Mwaziwona paliponse—ndemanga zowona, makanema osatsegula, zithunzi zapaulendo zomwe sizichokera kuakaunti yovomerezeka yamtundu. Izi ndi Zopangidwa ndi User-Generated (UGC), ndipo ndi chida chachinsinsi cha malonda amakono. Koma kupitilira kukhala chida champhamvu chamtundu, UGC yakula kukhala njira yovomerezeka komanso yosangalatsa yantchito. Ngati ndinu wopanga zinthu, wokonda kutsatira pang'ono, kapena eni mabizinesi ang'onoang'ono omwe ali ndi chidwi ndi anthu ammudzi, mutha kusintha kupanga zinthu zatsiku ndi tsiku kukhala njira yopezera ndalama. Upangiri uwu ndi njira yanu yochitira izi.
Kodi Mlengi wa UGC ndi Chiyani Kwenikweni? (Ndizochuluka kuposa momwe mukuganizira) Tiyeni tichotse maganizo olakwika omwe anthu ambiri amawaganizira. Wopanga UGC simunthu amene amangolemba mwachisawawa pazama TV. Ndi ntchito akatswiri. Ndiwe wopanga zomwe zimapanga zithunzi, makanema, ndi maumboni amtundu kuti agwiritse ntchito pakutsatsa kwawo, kutsatsa, komanso njira zawo zochezera. Chosiyanitsa chachikulu ndi chikoka chachikhalidwe ndichakuti nthawi zambiri simufunika kutsatira anthu ambiri. Ma Brand akulipirira mtundu wa zomwe muli nazo komanso kuthekera kwanu kuwonetsa malonda awo moona, osati kuti athe kupeza omvera anu.
Chifukwa chiyani Ma Brands Akufunitsitsa UGC Tisanadziwe momwe mumalipidwa, ndikofunikira kumvetsetsa chifukwa chake luso lanu likufunika kwambiri:
Kugulitsa Zowona: Makasitomala amadalira malingaliro a anzawo kuposa zotsatsa zopukutidwa. UGC imakhala yowona komanso yolumikizana. Ndizosiyanasiyana Modabwitsa: Mitundu imagwiritsa ntchito UGC pazotsatsa, patsamba lawo, pamakampeni a imelo, komanso pamapulatifomu onse. Kupanga Kwamtengo Wapatali: Kwa mtundu, kulemba ganyu wopanga UGC nthawi zambiri kumakhala kotsika mtengo kuposa kuwombera kwathunthu kwamalonda kwinaku akumapereka katundu wapamwamba kwambiri.
Ndondomeko Yanu Pang'onopang'ono Kuti Muyambe Mwakonzeka kusintha luso lanu lopanga zinthu kukhala bizinesi? Tsatirani ndondomeko yotheka.
Khwerero 1: Tanthauzirani Niche Yanu ndi Mtundu Wanu Osayesera kukhala chilichonse kwa aliyense. Kukhazikika kumakupangitsani kukumbukira. Kodi ndinu munthu wokonda kukongoletsa kunyumba kwanu? Zochita zolimbitsa thupi komanso zathanzi? Ndemanga zowona za skincare? Zogulitsa za ziweto? Sankhani 1-2 niches yomwe mumaikonda kwambiri. Kenako, fotokozerani mawonekedwe anu - kodi ndi owala komanso ocheperako, akuda ndi osinthasintha, kapena owoneka bwino komanso amphamvu?
Gawo 2: Pangani Portfolio (Inde, Musanapeze Makasitomala) Simungathe kulembedwa ntchito osawonetsa zomwe mungachite. Pangani mbiri yabwino yokhala ndi zitsanzo 5-10 za UGC zomwe mudapangira "zabodza" kapena zinthu zomwe muli nazo kale. Chitengeni ngati ntchito yeniyeni yamakasitomala. Mbiri iyi ndiye chida chanu choyamba chogulitsa.
Malonda a Mafilimu Apamwamba Kwambiri: Pangani makanema achiwiri a 15-30 omwe akuwonetsa zomwe zili ndi phindu. Shoot Professional Photos: Jambulani kuwombera kwazinthu, malo osanja, ndi "zogwiritsidwa ntchito" ndikuwunikira kwabwino. Pangani Hook Yokakamiza: Kanema aliyense ayenera kukopa chidwi mumasekondi atatu oyamba.
Khwerero 3: Khazikitsani Bizinesi Yanu Yang'anani akatswiri kuyambira tsiku loyamba. Izi zimapanga chidaliro ndi omwe angakhale mtundu.
Pangani Imelo Yodzipereka: Gwiritsani ntchito adilesi yaukadaulo (mwachitsanzo, hello@yourname.com). Dziwani Mitengo Yanu: Miyezo yamakampani ofufuza. Mitengo imatha kuchoka pa $50-$500+ pachinthu chilichonse kutengera zovuta, ufulu wogwiritsa ntchito, komanso zomwe mwakumana nazo. Gwiritsani Ntchito Kontrakiti Yosavuta: Nthawi zonse fotokozani zomwe zingabweretse, malire owunikanso, zolipira, ndi ufulu wogwiritsa ntchito. Tetezani ntchito yanu.
Komwe Mungapeze Ntchito Zopanga UGC ndi Pitch Brands Tsopano kwa gawo losangalatsa-makasitomala ofikira. Muyenera kukhala olimbikira. Nawa malo ogwira mtima kwambiri oti muwone ndi njira zomwe mungagwiritse ntchito.
Mapulatifomu ndi Misika Mapulatifomu angapo amalumikiza opanga UGC mwachindunji ndi mtundu:
Billow: nsanja yotchuka yopezera kampeni ya UGC. Zopanda nzeru: Zimagwirizanitsa opanga ndi mitundu kuti apange zinthu zenizeni. Fiverr & Upwork: Sakani "opanga UGC" kapena "zamtundu" gigs. Pangani mbiri yanu ndi ndemanga apa.
Direct Pitch Strategy Apa ndi pamene mungadziwike. Dziwani mitundu yomwe mumakonda kwambiri yomwe ikugwiritsa ntchito kale UGC (onani zithunzi ndi ma reel). Kenako, pangani imelo yokhazikika kapena DM. Phatikizanipo:
Chiyamiko chapadera chokhudza mtundu wawo kapena kampeni yaposachedwa. Ulalo womveka ku mbiri yanu. Kufotokozera mwachidule momwe mawonekedwe anu enieni angapindulire nawo. Kuyitanira kuchitapo kanthu kosavuta, monga kufunsa kuti mutumize lingaliro lazokonda.
Malangizo Othandizira: Kuti muwonetsetse kuti malonda anu atha kuwona ntchito zanu zabwino zonse pamalo amodzi, ganizirani kugwiritsa ntchito chida cha ulalo-mu-bio ngati Seemless. Zimakuthandizani kuti mupange zoyera,tsamba lofikira la akatswiri la mbiri yanu, tchati chamitengo, ndi zidziwitso zolumikizirana - zoyenera pazambiri zanu zapa TV ndi siginecha ya imelo.
Njira Zapamwamba Zowonjezera Ndalama Zanu za UGC Mukakhala anafika makasitomala ochepa, ndi nthawi kuganiza zazikulu. Umu ndi momwe mungakulitsire ndalama zanu ndikuwongolera kayendetsedwe kanu kantchito.
Upsell Your Services Osamangokhalira kugulitsa zinthu. Khalani ogwirizana nawo. Perekani mapaketi omwe ali ndi:
Zophatikizika: Perekani kuchotsera kwamavidiyo 5 m'malo mwa 1. Ufulu Wowonjezera Wogwiritsa Ntchito: Limbani zambiri ngati kampani ikufuna kugwiritsa ntchito zomwe muli nazo pamalonda olipidwa kwa miyezi 6+. Kufunsira kwa Njira Yakukhutira: Gwiritsani ntchito ukadaulo wanu kulangiza za mitundu ya UGC yomwe imachita bwino.
Lingaliraninso ndi Kumanga Omvera Anu Ngakhale kutsatira kwakukulu sikofunikira, kukhala ndi omvera omwe ali nawo mu niche yanu kumakupangitsani kukhala wofunika kwambiri. Gwiritsani ntchito zomwe mumapanga pamakina (ndi chilolezo) pamayendedwe anu. Gawanani kumbuyo kwazithunzi za UGC wanu, lankhulani za zomwe mwapanga monga wopanga, ndi kuphunzitsa ena. Izi zimapanga ulamuliro wanu ndipo zingayambitse zopempha zamakasitomala olowera.
Sinthani Mayendedwe Anu Antchito Kuchita bwino ndikofunikira pakupeza phindu. Pangani ma tempuleti a:
Imelo yanu yaulere Mgwirizano wanu Mapangidwe a foda yanu yotumizira zinthu Malipiro anu
Kuyamba ulendo ngati wopanga UGC ndi njira imodzi yofikira komanso yamphamvu yopangira ntchito mu digito. Zimapindulitsa luso, zowona, komanso kuchita bizinesi. Simukungopanga zinthu zokha; mukupereka ntchito yofunika kwambiri yotsatsa yomwe ma brand amafunikira. Yambani pomanga mbiri yabwinoyi, ikani molimba mtima, ndipo nthawi zonse muzipereka phindu lapadera. Dziko lamitundu likudikirira mawonekedwe anu apadera. Mwakonzeka kutembenuza diso lanu kuti likhale lopeza ndalama? Gawo lanu loyamba ndikutenga foni yanu, kusankha chinthu chomwe mumakonda, ndikupanga mbiri yanu yoyamba lero. Lembani ulendo wanu ndikuyamba kulumikizana ndi ma brand omwe amakulimbikitsani. Cholengedwa chanu chotsatira chikhoza kukhala gigi yanu yoyamba yolipira.
