Multi-channel content distribution: Sɛnea wɔde scale content reach wɔ Loop Marketing bere no mu
I’ll say the hard thing a obiara mpɛ sɛ ogye tom: “Asɛm akɛse” a wobɛbɔ no nnɔɔso; ɛyɛ bere a ɛsɛ sɛ yɛyɛ nsakrae. Na saa nsakrae no fi ase denam multi-channel content distribution so.
Wɔ nnɛyi dijitaal asase a nnipa ahyɛ mu ma no mu no, sɛ wotintim blog asɛm anaa video kɛkɛ a, ɛremma wotumi hu. Sɛ wobɛma wo content reach no ayɛ kɛse ankasa a, wuhia ɔkwan a wɔfa so yɛ adwuma a ɛde platform ahorow pii di dwuma. Saa kwan yi a wɔtaa frɛ no multi-channel content distribution no hwɛ hu sɛ wo nkrasɛm no hyia w’atiefo wɔ baabiara a wɔwɔ.
Loop Marketing si hia a ɛho hia sɛ wɔyɛ kyinhyia a ɛkɔ so a ɛbɛma wɔde wɔn ho ahyɛ mu no so dua. Ɛdenam nsɛm a wobɛkyekyɛ wɔ akwan horow so so no, woma ne nkɛntɛnso yɛ kɛse na ɛma nkɔso a ɛtra hɔ daa ba. Momma yɛnhwehwɛ sɛnea wubetumi de saa nhyehyɛe yi adi dwuma yiye.
Nea enti a multi-channel distribution nyɛ nea wobetumi apaw bio
Atiefo no mu apaapae wɔ asɛnka agua ahorow pii so. Sɛ wode wo ho to ɔkwan biako so a, ɛto nea wubetumi adu ho no ano hye kɛse. Ɔkwan a wɔfa so fa akwan horow pii so no ma wutumi twetwe adwene fi afã horow mu.
Ɛsan nso kyekye brand consistency. Sɛ wɔn a wɔde di dwuma no hyia wo nsɛm no wɔ platform ahorow so a, ɛhyɛ wo nkrasɛm no mu den. Saa nsɛm a wɔka no mpɛn pii yi ma ahotoso ne nkae yɛ kɛse.
Bio nso, nsakrae a ɛba algorithm so wɔ platform biako biara so no betumi asɛe wo kar akwan. Sɛ wokyekyɛ nneɛma ahorow mu a, ɛbɔ wo nhyehyɛe no ho ban fi asiane ahorow a ɛtete saa ho. Ɛyɛ nsakrae titiriw a efi atetesɛm mu nsɛm a wɔde di gua so.
Nneɛma atitiriw a ɛwɔ akwan horow pii nhyehyɛe a etu mpɔn mu
Sɛ wobɛkyekyere nhyehyɛe a ɛbɛma wɔakyekyɛ nneɛma a ɛwɔ akwan pii so a edi mu a, ɛhwehwɛ sɛ wɔyɛ nhyehyɛe a wɔde ahwɛyiye yɛ. Ɛsɛ sɛ wote asɛnka agua biara ahoɔden ne nea w’atiefo pɛ ase.
Fi ase denam wo akwan atitiriw a wobɛfa so ahu no so. Ebia eyinom bi ne wo wɛbsaet blog, sohyial media, email amanneɛbɔ nkrataa, ne nnipa foforo platforms. Ɛsɛ sɛ emu biara di atirimpɔw pɔtee bi ho dwuma wɔ wo nhyehyɛe nyinaa mu.
Repurposing content ma platform ahorow
Ɛnyɛ emu nsɛm biara na ɛfata ɔkwan biara. Wobetumi abubu blog post a ɛyɛ tenten mu ayɛ no social media snippets, infographics, anaa video mu nsɛm tiawa. Eyi ma mfaso a ɛwɔ wo mmɔdenbɔ a edi kan a wode bɛbɔ adebɔ so no yɛ kɛse.
Sɛ nhwɛso no, wobetumi adan nhwehwɛmu a ɛkɔ akyiri te sɛ yɛn asɛm a ɛfa ahoɔden ho abenfo a wɔbɔ kɔkɔ wɔ petrol bo nhama kɔkɔɔ ho no ayɛ no nhumu a ɛte sɛ nea wɔka ma Twitter anaa LinkedIn. Adaptation yɛ ade titiriw a ɛbɛma wɔakɔ so de wɔn ho ahyɛ mu wɔ nsɛm ho amanneɛbɔfo nyinaa mu.
Siesie ɔkwan a wɔfa so kyerɛw ne ɛnne no ma ɛne asɛnka agua no hyia bere nyinaa. Ebia nea ɛyɛ adwuma wɔ Instagram so no rennyegye wɔ adwumayɛfo nsɛmma nhoma mu.
Bere ne nhyehyɛe a wɔbɛyɛ de anya nkɛntɛnso kɛse
Nhyiamu ho hia wɔ akwan pii a wɔfa so kyekyɛ mu. Yɛ nsɛm a ɛwɔ mu kalenda a ɛhyehyɛ nsɛm a wɔde bɛto gua wɔ akwan a wɔapaw nyinaa so. Eyi ma nkitahodi kɔ so daa.
Fa analytics di dwuma de kyerɛ bere a eye sen biara a wode bɛto gua ama platform biara. Ɛsono atiefo dwumadi, na bere a wode hyɛ wo nsɛm no mu yiye no betumi ama woahu nneɛma pii.
Automation nnwinnade betumi aboa ma wɔadi saa adeyɛ yi ho dwuma. Nanso, kɔ so yɛ nsakrae na ama woatumi de bere ankasa mu hokwan ahorow adi dwuma anaasɛ woadi nneɛma a ɛreba no ho dwuma.
Odi nkonim a wobɛsusuw ne ɔkwan a wobɛfa so ayɛ no yiye
Sɛ woansusuw ho yiye a, wo multi-channel strategy no yɛ asusuwde ara kwa. Kyerɛkyerɛ KPI ahorow a emu da hɔ ma ɔkwan biara so na ama wɔadi adwumayɛ akyi yiye.
Metrics a wɔtaa de di dwuma no bi ne engagement rates, click-through rates, ne conversion rates. Hwɛ eyinom so daa na woate nea ɛreyɛ adwuma no ase.
Adwumayɛ ho nsɛnkyerɛnne atitiriw a ɛsɛ sɛ wodi akyi
Engagement metrics: Likes, shares, comments, ne bere a wɔde di dwuma wɔ kratafa so. Traffic sources: Akwan bɛn na ɛma nsrahwɛfo ba wo wɛbsaet no so kɛse. Nsakyeraeɛ dodoɔ: Nkitahodi dodoɔ a ɛde kɔ nneyɛeɛ a wɔpɛ mu, te sɛ sign-up anaa adetɔ. Atiefo nkɔso: Akyidifo kɔ soro wɔ ɔkwan biara so bere a bere kɔ so no.
Nhwehwɛmu a wɔyɛ no daa ma wutumi san kyekyɛ nneɛma mu kɔ akwan a etu mpɔn sen biara so. Ɛsan nso si nneɛma a ɛsɛ sɛ wɔyɛ mu nkɔso so dua.
Sua a yebesua afi nhwɛso ahorow a ɛwɔ hɔ ankasa mu
Sɛ yɛhwɛ afoforo a, ebetumi ama yɛanya nhumu a ɛsom bo. Sɛ nhwɛso no, Starbucks’ akatua nhyehyɛe no rollout nsɛm kyerɛ sɛnea multi-channel nkitahodi a enye betumi asan aba. Nkrasɛm a wɔde mena bere nyinaa wɔ mmeae a wɔde wɔn nsa ka nyinaa ho hia.
Saa ara nso na nnwuma mu nneɛma a ɛrekɔ so a wobɛkɔ so ahu no ho hia. Yɛn mpaepaemu a ɛfa daakye hwehwɛ nhumu a efi Liz Reid hɔ no si so dua sɛ yɛbɛdannan yɛn ho akɔ algorithms a ɛrekɔ so no so. Saa nimdeɛ yi ma wohu sɛnea wɔpaw nkyekyɛmu a nyansa wom.
Nsɛm a wɔayɛ ho nhwehwɛmu ne owu akyi nhwehwɛmu ma yenya asuade ahorow a mfaso wɔ so. Fa adesua ahorow yi di dwuma de siesie w’ankasa wo nhyehyɛe no bere nyinaa.
Awiei: Gye akwan pii a wɔfa so yɛ adwuma no tomkyekyɛ ma nkɛntɛnso a ɛtra hɔ daa
Multi-channel content distribution nyɛ afɛfɛde bio —ɛyɛ ade a ɛho hia ma scaling reach. Ɛdenam ɔkwan a wobɛfa so asan de wo nsɛm no atirimpɔw na wode bere ahyɛ mu wɔ nhyiam ase so no, wode atiefo a wɔdɔɔso di nkitaho na wokyekye nokwaredi a emu yɛ den wɔ ahyɛnsode ho.
Fi ase denam wo mprempren akwan horow a wobɛhwɛ so na wode botae ahorow a wubetumi asusuw sisi w’ani so no so. Fa data kyerɛ wo mmɔdenbɔ kwan na kɔ so yɛ nsakrae ma nsakrae a ɛba atiefo nneyɛe ne platform algorithms mu.
Woasiesie wo ho sɛ wobɛsakra wo content strategy? Seemless de ano aduru a wɔayɛ ama wo de ma wo multi-channel kyekyɛ no yɛ mmerɛw. Di yɛn nkitaho nnɛ na sua sɛnea yebetumi aboa wo ma woanya nkɔso kɛse na woanya kyɛfa kɛse.
