Kuma-SMB nama-Startups, i-Snap ne-Reddit Seba Amathuluzi Amandla Okukhangisa Amasha
Kumabhizinisi amancane naphakathi nendawo (ama-SMB) nabaqalayo, ukuthola iziteshi zokukhangisa ezingabizi kuyinselele eqhubekayo. Ngenkathi imidondoshiya efana ne-Meta ne-Google ibusa, abadlali abasha bavela njengamathuluzi anamandla. I-Snapchat ne-Reddit manje bagqamisa ikhono labo eliyingqayizivele lokufinyelela izethameli ezithintekayo, ezihlanganisa abenzi bezinqumo zebhizinisi. Lokhu kucindezela kwamasu kusiza lezi zinkundla zokuxhumana ukuthi zihlukanise imali yazo yezikhangiso ngenkathi zinikeza amathuba amasha kumaqembu athambileyo okuthengisa.
Kungani i-Snap ne-Reddit Zithola Ukudonswa Kwabakhangisi Indawo yokukhangisa yedijithali iminyene futhi iyabiza. Ama-SMB adinga izinkundla ezinikeza ukunemba ngaphandle kwezindleko ezimba eqolo. I-Snap ne-Reddit baphendula lolu cingo ngokusebenzisa izindawo zabo ezihlukile. I-Snapchat ihlinzeka ngokufinyelela okungenakuqhathaniswa phakathi kwababukeli be-Gen Z kanye ne-Millennial. I-Reddit, eyaziwa ngokuthi "ikhasi lokuqala le-inthanethi," isingathe izinkulungwane zemiphakathi ezinikele. Zombili lezi zinkundla manje sezishela abakhangisi ngokunamandla ngokufakazela ukubaluleka kwazo ngaphezu kokuqwashisa ngomkhiqizo.
I-Snapchat's Play Yezethameli Eziqeqeshiwe I-Snapchat ichitha isithombe sayo njengohlelo lokusebenza lokuthumela imiyalezo olujabulisayo. Inkundla igcizelela ukufinyelela kwayo phakathi kochwepheshe nabadali. I-augmented reality (AR) nefomethi yevidiyo yokuqala ilungele amademo omkhiqizo agxilile. Ukuze uqalise, lokhu kusho ukukhombisa i-prototype ngendlela eguquguqukayo. Ama-SMB angasebenzisa amalensi e-AR ukuvumela abasebenzisi ukuthi "bazame" imikhiqizo cishe. Le ndlela yokusebenzisana ishayela ukuzibandakanya okuphezulu kunezikhangiso zesithombe ezimile.
I-Reddit's Hyper-Targeted Community Power Amandla e-Reddit alele "kuma-subreddits" akhethekile. Abasebenzisi banothando olujulile futhi babambe iqhaza kulezi zinkundla. Ukukhangisa lapha kusho ukubeka umlayezo wakho ngqo kumongo wentshisekelo yangempela. Uma uthengisa amathuluzi okubhala amakhodi, ungakhomba okuthi r/programming. Umkhiqizo we-boutique skincare ungabandakanya i-r/SkincareAddiction. Le ndawo eqhutshwa inhloso ivame ukuholela emithonjeni yekhwalithi ephezulu kanye nokuguqulwa kwamabhizinisi.
Izinzuzo Eziyinhloko zama-SMB nama-Startups Ukukhetha lezi zinkundla akukhona nje ukulandela amathrendi. Kumayelana nezinzuzo ezibonakalayo ezinomthelela ekugcineni. Nakhu okwenza i-Snap ne-Reddit amathuluzi amandla okukhangisa ezinkampanini ezigxile ekukhuleni.
Izindleko Eziphansi Ngokuhlanganyela ngakunye: Ukuncintisana ngokuvamile akubi kakhulu kunezinkundla ezivamile, okungaholela ezindlekweni zezikhangiso ezithengekayo. Izethameli Ezizibandakanye Kakhulu: Abasebenzisi kuzo zombili izinkundla babamba iqhaza elibonakalayo, hhayi nje ukuskrola ngokungenzi lutho. Lokhu kwandisa amathuba okugcinwa komlayezo. I-Niche Targeting Precision: Finyelela izibalo zabantu abathile, izintshisekelo, namaqembu ochwepheshe ngokunemba okuyisimangaliso, wehlise ukumosheka kwezikhangiso. Amafomethi esikhangiso aqanjwe kabusha: Kusukela kumalensi e-Snap's AR kuya kumayunithi esikhangiso sengxoxo ye-Reddit, lawa mafomethi adonsa ukunaka kokuphakelayo okuyimfuhlumfuhlu.
Lezi zinzuzo zibalulekile uma isabelomali sincane. Idola ngalinye kufanele lisebenze kanzima futhi lishayele imiphumela elinganisekayo. Ukuze uthole okwengeziwe ngokuphatha izindleko zedijithali, hlola ukuthi ezinye izinkampani zizivumelanisa kanjani nezimo, njengaku-athikili yethu ku-Amazon Prime Video icishe iphinde kabili intengo ukuze ingabi nazikhangiso.
Ungaqala Kanjani Ukukhangisa ku-Snap ne-Reddit Ukuqalisa akwesabisi kangako njengoba kubonakala. Zombili izinkundla zinikeza abaphathi bezikhangiso abazisebenzelayo abaklanyelwe amabhizinisi abo bonke osayizi. Isu elicacile yisinyathelo sakho sokuqala sempumelelo.
Ukwakha Umkhankaso Wakho Wokuqala Qala ngokuchaza umgomo ocacile womkhankaso. Ingabe ithrafikhi yewebhusayithi, ukufakwa kwezinhlelo zokusebenza, noma ukukhiqizwa okuholayo? Inhloso yakho izokwakha indlela yakho yonke. Okulandelayo, sebenzisa amathuluzi okukhomba aqinile ezinkundla ukuze uchaze izethameli zakho ezifanele. Ku-Reddit, khomba ama-subreddits afanelekile nezigaba zentshisekelo. Ku-Snap, ungqimba lwabantu, intshisekelo, nokuqondisa kokuziphatha. Qala ngebhajethi encane yansuku zonke ukuze uhlole ukuthi yini ezwakalayo ngaphambi kokukala.
Ukudala Okuqukethwe Okuguqukayo Ubuqiniso bubalulekile. Abasebenzisi bangabona isikhangiso esijwayelekile sisendaweni eyimayela kude. Yenza ubuciko bakho bulingane nesitayela somdabu senkundla ngayinye. Ku-Snap, sebenzisa ividiyo eqondile ne-AR edlalayo. Ku-Reddit, ikhophi yezandla ekhuluma ulimi lomphakathi. Cabangela ukusebenzisa isixhumanisi samahhala sekhasi le-bio ku-Seemless ukuze uhlanganise zonke izindawo zakho zomkhankaso. Lokhu kuguqula ukuchofoza okukodwa komphakathi kube isango lezenzo eziningi, njengokubhalisela idemo noma ukuhlola ikhasi lomkhiqizo.
Isithombe Esikhulu: Ukuhlukanisa Imiksi Yakho YokumakethaUkuthembela esiteshini esisodwa sokukhangisa kuyingozi enkulu. Izinguquko ze-algorithm noma ukunyuka kwentengo kungakhubaza ukubonakala kwakho ngobusuku obubodwa. Ukuhlanganisa i-Snap ne-Reddit esu lakho kwakha isisekelo sokumaketha esiqinile. Lokhu kuhlukahluka kubonisa ithrendi enkulu lapho amabhizinisi efuna ezinye izindlela zamathuluzi abizayo, agxilile. Njengoba nje izinkampani zibheka inani lesoftware, njengoba kubonakala esiqeshini sethu sendlela yokuyeka ukubhalisa okunenani elikhulu kwe-Adobe, zifuna nenani lokukhangisa. Ukuhlola izinkundla ezintsha kungavula ukukhula okungakasetshenziswa. Ukukhangisa okusha kudlulela ngale kwenkundla yezokuxhumana. Ukuze uthole ukubukeka okuthakazelisayo kwenye i-niche, funda ngendlela yokwenza imali ubikezela ukuthi u-Oscar uyawina ngomkhiqizo omusha we-MoviePass. Kuyisifundo ekuboneni amathuba emakethe ahlukile.
Isiphetho: Yamukela I-New Advertising Landscape I-Snapchat ne-Reddit ziguqukele ekubeni amathuluzi wamandla okukhangisa ama-SMB nama-startups. Banikeza ukufinyelela okuhlosiwe, imiphakathi ebanjiwe, futhi ngokuvamile imbuyiselo engcono ekuchithweni kwezikhangiso kunamanethiwekhi agcwele. Ngokusebenzisa lezi zinkundla, ibhizinisi lakho lingaxhumana nabenzi bezinqumo namakhasimende ngezindlela eziyiqiniso, ezinomthelela. Ulungele ukwenza lula ukumaketha kwakho kwenkundla yezokuxhumana futhi wenze konke ukuchofoza kubalwe? Qala ngokwakha ihabhu elimaphakathi lemikhankaso yakho ngekhasi lesixhumanisi samahhala le-bio ku-Seemless namuhla. Ingumngane ophelele wesu lakho elisha lokukhangisa.
