Gukwirakwiza imiyoboro myinshi: Uburyo bwo gupima ibintu bigera mugihe cyo Kwamamaza ibicuruzwa
Nzavuga ikintu gikomeye ntawushaka kubyemera: Gukora "ibintu byiza" ntibihagije; igihe kirageze cyo guhinduka. Kandi iryo hinduka ritangirana no gukwirakwiza imiyoboro myinshi.
Muri iki gihe cyuzuye abantu benshi, gutangaza gusa blog cyangwa videwo ntibizemeza ko bigaragara. Kugirango rwose ugereranye ibikubiyemo, ukeneye uburyo bufatika bukoresha amahuriro menshi. Ubu buryo, bukunze kuvugwa nkibice byinshi byo gukwirakwiza ibintu, byemeza ko ubutumwa bwawe buhura nabakumva aho bari hose.
Kwamamaza ibicuruzwa bishimangira akamaro ko gushiraho uruziga rukomeza rwo gusezerana. Mugukwirakwiza ibirimo mumiyoboro inyuranye, wongerera ingaruka kandi ugatera iterambere rirambye. Reka dushakishe uburyo ushobora gushyira mubikorwa neza ingamba.
Kuki gukwirakwiza imiyoboro myinshi bitagikenewe
Abateze amatwi batandukanijwe ku mbuga nyinshi. Kwishingikiriza kumuyoboro umwe bigabanya ubushobozi bwawe bwo kugera kuburyo bugaragara. Imiyoboro inyuranye igufasha gukurura ibitekerezo mubice bitandukanye.
Yubaka kandi ibirango bihoraho. Iyo abakoresha bahuye nibirimo byawe kurubuga rutandukanye, bishimangira ubutumwa bwawe. Gusubiramo byongera ikizere no kwibuka.
Byongeye kandi, algorithm ihinduka kumurongo uwo ariwo wose irashobora kwangiza traffic yawe. Gutandukanya ibyo ukwirakwiza birinda ingamba zawe ingaruka nkizo. Nimpinduka yibanze kuva kwamamaza ibicuruzwa gakondo.
Ibice byingenzi byingamba zingirakamaro
Kubaka gahunda nziza yo gukwirakwiza ibice bisaba gutegura neza. Ugomba gusobanukirwa imbaraga za buri platform hamwe nibyo abakwumva bakunda.
Tangira umenye inzira zawe zingenzi. Ibi birashobora kuba bikubiyemo urubuga rwawe, imbuga nkoranyambaga, ibinyamakuru imeri, hamwe n’ibindi bice. Buriwese agomba gukora intego yihariye mubikorwa byawe rusange.
Gusubiramo ibiri kurubuga rutandukanye
Ntabwo buri gice cyibirimo gihuye numuyoboro wose. Inyandiko ndende ya blog irashobora gucikamo ibice byimbuga nkoranyambaga, infografiya, cyangwa incamake ya videwo. Ibi byerekana agaciro imbaraga zawe zambere zo kurema.
Kurugero, isesengura rirambuye nkingingo yacu yinzobere mu mbaraga ziburira kubyerekeranye nigiciro cya peteroli imirongo itukura irashobora guhinduka mubushishozi buke kuri Twitter cyangwa LinkedIn. Guhuza n'imihindagurikire y'ikirere ni urufunguzo rwo gukomeza kwishora mu bikorwa.
Buri gihe uhindure imiterere nijwi kugirango uhuze na platifomu. Ibikora kuri Instagram ntibishobora kumvikana mubinyamakuru byumwuga.
Igihe na gahunda byingaruka ntarengwa
Guhoraho ni ngombwa mu gukwirakwiza imiyoboro myinshi. Tegura ikirangantego gikubiyemo gahunda zanditse kumiyoboro yose yatoranijwe. Ibi bituma itumanaho rihoraho.
Koresha isesengura kugirango umenye ibihe byiza byo kohereza kuri buri rubuga. Ibikorwa byabateze amatwi biratandukanye, kandi igihe cyawe neza kirashobora kuzamura cyane kugaragara.
Ibikoresho byikora birashobora gufasha gucunga iki gikorwa. Ariko rero, komeza guhinduka kugirango ukoreshe amahirwe-yigihe cyangwa gukemura inzira zigaragara.
Gupima intsinzi no guhitamo uburyo bwawe
Hatabayeho gupimwa neza, ingamba zawe-nyinshi ni ugukeka gusa. Sobanura KPI zisobanutse kuri buri muyoboro kugirango ukurikirane imikorere neza.
Ibipimo bisanzwe birimo ibipimo byo gusezerana, gukanda-ibiciro, nigipimo cyo guhinduka. Kurikirana buri gihe kugirango wumve icyakora.
Ibipimo byingenzi byerekana imikorere
Ibipimo byo gusezerana: Gukunda, kugabana, ibitekerezo, nigihe cyakoreshejwe kurupapuro. Inkomoko yimodoka: Niyihe miyoboro itwara abashyitsi benshi kurubuga rwawe. Igipimo cyo guhindura: Ni bangahe imikoranire iganisha kubikorwa wifuza, nko kwiyandikisha cyangwa kugura. Ubwiyongere bw'abumva: Abakurikira biyongera kumuyoboro mugihe.
Isesengura risanzwe rigufasha gusaranganya umutungo kumiyoboro ikora neza. Irerekana kandi ibice bikeneye kunozwa.
Kwigira ku ngero zifatika
Kwitegereza abandi birashobora gutanga ubushishozi. Kurugero, ibihembo bya Starbucks gahunda yo gutangiza ibibazo byerekana uburyo itumanaho ribi ryimiyoboro myinshi rishobora gusubira inyuma. Ubutumwa buhoraho kumurongo wose ni ngombwa.
Mu buryo nk'ubwo, gukomeza kuvugururwa hamwe ninganda zinganda ni ngombwa. Isenyuka ryubushakashatsi bwigihe kizaza kuva Liz Reid bushimangira guhuza na algorithms ihinduka. Ubu bumenyi buramenyesha guhitamo gukwirakwiza ubwenge.
Inyigo hamwe na post-mortem bitanga amasomo afatika. Koresha izi nyigisho kugirango utunganyirize ingamba zawe ubudahwema.
Umwanzuro: Emera imiyoboro myinshigukwirakwiza ingaruka zirambye
Gukwirakwiza imiyoboro myinshi ntabwo bikiri ibintu byiza-birakenewe kugirango ibipimo bigerweho. Mugihe cyo gusubiramo no kugena ibihe byawe kurubuga, uhuza abantu benshi kandi wubaka ubudahemuka bukomeye.
Tangira ugenzura imiyoboro yawe ya none no gushyiraho intego zapimwe. Koresha amakuru kugirango uyobore imbaraga zawe kandi ukomeze guhuza nimpinduka mumyitwarire yabategera hamwe na algorithms.
Witeguye guhindura ingamba zawe? Seemless itanga ibisubizo byateganijwe kugirango byorohereze imiyoboro myinshi. Twandikire uyu munsi kugirango twige uburyo twagufasha kugera kubintu byinshi no gusezerana.
