Usuvele uthumela ezinkundleni zokuxhumana. I-Social media optimization (SMO) imayelana nokwenza lokho okuthunyelwe kusebenze kanzima.
Kusukela esikhathini esingcono kuye kumagama-ncazo ahlakaniphile, lezi zindlela ezilula eziyi-13 zingakusiza ukuthi ufinyelele abantu abaningi, uthuthukise ukusebenzelana, futhi uguqule ukunaka kube nomthelela wangempela.
Okubalulekile okuthathayoUkuthuthukisa imidiya yomphakathi kwenza okuqukethwe kwakho kusebenze kanzima. Ukuthuthukiswa okuncane kusikhathi, amazwibela, okubonwayo, namaphrofayili kungathuthukisa ukusebenza.Ukuthuthukisa kufanele ngaso sonke isikhathi kuqhutshwa idatha. Sebenzisa izibalo, ukulalela komphakathi, nemininingwane yokusebenza ukuze uqonde ukuthi izethameli zakho ziphendulani.Ukuthola kubalulekile ekukhuleni. Ukusebenzisa amagama angukhiye nama-hashtag kusiza okuqukethwe kwakho kubonakale ekusesheni komphakathi, izifunzo, kanye nezincomo.Sebenzisa i-Hootsuite ukuze ulungiselele ngezinga eliphezulu. Izinkundla ezifana ne-Hootsuite zisiza amaqembu ukuhlela okuthunyelwe, ukuhlonza izikhathi ezingcono kakhulu zokushicilela, ukukhiqiza ama-hashtag, nokulandelela ukusebenza kuwo wonke amanethiwekhi amaningi, konke kusuka kudeshibhodi eyodwa.
Kuyini ukwenza kahle kwezokuxhumana?
Ukuthuthukisa inkundla yezokuxhumana kuyinqubo yokuthuthukisa okuqukethwe kwakho kwenkundla yezokuxhumana, amaphrofayili, namasu okuthola imiphumela engcono: ukukhula okusheshayo kwabalandeli, amazinga aphezulu okuzibandakanya, ukuchofoza okuningi noma ukuguqulwa, njalo njalo.
Amaqhinga ajwayelekile okuthuthukisa inkundla yezokuxhumana afaka:
Ukuthuthukiswa okuyisisekelo kokuthunyelwe ngakunye, njengokwengeza ukubizelwa esenzweni kumagama-ncazo noma ukukhetha okubonakalayo okumisa ukuskrola
Intuthuko enkulu yamasu, njengokuchaza kabusha iphimbo lomkhiqizo wakho ezinkundleni zokuxhumana
Ukuthuthukisa izikhathi zokuthumela nemvamisa ngokusekelwe ekuziphatheni kwezithameli
Kunoma ikuphi, ukuthuthukiswa kwenkundla yezokuxhumana kufanele kusekelwe ekuhlaziyeni ukusebenza, ucwaningo lwezethameli kanye nezimbangi, kanye nemininingwane eqoqwe ngokulalela komphakathi.
Ibhonasi!!!
Ibhonasi: Thola isifanekiso samahhala senkundla yezokuxhumana ukuze uhlele ngokushesha futhi kalula isu lakho, ulandelele imiphumela, futhi wabelane nomphathi wakho, ozakwabo, namakhasimende. Landa manje
Yiziphi izinzuzo zokuthuthukisa inkundla yezokuxhumana?
Ukuthuthukisa inkundla yezokuxhumana kusiza okuqukethwe kwakho ukuthi kufinyelele abantu abafanele futhi kudlale ngempela uma sekufike phambi kwabo. Uma okuthunyelwe kwakho kulula ukukuthola futhi kuhambisana kakhulu nezithameli zakho, yonke into isebenza kangcono, kusukela ekufinyeleleni kuye ekuhlanganyeleni kuya ekuguquleni.
Nazi ezinye zezinzuzo ezinkulu:
Khulisa abalandeli bakho ngokushesha: Okuthunyelwe okwenziwe ngokugcwele kulula ukukuthola, okusho ukuthi abantu abaningi bathola (futhi balandele) umkhiqizo wakho.
Qonda izithameli zakho kangcono: Izibalo nokulalela komphakathi kuveza lokho izethameli zakho ezikhathalela ngempela, hhayi nje lokho ocabanga ukuthi banendaba nakho.
Khulisa ukuqwashisa ngomkhiqizo: Uma okuqukethwe kwakho kusebenza kangcono, abantu abaningi bayakubona. Lokho kukhulisa ukuqwashisa komkhiqizo ngokwemvelo.
Thuthukisa ukufinyelela ezinkundleni zokuxhumana: Ukuthuthukisa kusiza okuthunyelwe kwakho ukuthi kubonakale kokuphakelayo, izincomo, kanye nemiphumela yosesho yomphakathi.
Isizukulwane esiholayo: Okuqukethwe okulungile kudonsa izethameli ezifanele, okusho ukuhola okungcono.
Thengisa imikhiqizo eminingi noma amasevisi: Imiyalezo ecacile nokuzibandakanya kungenza ukunaka kube ukuthengisa.
Khulisa amanani okuzibandakanya: Okuthunyelwe okuthuthukisiwe kunamathuba amaningi okuthi kuvuse ukuthandwa, amazwana, ukwabelana, nezingxoxo zangempela.
TL;DR: Uma okuthunyelwe kwakho kulungiselelwa ukutholwa, ukuhambisana, nokusebenza, kuba lula kakhulu ukukhulisa izethameli zakho futhi kuguqule ukunaka kwakho kube nomthelela webhizinisi wangempela.
Izinhlobo ezi-5 zokuthuthukisa inkundla yezokuxhumana (+ amathiphu ngayinye)
Ukwenza ngcono inkundla yezokuxhumana kungahlukaniswa ngezinhlobo ezinhlanu:
Ukuthuthukisa ukuzibandakanya
Ukuthuthukisa ukukhula
Ukuthuthukisa ukuguqulwa
Ukuthuthukisa ukufinyeleleka
Ukuthuthukiswa kokusebenza sekukonke
Ake sihlukanise indlela yokuthuthukisa uhlobo ngalunye.
Ukuthuthukisa ukuzibandakanya
1. Thumela ngezikhathi ezifanele
Ukuthumela ngesikhathi esifanele kukhulisa amathuba okuba izethameli zakho ziwabone futhi azibandakanye nokuqukethwe kwakho.
Kunezikhathi ezithile zosuku lapho izethameli zakho zivame ukuba ku-inthanethi, kodwa ukuthola lawo mawindi akhethekile akulula. Ikakhulukazi lapho imikhuba yezethameli ihluka ngokwemboni ngemboni.
Ngenhlanhla, senze ucwaningo ukuze sithole izikhathi ezingcono kakhulu zokuthumela ezinkundleni zokuxhumana. Nakhu ukuhlukaniswa kweplatifomu:
I-PlatformIsikhathi esingcono kakhulu sokuthumelaFacebookNgoLwesibili, 9AMInstagramMonday, 3PM-9PMX (Twitter)NgoLwesithathu, ngoLwesine, nangoLwesihlanu,9AM-11AMKuxhunyweNgoLwesibili nangoLwesithathu, 4AM-6AMTikTokNgoLwesine, 7AM-11AM
{ "@context": "https://schema.org", "@type": "Idathasethi", "name": "Izikhathi Ezinhle Kakhulu Zokuthumela Ezingosini Zomphakathi ngePlatform", "description": "Ithebula elibonisa izikhathi ezingcono kakhulu zokuthumela ezinkundleni zokuxhumana ezinkulu ezisekelwe kulokho okutholwe ocwaningweni.", "umdali": { "@type": "Inhlangano", "name": "Hootsuite" }, "ukusabalalisa": [{ "@type": "DataDownload", "encodingFormat": "text/html", "contentUrl": "https://blog.hootsuite.com/social-media-optimization/" }], "ithebula": { "@type": "Ithebula", "name": "Izikhathi Ezinhle Kakhulu Zokuthumela Ngenkundla", "about": "Izikhathi ezinconyiwe zokuthumela ezinkundleni zokuxhumana ezihlukene", "tableSchema": { "@type": "TableSchema", "amakholomu": [ { "@type": "Ikholomu", "name": "Inkundla", "description": "Inkundla yezokuxhumana" }, { "@type": "Ikholomu", "name": "Isikhathi esingcono kakhulu sokuthumela", "description": "Izinsuku ezinconyiwe kanye ne(zi)khathi zokuposa ukuze kuhlanganyele ngokugcweleyo" } ] }, "idatha": [ { "Platform": "Facebook", "Isikhathi esingcono kakhulu sokuthumela": "ULwesibili, 9AM" }, { "I-Platform": "Instagram", "Isikhathi esingcono kakhulu sokuthumela": "NgoMsombuluko, 3PM–9PM" }, { "Platform": "X (Twitter)", "Isikhathi esingcono kakhulu sokuthumela": "NgoLwesithathu, ngoLwesine, nangoLwesihlanu, 9AM–11AM" }, { "Platform": "LinkedIn", "Isikhathi esingcono kakhulu sokuthumela": "NgoLwesibili nangoLwesithathu, 4AM–6AM" }, { "Platform": "TikTok", "Isikhathi esingcono kakhulu sokuthumela": "NgoLwesine, 7AM–11AM" } ] } }
Lezi zikhathi zinikeza isisekelo esiwusizo, kodwa zonke izithameli ziziphatha ngendlela ehlukile. Imboni, indawo, kanye nemikhuba yabalandeli konke kungaba nomthelela lapho okuthunyelwe kwakho kusebenza kahle kakhulu.
Kungakho sincoma ukusebenzisa ithuluzi lokuhlela lenkundla yezokuxhumana ukuze ubone izikhathi ezingcono kakhulu zokuthumela ngokusekelwe kuzithameli zakho ezihlukile. Singase sicheme, kodwa sithanda iHootsuite ngezizathu ezimbalwa:
Inikeza izincomo zesikhathi ngokusekelwe ekusebenzeni kwakho komlando nemigomo
Inikeza izincomo zesikhathi ezihlukile ngenethiwekhi ngayinye
Ibonisa idatha kumephu yokushisa eqondakala kalula
Finyelela kuwe amawindi angcono kakhulu okuzibandakanya ukusuka kudeshibhodi yakho yezibalo kanye nasefasiteleni lomshicileli (lapho usuvele udala khona okuthunyelwe)
Ibuyekeza izincomo njalo uma uhlela okuthunyelwe
2. Buza imibuzo kokuthunyelwe kwakho
Ukubuza imibuzo kungenye yezindlela ezilula zokuzibandakanya. Kepha iqhinga ukubuza imibuzo kuphela izethameli zakho ezingathanda ukuyiphendula kumazwana.
Zama ukusebenzisa isitika sombuzo endabeni ye-Instagram, wenze inhlolovo, noma mane nje ucabange okuthile kumagama-ncazo akho.
Umthombo: Ikhishi Lokuhlola IMelika
3. Gxila ezintweni ezibonakalayo
Izithombe eziqinile ziwumgogodla wezokuxhumana. Izithombe namavidiyo adonsa amehlo amisa abantu isikhathi eside ngokwanele ukuthi bahlanganyele.
Okuthunyelwe kwe-carousel yisibonelo esihle. Ngokocwaningo oluvela kwaHootsuite, bangamanye amafomethi aheha kakhulu amabhrendi ku-Instagram, athola ukuzibandakanya okungu-4.2%.
Iphethini efanayo ibonakala kwamanye amanethiwekhi asekela ama-carousels, afana ne-LinkedIn, i-Facebook, ne-X. Isilingo sokuswayiphela kwesokunxele, kubonakala sengathi sinzima ukumelana - ikakhulukazi uma kunesilayidi sekhava esihehayo.
4. Thumela inani elifanele lokuqukethwe
Ukuthola uhlelo lwakho olulungile lokuthumela ezinkundleni zokuxhumana kubalulekile ukuze uqhubekisele phambili ukubandakanyeka kwababukeli.
Nakhu ukuthi kufanele uthumele kangaki ezingosini ezinkulu zezokuxhumana, ngokusho kochwepheshe:
Ku-Instagram, thumela phakathi kwezikhathi ezi-3-5 ngesonto.
Ku-TikTok, thumela phakathi kwezikhathi ezi-3 kuye kwezi-5 ngesonto.
Ku-X (Twitter), thumela phakathi kuka-2 no-3 izikhathi ngosuku.
Ku-Facebook, thumela phakathi kuka-1 no-2 izikhathi ngosuku.
Ku-LinkedIn, thumela phakathi kwezikhathi ezi-1 nezi-2 ngosuku.
Khumbula ukuthi ukuthola indawo yokuthunyelwa okumnandi kungase kuthathe isikhathi. Linga futhi uthole ukuthi iyiphi i-cadence ekusebenzela kangcono.
Ukuthuthukisa ukukhula
5. Lungiselela i-bio yakho ye-SEO
I-bio yakho yenkundla yezokuxhumana ingenye yezinto zokuqala abantu abazibonayo lapho befika kuphrofayela yakho. Ngakho-ke, kubalulekile ukuyithuthukisa.
Sebenzisa umlando wakho wenkundla yezokuxhumana ukuchaza ngokucacile:
Ungubani
Okwenziwa yibhizinisi lakho
Okwenzayo
Izihloko ozithandayo
Ithoni yomkhiqizo wakho (okunye kulokhu ngezansi!)
Umuntu angaxhumana kanjani nawe
I-bio yakho futhi iyithuba lokuthi usho ukuthi kungani umuntu kufanele acabangele ukukulandela. Thatha i-Twitter bio ye-Hootsuite, isibonelo.
Kuwo wonke amapulatifomu,sitshela abalandeli ukuthi yini abazothola yona: amathuluzi enkundla yezokuxhumana, amathiphu, izindaba, nezinsiza. Uma usebenza kwezokuxhumana nabantu, kuyacaca ukuthi kungani sicabanga ukuthi kufanele usilandele.
I-bio yakho nayo idlala indima ebalulekile ku-SEO yezenhlalo. Izinkundla zokuxhumana manje sezisebenza njengezinjini zokusesha, ngakho ukufaka amagama angukhiye afanelekile kungasiza abasebenzisi abasha ukuthola iphrofayela yakho.
Isibonelo, inkampani yezokuvakasha ingafaka amagama angukhiye afana nokuthi "ukuvakasha," "iholide," noma "amathiphu okuvakasha" kumlando wayo ukuze kuthuthukiswe ukutholakala.
Nawa amanye amathiphu asheshayo ambalwa okuthuthukisa i-bio yakho:
Faka indawo yakho
Faka igama lakho elingukhiye eliyinhloko egameni lakho lomsebenzisi (okungukuthi, “@shannon_writer”)
Bandakanya ama-hashtag owasebenzisa njalo noma ama-hashtag anegama ibhizinisi lakho eliwadalile
Psst: Funda amathiphu amaningi we-SEO ku-Instagram.
6. Faka amagama angukhiye abalulekile kumagama-ncazo akho
Ukwengeza amagama angukhiye kumagama-ncazo akho kuwumdlalo obalulekile wokutholakala.
Zihambile izinsuku zegama-ncazo legama elilodwa. Iningi lezinkundla zokuxhumana, okuhlanganisa ne-Instagram, manje lincoma ukuthi kufakwe amagama angukhiye afanelekile kumagama-ncazo wokuthunyelwe ukusiza ngokutholakala.
Lezi yizindaba ezinhle zamabhrendi angaziwa kancane, njengoba kunikeza abantu ithuba elingcono lokuthola okuqukethwe kwakho ngaphandle kokusesha igama le-akhawunti yakho ethile.
Kodwa ungamane ubhale inoveli egcwele amagama angukhiye. Kusafanele kuzizwe kungokwemvelo. Amagama-ncazo apakishwe amagama angukhiye angahlobene angavela njengogaxekile kubo bobabili abasebenzisi kanye nama-algorithms enkundla.
Ngakho-ke, uwakhetha kanjani amagama angukhiye akho?
Amathuluzi ezibalo azokunikeza ukuqonda okwengeziwe. Isibonelo, sebenzisa i-Google Analytics ukuze ubone ukuthi yimaphi amagama angukhiye asevele eshayela ithrafikhi kuwebhusayithi yakho. Lawa magama angukhiye angamakhandidethi aqinile ongawahlola kumagama-ncazo wakho wenkundla yezokuxhumana.
7. Engeza ama-hashtag alungile kokuthunyelwe kwakho
Ukwengeza ama-hashtag abalulekile kungenye indlela evamile yokwenza ngcono ukutholakala kokuqukethwe.
Abakhangisi bebelokhu besebenzisa futhi behlukumeza ama-hashtag iminyaka eminingi (ubani phakathi kwethu ongakaze azame ukufihla ama-hashtag angama-30 kumazwana wokuthunyelwe kwabo kwe-Instagram?).
Kulezi zinsuku, amapulatifomu ngokwawo anikeza isiqondiso esicacile. Nazi iziqondiso ezimbalwa okufanele uzikhumbule:
Faka ama-hashtag ngqo kumagama-ncazo
Sebenzisa ama-hashtag ahlobene kuphela
Hlanganisa ama-hashtag adumile, ama-niche, nama-brand noma omkhankaso
Nciphisa ama-hashtag abe ngu-3–5 ngokuthunyelwe ngakunye
Gwema ama-hashtag ajwayelekile kakhulu njenge-#explorepage, angase amakwe njengogaxekile
Yize lezi zeluleko zivela ku-Instagram, umqondo ofanayo uyasebenza kuwo wonke amanethiwekhi omphakathi amaningi. Cishe yonke inkundla ishicilele izeluleko ezifanayo.
Ufuna ukumba ujule? Bheka imihlahlandlela yethu ku:
Ama-hashtag e-LinkedIn kanye nezibalo ze-hashtag ze-LinkedIn
Ama-hashtag e-Instagram
Ama-hashtag e-TikTok
Uma ukuza nama-hashtag aphelele kukho konke okuthunyelwe kuzwakala njengomsebenzi omningi, awuwedwa.
Faka: Ijeneretha ye-hashtag ye-Hootsuite.
Noma nini lapho udala okuthunyelwe Kumqambi, ubuchwepheshe be-AI be-Hootsuite buzoncoma isethi yangokwezifiso yama-hashtag asekelwe kokusalungiswa kwakho. Ithuluzi lihlaziya kokubili amagama-ncazo akho nezithombe ozilayishile ukuphakamisa omaka abafaneleka kakhulu.
Okufanele ukwenze nje ukuchofoza iziphakamiso othanda ukuzengeza kokuthunyelwe kwakho. Ungabe usuyishicilela noma uyihlelele kamuva.
8. Maka ama-akhawunti owafaka kokuthunyelwe kwakho
Uma okuthunyelwe kwakho kufaka omunye umkhiqizo, umdali, noma ikhasimende, bamake.
Akukhona nje kuphela ukuthi kuwukuziphatha okuhle kokuthumela, kodwa futhi kunganweba ukufinyelela kwakho. Ama-akhawunti amakiwe avamise ukwabelana ngokuthunyelwe nabalandeli bawo, okwenza okuqukethwe kwakho kubonakale ngaphezu kwabalandeli bakho.
Futhi khumbula: uma isu lakho lokumaketha okuqukethwe libandakanya okuqukethwe okukhiqizwa umsebenzisi (i-UGC), hlala uqinisekisa ukuthi umaka umdali woqobo. Lowo umthetho wegolide kwezenhlalo.
Ukuthuthukisa ukuguqulwa
9. Faka i-CTA kanye nesixhumanisi ku-bio yakho
Uma umgomo wakho kuwukushayela ukuguqulwa, engeza ukubizela esenzweni okucacile (CTA) kumlando wakho wephrofayela. Khuthaza izivakashi ukuthi zichofoze ziye kuwebhusayithi yakho, isitolo se-inthanethi, noma ikhasi elithile lokubikezela.
Zizwe ukhululekile ukushintshanisa isixhumanisi ku-bio yakho njalo ukuze ugqamise umkhankaso wakho wakamuva, ukwethulwa komkhiqizo, noma ucezu lokuqukethwe.
Bheka isixhumanisi sikaHootsuite ku-bio njengesibonelo.
Ithiphu yochwepheshe : Sebenzisa ithuluzi elifana ne-One Click Bio ukuze udale isihlahla sokuxhumanisa futhi ungene ngesixhumanisi esingaphezu kwesisodwa ku-bio yakho. Ngesihlahla sesixhumanisi se-bio, ungakwazi ukuphromotha kalula okuqukethwe kwakho kwakamuva, uxhumeke kwamanye ama-akhawunti wakho wokuxhumana nomphakathi, uqondise ithrafikhi esitolo se-inthanethi noma ikhasi lokubikezela, futhi ugcine abavakashi bephrofayela yakho behlanganyela nebhizinisi lakho.
10. Lungiselelaizixhumanisi zakho nama-UTM
Okuthunyelwe okuningi komphakathi kufaka phakathi isixhumanisi esithumela abantu kwenye indawo, njengewebhusayithi yakho, iposi lebhulogi, noma ikhasi lokubikezela. Uma ufuna ukwazi ukuthi yini ngempela eshayela ithrafikhi, lezo zixhumanisi zidinga ukulandeleka.
Yilapho ama-UTM engena khona. Ukwengeza amapharamitha e-UTM kuzixhumanisi zakho kukuvumela ukuthi ubone kahle ukuthi yikuphi okuthunyelwe nezinkundla eziletha abantu kusayithi lakho.
Uma usunayo leyo datha, kulula kakhulu ukubona ukuthi yini esebenzayo futhi ulungise isu lakho.Ufuna ukuhambahamba? Bheka umhlahlandlela wethu wokusebenzisa ama-UTM ezinkundleni zokuxhumana.
#1 Ithuluzi Lezokuxhumana
Dala. Isheduli. Shicilela. Zibandakanye. Kala. Wina. Qala isivivinyo sakho samahhala
Ukuthuthukisa ukufinyeleleka
11. Qiniseka ukuthi izithombe zakho zingusayizi olungile
Ukusebenzisa izithombe ezinosayizi ofanele kubalulekile ezinkundleni zokuxhumana.
Ayikho into eyenza iphrofayela yomphakathi ibukeke inobudlabha ngokushesha kunezithombe ezifiphele, ezinokulungiswa okuphansi. Okungcono kakhulu, kwenza umkhiqizo wakho ubukeke njengongenamsebenzi. Okubi kakhulu, kuyenza ibukeke iwugaxekile futhi ingamanga.
Sebenzisa isithombe sephrofayela enokulungiswa okuphezulu esimela ngokucacile umkhiqizo wakho (ngokuvamile ilogo yakho), futhi usigcine sinjalo kuzo zonke iziteshi zakho zokuxhumana. Lokho kuvumelana kusiza ekuqashelweni komkhiqizo.
Uma uhlela ukuthumela isithombe esifanayo kumanethiwekhi amaningi, hlola kabili ishidi lethu lokukopela elihlala lisesikhathini ukuze uthole osayizi bezithombe kuwo wonke amanethiwekhi.
I-Psst: Ukusebenzisa ithuluzi lokuphatha inkundla yezokuxhumana njenge-Hootsuite kungenza kube lula kakhulu ukuphambana ngaphandle kokwenza amaphutha.
I-Hootsuite ikuvumela ukuthi:
Bhala okuthunyelwe kwakho kumshicileli
Hlela umbhalo nezithombe zamapulatifomu ahlukene
Buka kuqala ukuthi zizobukeka kanjani ngaphambi kokuthumela
12. Engeza ezinye izincazelo zombhalo kokuqukethwe okubukwayo
Ukwengeza umbhalo ohlukile nezinye izici zokufinyeleleka kuyindlela ebalulekile yokuthuthukisa inkundla yezokuxhumana.
Lokhu kungenxa yokuthi akuwona wonke umuntu ohlangabezana nokuqukethwe kwenkundla yezokuxhumana ngendlela efanayo, yingakho ukufinyeleleka kufanele kube yingxenye yesu lakho lokuthuthukisa.
Okuqukethwe okubukwayo okufinyelelekayo ezinkundleni zokuxhumana kubandakanya:
Izincazelo zombhalo ohlukile. Umbhalo ohlukile uvumela abasebenzisi abangaboni kahle ukuthi baqonde izithombe ngokunikeza incazelo ebhaliwe yalokho okubonisiwe. Amapulatifomu afana ne-Facebook, X (Twitter), i-LinkedIn, ne-Instagram manje ahlanganisa izinkambu lapho ungakwazi ukwengeza umbhalo ohlukile ezithombeni. Nawa amanye amathiphu okubhala umbhalo we-alt onencazelo.
Imibhalo engezansi. Wonke amavidiyo omphakathi kufanele abe namagama-ncazo. Azibalulekile nje kuphela ezibukelini ezingezwa kahle, kodwa zisiza nasezindaweni ezingazwakali. Abafundi bolimi nabo bayazuza emibhalweni engezansi. Futhi, abantu ababuka amavidiyo anamagama-ncazo kungenzeka bakhumbule abakubonile.
Okulotshiweyo okuchazayo. Ngokungafani namagama-ncazo, le mibhalo ichaza izinto ezibalulekile nemisindo engakhulunywa noma esobala.
Ukuthuthukiswa kokusebenza sekukonke
Thatha isikhathi sokubheka ukusebenza kwakho kwamanje kwenkundla yezokuxhumana futhi ucabange ngalezi zindawo ezilandelayo:
Ingabe uyayifinyelela imigomo nezinhloso zakho?
Ingabe izinhloso zakho zenkundla yezokuxhumana zisahambisana nesu lakho elikhulu lokumaketha kwedijithali?
Ingabe uthumela izinhlobo ezifanele zokuqukethwe? Isibonelo, izithombe, amavidiyo, umbhalo kuphela, noma ingxube yakho konke kokuthathu? (Ukusikisela: ufuna ukuphokophela kuzo zontathu!)
Ingabe okuthunyelwe kwakho kuyahambisana nezithameli zakho ozihlosile?
Ukuhlola izindawo ezingenhla kuzokusiza uqonde ukuthi amaqhinga akho okuthuthukisa inkundla yezokuxhumana akuthinta kanjani ukusebenza kukonke.
Amanethiwekhi omphakathi amaningi ahlinzeka ngamadeshibhodi ezibalo ezakhelwe ngaphakathi lapho ongalandelela khona amamethrikhi afana nokufinyelela, ukuzibandakanya, nokukhula kwabalandeli. Kodwa uma ufuna ukuqhathanisa ukusebenza kuwo wonke amanethiwekhi amaningi, lokho kusiletha ethiphu yethu yeshumi nantathu:
13. Sebenzisa ideshibhodi yezibalo zenkundla yezokuxhumana
Ideshibhodi yezibalo zenkundla yezokuxhumana efana ne-Hootsuite ingakusiza ukuthi ugade futhi uthuthukise ukusebenza kuzo zonke iziteshi zakho zenkundla yezokuxhumana.
Ithuluzi elifana naleli lenza kube lula ukubona lapho kufanele ugxilise khona imizamo yakho yokuthuthukisa inkundla yezokuxhumana ngokulandelayo.
Ungasebenzisa futhi ithuluzi lokulinganisa ku-Hootsuite Analytics ukuze uqhathanise ukusebenza kwama-akhawunti akho omphakathi ngokumelene nesilinganiso semikhiqizo embonini yakho ngokuchofoza okumbalwa nje.
Uzothola nezinsiza zokuthuthukisa ukusebenza kwakho khona kanye esigabeni sesifinyezo:
Ngemva kwalokho, ungakwazi ukulandelela umthelela wakhoimizamo eyenziwe kudeshibhodi efanayo okulula ukuyisebenzisa.
Ithuluzi elilodwa lokuthuthukisa inkundla yezokuxhumana ukwenza konke
Ufuna ithuluzi lokuthuthukisa inkundla yezokuxhumana elingakusiza ukuthi uthuthukise ukuzibandakanya kwakho, ukukhula kwabalandeli, izinga lokuguqulwa, ukufinyeleleka, kanye nokusebenza kukonke? I-Hootsuite ingakusiza wenze zonke lezi zinto ngezici ezilandelayo:
Izikhathi ezingcono kakhulu zokuthumela izincomo
Ijeneretha ye-hashtag ye-AI
Ukuhlelela zonke izinhlobo ezahlukene zokuthunyelwe kwezokuxhumana, okuhlanganisa ama-carousels nezindaba
Izifanekiso zokuthunyelwe kwenkundla yezokuxhumana ukukusiza ukuthi udale okuqukethwe kwekhwalithi ephezulu
Isihleli sesithombe esinobukhulu benethiwekhi ngayinye
Amandla wokuhlela we-crossposting
Ikhalenda lokuqukethwe lokubuka kwanyanga zonke
Umbhalo ohlukile wezithombe zenkundla yezokuxhumana
Amagama-ncazo avaliwe we-X (Twitter) namavidiyo we-Facebook
Ukulandelela ukusebenza kwesikhathi sangempela kwawo wonke amanethiwekhi amakhulu ukuze ubone ukuthi imizamo yakho yokuthuthukisa inkundla yezokuxhumana iyasebenza
Imibuzo Evame Ukubuzwa: Ukuthuthukisa inkundla yezokuxhumanaKuyini ukulungiselelwa kwenkundla yezokuxhumana futhi kuyithuthukisa kanjani imiphumela yokumaketha?Ukuthuthukisa inkundla yezokuxhumana kuwumkhuba wokuthuthukisa amaphrofayili akho, okuthunyelwe, nokuqukethwe ukuze abantu abaningi bakuthole futhi bahlanganyele nakho. Kwenziwe kahle, kusiza amabhrendi akhulise ukufinyelela, ashayele ithrafikhi, futhi aguqule umsebenzi wokuxhumana nomphakathi ube yimiphumela yebhizinisi elinganisekayo.Yimaphi amasu asebenza kahle kakhulu enkundla yezokuxhumana amabhizinisi?Amasu asebenza kahle kakhulu okuthuthukisa inkundla yezokuxhumana amabhizinisi ahlanganisa ukuthumela phakathi kwamawindi okuzibandakanya okuphezulu, ukusebenzisa okubonakalayo okuqinile, ukubhala amagama-ncazo acacile nama-CTA, kanye nokwengeza ama-hashtag namathegi afanele. Ukulandelela ukusebenza nokulungiswa okusekelwe kulokho okusebenzayo kubaluleke kakhulu.Imikhiqizo iwathuthukisa kanjani amaphrofayili enkundla yezokuxhumana, okuthunyelwe, nokuqukethwe ukuze kutholakale?Imikhiqizo ithuthukisa amaphrofayili enkundla yezokuxhumana nokuqukethwe ukuze kutholakale ngokusebenzisa amagama angukhiye afanelekile, ama-hashtag, namagama-ncazo achazayo afana nendlela abantu abasesha ngayo. Ukuncika ekubukeni okuqinile nasemafomethini ahehayo afana nevidiyo yefomu elifushane noma ama-carousels nakho kusiza okuqukethwe ukuba kuvele kokuphakelayo nasekusesheni.Yimaphi amathuluzi asiza amabhizinisi ukuphatha ukuthuthukiswa kwenkundla yezokuxhumana ngezinga eliphezulu?Amabhizinisi avame ukusebenzisa izinkundla zokuphatha inkundla yezokuxhumana njenge-Hootsuite ukuze ulawule ukusebenza kahle kwenkundla yezokuxhumana ngezinga eliphezulu. Nge-Hootsuite, amaqembu angahlela, ashicilele, futhi ahlaziye okuqukethwe kuwo wonke amanethiwekhi amaningi. Lokhu kuzisiza ukuthi zihlale zihlelekile, zilandelele ukusebenza, futhi zilungiselele okuthunyelwe ngempumelelo kakhudlwana.Izinkampani ziwukala kanjani umthelela wokuthuthukisa inkundla yezokuxhumana?Izinkampani zikala umthelela wokuthuthukisa inkundla yezokuxhumana ngokulandelela izinguquko ekufinyeleleni, ukubandakanyeka, ithrafikhi, nokuguqulwa ngokuhamba kwesikhathi. Uma okuthunyelwe okuthuthukisiwe kuhlala kuletha ukubonakala okwengeziwe, ukuchofoza, noma ukuthengisa, iqhinga liyasebenza.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Kuyini ukulungiselelwa kwenkundla yezokuxhumana futhi kuyithuthukisa kanjani imiphumela yokumaketha?"":"""umbhalo"{Sower}"wamukelwe:"Amencial@type" ukwenza kahle kuwumkhuba wokuthuthukisa amaphrofayela akho, okuthunyelwe, nokuqukethwe ukuze abantu abengeziwe bakwazi ukukuthola futhi bahlanganyele nakho Kwenziwe kahle, kusiza amabhrendi akhuphule izinga lokufinyelela, ashayele ithrafikhi, futhi aguqule imisebenzi yomphakathi ibe yimiphumela yebhizinisi elinganisekayo."}},{"@type":"Question","name":"Imaphi amasu okuthuthukisa inkundla yezokuxhumana asebenza kahle kakhulu amabhizinisi?","indlela yokuthuthukisa"umbhalo"""umbhalo wamukele"""impendulo":{"impendulo" yombhalo osebenzayo:"" amabhizinisi ahlanganisa ukuthumela phakathi kwamawindi okusebenzelana okuphezulu, ukusebenzisa okubonakalayo okuqinile, ukubhala amagama-ncazo acacile nama-CTA, kanye nokwengeza ama-hashtag namathegi afanele Ukulandelela ukusebenza nokulungiswa ngokusekelwe kulokho okusebenzayo okubaluleke ngokufanayo. amaphrofayili enkundla yezokuxhumana kanye nokuqukethwe ukuze kutholwe ngokusebenzisa amagama angukhiye abalulekile, ama-hashtag, namagama-ncazo achazayo afana nokuthi abantu basesha kanjani ukuncika ekubukeni okuqinile namafomethi ahehayo njengevidiyo yefomu elifushane noma ama-carousels nakho kusiza okuqukethwe ekuphakeleni nasekusesheni."}},{"@type":"Umbuzo","igama":"Imaphi amathuluzi asiza amabhizinisi ukuphatha ukusebenza kahle kwenkundla yezokuxhumana. isikali?","acceptedAnswer":{"@type":"Answer","text":"Amabhizinisi avame ukusebenzisa izinkundla zokuphatha inkundla yezokuxhumana njenge-Hootsuite ukuze aphathe ukuthuthukiswa kwenkundla yezokuxhumana nge-Hootsuite, amaqembu angakwazi ukuhlela, ashicilele, futhi ahlaziye okuqukethwe kuwo wonke amanethiwekhi amaningi.umthelela wokuthuthukisa inkundla yezokuxhumana?","acceptedAnswer":{"@type":"Answer","text":"Izinkampani zikala umthelela wokuthuthukisa inkundla yezokuxhumana ngokulandelela izinguquko ekufinyeleleni, ekubandakanyeni, kuthrafikhi, nokuguqulwa ngokuhamba kwesikhathi. Uma okuthunyelwe okuthuthukisiwe kuhlala kuletha ukubonakala okwengeziwe, ukuchofoza, noma ukuthengisa, isu liyasebenza."}}]}
Yonga isikhathi sokuphatha ukumaketha kwakho kwezokuxhumana usebenzisa i-Hootsuite. Hlela futhi ushicilele okuqukethwe, bandakanya izethameli zakho, futhi ulinganise ukusebenza kwawo wonke ama-akhawunti akho, kuwo wonke amanethiwekhi - konke kusuka kudeshibhodi eyodwa. Yizame mahhala namuhla.
Qalisa
Okuthunyelwe Ukwenziwa ngcono kwenkundla yezokuxhumana ngezinyathelo ezilula eziyi-13 kuvele kuqala Kudeshibhodi Yokumaketha Nokuphathwa Kwemidiya Yezenhlalo.
