Wabibonye ahantu hose - isuzuma ryukuri, videwo yo gukuramo, amafoto atangaje yingendo zitari kuri konti yemewe yikimenyetso. Nibikoresha-Byakozwe (UGC), kandi nintwaro y'ibanga yo kwamamaza bigezweho. Ariko usibye kuba igikoresho gikomeye kubirango, UGC yateye imbere muburyo bwemewe kandi bushimishije. Niba uri umuremyi, ufite uruhare runini hamwe nabakurikira biciriritse, cyangwa nyir'ubucuruzi buciriritse ufite ijisho ryinshi kubaturage, urashobora guhindura ibintu bya buri munsi muburyo bwo kwinjiza amafaranga. Aka gatabo nigishushanyo mbonera cyawe cyo gukora ibyo.
Niki Mubyukuri Umuremyi UGC? (Birarenze Ibyo Utekereza) Reka dukureho imyumvire itari yo. Uwashizeho UGC ntabwo ari umuntu ushyira ahagaragara imbuga nkoranyambaga. Ni uruhare rwumwuga. Wowe mubyukuri uri gukora ibintu bitanga amafoto, videwo, nubuhamya bwibirango byakoreshwa mubucuruzi bwabo bwite, kwamamaza, hamwe nimbuga rusange. Itandukaniro ryingenzi ritandukanye ningaruka gakondo nuko akenshi udakenera abantu benshi bakurikira. Ibicuruzwa byishyura ubwiza bwibirimo hamwe nubushobozi bwawe bwo kwerekana ibicuruzwa byikora, ntabwo byanze bikunze bigera kubakumva.
Impamvu Ibicuruzwa Byihebye kuri UGC Mbere yo kwibira muburyo uhembwa, ni ngombwa kumva impamvu ubuhanga bwawe bukenewe cyane:
Kugurisha Ukuri: Abaguzi bizera ibyifuzo byurungano kuruta kwamamaza neza. UGC yumva ari ukuri kandi bifitanye isano. Biratandukanye cyane: Ibicuruzwa bikoresha UGC mumatangazo, kurubuga rwabo, mukwamamaza imeri, no kurubuga rusange. Umusaruro uhendutse: Kubirango, guha akazi UGC umuremyi akenshi birashoboka cyane kuruta kurasa kwuzuye mubucuruzi mugihe ugitanga umutungo mwiza.
Intambwe-ku-Intambwe Igishushanyo mbonera cyo Gutangira Witeguye guhindura ubuhanga bwawe bwo guhanga ibintu mubucuruzi? Kurikiza iki gishushanyo mbonera gikora.
Intambwe ya 1: Sobanura Niche yawe nuburyo bukubiyemo Ntugerageze kuba byose kuri buri wese. Umwihariko utuma utazibagirana. Wowe ujya kumuntu kumurugo utuje? Imyitozo yo kwinezeza no kumererwa neza? Inyangamugayo zita ku ruhu? Ibikomoka ku matungo? Hitamo icyicaro 1-2 ukunda byukuri. Noneho, sobanura uburyo bwawe bwo kureba - burasa kandi buto, bwijimye kandi butameze neza, cyangwa butuje kandi bufite imbaraga?
Intambwe ya 2: Kubaka Portfolio (Yego, Mbere yo Kubona Abakiriya) Ntushobora guhabwa akazi uterekanye icyo ushobora gukora. Kora portfolio nziza cyane hamwe ningero 5-10 za UGC wakoze kubirango "ibicuruzwa" cyangwa ibicuruzwa usanzwe ufite. Fata nk'akazi k'abakiriya nyabo. Iyi portfolio nigikoresho cyawe cya mbere cyo kugurisha.
Firime Yamamaza Urwego rwohejuru rwamamaza: Kora videwo ya 15-30 isegonda yerekana ibicuruzwa nibibyiza. Kurasa Amafoto Yumwuga: Gufata amafoto yibicuruzwa, kurambika neza, hamwe na "mu-gukoresha" ibintu hamwe n'amatara meza. Gukora Igikoresho Cyiza: Buri videwo igomba gukurura ibitekerezo mumasegonda 3 yambere.
Intambwe ya 3: Shiraho Ibikorwa Remezo byawe Reba umwuga kuva kumunsi wambere. Ibi byubaka ikizere hamwe nibirango bishobora kuba.
Kora imeri yihariye: Koresha aderesi yumwuga (urugero, uraho@urubuga rwawe). Menya ibiciro byawe: Ubushakashatsi bwinganda. Ibiciro birashobora kuva kuri $ 50- $ 500 + kuri buri gice cyibirimo ukurikije ibintu bigoye, uburenganzira bwo gukoresha, hamwe nuburambe bwawe. Koresha Amasezerano yoroshye: Buri gihe ugaragaze ibitangwa, imipaka yo gusubiramo, amasezerano yo kwishyura, nuburenganzira bwo gukoresha. Rinda akazi kawe.
Ni he ushobora Kubona UGC Umuremyi Akazi hamwe nibirango bya Pitch Noneho igice gishimishije-kugwa kubakiriya. Ugomba gushishikara. Hano haribintu byiza cyane byo kureba ningamba zo gukoresha.
Amahuriro hamwe nisoko Amahuriro menshi ahuza abarema UGC mu buryo butaziguye n'ibirango:
Billow: Urubuga ruzwi cyane rwo gushakisha ubukangurambaga bwa UGC. Ubusobanuro: Ihuza abarema nibirango byo gukora ibintu byukuri. Fiverr & Upwork: Shakisha "UGC creator" cyangwa "ibirango biranga" ibitaramo. Wubake umwirondoro wawe nibisobanuro hano.
Ingamba Zitaziguye Aha niho ushobora guhagarara neza. Menya ibirango ukunda byukuri usanzwe ukoresha UGC (reba amafoto yabo yashizweho hamwe na reel). Noneho, kora imeri yihariye imeri cyangwa DM. Shyiramo:
Ishimwe ryihariye kubirango byabo cyangwa kwiyamamaza vuba aha. Ihuza risobanutse kuri portfolio yawe. Ikibanza kigufi cyukuntu uburyo bwawe bwihariye bushobora kubagirira akamaro. Byoroheje guhamagarwa-kubikorwa, nko gusaba kohereza hejuru yibitekerezo byihariye.
Impanuro: Kugira ngo ibikorwa byawe bigende neza kandi urebe neza ko ibirango bishobora kubona akazi kawe keza ahantu hamwe, tekereza gukoresha umurongo-muri-bio igikoresho nka Seemless. Iragufasha gukora isuku,urupapuro rwumwuga rwurupapuro rwa portfolio yawe, urupapuro rwibipimo, hamwe namakuru yamakuru - byuzuye kubitangazamakuru byawe bios hamwe na imeri ya imeri.
Ingamba Zambere zo Kugabanya Amafaranga UGC Yinjiza Umaze gushira abakiriya bake, igihe kirageze cyo gutekereza cyane. Dore uburyo bwo kongera amafaranga winjiza no koroshya akazi kawe.
Kugurisha Serivisi zawe Ntukabe umucuruzi gusa. Ba umufatanyabikorwa. Tanga ibipapuro birimo:
Ibirimo byuzuye: Tanga kugabanyirizwa amashusho 5 aho kuba 1. Uburenganzira bwagutse bwo gukoresha: Kwishyuza byinshi niba ikirango gishaka gukoresha ibikubiyemo mumatangazo yishyuwe mumezi 6+. Ibikubiyemo ingamba: Koresha ubuhanga bwawe kugirango utange inama kubwoko bwa UGC bukora neza.
Ongera wubake abakwumva Mugihe gukurikira gukomeye bidasabwa, kugira abaterankunga basezeranye muri niche yawe bigutera agaciro ntagereranywa. Koresha ibikubiyemo ukora kubirango (ufite uruhushya) kumuyoboro wawe. Sangira inyuma-yerekana amashusho yawe ya UGC, vuga kubyakubayeho nkumuremyi, kandi wigishe abandi. Ibi byubaka ubutware bwawe kandi birashobora kuganisha kubakiriya binjira.
Tegura gahunda yawe Gukora neza ni urufunguzo rwo kunguka. Kora inyandikorugero ya:
Imeri yawe Amasezerano yawe Imiterere yububiko bwububiko Inyemezabuguzi
Gutangira urugendo nkumuremyi UGC nimwe muburyo bworoshye kandi bworoshye bwo kubaka umwuga mumwanya wa digitale. Ihemba guhanga, ubunyangamugayo, hamwe no kwihangira imirimo. Ntabwo ukora ibintu gusa; urimo gutanga serivise ikomeye yo kwamamaza ibicuruzwa bikenewe rwose. Tangira wubaka iyo knockout portfolio, ikibuga ufite ikizere, kandi burigihe utange agaciro kadasanzwe. Isi yibirango itegereje ibitekerezo byawe bidasanzwe. Witeguye guhindura ijisho kubintu bikinjira? Intambwe yawe yambere nugufata terefone yawe, hitamo ibicuruzwa ukunda, hanyuma ukore igice cya mbere cya portfolio uyumunsi. Andika urugendo rwawe hanyuma utangire guhuza nibirango bigutera imbaraga. Icyaremwe cyawe gikurikira gishobora kuba igitaramo cyawe cya mbere.
