Ingxaki yesazisi seOscars: Isaqhwithi esigqibeleleyo
Kangangeminyaka, iAcademy Awards ibijongene nomngeni omkhulu. Ukutshintsha kwamanani abantu kunye nokuguquguquka kwemeko yenkcubeko kudale ingxaki enkulu yesazisi kweli ziko. Ifomula yesiko ivakale iphelelwe lixesha kubabukeli abaninzi.
Amanqaku ebesehla kancinci, kwaye umbono woluntu wathandabuza ukufaneleka kweeOscars. I-Akhademi yayisazi ukuba kufuneka ilungelelanise okanye ibeke emngciphekweni wokuba yinto eseleyo. Ngenisa i-CEO uBill Kramer, oqhinga lakhe elimangalisayo lijika ngokukhawuleza.
Ukuqonda i-Core Audience Shift
Umba ongundoqo wawungengomboniso bhanyabhanya otyunjiweyo kuphela. Yayimalunga nokuba ngubani obukeleyo. Abaphulaphuli abancinci bebebukele, befumana umsitho ixesha elide kwaye uqhawukile kwiminqweno yabo.
Isicwangciso seAkhademi siyafuneka ukujongana nokwahlukana kwesizukulwana ngokuthe ngqo. Ifuna ukucinga kwakhona okusisiseko malunga nokuba iOscars kufuneka imele ntoni kweli xesha langoku. Oku kuthetha ukwamkela iindlela ezintsha zokubalisa amabali kunye nobandakanyo.
ISicwangciso sokuGuqulela esineZintlu ezininzi sikaBill Kramer
Indlela ye-CEO ye-Bill Kramer yayingeyonto yokulungisa enye kodwa uhlengahlengiso olubanzi. Isicwangciso sigxile ekwenzeni ii-Oscars zibandakanyeke ngakumbi, zifikeleleke, kwaye zibonakalise inkcubeko yefilimu yangoku.
Oku kubandakanya utshintsho kumsitho ngokwawo, inkqubo yokutyumba, kunye nendlela iAkhademi enxibelelana ngayo nehlabathi. Injongo yayikukuvuselela uchulumanco nokuthembeka ukusuka phezulu ukuya phezulu.
Ukuvuselela amava oMsitho
Olunye lolona tshintsho lokuqala nolona lubonakalayo yayikukusasaza ngqo. Abavelisi bagxininise kwisantya, ukwenza umboniso ube ngqongqo kwaye ube namandla ngakumbi. Bafake amacandelo amaninzi asele eveliswe kwangaphambili kunye nokusebenzisana nabaphulaphuli.
Ababuki zindwendwe abakhethwanga nje ngenxa yamandla abo eenkwenkwezi kodwa ngenxa yokukwazi ukunxulumana nababukeli. Injongo yayikukudala amaxesha okubonwa kumabonakude azakulawula iincoko zamajelo eendaba kusuku olulandelayo.
Ukuhamba ngokukhawuleza: Ukunciphisa amaxesha entetho yokwamkelwa kunye nokunciphisa ixesha lokuphumla phakathi kwamabhaso. Amacandelo abandakanyekayo: Ukongeza emva kwe-scenes iimpawu kunye neenombolo zomculo ezibhiyozelwayo. Ukudityaniswa kweMedia yeNtlalo: Ukukhuthaza intsebenziswano yexesha langempela kunye nokudala iziqeshana ezinokwabelana.
Ukwandiswa kowona Mfanekiso weMeko weMeko
Iqela likaKramer likwasebenzele ukwahlula iintlobo zeefilimu ezaziwayo. Bakhuthaze amalungu ukuba athathele ingqalelo uluhlu olubanzi lweentlobo ngaphandle kwemidlalo yeqonga.
Oku kuquka iihithi ze-blockbuster, iifilimu zamazwe ngamazwe, kunye neempawu zoopopayi. Inkcazo yomfanekiso "wodumo" yandiswe ngabom ukuze ibandakanye ngakumbi kulonwabo oludumileyo.
Olu tshintsho lubonisa inkcubeko ebanzi ephononongwa kwezinye iindawo. Ngokomzekelo, uphononongo lwezifundo ezili-183 ezingolonwabo lwafumanisa ukuba amava ahlukeneyo anegalelo elikhulu kwintlalo-ntle.
Ukwamkela iDigital kunye neGlobal Outreach
Inxalenye ebalulekileyo yesicwangciso sokubuya kwee-Oscars yayiyingqwalasela ehlaziyiweyo yedijithali. IAkhademi isebenzise amaqonga eendaba ezentlalo ukufikelela kubaphulaphuli apho sele bechithe ixesha labo.
Oku bekungekokunyuselwa nje; yayimalunga nokudala incoko yonyaka wonke malunga ne-cinema. Injongo yayikukuba iAkhademi izive ngathi ithatha inxaxheba kwinkcubeko yefilim, hayi nje umcimbi wonyaka.
Ukunxibelelana nabaphulaphuli bamazwe ngamazwe
IiOscars bezisoloko zinabaphulaphuli behlabathi, kodwa isicwangciso sikaKramer senza ababukeli bamazwe ngamazwe baphambili. Oku kuquka ukuqaqambisa imiboniso bhanyabhanya engeyiyo eyesiNgesi kunye nokwenza lula izivumelwano zosasazo zehlabathi.
Ukuqaphela italente yehlabathi kunye namabali ancede ii-Oscars ukuba zizive zingaphantsi njengesiganeko sangaphakathi saseMelika. Yaba ngumbhiyozo wokwenene wempumelelo yebhanyabhanya yehlabathi lonke.
Ngokufanayo, ukuqonda abaphulaphuli behlabathi kubalulekile kwezinye iindawo. Ukuvela kophawu olunje ngeRoblox kunye nelogo yayo ibonisa indlela isazisi esibonakalayo esiqhelana ngayo nokunxibelelana nabasebenzisi kwihlabathi liphela.
Amandla okuNgafihli kunye nokuBandakanya
IAkhademi nayo yathatha amanyathelo abalulekileyo okuphucula inkcubeko yangaphakathi. Yenze ukuba amalungu ayo kunye namaqumrhu okuvota ahluke ngakumbi kwaye acace malunga neenkqubo zawo.
Oku kuye kwanceda ukwakha ukuthembana kushishino kunye noluntu. Ibonakalise ukuzibophelela kubulungisa kunye nokumelwa, nto leyo ethe yavuselela ngamandla kubabukeli bale mihla.
Oku kugxila kumsebenzi onentsingiselo ihambelana nophando kwimpumelelo. Njengoko kuxutyushiwe kweli nqaku lokuphila ubomi obonwabisayo, ukuchaza impumelelo kwinjongo kudla ngokukhokelela kwinzaliseko engakumbi.
Ukulinganisa iMpumelelo yeOscars 'Buye
Iziphumo zeqhinga likaBill Kramer sele zicaca. Imilinganiselo kamabonakude ibone ukunyuka okuphawulekayo, ukubuyisela umva kweminyakaukuhla. Okubaluleke ngakumbi, ukuzibandakanya kwimidiya yoluntu kunye ne-buzz ejikeleze umsitho uye wanda.
Incoko ishintshile ekubeni ingaba ii-Oscars zifanelekile na ekubhiyozeleni iifilimu kunye namagcisa awawongayo. IAkhademi iye yazimisa ngempumelelo isizukulwana esitsha sabathandi befilimu.
Iimetriki eziphambili zoPhuculo
Iimpawu ezininzi zibonisa ukuba isicwangciso siyasebenza. Ukujongwa kwabantu abancinci kunyuke kakhulu. Iikliphu zevidiyo ezikwi-Intanethi ezivela kusasazo zifumana izigidi zeembono kwiiyure nje ezimbalwa.
Ukwamkelwa okubalulekileyo komsitho nako kuye kwaphucuka, ngokunconywa ngamandla kunye nokubandakanyeka kwawo. Iimbasa zeOscar kwakhona zisisiganeko esisembindini kwikhalenda yenkcubeko.
IiReyithingi eziPhezulu: Ukwanda okubonakalayo kokubukela ngokuqhubekayo, ngakumbi kwi-18-49 yedemografi. I-Buzz yemidiya yoluntu: Ukukhankanywa okungakumbi, izabelo, kunye neemvakalelo ezakhayo kuwo onke amaqonga afana ne-Twitter kunye neTikTok. Ukuvunywa kweShishini: Ukuthatha inxaxheba ngamandla kumanqanaba aphezulu etalente nakwizitudiyo, nto leyo ebonisa intlonipho ehlaziyiweyo yewonga.
Ukuqukumbela: Isikhokelo sokuVuselela
Ibali lokubuya elimangalisayo le-Oscars linika isifundo esinamandla sokuziqhelanisa notshintsho. Ngokujongana nengxaki yesazisi sayo ngokuthe ngqo ngesicwangciso esicacileyo, esineenkalo ezininzi, iAkhademi ifumene indlela entsha eya phambili.
Isicwangciso se-CEO sikaBill Kramer singqina ukuba nawona maziko asele enzile anokuguquka. Ifune ukumamela abaphulaphuli, ukwamkela amaqonga amatsha, kunye nokuzinikela kwakhona kwiinqobo ezisemgangathweni zokugqwesa nokubandakanywa.
Leliphi iziko lenkcubeko ocinga ukuba lingaxhamla kuhlaziyo olufanayo? Yabelana nathi ngeengcinga zakho kwiSeemless. Sisoloko sinomdla kwiincoko ezingezinto ezintsha kunye notshintsho oluyimpumelelo.
