Iinkampani eziTyala imali kwiNkcubeko ziya kuba ngabanini kule minyaka ilishumi izayo
Kwimeko yanamhlanje ekhuphisanayo, iinkampani ezenza utyalo-mali kwinkcubeko zizibeka kwimpumelelo yexesha elide. Inkcubeko eyomeleleyo yombutho ayiseyonto entle ukuba-nayo; yi-asethi yoshishino ebalulekileyo. Oku kuyinyani ngakumbi kumaziko asele enzile ajonge ukwenza izinto ezintsha.
Kwenzeka ntoni xa iziko lezemali elineminyaka engama-60 lityala imali kwinkcubeko njengepotfoliyo? Kuvela iplani enamandla yokuguqula imithombo yeendaba, umculo, kunye namava aphilayo abe ngumda wokhuphiswano oluzinzileyo. Olu tshintsho lweqhinga luchaza ngokutsha indlela ixabiso lenziwa ngayo.
Kutheni iNkcubeko iluTyalo-mali olugqibeleleyo
Inkcubeko iqhuba uthethathethwano, ikhuthaza ukuqamba izinto ezintsha, kwaye itsala italente ephezulu. Ngamandla angabonakaliyo abumba lonke intsebenziswano kunye nesigqibo ngaphakathi kwenkampani. Utyalo-mali kuyo kuvelisa imbuyekezo engaphezulu lee kwiimetrikhi eziqhelekileyo.
Iinkampani ezibeka phambili inkcubeko zibona ingeniso ephantsi kunye nemveliso ephezulu. Abasebenzi baziva benenjongo enkulu kunye nokunxibelelana nomsebenzi wabo. Olu lungelelwaniso lwangaphakathi luchaphazela ngokuthe ngqo ukwaneliseka kwabathengi kunye nokunyaniseka kwegama.
Ukwakha inkcubeko eyomelela nako kufuna isiseko sokuthembana. Njengoko kuhlolisiswe kwinqaku lethu elithi 'Ukuqinisekiswa koMntu' nguMgangatho omtsha weGolide weTrust, ukuseka ulawulo olucacileyo luyimfuneko ekugcineni ingqibelelo kwixesha lokuzenzekelayo.
Ukutshintsha ukusuka kwiPerk-Isekwe kwiNkcubeko esekwe kwiXabiso
Iinkampani ezininzi ziphosakele izinto ezingeyomfuneko njengenkcubeko yokwenyani. I-snacks yasimahla kunye neetafile ze-ping-pong azikho isicwangciso senkcubeko. Utyalo-mali lwenkcubeko lokwenyani lumalunga nokubethelela iinqobo ezisemgangathweni kwimisebenzi yemihla ngemihla.
Ifuna inzame yangabom yokulungelelanisa iinjongo zoshishino kunye nempilo yabasebenzi. Oku kudala imeko apho abantu baxhotyiswa khona ukuze benze umsebenzi wabo omhle. Ingqwalasela iyatshintsha kwiinzuzo zexeshana ukuya kwimigaqo ehlala ihleli.
Isicwangciso sethu: Ukuguqula iMedia, uMculo, kunye namava aPhila kuMda
Indlela yethu yokusebenza ithatha inkcubeko njengepotfoliyo eguqukayo. Saba izixhobo kwiindawo ezintathu eziphambili: eendaba, umculo, kunye namava aphilayo. Icandelo ngalinye lidlala indima eyahlukileyo ekomelezeni umbutho wethu.
1. Ukusebenzisa imidiya yangaphakathi
Sisebenzisa amajelo eendaba angaphakathi ukwabelana ngamabali kunye nokubhiyozela impumelelo. Oku kudala ibali ekwabelwana ngalo elimanyanisa amaqela kwiindawo ezahlukeneyo. Ijikela iinqobo ezisemgangathweni kwizinto ezihambelanayo, zemihla ngemihla.
Iileta zeendaba eziqhelekileyo, uhlaziyo lwevidiyo, kunye neepodcasts zigcina wonke umntu enolwazi kwaye ephefumlelwe. Olu nxibelelwano luselubala lwakha ukuthembana kwaye luqinisekisa ulungelelwaniso. Yenza ukuba wonke umqeshwa azive eyinxalenye yomfanekiso omkhulu.
2. Ukudibanisa Umculo nesandi
Umculo unempembelelo enkulu kwimo yentlalo nakwintsebenziswano. Sikhethe uludwe lokudlalayo lweendlela ezahlukeneyo zomsebenzi, ukusuka kumsebenzi onzulu ukuya kwiiseshini zokuyila zokucinga. Olu phawu lufihlakeleyo lunceda ukuseta ithoni yemveliso.
Sikwaxhasa italente yomculo kumbutho wethu. Ukubamba imiboniso yangaphakathi kunye nokuxhasa izinto zangaphandle kukhuthaza umoya wokudala. Ibonisa ukuba sixabisa abantu abapheleleyo, hayi imisebenzi yemisebenzi kuphela.
3. Ukwenza amava aPhila angalibalekiyo
Akukho nto yakha inkcubeko njengamava ekwabelwana ngawo. Sibamba imisitho eqhelekileyo, ukusuka kumaqela angekhoyo ukuya kwiindibano zenkampani ngokubanzi. Ezi ndibano zenzelwe ukomeleza ubudlelwane kunye nokomeleza umsebenzi wethu.
La mava adala iinkumbulo ezingapheliyo kunye neziqhulo zangaphakathi ezidibanisa amaqela. Baguqula oogxa babo babe luluntu lokwenene. Le mvakalelo yokuba ngowabanye sisixhobo esinamandla sokugcina.
Utyalo-mali kuphuhliso lwabasebenzi yenye inxalenye ephambili yesicwangciso sethu samava aphilayo. Ukukhuthaza amaqela ukuba aqhubele phambili ukukhula, okufana neZatifikethi zoBuchule eziDingwa kakhulu, zibonisa ukuzibophelela kwethu kwimpumelelo yazo yexesha elide.
Ukulinganisa i-ROI yoTyalo-mali kwezeNkcubeko
Inkcubeko yokulinganisa inokuba ngumngeni, kodwa ibalulekile. Silandelela iimetriki ezifana namanqaku okuzibandakanya kwabasebenzi, amazinga okugcina, kunye namazinga okunyusa angaphakathi. Ezi zalathi zibonelela ngobungqina obubambekayo bempilo yenkcubeko.
Sikwabeka iliso kwimveliso entsha, efana nemibono emitsha engenisiweyo yaza yaphunyezwa. Inkcubeko edlamkileyo kufuneka ikhuthaze ubuchule kunye nokusombulula iingxaki. Ezi metrics zisinceda sisulungekise izicwangciso zethu ekuhambeni kwexesha.
Ingxelo yomthengi kunye nombono we-brand nazo zinxulunyaniswa ngokusondeleyo nenkcubeko yangaphakathi. Abasebenzi abonwabileyo benza abathengi abonwabileyo. Oku kuqinisekiswa kwangaphandle komeleza imeko yoshishino kutyalo-mali lwenkcubeko.
Ukuphepha Imigibe Eqhelekileyo
Amanyathelo enkcubeko anokusilela ukuba aziva enyanzelekile okanye engenabunyani. Kubalulekile ukubandakanyaabasebenzi kwinkqubo kwaye bacele impendulo yabo. Inkcubeko kufuneka idalwe ngokubambisana, ingagunyaziswanga ukusuka phezulu ukuya phezulu.
Ukungaguquguquki kukwangundoqo. Iinzame zarhoqo azinakwakha utshintsho oluhlala luhleli. Utyalo-mali lwenkcubeko lufuna ukuzibophelela okuqhubekayo kunye nezibonelelo ukuze zimiliselwe kwi-DNA yenkampani.
Njengoko kugxininisiwe kwibali lokuba kutheni i-BÉIS ihambile, ngamanye amaxesha oyena mgaqo wenkcubeko unamandla ngulowo wonke umntu awuhoywanga: unxibelelwano lokwenyani lomthengi luqala ngeqela elixhotyisiweyo, elilungelelanisiweyo.
Ukuqukumbela: Inkcubeko Yakho Likamva Lakho
Ukutyala imali kwinkcubeko akuyondleko; lolona tyalo-mali lukrelekrele enokwenziwa yinkampani. Imbuyekezo-ekutsha, ukunyaniseka, kunye nokomelela-iya kuchaza abaphumeleleyo kwishumi leminyaka elizayo. Isicwangciso sicacile.
Qala ngokuvavanya iiasethi zakho zenkcubeko zangoku kunye nokuchonga iindawo zotyalo-mali olucwangcisiweyo. Khumbula, inkcubeko eyomeleleyo yeyona nto iphambili kukhuphiswano lwakho. Yiyo into eyahlula iinkampani ezilungileyo kwiintsomi.
Ngaba ukulungele ukwakha inkcubeko ehlala ihleli? Fumanisa ukuba iSeemless inokukunceda njani uyila kwaye usebenzise isicwangciso esinamandla senkcubeko esilungiselelwe iimfuno ezizodwa zombutho wakho. Masakhe ikamva, kunye.
