Chikumbutso cha Disney ichi sichinakonzedwenso-Tsopano Makampani Akumenyera Kuti Akhale Mbali Yawo
Chikumbutso cha Disney ichi sichinakonzedwenso-Tsopano Makampani Akumenyera Kuti Akhale Mbali Yawo
M'dziko lotsatsa malonda, ndi zinthu zochepa zomwe zimakhala zamphamvu ngati chikhalidwe cha chikhalidwe. Chodabwitsa chikuchitika pamene makampani akuluakulu akukangana kuti agwirizane ndi tsiku lachikondwerero la Disney. Chikondwerero chosakonzekerachi chakhala tikiti yagolide yamakampani ngati Starbucks ndi Zara, omwe akuyambitsa mgwirizano womwe wakonzedwa kuti ukope Gen Z ndi omvera a Millennial. Kuthamangira kuti mupindule panthawiyi kumawulula zambiri za njira zamakono zamalonda ndi malingaliro a ogula.
Chikhalidwe Chosakonzekera Mosiyana ndi zaka 100 zokonzedwa bwino kapena zochitika zaka khumi, chikondwerero cha Disney chinafika popanda kalendala yotsatsira. Zinatuluka kuchokera kumagulu okonda mafilimu ndi zochitika zapa TV, ndikuwonetsa filimu yokondedwa kapena cholowa cha munthu. Kuzindikirika kowona, koyambira komwe kudapanga mkuntho wabwino kwambiri wachikhumbo komanso mgwirizano womwe ma brand adazindikira mwachangu kuti ndi wamtengo wapatali. Makampani sakungodikira maubwenzi ovomerezeka. Akupanga mwachangu zinthu ndi makampeni omwe amalowa muzokumbukira zachikhalidwe zomwe zimagawana. Kusinthaku kukuwonetsa kumvetsetsa bwino momwe ogula amakono amalumikizirana ndi malonda kudzera munkhani zogawana komanso zokumana nazo.
Chifukwa chiyani Gen Z ndi Zakachikwi Ndi Zolinga Mpikisano woopsa pakati pa mitundu pagawo lachikumbutsochi umayang'ana kwambiri za anthu awiri: Gen Z ndi Millennials. Magulu awa ali ndi mphamvu zogulira komanso chikoka, koma amakayikiranso zotsatsa zachikhalidwe. Amayamikira zowona, chikhumbo, ndi mitundu yomwe imamvetsetsa miyambo yawo.
The Nostalgia Economy in Action Kwa Zakachikwi, Disney nthawi zambiri imayimira ubwana. Kugwirizana kumapereka kulumikizana kowoneka ndi nthawi yosavuta. Kwa Gen Z, zinthu izi nthawi zambiri zimapezedwanso zakale, zomwe zimawapangitsa kukhala oziziritsa komanso owoneka bwino. Ma Brand omwe amathetsa kusiyana kumeneku akhoza kupeza kukhulupirika kwakukulu. Kugwirizana kopambana kumachita zambiri kuposa kugulitsa chinthu; imagulitsa kumverera. Imalola wogula kuvala chidutswa cha mbiri yawo kapena kuwonetsa gawo lawo. Kulumikizana kwamalingaliro kumeneku ndi kwamphamvu kwambiri kuposa kutsatsa kulikonse.
Momwe Ma Brand Akuluakulu Akulowa nawo Fray Kuchokera ku mafashoni othamanga kupita ku maunyolo a khofi, njira zake zimakhala zosiyana ndi zomwe zimapangidwira. Cholinga chake ndi kupanga zinthu zocheperako komanso zokumana nazo zomwe zimamveka kuti ndizokhazikika komanso zogwirizana ndi chikhalidwe, zomwe zimayendetsa malonda ndi ma media media.
Maphunziro Ochitika: Starbucks, Zara, ndi Beyond Starbucks ikhoza kuyambitsa makapu apadera omwe ali ndi zithunzi zowoneka bwino, ndikupanga chinthu chophatikizidwa chomwe chimayendetsa magalimoto tsiku ndi tsiku. Zara atha kumasula zovala za kapisozi zomwe zimalimbikitsidwa ndi zokometsera zamakhalidwe, kuphatikiza mafashoni am'misewu apamwamba ndi fandom. Mitundu ina imagwiritsa ntchito zosefera za digito, zosefera za AR, kapena zinthu zapadera. Njira zazikuluzikulu ndizo: Kupezeka Kwapang'onopang'ono: Kupanga kusowa kuti kulimbikitsa changu komanso chikhumbo. Zoyambitsa Pagulu-Choyamba: Kuwulula zinthu pa TikTok kapena Instagram kuti mupange organic hype. Kuyanjana ndi Anthu: Kulimbikitsa zomwe zimapangidwa ndi ogwiritsa ntchito ndi ma hashtag apadera. Mgwirizano Wamafakitale: Kuphatikizira magulu monga kukongola, ukadaulo, ndi zovala pansi pamutuwu.
Zotsatira Zazikulu Pakutsatsa Kwamtundu Izi zikuwonetsa kusintha kwakukulu momwe makampani amayendera malonda. Ndizochepa za kugulitsa mwachindunji komanso zambiri zokhudzana ndi chikhalidwe. Mitundu ikuchita ngati mafani, zomwe zimapangitsa kuti mafani azilandira kwambiri chizindikirocho. Kutha kulumpha pazochitika zenizeni zachikhalidwe uku kukhala luso lofunikira. Imawonetsa zochitika m'mafakitale ena komwe kumvetsetsa zeitgeist ndikofunikira. Mwachitsanzo, monga momwe makampani a zakumwa amapangira nzeru kuti akwaniritse zofuna za kukoma-monga oyambitsa kuthetsa vuto la ABV-ogula-ogula ayenera kupanga zatsopano kuti akwaniritse zofuna zamaganizo ndi zosasangalatsa. Kuphatikiza apo, m'zaka za digito, chitetezo pamakampeni otsatsa ndizofunikira kwambiri. Ngakhale ma brand amakondwerera, ayenera kukhala tcheru. Monga momwe FBI ikuchenjeza za kuukira kwa pulogalamu yaumbanda, kuteteza zambiri zamakasitomala panthawi yotsegulira anthu ambiri ndikofunikira.
Kuyang'ana M'tsogolo: Tsogolo la Malonda Ogwirizana Izi sizinakonzedwekuthamangira kwachikumbutso mwina sikungochitika kamodzi. Titha kuyembekezera kuwona mitundu yambiri ikuyang'anira zokambirana zachikhalidwe kuti zikhale ndi mwayi wofanana. Mizere pakati pa zomwe zili, zamalonda, ndi dera zipitilirabe kuzimiririka. Kupambana kudzadalira liwiro la mtundu, kukhulupirika, komanso kulemekeza zomwe zidachokera. Amene amaona kuti mgwirizanowu ndi wongolanda ndalama adzadziwika mwamsanga ndikukanidwa ndi ogula anzeru. Opambana adzakhala omwe awonjezera china chatsopano m'nkhaniyi. Kusintha kumeneku pazamalonda kumagwirizana ndi kusintha kwa momwe timagwirira ntchito ndi moyo. Pamene ogwira ntchito akubwerera m'matawuni, malonda ogulitsa ndi zochitika zokhudzana ndi mgwirizanowu zikhoza kukhala zofunika kwambiri.
Mapeto Kukakamizika kuti mupindule nawo pachikondwerero cha Disney chosakonzekerachi ndi njira yabwino kwambiri pakutsatsa kwamakono. Ikuwonetsa mphamvu yakulakalaka, kufunikira kwa ogula a Gen Z ndi Millennial, komanso kufunikira kwa ma brand kukhala otenga nawo gawo pazikhalidwe. Pamsika wodzaza anthu ambiri, kuthekera kolumikizana moona mtima ndi anthu ammudzi omwe ali ndi chikondi chogawana ndi amtengo wapatali. Kodi mtundu wanu wakonzeka kuyang'ana zovuta zamalonda zachikhalidwe komanso mgwirizano wopanda msoko? Ku Seemless, timathandizira mabizinesi kupanga maulalo enieni ndi njira zokhazikika. Lumikizanani ndi Seemless lero kuti muwone momwe mtundu wanu ungagwirizane nawo pazokambirana.
