归因窗口是指可以将营销接触点(例如广告点击、电子邮件打开或页面浏览)计入转化的定义时间段。窗口长度直接影响转化的计算方式、渠道的表现以及预算决策的制定方式。平台使用不同的默认值,这些差异通常会导致跨工具的数据不匹配。 

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