Lo Mgubho Weminyaka Ka-Disney Awuzange Uhlelwe—Manje Amabhrendi Alwela Ukuba Ingxenye Yawo
Lo Mgubho Weminyaka Ka-Disney Awuzange Uhlelwe—Manje Amabhrendi Alwela Ukuba Ingxenye Yawo
Emhlabeni wokukhangisa ngemikhiqizo, zimbalwa izinto ezinamandla njengengqophamlando yamasiko. Kwenzeka into emangazayo njengoba izinkampani ezinkulu zilwela ukuzihlanganisa nomgubho we-Disney ongalindelekile. Lo mgubho ongahleliwe usuphenduke ithikithi legolide lemikhiqizo efana ne-Starbucks ne-Zara, abethula ukusebenzisana okuhlosiwe okuklanyelwe ukuheha u-Gen Z kanye nezithameli ze-Millennial. Ukujaha ukwenza imali ngalesi sikhathi kuveza okuningi mayelana namasu esimanje okuthengisa kanye nesifiso sabathengi.
Umkhuba Ongahleliwe Wamasiko Ngokungafani nezeminyaka eyikhulu ehlelwe kahle noma imicimbi yokumaka ishumi leminyaka, lo mgubho we-Disney wafika ngaphandle kwekhalenda lokumaketha elisemthethweni. Ivele ngokwendalo emiphakathini yabalandeli nasezinkundleni zokuxhumana, igqamisa ifilimu ethandwayo noma ifa lomlingiswa. Lokhu kuqashelwa okuyiqiniso, okuphansi kudale isivunguvungu esiphelele sokulangazelela nokusebenzelana amabhrendi asheshe akuhlonze njengokubalulekile. Izinkampani azisalinde nje ukubambisana okusemthethweni. Bakha imikhiqizo nemikhankaso ngokuqhubekayo engena kwinkumbulo yamasiko okwabelwana ngayo. Lolu shintsho lubonisa ukuqonda okujulile kokuthi abathengi besimanje baxhumana kanjani nemikhiqizo ngezindaba ezabiwe kanye nolwazi.
Kungani iGen Z kanye neMillennials Kuyimpokophelo Umncintiswano oshubile phakathi kwemikhiqizo yesiqephu salo mgubho weminyaka ugxile kakhulu ekubalweni kwabantu okubili okubalulekile: iGen Z kanye neMillennials. Lawa maqembu asebenzisa amandla amakhulu okuthenga nomthelela, kodwa futhi awakungabazi kakhulu ukukhangisa okuvamile. Bazisa ubuqiniso, i-nostalgia, nemikhiqizo eqonda amatshe abo okuthinta amasiko.
I-Nostalgia Economy in Action KuMillennials, iDisney ivame ukumela ubuntwana. Ukuhlanganyela kunikeza ukuxhumana okubambekayo kuleso sikhathi esilula. Ku-Gen Z, lezi zakhiwo zivame ukutholwa kabusha zakudala, okuzenza isithenjwa esipholile, se-retro. Amabhrendi avala ngempumelelo leli gebe angathola ukwethembeka okubalulekile. Ukusebenzisana okuphumelelayo kwenza okungaphezu kokuthengisa umkhiqizo; ithengisa umuzwa. Ivumela umthengi ukuthi agqoke ucezu lomlando wakhe siqu noma abonise ingxenye yobunikazi bakhe. Lokhu kuxhumana kwemizwa kunamandla kakhulu kunanoma yisiphi isikhangisi esijwayelekile.
Ukuthi Amabhrendi Amakhulu Ajoyina Kanjani I-Fray Kusukela kumfashini osheshayo kuya kumaketanga ekhofi, amasu ayahluka njengemikhiqizo ngokwawo. Umgomo uwukudala izinto ze-edishini elinganiselwe kanye nokuzizwisa okuzwakala kukhethekile futhi kuhambisana namasiko, okushayela kokubili ukuthengisa kanye ne-buzz yenkundla yezokuxhumana.
Izibonelo: I-Starbucks, i-Zara, ne-Beyond I-Starbucks ingase iqalise uchungechunge lwenkomishi ye-edishini ekhethekile enezithombe eziyisithonjana, idale into eqoqekayo eshayela ithrafikhi yansuku zonke. U-Zara angakhulula iqoqo lezingubo ze-capsule eligqugquzelwe ubuhle bezinhlamvu, ehlanganisa imfashini yasemgwaqweni ephezulu ne-fandom. Amanye amabhrendi asebenzisa ulwazi lwedijithali, izihlungi ze-AR, noma okuqukethwe okukhethekile. Amaqhinga abalulekile ahlanganisa: Ukutholakala Okukhawulelwe: Ukudala ukushoda ukuze kubhebhethekise ukuphuthuma nesifiso. Ukwethulwa Komphakathi Kokuqala: Ukwembula imikhiqizo ku-TikTok noma ku-Instagram ukukhiqiza i-organic hype. Ukuzibandakanya Komphakathi: Ukukhuthaza okuqukethwe okukhiqizwa umsebenzisi ngama-hashtag athile. I-Cross-Industry Partnerships: Ukuhlanganisa izigaba njengobuhle, ubuchwepheshe, nezingubo ngaphansi kwetimu.
Imithelela Ebanzi Yokumaketha Komkhiqizo Lo mkhuba ukhombisa ushintsho olukhulu endleleni izinkampani ezibhekana ngayo nokumaketha. Kuncane mayelana nokudayisa okuqondile futhi okuningi mayelana nokubamba iqhaza kwamasiko. Amabhrendi enza njengabalandeli, okwenza abalandeli bamukele umkhiqizo. Lokhu kushesha ukugxumela ezikhathini zamasiko zangempela kuba yikhono elidingekayo. Ibonisa izitayela kwezinye izimboni lapho ukuqonda i-zeitgeist kuyisihluthulelo. Isibonelo, njengoba izinkampani zesiphuzo zisungula izinto ezintsha ukuze zihlangabezane nezidingo zokunambitheka-njengeziqalo ezixazulula inkinga yokunambitha ye-ABV ephansi-imikhiqizo yabathengi kufanele isungule izinto ezintsha ukuze ihlangabezane nezidingo ezingokomzwelo nezingalindelekile. Ngaphezu kwalokho, esikhathini sedijithali, ukuphepha emikhankasweni yokumaketha kubaluleke kakhulu. Ngenkathi amabhrendi egubha, kufanele aqaphe. Njengoba i-FBI ixwayisa ngokuhlaselwa kwe-malware okuyinkimbinkimbi, ukuvikela idatha yekhasimende phakathi nalokhu kuqaliswa kwethrafikhi kubalulekile.
Ukubuka Phambili: Ikusasa Lokumaketha Okuhlanganyelwe Lokhu bekungahleliweukujaha i-anniversary cishe akuyona into eyodwa. Singalindela ukubona amabhrendi amaningi aqapha izingxoxo zamasiko ngamathuba afanayo. Imigqa phakathi kokuqukethwe, ezohwebo, nomphakathi izoqhubeka nokufiphala. Impumelelo izoncika ejubaneni lomkhiqizo, ubuqiniso, nokuhlonipha umthombo wendaba. Lezo eziphatha lokhu kubambisana njengokuthatha imali nje zizokhonjwa ngokushesha futhi zinqatshwe abathengi abanolwazi. Abaphumelele kuzoba yilabo abengeza okusha endabeni. Le nguquko kwezokukhangisa iqondana namashifu endleleni esisebenza nesiphila ngayo. Njengoba abasebenzi bebuyela ezindaweni zasemadolobheni, izici zokuthengisa ezibonakalayo zalokhu kubambisana kungase kubaluleke nakakhulu.
Isiphetho Isimangalo sokwenza imali ngalo mgubho we-Disney ongahleliwe siyisigaba sobuciko kwezokumaketha kwesimanje. Ikhombisa amandla e-nostalgia, ukubaluleka kwabathengi bakwa-Gen Z kanye ne-Millennial, kanye nesidingo sokuthi imikhiqizo ibe abahlanganyeli bezamasiko abashesha ukushesha. Ezimakethe eziminyene, ikhono lokuxhumana ngokweqiniso nomphakathi oseduze kothando olwabiwe liyigugu. Ingabe umkhiqizo wakho ukulungele ukuzulazula ezinkingeni zokumaketha kwamasiko nokusebenzisana okungenazihibe? Kwa-Seemless, sisiza amabhizinisi akhe ukuxhumana okuyiqiniso namasu asheshayo. Xhumana no-Seemless namuhla ukuze uhlole ukuthi umkhiqizo wakho ungajoyina kanjani ingxoxo ngokunenjongo.
