Kwii-SMB kunye ne-Startups, i-Snap kunye ne-Reddit Ziba ziZixhobo eziNtsha zeNtengiso zaMandla
Kumashishini amancinci naphakathi (SMBs) kunye nokuqala, ukufumana iziteshi zentengiso ezingabizi kakhulu ngumngeni oqhubekayo. Ngelixa izigebenga ezifana neMeta kunye neGoogle zilawula, abadlali abatsha bavela njengezixhobo ezinamandla. I-Snapchat kunye neReddit ngoku baqaqambisa amandla abo okufikelela kubaphulaphuli ababandakanyekayo, kubandakanywa abenzi bezigqibo zeshishini. Olu tyhalo lobuchule lunceda la maqonga oluntu ukuba aguqule ingeniso yawo yentengiso ngelixa enikezela ngamathuba amatsha kumaqela athengisayo.
Kutheni le nto i-Snap kunye ne-Reddit zifumana ukutsalwa kunye nabakhangisi Indawo yentengiso yedijithali ixinene kwaye iyabiza. Ii-SMB zifuna amaqonga anika ngokuchanekileyo ngaphandle kweendleko ezigqithisileyo. I-Snap kunye ne-Reddit baphendula lo mnxeba ngokusebenzisa iindawo zabo ezahlukeneyo. I-Snapchat ibonelela ngokufikelela ngokungenakuthelekiswa nanto phakathi kweGen Z kunye nabaphulaphuli beMillennial. I-Reddit, eyaziwa ngokuba "yiphepha langaphambili le-intanethi," ibamba amawaka abantu abazinikeleyo. Omabini amaqonga ngoku ahlasela ngamandla abathengisi ngokubonisa ixabiso labo ngaphaya kolwazi lohlobo.
UkuDlala kuka-Snapchat kuBafundi abaQeqeshiweyo I-Snapchat ichitha umfanekiso wayo njengosetyenziso lomyalezo olonwabisayo. Iqonga ligxininisa ukufikelela kwalo phakathi kweengcali kunye nabadali. Inyani yayo eyongeziweyo (i-AR) kunye nevidiyo-yokuqala ifomathi ifanelekile kwidemos yemveliso entywilayo. Ukuqala, oku kuthetha ukubonisa iprototype ngendlela eguquguqukayo. Ii-SMB zinokusebenzisa iilensi ze-AR ukuvumela abasebenzisi ukuba "bazame" iimveliso phantse. Le ndlela yokunxibelelana iqhuba ukuzibandakanya okuphezulu kuneentengiso zemifanekiso emileyo.
I-Reddit's Hyper-Targeted Community Power Amandla eReddit alele kwi-hyper-specific "subreddits". Abasebenzisi banomdla kakhulu kwaye babandakanyeka kwezi ndibano. Ukuthengisa apha kuthetha ukubeka umyalezo wakho ngokuthe ngqo kumxholo womdla wokwenene. Ukuba uthengisa izixhobo zekhowudi, unokujolisa kwi-r/programming. I-boutique skincare brand inokuzibandakanya ne-r/SkincareAddiction. Le meko-bume eqhutywa nenjongo ihlala ikhokelela kukhokelo oluphezulu noguqulo lwamashishini.
Izinto eziluncedo eziphambili kwii-SMB kunye neziQalo Ukukhetha la maqonga akukho nje malunga nokulandela iintsingiselo. Imalunga neenzuzo ezibonakalayo ezichaphazela umgca osezantsi. Nantsi into eyenza i-Snap kunye neReddit izixhobo zentengiso zamandla kwiinkampani ezigxile ekukhuleni.
Iindleko eziphantsi ngokuBambisana: Ukhuphiswano luhlala luncinci kunamaqonga aqhelekileyo, anokukhokelela kumaxabiso afikelelekayo entengiso. Abaphulaphuli abaBandakanya Kakhulu: Abasebenzisi kuwo omabini amaqonga bathatha inxaxheba ngokukhutheleyo, hayi nje ukuskrola nje. Oku kwandisa amathuba okuba umyalezo ugcinwe. I-Niche Targeting Precision: Finyelela kwi-demographics ethile, umdla, kunye namaqela achwephesha ngokuchaneka okumangalisayo, ukunciphisa inkcitho yenkcitho yentengiso. Iifomathi zentengiso ezitsha: Ukusuka kwiilensi ze-AR ze-Snap ukuya kwiiyunithi zentengiso ze-Reddit zencoko, ezi fomati zibamba ingqalelo kwisondlo esixakekileyo.
Ezi nzuzo zibalulekile xa uhlahlo lwabiwo-mali luqinile. Yonke idola kufuneka isebenze nzima kwaye iqhube iziphumo ezinokulinganiswa. Ukufumana okungakumbi malunga nokulawula iindleko zedijithali, jonga indlela ezinye iinkampani eziziqhelanisa ngayo, njengakwinqaku lethu kwiVidiyo yeNkulumbuso yeAmazon iphantse yaliphinda kabini ixabiso lokuhamba ngaphandle kwentengiso.
Ukuqala njani ukuthengisa kwi-Snap kunye neReddit Ukuqalisa akukho nzima kunokuba kubonakala. Omabini amaqonga anikezela ngabaphathi beentengiso abazisebenzelayo abayilelwe amashishini abo bonke ubukhulu. Isicwangciso esicacileyo linyathelo lakho lokuqala kwimpumelelo.
Ukwakha Iphulo Lakho Lokuqala Qala ngokuchaza injongo yephulo ecacileyo. Ngaba yitrafikhi yewebhusayithi, ukufakwa kwe-app, okanye isizukulwana esikhokelayo? Injongo yakho iya kubumba indlela yakho yonke. Okulandelayo, sebenzisa izixhobo zokujolisa kwiqonga ukuze uchaze abaphulaphuli bakho abafanelekileyo. KwiReddit, jolise kwi-subreddits efanelekileyo kunye neendidi zomdla. Kwi-Snap, i-demographic layer, umdla, kunye nokujolisa ekuziphatheni. Qala ngebhajethi encinci yemihla ngemihla ukuze uvavanye ukuba yintoni ehambelanayo ngaphambi kokulinganisa.
Ukudala Umxholo oguqulayo Ubunyani ngundoqo. Abasebenzisi banokubona intengiso yegeneric ukusuka kumgama weemayile. Lungisa uyilo lwakho ukuze lulingane isitayile somthonyama seqonga ngalinye. Kwi-Snap, sebenzisa ividiyo ethe nkqo kunye ne-AR edlalayo. KwiReddit, ikopi yobugcisa ethetha ulwimi loluntu. Cinga ngokusebenzisa ikhonkco-in-bio iphepha lasimahla kwi-Seemless ukudibanisa zonke iindawo zakho zephulo. Oku kuguqula ukucofa okukodwa ekuhlaleni kube lisango lezenzo ezininzi, njengokubhalisela idemo okanye ukujonga iphepha lemveliso.
Owona Mfanekiso Mkhulu: Ukwahlulahlula uMxube wakho weNtengisoUkuthembela kwijelo lentengiso enye kungumngcipheko omkhulu. Utshintsho lwe-algorithm okanye ukunyuka kwamaxabiso kunokuphazamisa ukubonakala kwakho ngobusuku. Ukudibanisa i-Snap kunye neReddit kwisicwangciso sakho kwakha isiseko sokuthengisa esomelela ngakumbi. Olu lwantlukwano lubonisa umkhwa omkhulu apho amashishini efuna iindlela ezizezinye kunezixhobo ezibizayo, ezendeleyo. Kanye njengokuba iinkampani zijonga ixabiso lesoftware, njengoko kubonwa kwisiqwenga sethu malunga nendlela yokuyeka ubhaliso lwamaxabiso e-Adobe, zikwafuna ixabiso lentengiso. Ukuphonononga amaqonga amatsha kunokuvula ukukhula okungasetyenziswanga. Intengiso entsha idlulela ngaphaya kwemidiya yoluntu. Ukukhangela umdla kwenye i-niche, funda malunga nendlela yokwenza imali uqikelele ukuba u-Oscar uyaphumelela ngemveliso entsha ye-MoviePass. Sisifundo ekuchongeni amathuba emarike awodwa.
Isiphelo: Yamkela iMeko eNtsha yeNtengiso I-Snapchat kunye ne-Reddit ziye zavela kwizixhobo zamandla zentengiso ezinzulu kwii-SMB kunye neziqalo. Banikezela ukufikelela ekujoliswe kuko, uluntu olubandakanyekayo, kwaye amaxesha amaninzi imbuyekezo engcono kwinkcitho yentengiso kunothungelwano olugcweleyo. Ngokusebenzisa la maqonga, ishishini lakho linokunxibelelana nabenzi bezigqibo kunye nabathengi ngeendlela zokwenyani nezinefuthe. Ngaba ukulungele ukulungelelanisa ukuthengisa kwakho kwimidiya yoluntu kwaye wenze ukubala konke ukucofa? Qala ngokwenza i-hub ephakathi yamaphulo akho ngekhonkco lasimahla lekhasi le-bio kwi-Seemless namhlanje. Liqabane eligqibeleleyo kwisicwangciso sakho esitsha sentengiso.
