Ukuhanjiswa komxholo wamajelo amaninzi: Indlela yokulinganisa ukufikelela komxholo kwixesha leNtengiso yeLoop
Ndiya kuthetha into enzima akukho mntu ufuna ukuyivuma: Ukudala "umxholo omkhulu" akwanele; lixesha lokutshintsha. Kwaye olo tshintsho luqala ngokusasazwa komxholo wamajelo amaninzi.
Kumhlaba wanamhlanje ogcweleyo wedijithali, ukupapasha nje iposti yebhlog okanye ividiyo akusayi kuqinisekisa ukubonakala. Ukulinganisa ngokwenyani ukufikelela komxholo wakho, udinga indlela yobuchule ephakamisa amaqonga amaninzi. Le ndlela, ehlala ibizwa ngokuba ngusasazo lwamajelo amaninzi, iqinisekisa ukuba umyalezo wakho udibana nabaphulaphuli bakho naphi na apho bakhoyo.
I-Loop Marketing igxininisa ukubaluleka kokwenza umjikelo oqhubekayo wothethathethwano. Ngokusasaza umxholo kumajelo ahlukeneyo, uyandisa impembelelo yawo kwaye uqhube ukukhula okuzinzileyo. Makhe sihlolisise ukuba ungasiphumeza njani esi sicwangciso ngokufanelekileyo.
Kutheni ukusasazwa kwamajelo amaninzi akuseyonto yokuzikhethela
Abaphulaphuli bahlulwe kumaqonga amaninzi. Ukuthembela kwisitishi esinye kuthintela ukufikelela kwakho ngokubonakalayo. Indlela yokwenza amajelo amaninzi ikuvumela ukuba uthabathe ingqwalasela evela kumacandelo ahlukeneyo.
Kwakhona kwakha ukuhambelana kwe-brand. When users encounter your content on different platforms, it reinforces your message. Oku kuphindaphinda kwandisa ukuthembela kunye nokukhumbula.
Ngapha koko, utshintsho lwe-algorithm kulo naliphi na iqonga linokuyonakalisa itrafikhi yakho. Ukwahluka kokusasazwa kwakho kukhusela isicwangciso sakho kwimingcipheko enjalo. Lutshintsho olusisiseko kwintengiso yomxholo wemveli.
Amacandelo angundoqo esicwangciso esisebenzayo samajelo amaninzi
Ukwakha isicwangciso esiyimpumelelo sokuhanjiswa komxholo wamajelo amaninzi kufuna ukucwangciswa ngononophelo. Kuya kufuneka uqonde amandla eqonga ngalinye kunye nezinto ezikhethwa ngabaphulaphuli bakho.
Qala ngokuchonga amajelo akho aphambili. Oku kunokubandakanya ibhlog yakho yewebhusayithi, imidiya yoluntu, iileta zeendaba ze-imeyile, kunye namaqonga eqela lesithathu. Ngamnye kufuneka asebenze injongo ethile kwisicwangciso sakho sonke.
Ukuhlaziya umxholo wamaqonga ahlukeneyo
Ayiyiyo yonke intwana yomxholo ehambelana netshaneli nganye. Iposti yebhlog yexesha elide inokwahlulwa ibe ziziqwengana zemidiya yoluntu, i-infographics, okanye isishwankathelo sevidiyo. Oku kwandisa ixabiso lomgudu wakho wokuqala wokudala.
Ngokomzekelo, uhlalutyo oluneenkcukacha olufana nenqaku lethu kwiingcali zamandla ezilumkisayo malunga nemigca ebomvu yexabiso le-oyile inokuguqulwa ibe yi-bite-size insights ye-Twitter okanye i-LinkedIn. Ukuziqhelanisa ngundoqo ekugcineni uthethathethwano kuzo zonke iindlela.
Soloko ulungisa ifomathi kunye nethoni ukuze ilungele iqonga. Yintoni esebenzayo kwi-Instagram isenokungavakali kwileta yeendaba yobuchwephesha.
Ixesha kunye nokucwangciswa kwempembelelo ephezulu
Ukungqinelana kubalulekile kulwabiwo lwamajelo amaninzi. Phuhlisa ikhalenda yesiqulatho ecwangcisa izithuba kuwo onke amajelo akhethiweyo. Oku kuqinisekisa ukuhamba okuzingileyo konxibelelwano.
Sebenzisa uhlalutyo ukumisela amaxesha afanelekileyo okuthumela kwiqonga ngalinye. Umsebenzi wabaphulaphuli uyahluka, kwaye ukubeka ixesha umxholo wakho ngokuchanekileyo kunokonyusa kakhulu ukubonakala.
Izixhobo zokuzenzekelayo zinokunceda ukulawula le nkqubo. Nangona kunjalo, hlala ubhetyebhetye ukuze usebenzise amathuba exesha lokwenyani okanye ujongane neendlela ezivelayo.
Ukulinganisa impumelelo kunye nokuphucula indlela yakho
Ngaphandle komlinganiselo ofanelekileyo, isicwangciso sakho samajelo amaninzi luqikelelo nje. Chaza ii-KPI ezicacileyo zetshaneli nganye ukulandelela ukusebenza kakuhle.
Iimetriki eziqhelekileyo zibandakanya amazinga othethathethwano, amazinga okucofa, kunye namazinga okuguqula. Zibeke esweni ezi rhoqo ukuze uqonde ukuba yintoni esebenzayo.
Iimpawu eziphambili zokulandela umkhondo
Iimetrics zothethathethwano: Ukuthanda, ukwabelana, izimvo, kunye nexesha elichithwe ephepheni. Imithombo yezendlela: Zeziphi iziteshi eziqhuba ezona ndwendwe zininzi kwindawo yakho. Amaxabiso oguqulo: Zingaphi iindibano ezikhokelela kwizenzo ezinqwenelekayo, njengokubhalisa okanye ukuthenga. Ukukhula kwabaphulaphuli: Umlandeli uyanda kwitshaneli nganye ngokuhamba kwexesha.
Uhlalutyo lwarhoqo lukuvumela ukuba ukwabe kwakhona izixhobo kwezona ziteshi zisebenzayo. Ikwabalaselisa iinkalo ezifuna ukuphuculwa.
Ukufunda kwimizekelo yehlabathi lokwenyani
Ukujonga abanye kunokunikela ingqiqo ebalulekileyo. Umzekelo, imiba yokukhutshwa kwenkqubo yemivuzo ye-Starbucks ibonisa indlela unxibelelwano olulambathayo lwamajelo amaninzi lunokubuyisela umva. Ukuthumela imiyalezo kuzo zonke iindawo zokuchukumisa kubalulekile.
Ngokufanayo, ukuhlala uhlaziywa ngeendlela zeshishini kubalulekile. Ulwahlulo lwethu lolwazi lokukhangela lwexesha elizayo oluvela kuLiz Reid lugxininisa ukuziqhelanisa nokuguquka kweealgorithms. Olu lwazi lwazisa ukhetho lokusasaza olukrelekrele.
Izifundo zeCase kunye novavanyo lwasemva kokufa zibonelela ngezifundo ezisebenzayo. Sebenzisa ezi zifundo ukucokisa esakho isicwangciso ngokuqhubekayo.
Isiphelo: Yamkela amajelo amaninziukuhanjiswa kwempembelelo ehlala ixesha elide
Ukuhanjiswa komxholo wamajelo amaninzi akuseyonto yobumnandi-yinto eyimfuneko ekufikeleleni komgangatho. Ngokucwangcisa kwakhona ngobuchule kunye nexesha lomxholo wakho kuwo wonke amaqonga, ubandakanya abaphulaphuli ababanzi kwaye wakhe intembeko eyomeleleyo yohlobo.
Qala ngokuphicotha amajelo akho angoku kunye nokumisela iinjongo ezinokulinganiswa. Sebenzisa idatha ukukhokela iinzame zakho kwaye uhlale ulungelelaniswa neenguqu kwindlela yokuziphatha yabaphulaphuli kunye ne-algorithms yeqonga.
Ulungele ukuguqula isicwangciso sakho somxholo? Kubonakala ngathi ibonelela ngezisombululo ezilungiselelwe ukuhambisa usasazo lwakho lwamajelo amaninzi. Qhagamshelana nathi namhlanje ukuze ufunde ukuba sinokukunceda njani ukuba ufikelele ngakumbi kunye nokuzibandakanya.
