Iyo Oscars 'Kuzivikanwa Dambudziko: Dutu Rakanaka
Kwemakore, maAcademy Awards akatarisana nedambudziko rakakura. Kuchinja kwehuwandu hwevanhu uye kukurumidza kushanduka kwetsika kwakakonzera dambudziko rakakura rekuzivikanwa kwesangano. Formula yechinyakare yainzwa kunge yechinyakare kune vakawanda vaiona.
Zviyero zvaive mukudzikira kwakadzikama, uye maonero eruzhinji akapokana kukosha kweOscars. Iyo Academy yaiziva kuti yaifanira kuchinjika kana kuisa njodzi pakuva relic. Pinda CEO Bill Kramer, ane zano rinokatyamadza riri kukurumidza kushandura izvozvo.
Kunzwisisa iyo Core Audience Shift
Nyaya huru yakanga isiri yekungosarudzwa kwemafirimu chete. Zvaireva kuti ndiani akanga achiona. Vateereri vechidiki vakanga vachitarisa, vachiwana mhemberero yakareba uye yakabviswa pane zvavanofarira.
Chirongwa cheAcademy chinodiwa kugadzirisa iyi kupatsanurwa kwechizvarwa. Zvaida kufunga patsva kwezvinofanira kumiririrwa neOscars munguva yazvino. Izvi zvaireva kugamuchira nzira itsva dzekutaura nyaya uye kubatanidzwa.
Bill Kramer's Multi-Pronged Turnaround Plan
Mutungamiriri weBill Kramer's maitiro anga asiri ega ega asi kugadzirisa kwakazara. Iro zano rakanangana nekuita kuti maOscars awedzere kubatikana, awanikwe, uye anoratidza tsika yemazuva ano yemafirimu.
Izvi zvaisanganisira shanduko kumhemberero yacho pachayo, maitiro ekudomwa, uye matauriro anoita Academy nenyika. Chinangwa chaiva chekuvakazve kufara uye kuvimbika kubva pasi.
Kumutsiridza Chiitiko cheMhemberero
Imwe yekutanga uye yainyanya kuoneka shanduko yaive yekutepfenyura mhenyu. Vagadziri vakatarisa pakufamba, vachiita kuti showa ive yakasimba uye ine simba. Vakabatanidza zvimwe zvakafanogadzirwa zvikamu uye kusangana kwevateereri.
A-list hosts yakasarudzwa kwete nekuda kwesimba ravo renyeredzi chete asi nekugona kwavo kubatana nevaoni. Chinangwa chaive chekugadzira nguva dzinofanirwa kuona dzeterevhizheni dzaizotonga nhaurirano dzesocial media zuva raitevera.
Kurumidza Pacing: Kucheka kugamuchirwa nguva dzekutaura uye kuderedza downtime pakati pemibairo. Engaging Segments: Kuwedzera kumashure-the-scenes maficha uye yekupemberera mimhanzi nhamba. Kubatanidzwa kweSocial Media: Kukurudzira kupindirana-chaiyo-nguva uye kugadzira zvikamu zvinogovewa.
Kuwedzera Iyo Yakanakisa Mufananidzo Landscape
Chikwata chaKramer chakashandawo kusiyanisa marudzi emafirimu anozivikanwa. Vakakurudzira nhengo kuti dzitarise mhando dzakasiyana-siyana kupfuura mitambo yechinyakare.
Izvi zvaisanganisira blockbuster hits, mafirimu epasi rose, uye maanimated features. Tsanangudzo ye "prestige picture" yakawedzerwa nemaune kuti ive inosanganisirwa nevaraidzo yakakurumbira.
Kuchinja uku kunoratidza tsika yakafararira yakaongororwa mune dzimwe nzvimbo. Semuyenzaniso, ongororo yezvidzidzo 183 pamusoro pemufaro yakawana kuti zviitiko zvakasiyana-siyana zvinobatsira zvakanyanya kugarikano.
Kumbundira Digital uye Global Outreach
Chikamu chakakosha cheiyo Oscars yekudzoka zano yaive yakagadziridzwa yedhijitari yakatarisa. Iyo Academy yakawedzera masocial media mapuratifomu kusvika kune vateereri kwavanotopedza nguva yavo.
Izvi zvaisava zvekusimudzirwa chete; yaive yekugadzira hurukuro yegore rose nezve cinema. Chinangwa chaive chekuti Academy iite senge inotora chikamu mutsika yemafirimu, kwete chiitiko chegore negore.
Kubatana nevateereri vekune dzimwe nyika
Iwo maOscars agara aine vateereri vepasi rose, asi chirongwa chaKramer chakaita kuti vataridzi vepasirese vave pamberi. Izvi zvaisanganisira kuratidza mafirimu asiri echiRungu uye kufambisa zvibvumirano zvekutepfenyura pasi rose.
Kuziva tarenda repasi rose uye nyaya kwakabatsira maOscars kunzwa kushoma sechiitiko chemuAmerican chemukati. Yakava mhemberero yechokwadi yekubudirira kwepasi rose kwemabhaisikopo.
Saizvozvo, kunzwisisa vateereri vepasirese kwakakosha mune mamwe minda. Iko kushanduka kwechigadzirwa chakaita seRoblox uye logo yayo inoratidza kuti chitupa chinooneka sei kuti chibatane nevashandisi pasi rese.
Simba reKujeka uye Kubatanidzwa
Iyo Academy yakatorawo matanho akakosha ekuvandudza tsika dzayo dzemukati. Yakaita kuti nhengo dzayo uye masangano ekuvhota awedzere kusiyana uye pachena nezvemaitiro ayo.
Izvi zvakabatsira kuvaka patsva kuvimbana neindasitiri neveruzhinji. Yakaratidza kuzvipira kune kururamisira uye kumiririra, iyo yakabata zvakasimba nevateereri vemazuva ano.
Izvi zvinotarisa pabasa rine musoro rinoenderana netsvakiridzo yebudiriro. Sezvakakurukurwa munyaya ino pamusoro pokurarama upenyu hunofadza, kutsanangurazve kubudirira maererano nechinangwa kunowanzotungamirira kukuzadzika kukuru.
Kuyera Kubudirira kweOscars 'Kudzoka
Mhedzisiro yezano raBill Kramer zvave kutojeka. Terevhizheni zviyero zvakaona kukwidziridzwa, kudzoreredza makore ekuderedza. Zvinotonyanya kukosha, kubatanidzwa kwesocial media uye buzz kutenderedza mhemberero dzawedzera.
Hurukuro yachinja kubva kune iyo Oscars yakakosha pakupemberera mafirimu uye maartist aanokudza. Iyo Academy yakabudirira kuzvimisa kune chizvarwa chitsva chevanoda mafirimu.
Makiyi Metrics eKuvandudza
Zviratidzo zvakawanda zvinoratidza kuti chirongwa chiri kushanda. Kuonekwa pakati pevadiki huwandu hwevanhu kwawedzera zvakanyanya. Mavhidhiyo epamhepo kubva mukutepfenyura anounganidza mamirioni ekuona mukati memaawa.
Kugamuchirwa kwakakosha kwemhemberero kwakagadziridzwawo, nekurumbidzwa kwesimba rayo uye kubatanidzwa. Oscars zvakare chiitiko chepakati mukarenda yetsika.
Yepamusoro Zviyero: Kuwedzera kunoonekwa kwekuona mhenyu, kunyanya muhuwandu hwe18-49. Social Media Buzz: Zvimwe zvinotaurwa, migove, uye manzwiro akanaka pamapuratifomu se Twitter uye TikTok. Indasitiri Mvumo: Kutora chikamu kwakasimba kubva kumusoro-tier tarenda uye masitudiyo, zvichiratidza ruremekedzo rutsva rwemubairo.
Mhedziso: A Blueprint for Reinvention
Iyo Oscars inokatyamadza yekudzoka nyaya inopa chidzidzo chine simba mukuchinjika kuchinja. Nekugadzirisa dambudziko rekuzivikanwa kwayo-negwara rakajeka, rine mativi mazhinji, Academy yakawana nzira nyowani yekumberi.
CEO Bill Kramer's plan inoratidza kuti kunyangwe masangano akasimbiswa anogona kushanduka. Zvaida kuteerera vateereri, kumbundira mapuratifomu matsva, uye kuzvipira kune zvakakosha kukosha uye kubatanidzwa.
Nderipi sangano retsika raunofunga kuti ringabatsirika kubva mukuvandudzwa kwakafanana? Govera pfungwa dzako nesu paSeemless. Isu tinogara tichifarira nhaurirano nezve hunyanzvi uye shanduko dzakabudirira.
