Jagokɛlaw fɛ, a ka c’a la, nin ye fɛn tununnen ye min bɛ YouTube sɛgɛsɛgɛli raw sɛmɛntiya ka kɛ fɛɛrɛ ye min bɛ se ka kɛ. YouTube dashboard jɔcogo ni Sprout Social ye YouTube dashboard fɛɛrɛbɔlen dɔ jɔli Sprout kɔnɔ, o ye wale tilennen ye min b’a to i bɛ se ka i ka jateminɛw bɛɛ kunbɛn. Ni i ni Sprout cɛsirilen don, i ka kunnafoniw bɛ labɛn u yɛrɛma ka kɛ rapɔɔri caman ye i bɛ se ka minnu kɛ ka kɛɲɛ ni i ka kulu ye. Baarakɛcogo bɛɛ b’i dɛmɛ ka bɔ kɔlɔsili jateminɛw na ka taa a faamuya cogo min na i ka YouTube wideyow bɛ dɛmɛ don jagokow la i ka sosiyete ka kunnafonidilanw fɛɛrɛ bɛɛ kɔnɔ. Nin ye taabolo ye min bɛ kɛ senfɛ-senfɛ walasa k’i ka YouTube dashboard sigi sen kan Sprout kɔnɔ: Taabolo 1. Aw ye aw ka YouTube kan siri ɲɔgɔn na Ka i ka YouTube kan ni Sprout Social fara ɲɔgɔn kan, o bɛ miniti damadɔ dɔrɔn de ta. Nin sigicogo lakananen in, min bɛ kɛ siɲɛ kelen, o bɛ sira di Sprout ma k’i ka kanal jateminɛw sama, ka kunnafoniw fa ani ka bɔli ɲɛnabɔ. Walasa k’i ka YouTube jatebɔsɛbɛn ni Sprout cɛsiri, taa Jatebla ni Settings yɔrɔ la Sprout kɔnɔ, o kɔ i ka Connect a Profile digi.
Ni i ye ɲɔgɔn sɔrɔ, i ka tariku kunnafoniw bɛ daminɛ ka ɲɔgɔn sɔrɔ a yɛrɛma. O b’a to i ka kulu bɛ se ka wideyow kɛcogo ja dafalen sɔrɔ. 2. I ka YouTube rapɔɔri jɔnjɔnw sugandi I ka YouTube jatebɔ kɛlen kɔfɛ, Sprout bɛ i ka basigi YouTube kunnafonidicogo filɛliw lawuli o yɔrɔnin bɛɛ. I ka taa Rapports yɔrɔ la walisa ka se i ka Wideyow ka Rapport, Profile Performance Report ani Post Performance Report sɔrɔ. Rapport kelen-kelen bɛɛ bɛ hakilina falenfalen suguya wɛrɛw jira — k’a ta gafe bɔli cogoya kɔrɔw la ka taa a bila videyo jateminɛcogo kelen-kelen bɛɛ la. O b’a to i bɛ daminɛ ni dashboard ye min labɛnnen don jago kama k’a sɔrɔ i ma foyi jɔ ka bɔ fɛn fɔlɔ la. 3. I ka rapɔɔriw kɛ ka kɛɲɛ ni i yɛrɛ sago ye ni taamasiyɛnw ye Customization ye yɔrɔ ye i ka YouTube dashboard bɛ kɛ i ta ye kɛrɛnkɛrɛnnenya la. Sprout ka filɛri suganditaw b’a to i bɛ se k’i ka kunnafoniw tila ka kɛɲɛ ni donw hakɛ ye, yecogo cogoya, wideyo suguyaw, post attributes ani fɛn wɛrɛw. Baara kɛli ni Tags ye, o bɛ o ta ka taa ɲɛ, n’i y’i ka jateminɛw sɛmɛntiya ka kɛ maana fɔcogo fɛɛrɛbɔlan ye. Ni i ye taamasiyɛnw kɛ—i n’a fɔ “Product Demo,” “Q4 Campaign,” “Event Recap,” “Playlist Series” walima “How-to tutorial”—Sprout b’i ka jateminɛw labɛn ka laminio barokunw.
O b’a to i b’a faamu kɔnɔko jɔnjɔn minnu bɛ baara kɛ ka ɲɛ tuma bɛɛ, kanpaɲi minnu ye nɔ barikamaw bila sen kan ani wideyow minnu ye dɛmɛba don i ka KPIw la. O bɛ bololabaarakɛlaw ka jatebɔsɛbɛnw tilatilali bila dashboard (dashboard) nɔ na min b’a jira tigitigi i ka jagokɛjɛkulu bɛ baara kɛ cogo min na. Taabolo 4. Aw bɛ ɲɔgɔn cɛ rapɔɔriw dilan Walasa ka baarakɛcogo ja dafalen dɔ jɔ, i ka YouTube jateminɛw fara Sprout ka cross-network reporting kan. O b’a to i bɛ se ka YouTube baarakɛcogo suma ɲɔgɔn na k’a ɲɛsin Instagram Reels, TikTok wideyow, LinkedIn sɛbɛnw ani sosiyete ka kunnafonidilan wɛrɛw ma. O b’a to i bɛ se ka ɲɛmɔgɔyaso kuncɛlenw dilan, ka jago lajɛ kalo saba o kalo saba ani ka kanpaɲi rapɔɔriw dilan ka bɔ yɔrɔ kelen na. Baarakɛcogo jɛlen b’a to a ka nɔgɔn ka jaabiw jira ɲɛmɔgɔyaso la, ka misaliw dɔn sigidaw bɛɛ kɔnɔ ani k’i ka kɔnɔkow kɛcogo ɲɛ ka da kiliyanw ka taama dafalen kan.
YouTube jateminɛ nafama 5 minnu ka kan ka tugu i ka dashboard kɔnɔ Ni i y’i ka YouTube jateminɛw kɛ cɛmancɛ la dɔrɔn, i ka kan k’a dɔn jateminɛ minnu bɛ i ka kanal baarakɛcogo jira kosɛbɛ. Metiri kelen-kelen minnu bɛ duguma, olu bɛ nɔ bila YouTube ka algorisimu bɛ i ka kunnafoniw bɔ kɛnɛ kan cogo min na, wa u kelen-kelen bɛɛ bɛ hakilina ɲumanw di i ma walasa k’i ka fɛnw bilali nata kɛcogo ɲɛ. Waati ni lamɛnnikɛlaw maracogo kɔlɔsi Lajɛ waati b’a jira filɛlikɛlaw bɛ miniti hakɛ min kɛ i ka kɔnɔkow lajɛli la, k’a sɔrɔ lamɛnnikɛlaw marali bɛ a jira tigitigi filɛlikɛlaw bɛ to u sen na yɔrɔ min na ani u bɛ jigin yɔrɔ min na. Nin jateminɛ fila bɛ baara kɛ ɲɔgɔn fɛ walasa k’a jira cogo min na i ka wideyow jɔcogo bɛ mɔgɔ bila ka miiri. Misali la, n’i ye dɔgɔyaliba ye segin 30 taamasiyɛn na, i k’o jate i n’a fɔ taamasyɛn walasa k’i ka daminɛko gɛlɛya walima k’i ka taamacogo ladilan. Tuma caman na, i ka wideyow maracogo ɲuman kɔrɔ ye ko i ka wideyo bɛ min makɔnɔ a filɛbaga fɛ ka bɔ a tɔgɔ ni a ja fitinin na, o bɛ o di. Jagokɛyɔrɔw sɔrɔyɔrɔw Jagokɛyɔrɔw b’a fɔ i ye filɛlikɛlaw bɛ i ka wideyow sɔrɔ cogo min na, a kɛra YouTube ɲinini fɛ, Wideyow sugandilenw fɛ, kɛnɛma sitiw fɛ walima jɛgɛnsira tilennenw fɛ. Nin jateminɛ in b’a jira n’i ka kɔnɔkow bɛ se ka sɔrɔ, n’u bɛ ladilikan di walima n’u bɛ ɲɛminɛ fɔlɔ ni fɛnw laseli ye min tɛ kɛnɛ kan. Ni YouTube Search ye i ka sanfɛla sɔrɔyɔrɔ dɔ ye, o kɔrɔ ye ko i ka daɲɛ kolomaw fɛɛrɛ barika ka bon wa a nafa ka bon ka jigin siɲɛ fila. A ka c’a la, Wideyow Ladililenw kɛmɛsarada la, o kɔrɔ ye ko i ka kɔnɔkow bɛ filɛlikɛlaw to ɛntɛrinɛti kan, o b’a to a ka nɔgɔn algorisimu ma k’i ka fɛnw bilali laadi ka caya. Abonnés ka bonya hakɛ Abonnés ka bonya b’a jira cogo min na i ka wideyow bɛ filɛlikɛla gansanw sɛmɛntiya ka kɛ tugubaga kuntaalajanw ye cogo min na. Sani an ka abonnés bɛɛ lajɛlen dɔrɔn de lajɛ, nin mɛtɛrɛ in b’a jira ko wideyow kɛrɛnkɛrɛnnen minnu ye bonya barikama bila sen kan. Misali la, ni kalan kɛrɛnkɛrɛnnen dɔ ye abonnés (abonnenw) caya kosɛbɛ, i k’a lajɛ k’o fɔlisenw bonya walima k’o kɔnɔkow ɲɔgɔnna jɔ. Engagement (jὲɲɔgɔnya) hakɛ Engagement rate bɛ i lamɛnbagaw bɛ jɛɲɔgɔnya kɛ ni i ka kɔnɔkow ye cogo min na ni timinandiya ye, o suman ni commentaires, likes ani shares ye. Nin jɛɲɔgɔnya jateminɛw b’a jira filɛlikɛlaw bɛ cogo min na i ka wideyow ko la ani n’i ka cikan bɛ mankan bɔ. Kɛrɛnkɛrɛnnenya la, kuma fɔlenw b’a to i bɛ se ka lamɛnnikɛlaw ka dusukunnataw ni ɲininkaliw sɔrɔ tigitigi, ka hakilinaw di i ma i bɛ se ka minnu kɛ walasa k’i ka maana fɔcogo nɔgɔya walima ka kɔnɔkow cogoya kuraw dɔn. Sprout’s Smart Inbox b’a to i bɛ se ka YouTube ka kuma fɔlenw lajɛ, k’u filɛ ani k’u jaabi yɔrɔ kelen na, o b’a to i bɛ se ka jɛɲɔgɔnya sabati i ka kanal bɛɛ kɔnɔ k’a sɔrɔ i ma mago ɲɛ ka fɛnw ni ɲɔgɔn cɛ YouTube Studio dashboard kɔnɔ. Click-through rate (CTR) . CTR b’a jira cogo min na i ka tɔgɔw ni ja fitininw bɛ lajɛbagaw lasun u ka digi, o b’a kɛ taamasiyɛn nafama dɔ ye YouTube ka algorisimu kɔnɔ. CTR dɔgɔyalen ni kɔlɔsili waati barikama faralen ɲɔgɔn kan, o kɔrɔ ye tuma caman na ko kɔnɔkow yɛrɛ barika ka bon, nka a foroko kɔnɔfɛnw mago bɛ nɔgɔya la. Ni filɛlikɛlaw ye digi nka u bɔra joona, i ka ja fitinin walima i tɔgɔ bɛ se ka layidu ta fɛn wɛrɛ ye min tɛ kelen ye ni wideyow bɛ min di. Aw bɛ CTR minɛ i n’a fɔ ɲɛjiralan A/B sɛgɛsɛgɛliw la walasa ka a faamu ka ɲɛ fɛn min bɛ ɲininkali bila mɔgɔ la. Aw bɛ tɛmɛ data kan walasa k’aw ka YouTube fɛɛrɛ ɲɛminɛ YouTube fɛɛrɛ min bɛ ɲɛ sɔrɔ, o bɛ tɛmɛ jateminɛw sɛgɛsɛgɛli kan YouTube Studio kɔnɔ. Dashboard native bɛ data nafamaw di i ma, nka platform kelen i n’a fɔ Sprout Social bɛ o dataw tigɛli kɛ cross-channel strategy ye i bɛ se ka wale kɛ min kan. Ni i ka YouTube jateminɛw sigilen bɛ hakilinaw kɛrɛfɛ minnu bɛ bɔ Instagram, TikTok, LinkedIn ani sosiyete ka kunnafonidilan wɛrɛw kan, i bɛ silow bɔ yen, ka jɛkuluw ka jɛkafɔ nɔgɔman dɛmɛ ani ka jagokɛlaw labɛn ka kunnafoniw dilan ni taamasiyɛnw ye, ni filɛriw ani filɛli caman ye. Yala aw labɛnnen don ka YouTube dashboard dɔ da min bɛ aw ka kulu dɛmɛ ka desizɔn hakilitigiw ta wa? Aw ye aw ka Sprout Social kɔrɔbɔli fu daminɛ. The post Cogo min nabuild a strategic YouTube dashboard: YouTube Studio ni a kɔfɛ gafe dɔ bɔra fɔlɔ Sprout Social kan.
