Iyo Impulsive Strategic Iyo Yakavaka YeCult Bakery Brand
Wese muridzi webhizinesi diki anoshuvira kuwana cult brand chimiro. Vanoda kutevera kwakavimbika, nemwoyo wose. Iyi ndiyo nyaya yekuti vamwe vabiki vakashandisa sei nzira inokatyamadza asi yakangwara kuita izvozvo.
Zvakatanga rimwe zuva zvishoma nezvishoma. Bhizinesi rakanga rakanyarara. Panzvimbo pokungomirira, vakaita chisarudzo choushingi. Chiitiko chimwechete ichi chakafambisa bhekari ravo diki kubva pakuvanzika kwenzvimbo kuenda kumanzwiro enyika.
Rwendo rwavo runopa chidzidzo chine simba kune chero muzvinabhizimusi. Zvinoratidza kuti danho rekugadzira, risingafungidzirwe, kana raitwa zvine hungwaru, rinogona kushandura mutambo. Ngatinyure mune yavo nyaya uye tifumure akakosha ekutora.
Masikati Anononoka Akachinja Zvose
Iyo bheka, "The Daily Loaf," yaive yakakosha munharaunda. Asi semabhizinesi madiki mazhinji, yaive nemazuva ayo akanyarara. NeChitatu ichi chaihwo, masikati akafamba.
Chingwa chitsva chaigara pamasherufu. Varidzi vacho, Sarah naBen, vakatarisana nedambudziko. Vaigona kugamuchira zuva rinononoka kana kuedza chimwe chinhu chakasiyana zvakanyanya. Vakasarudza yekupedzisira.
Pfungwa dzavo dzechimbi-chimbi dzakanga dziri nyore asi dzakashinga. Vakasarudza kupa mari yavo yainge yasara mahara. Asi vakawedzera a smart twist yaizobata pfungwa dzemunhu wese.
Iyo "Smart" Twist mune yavo Impulsive Giveaway
Kupiwa kwacho kwakanga kusiri kungopiwa chete. Ikoko kunenge kwave kungofungidzira. Chikamu chakangwara chaive chimiro chavakabatanidza pachiri.
Vakazivisa chingwa chemahara pasocial media nekubata. Kuti vagamuchire chingwa chemahara, vatengi vaifanira kugovera mufananidzo wezvisikwa zvavo pa Instagram. Vaifanira kuisa bheki uye kushandisa chaiyo hashtag: #MyDailyLoaf.
Izvi zvakashandura chiito chakareruka cherudo kuita injini yekushambadzira ine simba. Yakashandura vatengi kuita vamiriri vemhando ipapo ipapo. Mazano aya akawedzera humbowo hwemagariro nenzira yechokwadi inogoneka.
Iyo Viral Wave yeNational Attention
Mhinduro yacho yakakurumidza uye yakakura. Chinyorwa chakagovaniswa kane mazana mukati meawa yekutanga. Vanhu vaida rupo uye dambudziko rekugadzira.
Nenguva isipi, iyo hashtag yakanga yava kuitika munharaunda. Mablogi echikafu akatora nyaya yacho. Nhepfenyuro huru dzakatevera, dzichipa bhekaridzo yenyika.
Nyaya yavo yakatekeshera nekuti yaive yemunhu. Yakaratidza bhizinesi diki kutora njodzi uye kubatana nenharaunda yaro. Uku kubatana kwechokwadi ndiwo moyo wechero brand brand.
Zvidzidzo Zvikuru zvekuvaka Yako Yega Cult Brand
Kubudirira kwaSarah naBen kwaisangova rombo rakanaka. Yakanga iri mhedzisiro yezano iro chero bhizinesi rinogona kudzidza kubva. Hezvino izvo zvakakosha zvidzidzo kubva kune yavo yekumanikidza asi yakangwara kufamba.
1. Kumbundirana Kwechokwadi Engagement
Kushambadzira kwekumanikidzwa hakuwanzoshanda. Vanhu vanozviona. Zano rekubheka rakashanda nekuti raive rechokwadi.
Vakagadzira nguva chaiyo yekubatana. Izvi zvinoshanda zvakanyanya kupfuura generic ad campaign. Kuvimbika kunovaka kuvimba, uye kuvimba kunovaka kapoka kanotevera.
Sezvakangoita sei Apple's emoji nyowani ine gakava yapfuura asi vateveri vanoida zvakadaro, kubatanidzwa kwechokwadi kwefani kunogona kupfuura chero chinhu.
2. Shandisa Mushandisi-Yakagadzirwa Zvemukati
Chinodiwa kuti ugovane mufananidzo yaive shasha. Yakagadzira mafashama emahara, echokwadi ekushambadzira zvemukati.
Imwe neimwe posvo yaive tsigiro yemunhu kubva kumutengi chaiye. Uhu humbowo hwemagariro hunokosha. Inonyanya kugutsa kupfuura chero chinhu chinogona kutaurwa nemhando pamusoro payo.
Kukurudzira vatengi vako kuti vagovane zvavakasangana nazvo chinhu chine simba.
3. Shandura Mutengo kuita Investment
Kupa chigadzirwa kunoratidzika sekurasikirwa. Asi Sarah naBen vaizviona sekutsvaga mari mukushambadzira.
Mutengo wechingwa waiva mushoma kana uchienzanisa nekukosha kwekuratidzwa kwavakaita. Kuchinja kwemaonero uku kwakakosha kumabhizinesi madiki ane mabhajeti mashoma.
Dzimwe nguva, yakanakisa kukura zano inosanganisira kupa kukosha kutanga. Izvi zvinovaka kufarirwa uye zvinokwezva vatengi vatsva.
Iva Bold: Usatya kuedza chimwe chinhu chisingawanzoitiki. Iva Nemagariro: Shandisa mapuratifomu kugadzira hurukuro, kwete zviziviso chete. Iva Norupo: Kupa ukoshi kazhinji kazhinji kunodzorera ukoshi hukuru mukuvimbika uye kuratidzirwa.
Mhedziso: Kufambisa Kwako Kusingafungi kwakamirira
Nyaya ye "The Daily Loaf" inokurudzira. Zvinotaridza kuti diki, chiito chekumhanyirira, chinotsigirwa nehunyanzvi zano, chinogona kugadzira mhando yechitendero. Chinokosha ndechekuita nehuchokwadi uye chinangwa.
Ndeipi imwe nhanho yekushinga yaungaite bhizinesi rako nhasi? Ungashandura sei nguva inononoka kuita mukana wekukura?
Kuti uwane mamwe manzwisisiro ekuvaka mhando inodiwa nevanhu, ongorora zvimwe zvinyorwa zvedu. Ziva kuti kunyange inoratidzika seidikiruzivo, senge emoji nyowani, inogona kuita basa rakakura mukubatana kwevatengi. Uye kana iwe wagadzirira kugadzirisa mashandiro ako kuti utarise pakukura, ona kuti Seemless inogona kubatsira sei bhizinesi rako kuti rifambe zvakanaka.
