Kune SMBs uye Kutanga, Snap uye Reddit Vari Kuve Nyowani Kushambadzira Masimba Zvishandiso
Kune mabhizinesi madiki uye epakati nepakati (SMBs) uye ekutanga, kuwana inodhura-inoshanda kushambadzira nzira idambudziko rinogara riripo. Kunyange hofori dzakaita seMeta neGoogle dzichitonga, vatambi vatsva vari kubuda semidziyo ine simba. Snapchat uye Reddit vava kuratidza kugona kwavo kwakasarudzika kusvika kune vakabatikana, niche vateereri, kusanganisira bhizinesi vanoita sarudzo. Uku kusundidzira kwehungwaru kunobatsira aya mapuratifomu emagariro kusiyanisa mari yavo yekushambadza apo ichipa mikana mitsva yezvikwata zvekutengesa zvakaonda.
Nei Snap uye Reddit Vari Kuwana Traction neVashambadziri Iyo digital advertising landscape yakazara uye inodhura. MaSMB anoda mapuratifomu anopa humbowo pasina mari yakawandisa. Snap uye Reddit vari kupindura iyi runhare nekusimudzira nharaunda dzavo dzakasiyana. Snapchat inopa kusvika kusingaenzaniswi pakati peGen Z uye vateereri veMireniyamu. Reddit, inozivikanwa se "peji rekutanga reinternet," inotambira zviuru zvenharaunda dzakazvitsaurira. Mapuratifomu ese ari maviri ave kudanana nevashambadziri nekuratidza kukosha kwavo kupfuura kuziva kwemhando.
Snapchat's Tamba yeVashandi vehunyanzvi Snapchat iri kudurura mufananidzo wayo senge inonakidza meseji app. Ipuratifomu iri kusimbisa kusvika kwayo pakati penyanzvi nevagadziri. Yayo yakawedzera chokwadi (AR) uye vhidhiyo-yekutanga fomati yakanakira inonyudza chigadzirwa demos. Kune yekutanga, izvi zvinoreva kuratidza prototype nenzira ine simba. MaSMB anogona kushandisa AR lenzi kuti vashandisi "vaedze" zvigadzirwa. Iyi nzira yekudyidzana inotungamira kubatanidzwa kwepamusoro pane static mifananidzo ads.
Reddit's Hyper-Targeted Community Power Simba reReddit riri mu hyper-specific "subreddits." Vashandisi vane shungu kwazvo uye vanobatikana mukati meaya maforamu. Kushambadzira pano kunoreva kuisa meseji yako zvakananga mumamiriro ekufarira kwechokwadi. Kana iwe uchitengesa maturusi ekodhi, unogona kunanga r/programming. Iyo boutique skincare brand inogona kuita r/SkincareAddiction. Iyi nharaunda inotungamirwa nevavariro inowanzo tungamira kune yepamusoro mhando inotungamira uye shanduko yemabhizinesi.
Mabhenefiti Akakosha eSMBs uye Kutanga Kusarudza mapuratifomu aya hakusi kungotevera maitiro. Ndezve mabhenefiti anobatika ayo anokanganisa pazasi. Hezvino izvo zvinoita Snap uye Reddit advertising emagetsi maturusi emakambani akatarisana nekukura.
Mutengo Wakaderera PaKubatanidzwa: Makwikwi anowanzo nyanya kushoma kupfuura pamapuratifomu makuru, izvo zvinogona kutungamira kune inodhura ad mitengo. Vateereri Vakanyanya Kubatikana: Vashandisi pamapuratifomu ese vari kutora chikamu, kwete kungopuruzira. Izvi zvinowedzera mukana wekuchengetedza meseji. Niche Targeting Precision: Svika kune yakatarwa huwandu hwevanhu, zvaunofarira, uye mapoka ehunyanzvi zvine hungwaru hunoshamisa, kuderedza ad kushandisa tsvina. Innovative Ad Formats: Kubva kuSnap's AR lenses kuenda kuReddit's yekukurukurirana ad unit, aya mafomati anotora kutarisisa mune yakazara chikafu.
Aya mabhenefiti akakosha kana mabhajeti akaomerwa. Dhora rega rega rinofanira kushanda nesimba uye kutyaira mhedzisiro inoyerwa. Kuti uwane zvakawanda pamusoro pekutonga mitengo yedhijitari, tarisa kuti mamwe makambani ari kuchinjika sei, senge muchinyorwa chedu paAmazon Prime Vhidhiyo inopotsa yapeta mutengo kuti uende pasina ad.
Maitiro ekutanga Kushambadza paSnap uye Reddit Kutanga hakunetsi pane zvazvinoita. Mapuratifomu ese ari maviri anopa-anozvishandira ad maneja akagadzirirwa mabhizinesi eese saizi. Nzira yakajeka ndiyo nhanho yako yekutanga kubudirira.
Kuvaka Mushandirapamwe Wako Wokutanga Tanga nekutsanangura chinangwa chedanidziro chakajeka. Iyo webhusaiti traffic, kuiswa kweapp, kana chizvarwa chinotungamira? Chinangwa chako chinoumba nzira yako yese. Tevere, shandisa mapuratifomu 'akasimba ekunangisa maturusi kutsanangura vateereri vako vakanaka. YeReddit, tarisa yakakodzera subreddits uye mapoka ekufarira. PaSnap, dhizaini yedemographic, kufarira, uye maitiro ekutarisa. Tanga nediki bhajeti rezuva nezuva kuti uedze izvo zvinonzwika usati wawedzera.
Kugadzira Zvemukati Zvinoshandura Chokwadi ndicho chinhu chikuru. Vashandisi vanogona kuona generic ad kubva mamaira kure. Rongedza dhizaini yako kuti ienderane nemaitiro ekuzvarwa epuratifomu yega yega. PaSnap, shandisa yakatwasuka vhidhiyo uye inotamba AR. PaReddit, kopi yehunyanzvi inotaura mutauro wenharaunda. Funga kushandisa yemahara link-in-bio peji paSeemless kubatanidza yako yese kwaunoenda kumushandirapamwe. Izvi zvinosandura kudzvanya kumwechete munharaunda kuita gedhi rezviito zvakawanda, sekusaina kusaina demo kana kutarisa chigadzirwa peji.
Mufananidzo Mukuru: Kusiyanisa Musanganiswa Wako WekutengesaKuvimba nechiteshi chimwe chete chekushambadzira injodzi huru. Algorithm shanduko kana kukwira kwemitengo kunogona kukanganisa kuoneka kwako husiku. Kubatanidza Snap uye Reddit mune yako zano inovaka yakawedzera kusimba yekushambadzira hwaro. Kusiyanisa uku kunoratidza maitiro akakura apo mabhizinesi anotsvaga mamwe maturusi anodhura, akadzika midzi. Sezvinongoita makambani anotarisa kukosha kwesoftware, sezvinoonekwa muchikamu chedu panzira yekusiya kunyoreswa kwemutengo weAdobe, vari kutsvagawo kukosha kwekushambadzira. Kuongorora mapuratifomu matsva anogona kuvhura kukura kusingabatike. Kushambadza kwehunyanzvi kunongopfuura pasocial media. Kuti uwane kutarisa kunonakidza kune imwe niche, verenga nezve maitiro ekuita mari kufanotaura Oscar anohwina neMoviePass's new product. Chidzidzo mukuona mikana yemusika yakasiyana.
Mhedziso: Gamuchira New Advertising Landscape Snapchat uye Reddit dzakashanduka kuita zvakakomba zvekushambadzira magetsi maturusi eSMB uye ekutanga. Ivo vanopa kwakanangwa kusvika, nharaunda dzakabatikana, uye kazhinji kudzoka kurinani pane ad kushandisa pane akazara network. Nekushandisa mapuratifomu aya, bhizinesi rako rinogona kubatana nevanoita sarudzo uye vatengi munzira dzechokwadi, dzine simba. Wakagadzirira kukwenenzvera yako social media kushambadzira uye kuita kudzvanya kwese kuverenga? Tanga nekugadzira iyo yepakati hub yemushandirapamwe wako ine yemahara link-in-bio peji paSeemless nhasi. Ndiyo shamwari yakakwana kune yako itsva advertising strategy.
