Kungani Isivivinyo Sokumaketha Ibalulekile Ekukhuleni
Wonke amaqhinga athembekile abathengisi manje bayawathanda, kusukela kokuqukethwe kwevidiyo kuya ekukhangiseni nge-imeyili nokubhuloga, kwaba wucwaningo olusha lokumaketha olwavivinywa ngabatholwa kuqala futhi balwenza. Ukudala amasu amasha okumaketha kuyisisekelo, kusiza amabhrendi ukuthi afinyelele amakhasimende amasha futhi aqoqe idatha ngezinqumo zebhizinisi ezihlakaniphile. Kunoma yiliphi iqembu lokukhula, ukusebenzisa izivivinyo zokumaketha ezihlelekile akukona ukuzikhethela; kuwumongo wokukhula okuzinzile.
Lezi zivivinyo zikusiza ukuthi uqonde ukuthi yini ethinta izethameli zakho. Baguqula ukucabanga kube idatha engenzeka. Le nqubo ibalulekile ukuze uhlale uphambi komncintiswano.
Iqhaza Ledatha Ekukhangiseni Kwesimanje
Izinqumo eziqhutshwa yidatha zihlukanisa amabhrendi aphumelelayo kwamanye. Ukuhlolwa kokumaketha kunikeza ubufakazi obuphathekayo obudingekayo ukuze kwabiwe izinsiza ngempumelelo. Ngaphandle kokuhlola, uyaqagela nje.
Le ndlela inciphisa ubungozi futhi yandise imbuyiselo ekutshalweni kwezimali. Ivumela ithimba lakho ukuthi lijikeleze ngokushesha ngokusekelwe kumpendulo yomhlaba wangempela. Ukwamukela isiko lokuhlola kubalulekile.
Izivivinyo Zokumaketha Eziphezulu Ithimba Lakho Lokukhula Kufanele Lisebenze
Nazi izivivinyo ezimbalwa zokuthengisa eziklanyelwe ukuthuthukisa ukukhula. Ngayinye igxile endaweni ehlukile yesu lakho. Zisebenzise ukuze ubone ukuthuthuka okubalulekile.
1. I-A/B Hlola Imikhankaso Yakho Yokumaketha Nge-imeyili
I-imeyili ihlala iyisiteshi esinamandla sokubandakanya amakhasimende. Qala ngokuhlola izihloko ezahlukahlukene ukuze uthuthukise amanani avulekile. Izinguquko ezincane zingaholela emiphumeleni emikhulu.
Linga ngezikhathi zokuthumela namasu okwenza kube ngokwakho. Linganisa izilinganiso zokuchofoza nokuguqulwa eduze. Sebenzisa le datha ukuze wenze ngcono isu lakho le-imeyili lilonke.
Hlola izihloko ezimbili ezihlukene zomkhankaso ofanayo. Linga ngezibingelelo ezenziwe zaba ngezakho eziqhathaniswa nezijwayelekile. Shintsha umbhalo nombala wenkinobho yokubizela esenzweni.
2. Linga Ngamafomethi Okuqukethwe Kwevidiyo
Okuqukethwe kwevidiyo kuyaqhubeka nokubusa ukunaka kwabasebenzisi. Hlola amavidiyo efomu elifushane usebenzisa izifundo ezinde, ezijulile. Bona ukuthi iyiphi ifomethi eqhuba ukuzibandakanya okwengeziwe ezinkundleni zakho.
Zama izinkundla ezihlukene zokubamba, njenge-YouTube nevidiyo yomdabu ezinkundleni zokuxhumana. Hlaziya ubude besikhathi sokubuka kanye namamethrikhi okwabelana. Le mininingwane izoqondisa okubalulekile kwakho ekukhiqizeni okuqukethwe.
3. Ukuthuthukiswa Kwezinga Lokuguqulwa Kwekhasi Lokufikela
Ikhasi lakho lokubikezela livame ukuba yindawo yokuqala yokuxhumana. Yenza izivivinyo ze-A/B ezihlokweni, izithombe, nobude befomu. Ngisho nama-tweaks amancane angakhuphula kakhulu ukuguqulwa.
Hlola iziphakamiso zamanani ahlukene namasiginali wokuthemba. Gada amazinga okugxuma kanye nesikhathi ekhasini. Ukuthuthukisa leli phuzu lokuthinta kubalulekile esizukulwaneni esiholayo.
Dala izinguqulo ezimbili zesihloko esikhulu sekhasi lakho lokubikezela. Hlola ifomu lekholomu eyodwa ngokumelene nefomu lezinyathelo eziningi. Linga ngokungeza ubufakazi bekhasimende noma amabheji okuphepha.
Uyihlela Kanjani Inqubo Yakho Yokuhlola Ukuthengisa
Indlela engahlelekile yokuhlola iveza imiphumela engathembekile. Landela inqubo ehleliwe ukuze uqinisekise ukuthi izivivinyo zakho zokumaketha ziyasebenza. Lolu hlaka luzogcina iqembu lakho liqondanisiwe futhi ligxile.
Chaza I-hypothesis Ecacile
Qala yonke isivivinyo nge-hypothesis ethile, elinganisekayo. Isibonelo, "Ukushintsha inkinobho ye-CTA ukusuka kokuluhlaza kuya kokubomvu kuzonyusa ukuchofoza ngo-10%. Lokhu kucaca kubalulekile ekuhlaziyeni okunembile.
I-hypothesis echazwe kahle isetha indlela yempumelelo phambili. Ivimbela ukuhumusha okuzimele kwemiphumela. Njalo sekela imibono yakho kudatha noma impendulo yomsebenzisi.
Khetha Amamethrikhi Alungile
Khetha izinkomba zokusebenza eziyinhloko (ama-KPI) ezibonisa ngokuqondile umgomo wakho. Uma uhlola ukuzibandakanya, landelela ukuchofoza, ukwabelana, namazwana. Ngokuhlolwa kokuguqulwa, gxila ekubhaliseni noma ekuthengeni.
Gwema amamethrikhi ayize angathinti imiphumela yebhizinisi. Qondanisa amamethrikhi akho nezinjongo zakho zokukhula sezizonke. Lokhu kuqinisekisa ukuthi izivivinyo zakho ziqhuba inani langempela.
Izinga Lokuguqulwa Izindleko Zokutholwa Kwekhasimende (CAC) Isilinganiso sokuvula i-imeyili Izinga Lokubandakanyeka Kwezokuxhumana
Hlaziya Imiphumela futhi Usebenzise Izifundo
Uma ukuhlola sekuphelile, hlaziya idatha ngokucophelela. Bheka umehluko obalulekile ngokwezibalo phakathi kokulawula nokuhluka. Bhala phansi konke okutholiwe ukuze uthole inkomba yesikhathi esizayo.
Sebenzisa ukuhluka okuphumelelayo kuyo yonke imikhankaso yakho. Yabelana ngemininingwane nalo lonke ithimba ukuze ukhuthaze isiko lokufunda. Zonke izivivinyo, kungakhathaliseki ukuthi ziphumelele noma cha, zinikeza ulwazi olubalulekile.
Isiphetho: Qala Ukuhlola Namuhla
Ukuhlolwa kokumaketha kuyinjini yokukhula. Banikeza ithimba lakho amandla okwenza izinqumo ezinolwazi, ezisekelwe kudatha. Ngokuqhubekayoukuhlola nokwenza kahle, ungafinyelela imiphumela emangalisayo.
Ulungele ukwenza lula inqubo yakho yokuhlola? I-Seemless inikeza amathuluzi owadingayo ukuze uqalise, ulandelele, futhi uhlaziye izivivinyo zokumaketha kahle. Qala isivivinyo sakho samahhala futhi uguqule isu lakho lokukhula namuhla.
