The Oscars 'Identity Crisis: Mkuntho Wangwiro
Kwa zaka zambiri, ma Academy Awards anali ndi vuto lalikulu. Kusintha kwa chiwerengero cha anthu komanso kusintha kwa chikhalidwe cha anthu kunayambitsa vuto lalikulu kwa bungweli. Njira yachikhalidwe idakhala ngati yachikale kwa owonera ambiri.
Mavoti anali akutsika pang'onopang'ono, ndipo malingaliro a anthu amakayikira kufunika kwa Oscars. Academy idadziwa kuti iyenera kusintha kapena kukhala pachiwopsezo chokhala chotsalira. Lowetsani CEO Bill Kramer, yemwe njira yake yodabwitsa ikusintha mwachangu.
Kumvetsetsa Core Audience Shift
Nkhani yaikulu sinali yongokhudza mafilimu amene anasankhidwa. Zinali za amene anali kuyang'ana. Omvera achichepere anali kumvetsera, kupeza mwambowo wautali komanso wosakhudzidwa ndi zomwe amakonda.
Dongosolo la Academy likufunika kuthana ndi kugawikana kwapanthawiyi. Zinafunika kuganiziridwanso kofunikira pazomwe Oscars ayenera kuyimira masiku ano. Izi zikutanthawuza kuvomereza mitundu yatsopano ya nthano ndi kuphatikiza.
Bill Kramer's Multi-Pronged Turnaround Plan
Njira ya CEO Bill Kramer sikunali kukonza kumodzi koma kukonzanso kwathunthu. Njirayi idayang'ana kwambiri pakupanga ma Oscars kukhala osangalatsa, opezeka, komanso owonetsa chikhalidwe chamakono chamafilimu.
Izi zidakhudzanso kusintha kwamwambo womwewo, njira yosankhidwa, komanso momwe Academy imalumikizirana ndi dziko lapansi. Cholinga chake chinali kukonzanso chisangalalo ndi kukhulupirika kuyambira pansi.
Kutsitsimutsa Zochitika pa Mwambo
Chimodzi mwa zosintha zoyamba komanso zowoneka bwino chinali kuwulutsa kwapamoyo. Opanga adayang'ana kwambiri pakuyenda, kupangitsa kuti chiwonetserocho chikhale cholimba komanso champhamvu. Anaphatikiza zigawo zambiri zomwe zidapangidwa kale komanso kuyanjana kwa omvera.
Othandizira mndandanda wa A-list adasankhidwa osati chifukwa cha mphamvu zawo za nyenyezi koma chifukwa chotha kulumikizana ndi owonera. Cholinga chake chinali kupanga nthawi zomwe ziyenera kuwonedwa pawailesi yakanema zomwe zitha kulamulira zokambirana zapa TV tsiku lotsatira.
Kuthamanga Kwambiri: Kuchepetsa nthawi zolankhulirana ndikuchepetsa nthawi yotsika pakati pa mphotho. Zigawo Zophatikizana: Kuwonjezera kuseri kwazithunzi ndi manambala anyimbo okondwerera. Kuphatikiza kwa Social Media: Kulimbikitsa kuyanjana kwanthawi yeniyeni ndikupanga makanema ogawana nawo.
Kukulitsa Mawonekedwe Azithunzi Abwino Kwambiri
Gulu la Kramer linagwiranso ntchito kusiyanitsa mitundu ya mafilimu odziwika. Iwo adalimbikitsa mamembala kuti aganizire zamitundu yambiri kuposa masewero achikhalidwe.
Izi zinaphatikizapo kugunda kwa blockbuster, mafilimu apadziko lonse, ndi makanema ojambula. Tanthauzo la "chithunzi cholemekezeka" linakulitsidwa mwadala kuti liphatikizepo zosangalatsa zotchuka.
Kusinthaku kukuwonetsa chikhalidwe chambiri chomwe chimafufuzidwa m'madera ena. Mwachitsanzo, kubwereza kafukufuku wokhudza chimwemwe 183 kunapeza kuti zochitika zosiyanasiyana zimathandiza kwambiri kukhala ndi moyo wabwino.
Kulandira Digital ndi Global Outreach
Mbali yofunika kwambiri ya njira yobwereranso kwa Oscars inali kuyang'ananso kwa digito. Academy idagwiritsa ntchito nsanja zapa media kuti zifikire anthu komwe amathera nthawi yawo.
Izi sizinali zongokwezedwa pantchito; zinali za kupanga zokambirana za chaka chonse za cinema. Cholinga chinali choti Academy imve ngati ikutenga nawo mbali pazachikhalidwe chamafilimu, osati zochitika zapachaka.
Kulumikizana ndi International Audiences
Oscars nthawi zonse amakhala ndi omvera padziko lonse lapansi, koma dongosolo la Kramer lidapangitsa owonera padziko lonse lapansi kukhala patsogolo. Izi zikuphatikiza kuwunikira mafilimu omwe siachingerezi komanso kuwongolera malonda apadziko lonse lapansi.
Kuzindikira talente yapadziko lonse lapansi ndi nkhani zidathandizira ma Oscars kumva ngati chochitika chamkati chaku America. Chinakhala chikondwerero chenicheni cha kupambana kwa mafilimu padziko lonse lapansi.
Mofananamo, kumvetsetsa omvera padziko lonse lapansi ndikofunikira m'magawo ena. Kusintha kwa mtundu ngati Roblox ndi logo yake kukuwonetsa momwe mawonekedwe amasinthira kuti agwirizane ndi ogwiritsa ntchito padziko lonse lapansi.
Mphamvu Yowonekera ndi Kuphatikizika
Academy idachitanso zinthu zofunika kwambiri kuti ipititse patsogolo chikhalidwe chake chamkati. Zinapangitsa umembala wake ndi mabungwe ovota kukhala osiyanasiyana komanso omveka bwino pamachitidwe ake.
Izi zidathandizira kuyambiranso kudalira makampani komanso anthu onse. Zinawonetsa kudzipereka ku chilungamo ndi kuyimira, zomwe zinakhudzidwa kwambiri ndi omvera amakono.
Kuyika uku pa ntchito yopindulitsa kumagwirizana ndi kafukufuku wochita bwino. Monga tafotokozera m’nkhani ino yonena za kukhala ndi moyo wosangalala, kufotokozanso chipambano pa cholinga kaŵirikaŵiri kumabweretsa kukwaniritsidwa kwakukulu.
Kuyeza Kupambana kwa Kubwerera kwa Oscars
Zotsatira za njira ya Bill Kramer zikuwonekera kale. Mawonedwe a pawayilesi awona kukwera kwakukulu, kusinthika kwazakakuchepa. Chofunika kwambiri, zochitika zapa social media ndi buzz kuzungulira mwambowu zakwera kwambiri.
Zokambirana zasintha kuchoka ngati ma Oscars ali ofunikira pakukondwerera mafilimu ndi ojambula omwe amawalemekeza. Academy yadziyika bwino kuti ikhale m'badwo watsopano wa okonda mafilimu.
Ma Metrics Ofunika Kwambiri
Zizindikiro zingapo zikuwonetsa kuti dongosololi likugwira ntchito. Kuwonera kwa anthu achichepere kwawonjezeka kwambiri. Makanema apaintaneti ochokera pawayilesi amapeza mawonedwe mamiliyoni ambiri patangotha maola ochepa.
Kulandiridwa kofunikira kwa mwambowu kwapitanso patsogolo, ndikuyamika chifukwa cha mphamvu zake komanso kuphatikiza. Oscars alinso chochitika chapakati pa kalendala yachikhalidwe.
Mavoti Apamwamba: Kuwonjezeka kowoneka bwino kwa anthu omwe amawonera, makamaka pazaka 18-49. Social Media Buzz: Zonena zambiri, magawo, komanso malingaliro abwino pamapulatifomu monga Twitter ndi TikTok. Chivomerezo cha Makampani: Kutenga nawo mbali mwamphamvu kuchokera ku luso lapamwamba ndi masitudiyo, kusonyeza ulemu watsopano wa mphothoyo.
Kutsiliza: Ndondomeko Yobwezeretsanso
Nkhani yobwereranso modabwitsa ya Oscars imapereka phunziro lamphamvu pakuzolowera kusintha. Pothana ndi zovuta zake zodziwikiratu ndi njira yomveka bwino, yamitundu yambiri, Academy yapeza njira yatsopano yopita patsogolo.
Dongosolo la CEO Bill Kramer limatsimikizira kuti ngakhale mabungwe okhazikika amatha kusintha. Zinafunika kumvera omvera, kukumbatira nsanja zatsopano, ndikudziperekanso kuzinthu zazikulu zakuchita bwino komanso kuphatikiza.
Ndi bungwe la zachikhalidwe liti lomwe mukuganiza kuti lingapindule ndi kutsitsimutsidwa kotere? Gawani malingaliro anu nafe pa Seemless. Nthawi zonse timakhala ndi chidwi ndi zokambirana zazatsopano komanso kusintha kopambana.
