Nea Enti a Adetɔn Ho Nsɔhwɛ Ho Hia Ma Nkɔso
Akwan biara a wotumi de ho to so a mprempren aguadifo ani gye ho, efi video mu nsɛm so kosi email aguadi ne blogging so, bere bi na ɛyɛ aguadi ho sɔhwɛ foforo a wɔn a wodii kan gye toom no sɔɔ hwɛe na wɔyɛe. Aguadi ho akwan foforo a wɔbɛbɔ no yɛ fapem, ɛboa brand ahorow ma wɔadu adetɔfo foforo nkyɛn na wɔboaboa data ano ma wosisi adwumayɛ ho gyinae a nyansa wom. Wɔ kuw biara a ɛrenya nkɔso fam no, aguadi ho sɔhwɛ ahorow a wɔyɛ no nhyehyɛe so nyɛ nea wobetumi apaw; ɛyɛ nkɔso a ɛtra hɔ daa no mu ade titiriw.
Saa sɔhwɛ ahorow yi boa wo ma wote nea ɛka w’atiefo no ase. Wɔdan nsusuwii ahorow ma ɛbɛyɛ data a wotumi de di dwuma. Saa adeyɛ yi ho hia na ama wɔakɔ so adi akansi no anim.
Dwuma a Data Di wɔ Nnɛyi Aguadi Mu
Gyinaesi ahorow a egyina data so no tetew brand ahorow a edi mu fi nea aka no ho. Adwumayɛ ho sɔhwɛ ahorow de adanse pɔtee a ehia na ama wɔakyekyɛ nneɛma mu yiye ma. Sɛ woansɔ ahwɛ a, na woresusuw ho ara kwa.
Saa kwan yi ma asiane no so tew na ɛma mfaso kɛse fi sika a wɔde asie so. Ɛma wo kuw no tumi dannan wɔn ho ntɛmntɛm a egyina nsɛm a wɔka kyerɛ ankasa so. Amammerɛ a wɔde sɔ nneɛma hwɛ a wobegye atom no yɛ ade titiriw.
Top Marketing Experiments Ɛsɛ sɛ Wo Nkɔso Kuw no Tu mmirika
Nneɛma pii a wɔde di gua ho sɔhwɛ ahorow a ɛwɔ nkɛntɛnso a wɔayɛ sɛ wɔde bɛma nkɔso aba ni. Wɔn mu biara twe adwene si wo nhyehyɛe no fã soronko bi so. Fa di dwuma na ama woahu nkɔso kɛse.
1. A/B Sɔ Wo Email Marketing Ɔsatu ahorow hwɛ
Email da so ara yɛ ɔkwan a tumi wom a wɔfa so de wɔn ho hyɛ adetɔfo mu. Fi ase denam asɛmti ahorow a wobɛsɔ ahwɛ na ama dodow a wɔabue no atu mpɔn. Nsakrae nketenkete betumi de nneɛma akɛse aba.
Sɔ bere a wɔde mena ne akwan a wɔfa so yɛ ankorankoro hwɛ hwɛ. Susuw click-through rates ne nsakrae ahorow no yiye. Fa saa data yi siesie wo email nhyehyɛe nyinaa.
Sɔ nsɛmti ahorow abien hwɛ ma ɔsatu koro no ara. Sɔ nkyia a wɔde ma wo ankasa ne nea wɔde ma obiara hwɛ. Sesa call-to-action button no nkyerɛwee ne kɔla.
2. Sɔ Video Content Formats hwɛ
Video mu nsɛm kɔ so hyɛ wɔn a wɔde di dwuma no adwene so. Sɔ video ahorow a ɛyɛ tiawa hwɛ wɔ nkyerɛkyerɛ a ɛware na emu dɔ ho. Hwɛ format bɛn na ɛma wɔde wɔn ho hyɛ mu kɛse wɔ wo platform ahorow so.
Sɔ hosting platform ahorow hwɛ, te sɛ YouTube versus native video wɔ social media so. Hwehwɛ bere tenten a wɔde hwɛ ade ne kyɛfa metrics mu. Saa nhumu yi bɛkyerɛ wo content production priorities kwan.
3. Landing Page Nsakraeɛ Rate Optimization
Mpɛn pii no, wo landing page no ne beae a edi kan a wo ne no di nkitaho. Tu mmirika A/B sɔhwɛ ahorow wɔ nsɛmti, mfonini, ne kratasin tenten so. Nsakrae nketenkete mpo betumi ama nsakrae akɔ soro kɛse.
Sɔ botae ahorow a ɛsom bo ne ahotoso nsɛnkyerɛnne hwɛ. Hwɛ bounce rates ne bere a ɛwɔ kratafa no so. Saa touchpoint yi a wɔbɛyɛ no yiye no ho hia kɛse ma lead generation.
Yɛ wo landing page asɛmti titiriw no nkyerɛase abien. Sɔ kratasin a ɛwɔ ɔfa biako hwɛ wɔ kratasin a ɛwɔ anammɔn pii ho. Sɔ hwɛ sɛ wode adetɔfo adansedi anaa ahobammɔ badge bɛka ho.
Sɛnea Wobɛhyehyɛ Wo Marketing Experiment Process
Ɔkwan a wɔfa so sɔ hwɛ a wɔanhyɛ da no ma wonya nea wontumi mfa ho nto so. Di nhyehyɛe a wɔahyehyɛ akyi na ama woahwɛ ahu sɛ wo aguadi ho sɔhwɛ ahorow no tu mpɔn. Saa nhyehyeɛ yi bɛma wo kuo no akɔ so ayɛ pɛpɛɛpɛ na wɔde wɔn adwene asi so.
Kyerɛkyerɛ Nsusuwii a Ɛda Adi Mu
Fa nsusuwii hunu pɔtee bi a wotumi susuw fi sɔhwɛ biara ase. Sɛ nhwɛso no, "Sɛ wosakra CTA bɔtn no fi ahabammono so kɔ kɔkɔɔ so a, ɛbɛma kliki akɔ soro 10%." Saa pefeeyɛ yi ho hia na ama wɔayɛ nhwehwɛmu a edi mu.
Nsusuwii a wɔakyerɛkyerɛ mu yiye de nkonimdi gyinapɛn ahorow si hɔ ansa na wɔayɛ. Ɛsiw nea efi mu ba no nkyerɛase ahorow a wɔde wɔn adwene bu no ano. Bere nyinaa fa wo nsusuwii ahorow no gyina data anaa nea ɔde di dwuma no nsɛm so.
Paw Metrics a Ɛfata
Paw adwumayɛ ho nsɛnkyerɛnne atitiriw (KPI) a ɛda wo botae adi tẽẽ. Sɛ woresɔ ahwɛ sɛ woanya ayɔnkofa a, di clicks, shares, ne comments akyi. Sɛ wopɛ nsakraeɛ sɔhwɛ a, fa w’adwene si nneɛma a wobɛkyerɛw anaa nea wobɛtɔ so.
Kwati vanity metrics a ennya adwumayɛ mu aba so nkɛntɛnso. Fa wo metrics no ne wo nkɔso botae ahorow nyinaa hyia. Eyi hwɛ hu sɛ wo sɔhwɛ ahorow no ma mfaso ankasa ba.
Nsakrae Rate Adetɔfo a Wɔbɛgye Ho Ka (CAC) . Email Bue Boɔ a Ɛwɔ Hɔ Social Media Nkitahodi Rate
Hwehwɛ Nea Efi Mu Ba no mu na Fa Adesua no Di Dwuma
Sɛ sɔhwɛ no ba awiei wie a, hwehwɛ nsɛm a wɔde ama no mu yiye. Hwehwɛ nsonsonoe a ɛho hia wɔ akontaabu mu wɔ nea wɔde di dwuma ne nsakrae no ntam. Kyerɛw nea wɔahu nyinaa na ama woatumi de adi dwuma daakye.
Fa nsakrae a edi nkonim no di dwuma wɔ wo ɔsatu ahorow no nyinaa mu. Fa nhumu kyerɛ kuw no nyinaa na ama wɔanya adesua amammerɛ. Sɔhwɛ biara, sɛ́ edii nkonim anaasɛ entumi nyɛ yiye no, de nsɛm a ɛsom bo ma.
Awiei: Fi ase Sɔ Sɔhwɛ Ɛnnɛ
Aguadi ho sɔhwɛ ahorow ne engine a ɛma nkɔso ba. Wɔma wo kuw no tumi ma wosisi gyinae ahorow a ɛwɔ nimdeɛ, a wɔde data gyina akyi. Ɛdenam nea ɛkɔ so daa sosɔhwɛ ne optimizing, wubetumi anya nea ɛyɛ nwonwa afi mu aba.
Woasiesie wo ho sɛ wobɛma wo sɔhwɛ nhyehyɛe no ayɛ mmerɛw? Seemless de nnwinnade a wuhia na wode atu mmirika, adi akyi, na woahwehwɛ aguadi mu sɔhwɛ ahorow mu yiye ma. Fi ase yɛ wo sɔhwɛ a wontua hwee na sesa wo nkɔso nhyehyɛe nnɛ.
