Nin Disney ka sankɔrɔta seli yɛrɛ tun ma labɛn—Sisan, fɛntigiw bɛ kɛlɛ kɛ walasa ka kɛ a yɔrɔ dɔ ye
Nin Disney ka sankɔrɔta seli yɛrɛ tun ma labɛn—Sisan, fɛntigiw bɛ kɛlɛ kɛ walasa ka kɛ a yɔrɔ dɔ ye
Marka feereli diɲɛ kɔnɔ, fɛn damadɔw fanga ka bon i n’a fɔ laadalakow taamasiyɛn. Kabako dɔ bɛ ka kɛ, k’a sɔrɔ izinibaw bɛ ka ɲɔgɔn kɛlɛ walasa k’u yɛrɛ bɛn Disney ka sankɔrɔta seli ma, u tun ma miiri min na. Nin seli min ma labɛn, o kɛra sanu bileti ye fɛntigiw bolo i n’a fɔ Starbucks ani Zara, minnu bɛ ka jɛkafɔ laɲinitaw daminɛ minnu dabɔra ka Gen Z ni Millennial lamɛnbagaw minɛ. Kɔrɔtɔ ka nafa sɔrɔ nin waati in na, o bɛ fɛn caman jira bi feereli fɛɛrɛw ni musakabɔlaw ka nisɔndiya kan.
Cɛsiriko min ma labɛn Nin Disney sankɔrɔta kɛrɛnkɛrɛnnen in tɛ i n’a fɔ san kɛmɛ seli minnu labɛnna koɲuman walima minnu bɛ kɛ san tan taamasiyɛnw na, o sera k’a sɔrɔ feereli kalandriya sɛbɛn ma kɛ. A bɔra cogo organique la ka bɔ fan jɛkuluw la ani sosiyete ka kunnafonidilanw taabolo la, ka filimu kanulen dɔ walima mɔgɔ dɔ ka ciyɛn jira. O dɔnniya lakika in, min kɛra binkɛnɛ na, o ye nisɔndiya ni jɛkafɔ fɔɲɔba dafalen dɔ lawuli, min ye fɛntigiw y’a dɔn joona ko nafa tɛ a la. Kɔnpɔsitɛriw tɛ jɛɲɔgɔnya ofisiyali dɔrɔn makɔnɔ tugun. U bɛ ka fɛnw ni kanpaɲiw dabɔ ni timinandiya ye minnu bɛ tali kɛ laadala hakilijagabɔ jɛlen na. Nin jiginni in b’a jira ko bi feerekɛlaw bɛ jɛɲɔgɔnya kɛ ni fɛntigiw ye cogo min na, maanaw ni ko kɛlenw tilalen fɛ.
Mun na Gen Z ni san ba kelen mɔgɔw ye Laɲini ye Sɔrɔdasi jugu min bɛ kɛ fɛntigiw ni ɲɔgɔn cɛ nin sankɔrɔta in yɔrɔ dɔ la, o sinsinnen bɛ jamanadenw hakɛ jɔnjɔn fila kan: Gen Z ani san ba kelen mɔgɔw. O kuluw bɛ ni sanni seba ye ani u bɛ nɔba bila u la, nka u tɔgɔ bɔra fana ko u bɛ sigasiga laadala piblisitew la. U bɛ nafa don tiɲɛni na, nisɔndiya la, ani fɛn dilannenw na minnu b’u ka laadalakow maganw faamu.
Nostalgie sɔrɔko min bɛ baara la San ba kelen mɔgɔw fɛ, Disney ka teli ka denmisɛnya jira. Baarakɛɲɔgɔnya bɛ jɛɲɔgɔnya yelen di o waati nɔgɔman ma. Gen Z ta fan fɛ, o nafolo ninnu ka teli ka kɛ klasikiw ye minnu sɔrɔla kokura, o b’a to u bɛ kɛ nɛnɛ, retro reference ye. Marka minnu bɛ o danfara in tigɛ ka ɲɛ, olu bɛ se ka kantigiyaba sɔrɔ. Baarakɛɲɔgɔnya min bɛ ɲɛ sɔrɔ, o tɛ dan fɛn dɔ feereli ma; a bɛ dusukunnata dɔ feere. A b’a to feerekɛla dɔ k’a yɛrɛ ka tariku yɔrɔ dɔ don walima k’a ka danyɔrɔ dɔ jira. O dusukunnataw jɛɲɔgɔnya fanga ka bon kosɛbɛ ka tɛmɛ piblisite sariyalen bɛɛ kan.
Cogo min na Marka belebelebaw bɛ ka fara ɲɔgɔn kan K’a ta modɛli teliya la ka taa a bila kafe cakɛdaw la, fɛɛrɛw tɛ kelen ye i n’a fɔ kafe suguyaw yɛrɛ. Laɲini ye ka fɛnw ni ko kɛlenw dilan minnu bɛ bɔ dankan na, minnu bɛ kɛ i n’a fɔ u danma, wa u bɛ tali kɛ laadalakow la, ka feereli ni sosiyete ka kunnafonidilanw bɛɛ lajɛlen wuli.
Ko kɛlenw: Starbucks, Zara ani a kɔfɛ Starbucks bɛ se ka tasa kɛrɛnkɛrɛnnen dɔ daminɛ min kɔnɔ, ja minnu bɛ kɛ ni taamasiyɛn ye, ka fɛn dɔ dilan min bɛ se ka lajɛ, min bɛ don o don mɔgɔw bila sira. Zara tun bɛ se ka finiw lajɛlen dɔ bɔ min bɛ wele ko capsule, min lawulila mɔgɔladonni fɛ, ka siraba kan finidoncogo ni fandom fara ɲɔgɔn kan. Marka wɛrɛw bɛ ka baara kɛ ni nizɛri dɔnniyaw ye, AR filɛriw, walima kunnafoni danmadɔw. Fɛɛrɛ jɔnjɔnw ye ninnu ye: Danma sɔrɔli: Ka dɛsɛ bila walasa ka kɔrɔtɔko ni nege lawuli. Social-First Launches: Ka fɛnw jira TikTok walima Instagram kan walasa ka hype biologique lawuli. Sigidamɔgɔw ka jɛkafɔ: Ka dusu don baarakɛlaw kɔnɔ minnu bɛ dilan ni hashtag kɛrɛnkɛrɛnnenw ye. Baarakɛɲɔgɔnya minnu bɛ kɛ iziniw ni ɲɔgɔn cɛ: Ka dakunw ɲagami i n’a fɔ cɛɲi, tekinoloji, ani finiw barokun jukɔrɔ.
A nɔfɛkow ka bon kosɛbɛ Marka feereli la O cogoya in b’a jira ko fɛnba dɔ bɛna wuli ka bɔ iziniw ka jago kɛcogo la. A ka dɔgɔn feereli tilennen ma, a ka ca ni laadala sendonni ye. Marka bɛ ka kɛ i n’a fɔ fansi, o min bɛ kɛ sababu ye ka fanw bila ka sɔn brand ma kosɛbɛ. O teliya in walasa ka pan laadala waati lakikaw kan, o bɛ ka kɛ seko wajibiyalen ye. A bɛ taabolo jira izini wɛrɛw la, zeitgeist faamuyali ye fɛnba ye yɔrɔ minnu na. Misali la, i n’a fɔ minfɛnw dilanko tɔnw bɛ fɛn kuraw don cogo min na walasa ka dumuni duman ɲininiw dafa — i n’a fɔ daminɛ minnu bɛ ABV dɛsɛ gɛlɛya ɲɛnabɔ — minfɛnw feerelaw ka kan ka fɛn kuraw don walasa ka dusukunnataw ni nisɔndiya ɲininiw dafa. Ka fara o kan, nizɛri waati la, lakanani jago kanpaɲiw la, o de ka bon kosɛbɛ. K’a sɔrɔ markaw bɛ seli kɛ, u ka kan ka u janto u yɛrɛ la. I n’a fɔ FBI bɛ lasɔmi cogo min na porogaramu juguw binkanniw kan minnu ka gɛlɛn kosɛbɛ, ka kiliyanw ka kunnafoniw lakana o fɛnw daminɛ waati la, minnu bɛ kɛ ni mɔgɔw ye, o nafa ka bon kosɛbɛ.
Siniɲɛsigi filɛli: Baarakɛɲɔgɔnya jago nata O kɛra ko ye min ma labɛna ka c’a la, sankɔrɔta boli tɛ kɛ siɲɛ kelen ye. An bɛ se k’a jira ko an bɛna fɛntigi caman ye minnu bɛ laadala barow kɔlɔsi walasa ka o cogoya suguw sɔrɔ. Danfara minnu bɛ kɔnɔkow, jago ani sigida cɛ, olu bɛna to ka jɛya. Ɲɛtaa bɛna bɔ fɛn dɔ ka teliya la, a ka tiɲɛni na, ani a bonya la a bɔyɔrɔ la. Minnu bɛ o jɛ-ka-baara ninnu jate wariko dɔrɔn ye, olu bɛna dɔn joona, ka ban feerekɛlaw fɛ minnu bɛ se kosɛbɛ. Minnu bɛna se sɔrɔ, olu bɛna kɛ minnu ye fɛn kura dɔ fara maana kan. Nin jiginni in jago siratigɛ la, o bɛ bɛn ni fɛn caman tigɛli ye an ka baara kɛcogo n’a ka ɲɛnamaya kɛcogo la. Ni baarakɛlaw bɛ segin dugubaw kɔnɔ, o jɛ-ka-baara ninnu ka feereli farikoloma ni u ka ko kɛlenw bɛ se ka kɛ nafama ye ka tɛmɛn fɔlɔ kan.
Kuncɛli Kɛlɛ min bɛ kɛ walasa ka nafa sɔrɔ nin Disney sankɔrɔta in na min ma labɛn, o ye bi jagokɛcogo ŋana ye. A bɛ nisɔndiya fanga jira, Gen Z ni san ba kelen feerekɛlaw nafa, ani mago bɛ fɛntigiw ka kɛ laadalatɔnw ye minnu bɛ teliya. Sugu min falen bɛ mɔgɔw la, se min bɛ mɔgɔ la ka jɛɲɔgɔnya tiɲɛ na ni sigida ye min bɛ kanuya jɛlenw lamini, o nafa ka bon kosɛbɛ. Yala i ka marka labɛnnen don ka laadalakow feereli ni jɛkafɔ gɛlɛnw ɲɛnabɔ wa? Seemless la, an bɛ jagokɛlaw dɛmɛ u ka jɛɲɔgɔnya lakikaw ni fɛɛrɛ teliyalenw jɔ. Aw ye kuma Seemless fɛ bi walasa k’a lajɛ cogo min na aw ka taamasiyɛn bɛ se ka fara baro kan cogo kɔrɔ la.
