Impamvu Ubushakashatsi bwo Kwamamaza ari ngombwa mugukura
Abacuruzi bose bafite amayeri yizewe ubu bakunda, uhereye kubiri kuri videwo kugeza kuri imeri yohereza imeri no kwandika kuri blog, byahoze ari igeragezwa rishya ryo kwamamaza ababyitangiye kare bagerageza bakiteza imbere. Gushiraho ingamba nshya zo kwamamaza nifatizo, zifasha ibirango kugera kubakiriya bashya no gukusanya amakuru kubyemezo byubucuruzi byubwenge. Ku itsinda iryo ari ryo ryose ryo gukura, gukora igerageza rya sisitemu yo kwamamaza ntabwo ari ubushake; ni ishingiro ryiterambere rirambye.
Igeragezwa rigufasha kumva neza abakwumva. Bahindura ibitekerezo mumibare ifatika. Iyi nzira ningirakamaro mugukomeza imbere yaya marushanwa.
Uruhare rwamakuru mu kwamamaza bigezweho
Ibyemezo bishingiye ku makuru bitandukanya ibirango byatsinze nibindi. Ubushakashatsi bwo kwamamaza butanga ibimenyetso bifatika bikenewe kugirango umutungo ugabanuke neza. Utarinze kwipimisha, urakeka gusa.
Ubu buryo bugabanya ingaruka kandi bugabanya inyungu ku ishoramari. Iremera itsinda ryanyu kwihuta byihuse bishingiye kubitekerezo byukuri. Kwakira umuco wo kugerageza ni ngombwa.
Ubushakashatsi Bwambere bwo Kwamamaza Ikipe yawe yo Gukura igomba Gukora
Hano haribigeragezo byinshi byingenzi byo kwamamaza bigamije gutera imbere. Buri kimwe cyibanze ku gice gitandukanye cyingamba zawe. Mubishyire mubikorwa kugirango babone iterambere ryinshi.
1. A / B Gerageza Kwamamaza imeri yawe Kwamamaza
Imeri ikomeje kuba umuyoboro ukomeye wo kwishora mubakiriya. Tangira ugerageza imirongo itandukanye kugirango utezimbere ibiciro. Impinduka nto zirashobora kuganisha kubisubizo binini.
Iperereza hamwe no kohereza ibihe hamwe nubuhanga bwihariye. Gupima gukanda ukoresheje ibiciro no guhinduka hafi. Koresha aya makuru kugirango utunganyirize ingamba rusange za imeri.
Gerageza imirongo ibiri itandukanye yo kwiyamamaza. Iperereza hamwe n'indamutso rusange. Hindura umuhamagaro-ku-bikorwa-buto inyandiko n'ibara.
2. Kugerageza hamwe na Video Ibirimo
Ibiri muri videwo bikomeje kwiganza kubakoresha. Gerageza videwo ngufi irwanya igihe kirekire, byimbitse. Reba imiterere itera gusezerana kurubuga rwawe.
Gerageza urubuga rutandukanye, nka YouTube na videwo kavukire kurubuga rusange. Gusesengura kureba igihe no kugabana ibipimo. Ubu bushishozi buzayobora ibikubiyemo byihutirwa.
3. Kumanura Urupapuro rwo Guhindura Igipimo
Urupapuro rwawe rwo kumanuka akenshi ni ingingo yambere yo guhura. Koresha ibizamini bya A / B kumutwe, amashusho, n'uburebure. Ndetse udukoryo duto dushobora kongera cyane guhinduka.
Gerageza ibyifuzo bitandukanye nibimenyetso byizere. Kurikirana igipimo cya bounce hamwe nigihe kurupapuro. Gutezimbere iyi ngingo ni ngombwa kubisekuruza byayobora.
Kora verisiyo ebyiri zurupapuro rwibanze rwurupapuro. Gerageza ifishi imwe yinkingi irwanya intambwe-ntambwe. Iperereza no kongeramo ubuhamya bwabakiriya cyangwa ibirango byumutekano.
Nigute Wubaka Uburyo bwo Kugerageza Kwamamaza
Uburyo butemewe bwo kwipimisha butanga ibisubizo byizewe. Kurikiza inzira itunganijwe kugirango umenye neza ko igerageza ryawe ryamamaza rifite akamaro. Uru rutonde ruzakomeza itsinda ryanyu kandi rihuze.
Sobanura Hypothesis isobanutse
Tangira buri igeragezwa hamwe na hypothesis yihariye. Kurugero, "Guhindura buto ya CTA kuva icyatsi kibisi umutuku bizongera gukanda 10%." Uku gusobanuka ni ngombwa mu gusesengura neza.
Igitekerezo gisobanuwe neza gishyiraho ibipimo byo gutsinda imbere. Irinda ibisobanuro bifatika kubisubizo. Buri gihe shingira ibitekerezo byawe kumakuru cyangwa ibitekerezo byabakoresha.
Hitamo Ibipimo Byukuri
Hitamo ibipimo byingenzi byerekana (KPIs) byerekana neza intego yawe. Niba igerageza ryo gusezerana, kanda gukanda, kugabana, n'ibitekerezo. Kubigeragezo byo guhindura, wibande ku kwiyandikisha cyangwa kugura.
Irinde ibipimo byubusa bidafite ingaruka kumusaruro wubucuruzi. Huza ibipimo byawe n'intego zawe zo gukura muri rusange. Ibi byemeza ko ubushakashatsi bwawe butwara agaciro nyako.
Igipimo cyo Guhindura Igiciro cyo Kugura Abakiriya (CAC) Imeri Gufungura Igipimo Igipimo cyo Guhuza Itangazamakuru
Gisesengura Ibisubizo no Gushyira mubikorwa Kwiga
Ubushakashatsi bumaze kurangira, gusesengura amakuru neza. Reba itandukaniro rishingiye ku mibare hagati yo kugenzura no gutandukana. Andika ibisubizo byose kugirango ubone ibisobanuro.
Shyira mubikorwa itandukaniro ryatsinze mubukangurambaga bwawe. Sangira ubushishozi nitsinda ryose kugirango uteze imbere umuco wo kwiga. Ikizamini cyose, cyaba cyatsinzwe cyangwa kidatsinzwe, gitanga amakuru yingirakamaro.
Umwanzuro: Tangira Kugerageza Uyu munsi
Ubushakashatsi bwo kwamamaza ni moteri yo gukura. Baha imbaraga itsinda ryawe gufata ibyemezo, bishingiye ku makuru. Gukomezakugerageza no gutezimbere, urashobora kugera kubisubizo bitangaje.
Witeguye kunonosora inzira yawe yo kugerageza? Seemless itanga ibikoresho ukeneye gukora, gukurikirana, no gusesengura ubushakashatsi bwamamaza neza. Tangira ikigeragezo cyawe kubuntu kandi uhindure ingamba zo gukura uyu munsi.
