Ingamba zikomeye za YouTube zitangirana no gusobanukirwa amakuru yawe. Mugihe kavukire ya YouTube kavukire, izwi ku izina rya YouTube Studio, iguha ibipimo fatizo byo gucunga amashusho, akenshi ikorera muri silo. Ku matsinda yo kwamamaza, ingamba nziza zisaba imbuga nkoranyambaga itanga igisubizo gihuza imikorere ya videwo n'intego nini z'ubucuruzi. Aka gatabo kanyuze mubyingenzi byingenzi bya kavukire ya YouTube Studio kandi ikwereka uburyo wubaka ingamba zifatika, zambukiranya imiyoboro ukoresheje urubuga ruhuriweho na raporo nka Sprout Social. Ububiko bwa YouTube ni ubuhe (kandi aho wabusanga)? Ikibaho cya YouTube nicyo kigo gikuru cyibanze kubashinzwe gukora n'ibiranga biri muri YouTube Studio. Nibice byinyuma aho ucunga videwo, urutonde rwinzira ninzira nzima, ibitekerezo bitagereranywa, gusubiramo ibyangombwa byinjira, kureba imiyoboro yisesengura no kugenzura imiyoboro. Urashobora kwinjira kuri YouTube Studio muburyo bubiri:
Ibiro: Jya kuri studio.youtube.com nyuma yo kwinjira kuri konte yawe ya YouTube. Cyangwa, kanda kumashusho yumwirondoro wa YouTube hanyuma uhitemo Studio ya YouTube. Terefone: Kuramo porogaramu ya YouTube ya YouTube kuri iOS cyangwa Android kugirango ukurikirane imikorere, ucunge ibitekerezo kandi uhindure metadata mugenda.
Mugihe YouTube Studio ari ngombwa mugucunga umuyoboro uwo ariwo wose, abamamaza ibicuruzwa hamwe nimbuga nkoranyambaga akenshi bakeneye raporo zimbitse kuruta ibyo igikoresho kavukire gitanga. Guhuza amakuru ya YouTube hamwe nubushishozi bwambukiranya imiyoboro, ukeneye urubuga rwabandi. Kuzenguruka urubuga rwa YouTube rwa YouTube Ikibaho cya YouTube Studio yawe ikora nkikigo cyo kugenzura ibintu byose bijyanye numuyoboro wa YouTube. Waba utangaza amashusho ya YouTube, usubiramo isesengura cyangwa ucunga umurongo ngenderwaho wabaturage, aha niho utangirira. Hasi nintambwe yuzuye yibisobanuro byingenzi nimpamvu bifite akamaro kubacuruzi bubaka amakuru akoreshwa na YouTube. Umuyoboro wumuyoboro: Reba metero 30.000 Iyo winjiye bwa mbere muri YouTube Studio, uhita ugwa kumuyoboro wa Channel - urwego rwohejuru rwo hejuru rwibikorwa bya vuba kugirango ubashe gusuzuma ubuzima bwumuyoboro mumasegonda.
Uru rupapuro rukora nkubutumwa bwawe. Ikurura hamwe ibipimo byingenzi kugirango ubashe gusuzuma byihuse imikorere yumurongo utabanje gucukumbura muri raporo.
Ifoto yerekana imikorere: Kurikirana kureba, reba igihe hamwe nimpinduka zabafatabuguzi kumuyoboro wawe mugihe cya vuba (urugero, iminsi 28 ishize) Imikorere ya videwo iheruka: Kurikirana ibyo uheruka kohereza kuri videwo yawe yambere ukoresheje ibipimo nkibitekerezo, kanda - ukoresheje igipimo nigihe cyo kureba igihe Ibitekerezo biheruka: Ibiryo byihuse-byihuse kugirango dusubiremo kandi dusubize ibitekerezo byabareba Ibibazo bizwi: Widget ya YouTube ya widget yerekana amakosa yagutse, ibura cyangwa isesengura / gutinda gutanga raporo Amakuru nuwashizeho Imbere: Amakuru agezweho kumurongo cyangwa inzira zishobora guhindura ingamba zawe
Ibirimo Ibirimo: Ahantu ho gucunga amashusho Ibirimo Ibirimo niho ucunga isomero ryanyu rya YouTube yose, harimo amashusho maremare, Ikabutura, inyandiko, urutonde hamwe nibyahise byafashwe amajwi.
Ukora imirimo ikurikira mubitabo byibitabo bya YouTube:
Gukwirakwiza: Hindura imitwe, ibisobanuro hamwe na thumbnail kugirango utezimbere CTR kandi uhindure algorithm ya YouTube Kugaragara no kubuzwa: Gucunga igenamiterere (Rusange, Abikorera cyangwa Urutonde) hanyuma usubiremo uburenganzira
Guhuza metadata, imitwe ikomeye hamwe nukuri kugaragara kugaragara bigira ingaruka muburyo butagaragara, kureba igihe hamwe nibikorwa rusange byumuyoboro. Isesengura rya tab: Amakuru yibanze yibanze cyane Isesengura rya Analytics niho abashoramari bamara igihe kinini. Irimo ibipimo bigufasha kumva ibyabaye gusa, ariko n'impamvu byabaye - ishingiro ryicyemezo icyo aricyo cyose.
Uzasangamo ibice bine byingenzi mubice bya Analytics:
Incamake: Ibipimo byo murwego rwohejuru nko kureba, kureba igihe, kwiyongera kwabafatabuguzi, ibikorwa-nyabyo na videwo yo hejuru Ibirimo: Abiyandikishije, ibyiyumvo, uko abareba bakubona, abareba bashya, ninkomoko yumuhanda Abumva: Reba imyitwarire, videwo ikunzwe nabantu batandukanye (shyashya, ibisanzwe kandi bisanzwe), videwo ikura urutonde rwabakwumva, reba igihe uhereye kubiyandikishije hamwe na demokarasi yabareba. Inzira: Ubushishozi muburyo bukora neza, ubwoko bwibirimo hamwe ninsanganyamatsiko zishingiye kumyitwarire y'abakoresha
Ibipimo byingenzi hano birimo ibitekerezo, inkomoko yumuhanda hamwe nu murongo wo kugumya. Ibi birerekana uburyo abareba bavumbura amashusho yawe, mugihe baretse nibiki bituma basezerana. Umuganda rusange: Umuganda wawe pulse Igisanduku cyabaturage kiguha kugaragara muriibiganiro hafi y'umuyoboro wawe. Harimo ubushishozi bukurikira.
Ibitekerezo: Ibiryo byungururwa byerekana ibitekerezo byabareba, videwo baturutse nibikoresho byo kugereranya Inyandiko zabareba: Ukurikije umuyoboro wawe wujuje ibisabwa, urashobora kubona urubuga rwumuryango wa YouTube, bikwemerera gutangaza ibishya, amatora cyangwa amashusho kubateze amatwi. Inshingano: Urutonde rwigihe cyose umuyoboro wawe uvuzwe kuri YouTube - ukoresheje imitwe, ibisobanuro, Ikabutura cyangwa inyandiko zabaturage
Gukurikirana ibitekerezo n'ibitekerezo bigushoboza gusubiza byihuse, imigendekere yimiterere no gukomeza ubuzima bwiza bwabaturage - ibimenyetso byerekana algorithm ibikubiyemo bifite agaciro.
Ibindi bikoresho bya YouTube Uzasangamo kandi tabs nyinshi zidasanzwe zunganira imiyoboro:
Ururimi: Ibikoresho byo kongeramo ibisobanuro no kunoza uburyo bworoshye Kumenya ibirimo: Ubushishozi bwuburenganzira no guhuza gutahura Kwinjiza: Igenamigambi rya Monetisation, isesengura ryinjira nuburyo bujuje ibisabwa Kwimenyekanisha: Imiterere, ibirango byerekana nibishusho bishya Isomero ryamajwi: Umuziki wubusa ningaruka zamajwi kuri videwo yawe
Izi tabs zigufasha kugumya kuranga ibicuruzwa, kugenzura amafaranga no kwemeza ko ibikubiyemo byujuje umurongo ngenderwaho wa YouTube.
Impamvu kavukire ya Youtube yo gutangaza amakuru idahagije kumatsinda yo kwamamaza YouTube Studio itanga ubushishozi bwingenzi bwo kuyobora umuyoboro, ariko amakipe menshi yo kwamamaza akeneye ishusho yuzuye kugirango yumve uburyo YouTube igira uruhare mubisubizo byubucuruzi. Imiyoboro ya kavukire isesengura ifite imbaraga kubayiremye, nyamara ikorera muri silo - itandukanye nizindi ngamba zawe zose. Kubirango, ibigo hamwe nitsinda rikorana, gushingira gusa kubisesengura kavukire bitanga ibibazo byinshi byingenzi: Amakuru yitaruye ya YouTube agabanya ubushishozi YouTube Studio yerekana gusa ibipimo bya YouTube. Ibikoresho kavukire ntibishobora kugereranya imikorere ya videwo na Instagram Reels, inyandiko za TikTok cyangwa amashusho ya LinkedIn. Kugirango wumve ingaruka zukuri, abashoramari bakeneye gusuzuma amashusho ya YouTube hamwe nibindi bikoresho byimbuga. Hatariho imiyoboro ihuza imiyoboro, biragoye kumva niba igicucu mugihe cyo kureba cyangwa igabanuka ryabafatabuguzi biri mubice binini. Imikorere idahwitse yamakipe Amakipe yamamaza akenera gusangira imikorere yibikorwa, gusubiza ibitekerezo no gusuzuma isesengura rya videwo hamwe. Ariko kwinjira kavukire akenshi bisaba gusangira ibyangombwa byinjira cyangwa intoki zohereza amakuru mumpapuro, bikadindiza ubufatanye kumakipe akorana. Mugihe umuyoboro wawe wa YouTube ukura, amakipe akeneye umwanya wingenzi wo gusesengura gusezerana, gucunga imenyesha no guhuza ibisubizo udahinduye tabs cyangwa gusangira ibyangombwa byawe. Kubura ibintu byihariye, bigereranya Ikibanza kavukire cya YouTube studio gitanga ibitekerezo bihamye. Mugihe igikoresho kavukire gitanga kigomba-kuba gifite ibipimo, ntabwo byari bigenewe raporo yubucuruzi bugoye, imiyoborere myinshi. Kubera izo mbogamizi muburyo, ntushobora kubaka byoroshye:
Raporo yo kwiyamamaza Kugereranya kuruhande rwa videwo yo hejuru Ibice bishingiye ku bice Icyerekezo kirekire Imiyoboro myinshi QBR
Biragoye guhuza isesengura rya YouTube ningaruka zubucuruzi Abacuruzi ntibakeneye kumva gusa ibyo amakuru avuga, ahubwo bisobanura icyo bivuze. Ibikoresho kavukire ntabwo bihuza imikorere yumuyoboro na ROI, kwiyongera kwabumva cyangwa kwambukiranya imiyoboro-icyuho cyakemuwe no gukoresha ibikoresho bya interineti bihuza imbuga nkoranyambaga. Mugihe izi mbogamizi zose zibaho kuri YouTube Studio, ntabwo bivuze ko wiziritse ahantu hatabona. Ahubwo, koresha urubuga nka Sprout kugirango uhuze imiyoboro yawe yo kwamamaza no kubona isesengura ryimbitse rya YouTube. Ni ibiki bikubiye muri Sprout yo kuri YouTube isesengura? Sprout Social ihuza isesengura rya YouTube hamwe nizindi ngamba zawe zose kandi igakora uburambe bwo gutanga raporo, ihindura amakuru yibanze mubwenge bwubucuruzi. Imimero igaragara kumakuru yingenzi muburyo butunganijwe, bwimbitse bugufasha kumva amashusho ya YouTube yawe murwego rwibindi byose ikipe yawe itanga. Ibi bihindura umunsi-ku munsi gutanga raporo mubushishozi bufatika, cyane cyane iyo ucunga ubukangurambaga kurubuga rumwe. Hano hari raporo zihariye ushobora gukora: Raporo Yamashusho Youtube: Reba imikorere ya YouTube urebye Raporo ya Video ya YouTube ya Sprout itanga isuku, igaragara yerekana uko buri videwo ikora. Urashobora gutondekanya kubitekerezo, kwishora, kugereranyaigihe bimara, ibiboneka no gutangaza itariki kugirango umenye vuba ibintu bikora neza kandi wumve niba ibishya bishya byumvikana nababareba.
Mugihe ukeneye kujya kure cyane, Isesengura rya Premium Analytics ryerekana uburyo bwigihe kirekire bwo gukora binyuze mubishushanyo mbonera no kugereranya amashusho. Nibyiza cyane cyane gutanga raporo kubyerekeranye no gukura no kugaragara kubuyobozi. Raporo yimikorere yumwirondoro: Wunguke ubushishozi kuri konte zawe zose Raporo yimikorere yumwirondoro izana isesengura ryambukiranya imiyoboro muburyo bumwe kugirango ubashe gusobanukirwa uburyo YouTube ihuye nibidukikije byose. Ihuza ibikorwa byose hamwe kurubuga kandi ikuraho ibikorwa byihariye bya YouTube nko gukunda, kwanga, ibitekerezo, imigabane, gukanda ibisobanuro, guhuza amakarita hamwe nabiyandikishije bashya. Raporo yerekana kandi uburyo amashusho yawe yagize uruhare mu kureba amashusho yambukiranya imiyoboro no kwiyongera kwabumva. Mugihe itagaragaza ibyerekanwe cyangwa gukanda ahanditse kanda kuri YouTube, urashobora kugereranya ibikorwa byo gutangaza ninyungu zabafatabuguzi kumiyoboro kugirango usuzume uruhare rwa YouTube mumigambi minini yibirango. Raporo Yerekana Raporo: Wibire mubikorwa bya videwo Kugirango wibire cyane mubirimo kugiti cye, Raporo yimikorere ya Post itanga ibitekerezo bihuriweho hamwe nibisobanuro birambuye hamwe nibipimo byo gusezerana. Irerekana uburyo abayireba bakoranye na buri videwo, uburyo iyo mikoranire igereranya nabandi mubitabo byanyu nibyemezo byo guhanga - nka thumbnail cyangwa titre - bishobora kuba byaragize ingaruka kubisubizo.
Kuberako ukurura amakuru yose ajyanye ahantu hamwe, urashobora gukurikirana imikorere utabanje gutobora hamwe ibipimo uhereye kuri ecran zitandukanye. Ibi bituma iyi raporo igira akamaro cyane mugusobanukirwa "impamvu" inyuma yo kohereza hejuru. Tag Raporo Yerekana Raporo: Kurikirana ibisubizo ukoresheje ubukangurambaga Ubushobozi bwa Tagging ubushobozi buhindura analyse yawe muburyo bukomeye bwa YouTube. Tagi ikora nkibirango byabugenewe wometse kuri videwo-nkubukangurambaga, inkingi zibirimo, ibyiciro byibicuruzwa cyangwa gutangaza insanganyamatsiko. Umaze gukoresha tags, Sprout ihita itegura amakuru yimikorere kuri tagi kugirango ubone ibikorwa bitera ibisubizo bikomeye. Ibi biragutera imbaraga zo gukurikirana gusa ibyakozwe neza kugirango wumve impamvu imiterere cyangwa ingingo zimwe na zimwe zitanga ingaruka. Ku matsinda yo kwamamaza, akenshi nigice cyabuze gihindura isesengura mbisi rya YouTube mubikorwa bifatika. Nigute wubaka urubuga rwa YouTube hamwe na Sprout Social Kubaka urubuga rwa YouTube rwibanze muri Sprout ninzira itaziguye iguha kugenzura byuzuye kubisesengura. Iyo umaze guhuza na Sprout, amakuru yawe ahita ategurwa muri raporo zoroshye ushobora guhitamo ikipe yawe. Ibikorwa byose bigufasha kuva mukugenzura ibipimo ukumva uburyo amashusho yawe ya YouTube agira uruhare mubisubizo byubucuruzi murwego rwawe rwose. Dore intambwe-ku-ntambwe yo gushiraho urubuga rwa YouTube muri Sprout: Intambwe 1. Huza umuyoboro wawe wa YouTube Kwinjiza umuyoboro wa YouTube hamwe na Sprout Social bifata iminota mike. Uyu mutekano, inshuro imwe gushiraho yemerera Sprout gukurura umuyoboro wawe wisesengura, gutangaza raporo no gucunga gutangaza. Guhuza konte yawe ya YouTube na Sprout, jya kuri Konti na Igenamiterere muri Sprout, hanyuma ukande Guhuza Umwirondoro.
Bimaze guhuzwa, amakuru yawe yamateka atangira guhuza byikora. Ibi biha itsinda ryanyu kubona ishusho yuzuye yimikorere ya videwo. Intambwe ya 2. Hitamo raporo yibanze ya YouTube Konti yawe ya Youtube imaze guhuzwa, Sprout itanga ibitekerezo byawe bya YouTube byihuse. Kujya kuri Raporo kugirango ugere kuri Raporo ya Video, Raporo Yerekana Umwirondoro na Raporo Yakozwe. Buri raporo yerekana ibice bitandukanye byubushishozi - kuva murwego rwohejuru rwo gutangaza ibyerekezo byimbitse kugera kumashusho yerekana amashusho. Ibi byemeza ko utangirana nubucuruzi bwiteguye kububiko utarinze kubaka ikintu na kimwe. Intambwe ya 3. Hindura raporo zawe hamwe na tagi Customisation niho urubuga rwawe rwa YouTube ruhinduka urwawe. Amahitamo yo gushungura ya Sprout agushoboza gutandukanya amakuru yawe ukurikije itariki, itariki igaragara, ubwoko bwa videwo, ibiranga inyandiko nibindi. Gukoresha Tagi bifata ibi muguhindura analyse yawe mugikoresho cyo kuvuga inkuru. Iyo ukoresheje tagi-nka "Ibicuruzwa byerekana Demo," "Q4 Campaign," "Gusubiramo Ibirori," "Urutonde rwa Playlist" cyangwa "Nigute-Kwigisha" -Sprout itegura isesengura ryawe hirya no hino.izo nsanganyamatsiko.
Ibi biragufasha gusobanukirwa ninkingi zibirimo zihora zikora neza, niyamamaza ryatwaye ibisubizo bikomeye nizihe videwo zagize uruhare runini muri KPI yawe. Ibi bisimbuza intoki urupapuro rutondekanya hamwe na bande yerekana neza uko itsinda ryanyu ryamamaza rikora. Intambwe 4. Kubaka raporo zambukiranya imiyoboro Kugirango wubake ishusho yuzuye, ongeraho isesengura rya YouTube kuri raporo ya Sprout ihuza amakuru. Ibi bigushoboza kugereranya imikorere ya YouTube kuruhande rwa Instagram Reels, amashusho ya TikTok, inyandiko za LinkedIn nizindi mbuga nkoranyambaga. Ibi bigushoboza gukora incamake yubuyobozi, buri gihembwe isuzuma ryubucuruzi hamwe na raporo yo kwiyamamaza kwambukiranya ahantu hamwe. Ibikorwa byahujwe byoroha kwerekana ibisubizo kubafatanyabikorwa, kumenya imiterere kurubuga no guhuza ingamba zawe zishingiye ku rugendo rwuzuye rwabakiriya.
Ibipimo 5 byingenzi bya YouTube kugirango ukurikirane mububiko bwawe Umaze guhuza YouTube isesengura rya YouTube, ugomba kumenya ibipimo byerekana byinshi kubyerekeranye numuyoboro wawe. Buri gipimo gikurikira cyerekana uburyo algorithm ya YouTube igaragara kubirimo, kandi buri kimwe kiguha ubushishozi bufatika bwo guhitamo ibyo ukurikira. Reba igihe hamwe no kugumya kwumva Igihe cyo kureba cyerekana iminota yose abayireba bamara bareba ibikubiyemo, mugihe kugumya kwabumva byerekana neza aho abareba baguma basezeranye n’aho bata. Ibipimo byombi bikorana kugirango bigaragaze uburyo imiterere ya videwo ikomeye. Kurugero, niba ubona igabanuka rikabije kumanota 30-masegonda, fata nkikimenyetso cyo gukaza intro yawe cyangwa uhindure inzira yawe. Gufata neza kugorora akenshi bivuze ko videwo yawe itanga ibyo abareba biteze kumutwe na thumbnail. Inkomoko y'umuhanda Inkomoko yimodoka irakubwira uburyo abareba basanga amashusho yawe, haba binyuze kuri YouTube ishakisha, Video zitangwa, imbuga zo hanze cyangwa amahuza ataziguye. Ibipimo byerekana niba ibikubiyemo bishobora kuvumburwa, bisabwa cyangwa byatewe ahanini no kuzamura porogaramu. Iyo YouTube ishakisha nimwe mumasoko yawe yo hejuru, bivuze ko ingamba zijambo ryibanze rikomeye kandi rikwiye gukuba kabiri. Ijanisha ryinshi rya videwo yatanzwe mubisanzwe bivuze ko ibikubiyemo bikomeza abareba kumurongo, byoroshe kuri algorithm kuguha ibyifuzo byawe kenshi. Iterambere ryiyongera ryabafatabuguzi Ubwiyongere bw'abafatabuguzi bwerekana uburyo videwo yawe ihindura abareba bisanzwe mubakurikira igihe kirekire. Aho kureba gusa abiyandikishije bose, iyi metric yerekana amashusho yihariye yatumye iterambere rikomera. Kurugero, niba inyigisho runaka yatwaye abiyandikisha kugaragara, tekereza kwagura urutonde cyangwa kubaka ibintu bisa. Igipimo cyo gusezerana Igipimo cyo gusezerana gipima uburyo abakwumva bakorana neza nibirimo binyuze mubitekerezo, gukunda no kugabana. Ibipimo byo gusezerana byerekana uko abareba bumva amashusho yawe kandi niba ubutumwa bwawe bwumvikana. Ibitekerezo byumwihariko biguha uburyo butaziguye kubitekerezo byabumva nibibazo, bitanga ubushishozi ushobora gukoresha mugutunganya inkuru zawe cyangwa kumenya amahirwe mashya. Inbox ya Smart Inbox igushoboza gukurikirana, kuyungurura no gusubiza ibitekerezo bya YouTube ahantu hamwe, bikwemeza ko ukomeza kwishora mubikorwa byanyuze kumuyoboro wawe udakeneye guhinduranya hagati ya tabs mububiko bwa YouTube Studio. Kanda-ukoresheje igipimo (CTR) CTR yerekana uburyo imitwe yawe na thumbnail byemeza abayireba gukanda, bikabera kimwe mubimenyetso byingenzi muri algorithm ya YouTube. CTR ntoya ihujwe nigihe gikomeye cyo kureba akenshi bivuze ko ibiyirimo ubwabyo bikomeye, ariko ibipfunyika bikeneye kunonosorwa. Niba abareba bakanze ariko bakagenda vuba, igikumwe cyawe cyangwa umutwe wawe birashobora gusezeranya ibitandukanye na videwo. Fata CTR nkuyobora kubizamini bya A / B kugirango wumve neza ibitera amatsiko. Kurenga amakuru kugirango utware ingamba za YouTube Ingamba nziza ya YouTube irenze kugenzura ibipimo biri muri Studio ya YouTube. Ikibaho kavukire kiguha amakuru yingenzi, ariko urubuga ruhuriweho nka Sprout Social ihindura ayo makuru muburyo bwambukiranya imipaka ushobora gukora. Iyo isesengura rya YouTube yawe ryicaye hamwe nubushishozi buva kuri Instagram, TikTok, LinkedIn nizindi mbuga nkoranyambaga, ukuraho silos, ugashyigikira ubufatanye bwikipe kandi ukubaka raporo ziteguye ubucuruzi hamwe na tagi, muyungurura nibitekerezo byoroshye. Witegure gukora urubuga rwa YouTube rufasha ikipe yawe gufata ibyemezo byiza? Tangira ikigeragezo cyubusa cya Sprout Social. The post Uburyo bwokubaka urubuga rwa YouTube rwibanze: Imiyoboro ya YouTube Youtube na nyuma yayo yagaragaye mbere kuri Sprout Social.
