SMBw ni Startupw fɛ, Snap ni Reddit bɛ ka kɛ piblisite fanga baarakɛminɛn kura ye
Jagokɛyɔrɔ fitininw ni cɛmancɛw (SMB) ani jago daminɛbagaw fɛ, ka piblisite siraw sɔrɔ minnu musaka ka dɔgɔ, o ye gɛlɛya ye min bɛ kɛ tuma bɛɛ. K’a sɔrɔ jagokɛla ŋanaw i n’a fɔ Meta ani Google bɛ fanga la, ntolatanna kuraw bɛ ka bɔ kɛnɛ kan i n’a fɔ baarakɛminɛn barikamaw. Snapchat ni Reddit bɛ ka u ka seko kɛrɛnkɛrɛnnen jira sisan walasa ka se lamɛnnikɛlaw ma minnu bɛ u sen don a la, minnu ye yɔrɔ kɛrɛnkɛrɛnnenw ye, jagokɛlaw fana sen bɛ o la. Nin fɛɛrɛ tigɛlen in bɛ nin sosiyete ninnu dɛmɛ u k’u ka piblisite sɔrɔta caman kɛ k’a sɔrɔ u bɛ cogo kura di jagokɛjɛkulu nɔgɔlenw ma.
Mun na Snap ni Reddit bɛ ka Traction sɔrɔ Piblisitekɛlaw fɛ Piblisite numérique yɔrɔ la, mɔgɔw ka ca kojugu, wa a sɔngɔ ka gɛlɛn. SMBw mago bɛ plateformew la minnu bɛ tiɲɛni di k’a sɔrɔ musaka caman tɛ kɛ. Snap ni Reddit bɛ ka nin wele in jaabi u kɛtɔ k’u ka sigida danfaralenw nafa. Snapchat bɛ seko ni dɔnko di Gen Z ni Millennial lamɛnbagaw ma min ɲɔgɔn tɛ. Reddit, n’a bɛ fɔ a ma ko "ɛntɛrinɛti ɲɛ fɔlɔ", o bɛ sigida ba caman ladon minnu y’u yɛrɛ di. Sisan, o yɔrɔ fila bɛɛ bɛ ka piblisitekɛlaw fɛ ni fanga ye, u kɛtɔ k’u nafa jira ka tɛmɛ marka dɔnniya kan.
Snapchat ka tulonkɛ min bɛ kɛ ka ɲɛsin lamɛnnikɛlaw ma minnu bɛ baara kɛ kosɛbɛ Snapchat bɛ k’a ja bɔn i n’a fɔ cikan-ci-minɛn ɲɛnajɛlen dɔrɔn. Plateforme in bɛ ka sinsin a seko kan baarakɛlaw ni dabɔbagaw cɛ. A ka augmented reality (AR) ani video-first format dafalen don ka ɲɛsin fɛnw jiracogo ma min bɛ mɔgɔ su ji la. Daminɛ na, o kɔrɔ ye ka prototype dɔ jira cogo la min bɛ se ka wuli. SMBw bɛ se ka baara kɛ ni AR lensɛriw ye walasa ka baarakɛlaw bila ka "try on" fɛnw na virtuel. O jɛɲɔgɔnya kɛcogo in bɛ mɔgɔw bila ka baara kɛ ka caya ka tɛmɛ ja laseliw kan minnu tɛ jɔ.
Reddit ka Hyper-Targeted Sigida fanga Reddit fanga bɛ a ka "subreddits" kɛrɛnkɛrɛnnenw na. Baarakɛlaw ka diɲɛlatigɛ ka di kosɛbɛ wa u sen bɛ o foroba-jɛkulu ninnu kɔnɔ. Piblisite kɛli yan, o kɔrɔ ye k’i ka cikan bila yɔrɔ la min bɛ i mago don tiɲɛ na. Ni i bɛ kodɔn baarakɛminɛnw feere, i bɛ se ka r/programming laɲini. Boutique skincare brand bɛ se ka r/SkincareAddiction sen don a la. O sigida min bɛ ɲɛminɛ ni ŋaniya ye, tuma caman na, o bɛ na ni ɲɛmɔgɔya ni fɛn caman tigɛli ye jagokɛlaw fɛ.
Nafa jɔnjɔn minnu bɛ SMBw ni Startupw la O plateformew sugandili tɛ dɔrɔn ka tugu fɛnw kɔ. A bɛ tali kɛ nafa yetaw la minnu bɛ nɔ bila a kuncɛcogo la. Nin ye fɛn ye min bɛ Snap ni Reddit kɛ piblisite fanga baarakɛminɛnw ye ka ɲɛsin yiriwali ma.
Lower Cost Per Engagement: A ka c’a la, ɲɔgɔndan tɛ juguya ka tɛmɛ a kan, o min bɛ se ka kɛ sababu ye ka piblisite sɔngɔ gɛlɛnw sɔrɔ. Lamɛnnikɛlaw minnu bɛ u sen don kosɛbɛ: Baarakɛlaw minnu bɛ o yɔrɔ fila bɛɛ la, olu bɛ u sen don kosɛbɛ, u tɛ ka sɛgɛsɛgɛli kɛ dɔrɔn. O bɛ dɔ fara cikanw marali seko kan. Niche Targeting Precision: Ka se jamanaden hakɛ kɛrɛnkɛrɛnnenw ma, diyanyekow, ani baarakɛlaw kuluw ma ni tiɲɛni ye min tɛ se ka da a la, ka dɔ bɔ piblisite musaka tiɲɛni na. Piblisite suguya kura : K’a ta Snap ka AR lensɛriw la ka taa a bila Reddit ka barokɛyɔrɔw la, o cogoyaw bɛ mɔgɔw hakili sama feed kɔnɔ min falen don fɛn caman na.
O nafaw nafa ka bon kosɛbɛ ni baarakɛnafolo ka gɛlɛn. Dɔrɔmɛ kelen-kelen bɛɛ ka kan ka baara kɛ kosɛbɛ ani ka sɔrɔw bila senkan minnu bɛ se ka suman. Walasa ka kunnafoni wɛrɛw sɔrɔ musakaw ɲɛnabɔcogo kan nizɛrikan na, i k’a lajɛ cogo min na baarakɛda wɛrɛw bɛ ka ladamu, i n’a fɔ an ka barokun kɔnɔ min bɛ Amazon Prime Video kan, n’o bɛ sɔngɔ bɛ ɲini ka kɛ siɲɛ fila ye walasa ka taa piblisite tɛ min na.
Piblisite daminɛ cogo Snap ani Reddit kan Ka baara daminɛ, o tɛ siran kosɛbɛ i n’a fɔ a bɛ iko a bɛ cogo min na. O yɔrɔ fila bɛɛ bɛ piblisite ɲɛmɔgɔw di u yɛrɛ ma minnu dabɔra jagokɛlaw ye minnu bonya tɛ kelen ye. Fɛɛrɛ jɛlen ye i ka fɛɛrɛ fɔlɔ ye walasa ka ɲɛtaa sɔrɔ.
I ka kanpaɲi fɔlɔ jɔli A daminɛ ni kanpaɲi kuntilenna jɛlen dɔ ɲɛfɔli ye. Yala o ye sitiw ka taama ye, appli installs, walima lead generation wa? I ka laɲini bɛna i ka fɛɛrɛ bɛɛ labɛn. O kɔfɛ, baara kɛ ni plateformew ka laɲini-minɛn barikamaw ye walasa k’i lamɛnbaga ɲumanw ɲɛfɔ. Reddit ta fan fɛ, i ka subreddits ni nafa suguya minnu bɛ tali kɛ o la, olu laɲini. Snap kan, layer demographic, nafa, ani kɛwalew laɲini. Aw bɛ a daminɛ ni don o don baarakɛnafolo fitinin ye walasa ka fɛnw kɔrɔbɔ minnu bɛ mankan bɔ sani aw ka sɛgɛsɛgɛli kɛ.
Kɔnɔkow Dabɔ minnu bɛ mɔgɔw ladɔnniya Tiɲɛni ye fɛnba ye. Baarakɛlaw bɛ se ka piblisite generiki dɔ ye ka bɔ kilomɛtɛrɛ kelen na. I ka daɲɛw labɛn ka kɛɲɛ ni plateforme kelen-kelen bɛɛ ka cogoya ye. Snap kan, baara kɛ ni videyo jɔlen ye ani AR tulonkɛlen. Reddit kan, craft copy min bɛ sigida ka kan fɔ. Aw ye a lajɛ ka baara kɛ ni link-in-bio ɲɛ ye fu ye Seemless kan walasa k’aw ka kanpaɲi yɔrɔw bɛɛ fara ɲɔgɔn kan. O bɛ sosiyete ka klikɛli kelen tigɛli kɛ da ye wale caman kama, i n’a fɔ ka i tɔgɔ sɛbɛn demo dɔ la walima ka fɛn dilannen ɲɛ dɔ lajɛ.
Ja belebeleba: Ka i ka jago ɲagaminen caman kɛKa i jigi da piblisite sira kelen kan, o ye faratiba ye. Algoritmɛ caman cili walima sɔngɔ jiginni bɛ se k’i ka yecogo tiɲɛ su kelen kɔnɔ. Snap ni Reddit donli i ka fɛɛrɛ kɔnɔ, o bɛ jago jusigilan jɔ min bɛ se ka muɲu kosɛbɛ. O fɛn caman ɲɔgɔnnabɔli in bɛ taabolo belebeleba dɔ jira, jagokɛlaw bɛ fɛɛrɛ wɛrɛw ɲini ka tɛmɛn baarakɛminɛn sɔngɔ gɛlɛnw kan, minnu sinsinnen don. I n’a fɔ tɔnw bɛ porogaramuw nafa ɲini cogo min na, i n’a fɔ a bɛ ye an ka sɛbɛn kɔnɔ min bɛ Adobe ka abonnés sɔngɔ gɛlɛnw bɔ cogo min na, u fana bɛ piblisite nafa ɲini. Plateforme kura sɛgɛsɛgɛli bɛ se ka bonya da wuli min ma baara kɛ. Piblisite kura bɛ taa ka tɛmɛ sosiyete ka kunnafonidilanw kan. Walasa ka nisɛ wɛrɛ lajɛ min bɛ mɔgɔ ɲɛnajɛ, aw ye wari sɔrɔcogo kalan ka Oscar ka se sɔrɔli fɔ ni MoviePass ka fɛn kura ye. O ye kalan ye suguya kɛrɛnkɛrɛnnenw dɔnni na.
Kuncɛli: I ka piblisite kɛcogo kura minɛ Snapchat ni Reddit jiginna ka kɛ piblisite fanga baarakɛminɛn juguw ye SMBw ni daminɛw fɛ. U bɛ seko ni dɔnko laɲinitaw di, sigida minnu bɛ u sen don a la, ani tuma caman na, u bɛ nafa ɲuman sɔrɔ piblisite musakaw la ka tɛmɛ ɛntɛrinɛti falenw kan. Ni i ye baara kɛ ni o yɔrɔw ye, i ka jago bɛ se ka jɛɲɔgɔnya kɛ ni latigɛbagaw ni kiliyanw ye cogo lakikaw la, minnu bɛ nɔ bila mɔgɔ la. Yala i labɛnnen don k’i ka sosiyete ka kunnafonidilanw feereli nɔgɔya ani ka kɛ sababu ye ka klikɛli kelen-kelen bɛɛ jate wa? A daminɛ ni cɛmancɛ-yɔrɔ dɔ dabɔli ye i ka kanpaɲiw kama ni link-in-bio ɲɛ fu ye Seemless kan bi. O ye i ka piblisite fɛɛrɛ kura taamaɲɔgɔn dafalen ye.
