Kwa ma SMB ndi Oyambitsa, Snap ndi Reddit Akukhala Zida Zatsopano Zamphamvu Zotsatsa
Kwa mabizinesi ang'onoang'ono ndi apakatikati (SMBs) ndi oyambira, kupeza njira zotsatsa zotsika mtengo ndizovuta nthawi zonse. Ngakhale zimphona ngati Meta ndi Google zikulamulira, osewera atsopano akutuluka ngati zida zamphamvu. Snapchat ndi Reddit tsopano akuwunikira luso lawo lapadera lofikira anthu omwe ali pachiwopsezo, kuphatikiza opanga zisankho. Kukankhira mwanzeru kumeneku kumathandiza kuti malowa azitha kusiyanitsa ndalama zawo zotsatsa pomwe akupereka mwayi watsopano kwamagulu otsatsa.
Chifukwa chiyani Snap ndi Reddit Akupeza Kutengeka ndi Otsatsa Malo otsatsa a digito ndi odzaza ndi anthu komanso okwera mtengo. Ma SMB amafunikira nsanja zomwe zimapereka zolondola popanda mtengo wokwera. Snap ndi Reddit akuyankha kuitana uku potengera malo awo apadera. Snapchat imapereka kufikira kosayerekezeka pakati pa Gen Z ndi omvera a Millennial. Reddit, yomwe imadziwika kuti "tsamba loyamba la intaneti," imakhala ndi anthu masauzande ambiri odzipereka. Mapulatifomu onsewa tsopano akukonda otsatsa mwaukali potsimikizira kufunika kwawo kuposa kuzindikira kwamtundu.
Sewerani kwa Snapchat kwa Professional Audience Snapchat ikutulutsa chithunzi chake ngati pulogalamu yosangalatsa yotumizira mauthenga. Pulatifomu ikugogomezera kufikira kwake pakati pa akatswiri ndi opanga. Chowonadi chake chowonjezereka (AR) ndi mawonekedwe a kanema-woyamba ndi abwino kwa ma demos ozama. Poyambira, izi zikutanthauza kuwonetsa prototype m'njira yamphamvu. Ma SMB amatha kugwiritsa ntchito magalasi a AR kulola ogwiritsa ntchito "kuyesa" zinthu pafupifupi. Njira yolumikizirana iyi imayendetsa chidwi kwambiri kuposa zotsatsa zazithunzi.
Reddit's Hyper-Targeted Community Power Mphamvu za Reddit zili mu "subreddits" zake zapadera. Ogwiritsa ntchito amakhudzidwa kwambiri ndikuchita nawo ma forum awa. Kutsatsa apa kumatanthauza kuyika uthenga wanu mwachindunji m'malo osangalatsa. Ngati mumagulitsa zida zolembera, mutha kutsata r/programming. Boutique skincare brand imatha kuchita r/SkincareAddiction. Malo oyendetsedwa ndi cholinga awa nthawi zambiri amatsogolera kumayendedwe apamwamba komanso kutembenuka kwamabizinesi.
Ubwino waukulu wa SMBs ndi Oyambitsa Kusankha nsanja izi sikungotengera zomwe zikuchitika. Ndi za phindu logwirika lomwe limakhudza pansi. Izi ndi zomwe zimapanga zida zamphamvu zotsatsa za Snap ndi Reddit zamakampani omwe amayang'ana kwambiri kukula.
Mtengo Wotsika Pakuchita Chibwenzi: Mpikisano nthawi zambiri umakhala wocheperako kuposa pamapulatifomu ambiri, zomwe zimatha kubweretsa mitengo yotsika mtengo yotsatsa. Anthu Otanganidwa Kwambiri: Ogwiritsa ntchito pamapulatifomu onsewa akutenga nawo mbali, osati kungoyenda mozungulira. Izi zimawonjezera mwayi wosunga uthenga. Niche Targeting Precision: Fikirani kuchuluka kwa anthu, zokonda, ndi magulu a akatswiri molondola kwambiri, kuchepetsa kuwononga ndalama zotsatsa. Mitundu Yatsopano Yotsatsa: Kuchokera ku ma lens a Snap's AR kupita kumagawo otsatsa a Reddit, mawonekedwewa amakopa chidwi ndi chakudya chodzaza.
Ubwinowu ndi wofunikira ngati bajeti ili yolimba. Dola iliyonse iyenera kugwira ntchito molimbika ndikuyendetsa zotsatira zoyezeka. Kuti mudziwe zambiri pakuwongolera mitengo ya digito, onani momwe makampani ena asinthira, monga m'nkhani yathu ya Amazon Prime Video pafupifupi kuwirikiza mtengo kuti ukhale wopanda zotsatsa.
Momwe Mungayambitsire Kutsatsa pa Snap ndi Reddit Kuyamba sikovuta kuposa momwe kumawonekera. Mapulatifomu onsewa amapereka oyang'anira odzipangira okha omwe amapangidwira mabizinesi amitundu yonse. Njira yomveka bwino ndi sitepe yanu yoyamba kuti mupambane.
Kupanga Kampeni Yanu Yoyamba Yambani ndi kufotokoza zolinga zomveka bwino za kampeni. Kodi ndi kuchuluka kwa anthu pamasamba, kuyika kwa mapulogalamu, kapena kupanga kutsogolera? Cholinga chanu chidzasintha njira yanu yonse. Kenako, gwiritsani ntchito zida zolunjika zamapulatifomu kuti mufotokozere omvera anu oyenera. Kwa Reddit, yang'anani ma subreddits oyenera komanso magulu achidwi. Pa Snap, kuchuluka kwa anthu, chidwi, ndi kutsata machitidwe. Yambani ndi bajeti yaying'ono ya tsiku ndi tsiku kuti muyese zomwe zimagwirizana musanawonjezere.
Kupanga Zomwe Zimasintha Kuwona ndikofunika. Ogwiritsa ntchito amatha kuwona malonda amtundu uliwonse kuchokera pa mtunda wa kilomita imodzi. Konzani luso lanu kuti ligwirizane ndi mawonekedwe a pulatifomu iliyonse. Pa Snap, gwiritsani ntchito kanema woyimirira ndi AR yosangalatsa. Pa Reddit, kope laukadaulo lomwe limalankhula chilankhulo cha anthu ammudzi. Ganizirani kugwiritsa ntchito tsamba laulere la ulalo-mu-bio pa Seemless kuti muphatikize komwe mukupitako kampeni. Izi zimasintha kungodina kamodzi kukhala khomo lochitira zinthu zingapo, monga kulembetsa pachiwonetsero kapena kuyang'ana tsamba lazinthu.
Chithunzi Chachikulu: Kusiyanitsa Kutsatsa KwanuKudalira njira imodzi yotsatsira ndi chiopsezo chachikulu. Kusintha kwa algorithm kapena kukwera kwamitengo kumatha kusokoneza mawonekedwe anu usiku wonse. Kuphatikiza Snap ndi Reddit munjira yanu kumamanga maziko okhazikika otsatsa. Kusiyanasiyana uku kukuwonetsa njira yayikulu pomwe mabizinesi amafunafuna njira zina m'malo mwa zida zodula, zokhazikika. Monga momwe makampani amafunira phindu la mapulogalamu, monga momwe tawonera m'chidutswa chathu chamomwe mungasinthire kulembetsa kwamtengo wapatali kwa Adobe, akufunafunanso mtengo wotsatsa. Kuwona nsanja zatsopano kumatha kutsegula kukula kosagwiritsidwa ntchito. Kutsatsa kwatsopano kumapitilira pa TV. Kuti muwone mochititsa chidwi pa kagawo kena, werengani momwe mungapangire ndalama kulosera kuti Oscar apambana ndi chinthu chatsopano cha MoviePass. Ndi phunziro pakuzindikira mwayi wapadera wamsika.
Kutsiliza: Landirani Malo Atsopano Otsatsa Snapchat ndi Reddit zasintha kukhala zida zamphamvu zotsatsira ma SMB ndi zoyambira. Amapereka mwayi wofikira, madera omwe akukhudzidwa, ndipo nthawi zambiri kubweza kwabwinoko pakugwiritsa ntchito malonda kuposa maukonde odzaza. Pogwiritsa ntchito nsanja izi, bizinesi yanu imatha kulumikizana ndi opanga zisankho ndi makasitomala m'njira zowona komanso zogwira mtima. Kodi mwakonzeka kusintha malonda anu ochezera a pawayilesi ndikupanga kuwerengera kulikonse? Yambani ndikupanga likulu lamakampeni anu ndi tsamba laulere la ulalo-mu-bio pa Seemless lero. Ndi bwenzi wangwiro wanu watsopano malonda njira.
