Isu Elingagxilile Elakha I-Cult Bakery Brand
Wonke abanikazi bamabhizinisi amancane baphupha ngokufinyelela isimo somkhiqizo wehlelo. Bafuna lokho kulandelela okuqotho, okushisekayo. Lena indaba yokuthi abanye ababhaki basebenzisa kanjani isu elisheshayo elimangalisayo kodwa elihlakaniphile ukwenza lokho kanye.
Kwaqala ngenye intambama ehamba kancane. Ibhizinisi lalithule. Esikhundleni sokulinda nje, benza isinqumo esinesibindi. Lesi senzo esisodwa siqhubekisele phambili ibhikawozi yabo encane kusukela ekusithekeni kwasendaweni kuya ekuthokozeleni kwezwe.
Uhambo lwabo lunikeza isifundo esinamandla kunoma yimuphi usomabhizinisi. Kufakazela ukuthi umnyakazo wokudala, onamawala, uma wenziwe ngobuhlakani, ungashintsha umdlalo. Ake singene endabeni yabo futhi sembule izinto ezibalulekile ezithathwe.
Ntambama Kancane Eyashintsha Konke
Ibhikawozi, "I-Daily Loaf," yayiwukudla okuyisisekelo komakhelwane. Kodwa njengamabhizinisi amaningi amancane, yayinezinsuku zayo ezithule. NgoLwesithathu oluthize, intambama yadonsa.
Isinkwa esisha sasihlala emashalofini. Abanikazi babanikazi, uSarah noBen, babhekene nenkinga. Bangakwazi ukwamukela usuku oluhamba kancane noma bazame okuthile okuhluke kakhulu. Bakhetha okwakamuva.
Umbono wabo wamawala wawulula kodwa unesibindi. Banquma ukunikeza i-inventory yabo esele mahhala. Kodwa bengeze i-twist ehlakaniphile ezodonsa ukunaka kwawo wonke umuntu.
I-"Smart" Twist ekunikezeni kwabo okunamandla
Ukunikezwa kwakungeyona nje i-handout. Lokho bekuyoba amawala nje. Ingxenye ehlakaniphile kwakuyisimo ababenamathisele kuso.
Bamemezele isinkwa samahhala ezinkundleni zokuxhumana nge-catch. Ukuze bathole isinkwa samahhala, amakhasimende bekumele abelane ngesithombe sendalo yawo ku-Instagram. Bekumele bamake ibhikawozi futhi basebenzise i-hashtag ethi: #MyDailyLoaf.
Lokhu kuguqule isenzo esilula senhlangano esiza abantulayo saba injini yokuthengisa enamandla. Yashintsha amakhasimende aba amanxusa emikhiqizo ngaso leso sikhathi. Isu lasebenzisa ubufakazi bomphakathi ngendlela eyiqiniso kakhulu ngangokunokwenzeka.
I-Viral Wave Yokunakwa Kwesizwe
Ukusabela kwakushesha futhi kwakumangalisa. Okuthunyelwe kwabiwe izikhathi ezingamakhulu phakathi nehora lokuqala. Abantu babethanda ukupha kanye nenselele yokudala.
Ngokushesha, i-hashtag yayisithrendayo endaweni. Abablogi bokudla bayicoshe indaba. Imithombo yezindaba emikhulu yalandela, yanikeza ukunakwa ezweni lonke.
Indaba yabo yaduma ngoba kwakungumuntu. Ikhombise ibhizinisi elincane elizifaka engozini futhi lixhumane nomphakathi walo. Lokhu kuxhumana kwangempela kuyinhliziyo yanoma yiluphi uhlobo lwehlelo.
Izifundo Ezibalulekile Zokwakha Umkhiqizo Wakho Wenkolo
Ukuphumelela kukaSarah noBen kwakungeyona nje inhlanhla. Bekuwumphumela wesu noma yiliphi ibhizinisi elingafunda kulo. Nazi izifundo ezibalulekile ezivela ekunyakazeni kwabo okungalindelekile kodwa okuhlakaniphile.
1. Yamukela Umshado Oyiqiniso
Ukumaketha okuphoqelelwe akuvamile ukusebenza. Abantu babona ngakho. Isu lesitolo sokubhaka lisebenzile ngoba laliyiqiniso.
Badale umzuzu wangempela wokuxhumana. Lokhu kusebenza kakhulu kunomkhankaso wesikhangiso ojwayelekile. Ubuqiniso bakha ukwethembana, futhi ukwethembana kwakha abalandeli behlelo.
Njengendlela ama-emoji amasha ka-Apple anesikhathi esidlule esiyimpikiswano kodwa abalandeli bayayithanda noma kunjalo, ukuzibandakanya kwabalandeli bangempela kungadlula noma yini.
2. Sebenzisa Okuqukethwe Okukhiqizwa Ngabasebenzisi
Imfuneko yokwabelana ngesithombe yayiwubuhlakani. Ikhiqize inqwaba yokuqukethwe kokumaketha kwamahhala, okuyiqiniso.
Okuthunyelwe ngakunye bekungukugunyazwa komuntu siqu okuvela kukhasimende langempela. Lobu bufakazi bomphakathi buyigugu. Ikholisa ukwedlula noma yini umkhiqizo ongakusho ngayo.
Ukukhuthaza amakhasimende akho ukuthi abelane ngolwazi kuyithuluzi elinamandla.
3. Guqula Izindleko zibe Ukutshalwa Kwezimali
Ukupha umkhiqizo kubonakala kuwukulahlekelwa. Kodwa uSarah noBen bakubheka njengokutshala imali kwezokukhangisa.
Izindleko zesinkwa zazincane uma ziqhathaniswa nenani lokuchayeka abakuthola. Lokhu kushintsha kombono kubalulekile emabhizinisini amancane anesabelomali esilinganiselwe.
Kwesinye isikhathi, isu lokukhula elingcono kakhulu libandakanya ukunikeza inani kuqala. Lokhu kwakha ukuthakasela futhi kuheha amakhasimende amasha.
Yiba Nesibindi: Ungesabi ukuzama into engajwayelekile. Yiba Nomphakathi: Sebenzisa izinkundla ukuze udale izingxoxo, hhayi nje izimemezelo. Yiba Ophanayo: Ukunikeza inani ngokuvamile kubuyisela inani elikhulu lokwethembeka nokuchayeka.
Isiphetho: Ukunyakaza Kwakho Okusheshayo Kulindile
Indaba ethi "The Daily Loaf" iyakhuthaza. Kubonisa ukuthi isenzo esincane, esisheshayo, esisekelwa isu elihlakaniphile, singakha uphawu lwehlelo. Okubalulekile wukwenza ngobuqotho nangenhloso.
Isiphi isinyathelo esisodwa esinesibindi ongasenzela ibhizinisi lakho namuhla? Ungasiguqula kanjani isikhathi esincane sibe yithuba lokukhula?
Ukuze uthole imininingwane eyengeziwe ngokwakha umkhiqizo othandwa abantu, hlola ezinye izindatshana zethu. Thola ukuthi kubonakala kuncane kangakananiimininingwane, njenge-emoji entsha, ingadlala indima enkulu ekuxhumekeni kwamakhasimende. Futhi uma usulungele ukwenza lula ukusebenza kwakho ukuze ugxile ekukhuleni, bona ukuthi i-Seemless ingasiza kanjani ibhizinisi lakho lisebenze kahle.
