I-Beverage Startup Revolution: Uhambo lukaPoppi olusuka kuMlingo weKitchen ukuya kwi-$1.95B yokuFumana
Kangangeminyaka, oongxowankulu bamashishini bebethandabuza ukuqalwa kweziselo, becaphula imida emincinci kunye nemingeni ekhohlakeleyo yokusasaza. Nangona kunjalo, i-wave entsha yeenkampani "zesoda esebenzayo" iphazamisa ishishini, ekhokelwa ziimpawu ezifana nePoppi. Le nto yesoda yangaphambi kwebhayoloji yaqala njengovavanyo lwasekhitshini yaze yafikelela kuvuthondaba ekufumaneni i-1.95 yebhiliyoni yeedola nguPepsiCo, ingqina ukuba iibrendi ezivelisa izinto ezintsha zinokugqobhoza ngokwenene.
Ukusuka kwiTikTok yoDumo ukuya kuzuko lweSuper Bowl
Iqhinga lentengiso likaPoppi liyi-masterclass kulwakhiwo lophawu lwangoku. I-brand ikhulise i-TikTok ukunxibelelana nabathengi abakhathalele impilo, ukudala amaxesha entsholongwane aqhube ukukhula okungazange kubonwe ngaphambili.
Inkangeleko yomseki wabo kwi-Shark Tank ibonelele ngoqinisekiso lokuqala, kodwa yayilutshintsho lwabo lobuchule ukuya kumaqonga edijithali okwayikhawulezisa impumelelo yabo. Iphulo lentengiso ye-Super Bowl yamva nje ibonise ukuvela kwayo kwimveliso ye-niche ukuya kwi-powerhouse eqhelekileyo.
Izinto eziphambili emva kweMpumelelo kaPoppi
Utshintsho lweMveliso
UPoppi uzahlule ngendlela eyodwa:
- Isiseko se-prebiotic apple cider iviniga
- Iswekile ephantsi xa kuthelekiswa neesoda zesintu
- Izibonelelo zempilo ezisebenzayo ezinomtsalane kubathengi bale mihla
- Iintlobo ngeentlobo zencasa ezijongana nencasa yezinto ezikhethwayo
UbuGcisa kwiNtengiso
Ibhrendi igqwesile kwiindawo ezininzi:
- Iqhinga lomxholo we-TikTok elijolise ekwenzeni unxibelelwano oluyinyani
- Iintsebenziswano ezicwangcisiweyo zabantu abadumileyo kunye nentsebenziswano yabaphembeleli
- Iintengiso eziqhutywa ziidatha ezijolise kubantu abakhathalele impilo yabantu
- Ukuhlanganiswa okuyimpumelelo kwamajelo eendaba emveli kunye nawedijithali
Isicwangciso soSabelo
Indlela kaPoppi yokuzisa imveliso yabo kwintengiso iquka:
- Ukugxila kokuqala kwintengiso ngqo kumthengi
- Intsebenziswano yokuthengisa enobuchule namatyathanga amakhulu
- Ukusebenzisa i-PepsiCo network post-acquisition
- Amathuba okwandisa amazwe ngamazwe
- Imfuno eyongeziweyo yeemveliso ezigxile kwimpilo yamathumbu
- Ukukhula kokukhetha kwezinye iindawo ezineswekile ephantsi
- Ukubaluleka kokupakishwa okuzinzileyo kunye nezithako
- Ukudityaniswa kobuchwepheshe kuphuhliso lwemveliso
IziFundo kwii-Emerging Beverage Brands
Ibali lePoppi linikezela ngolwazi oluxabisekileyo kwezinye iinkampani ezisebenzayo zesiselo. Inzuzo yokuqala yokuhambisa kwindawo yesoda ye-prebiotic ibonelele ngezibonelelo ezibalulekileyo. Ukukwazi kwabo ukujikeleza ukusuka ekuqaleni ukwaliwa kweTanki kaShaka ukuya kuhlobo lokuqala lwedijithali kubonisa ukubaluleka kokuziqhelanisa.
Njengoko sibonile kwamanye amashishini, ukuqonda abaphulaphuli bakho kubalulekile. Kanye njengokuba ukuzibandakanya noluntu olunomdla kufuna indlela enonyameko, ukwakha uqhagamshelo lwesiselo somthengi authe.
Ikamva leziselo ezisebenzayo
Imarike yesiselo esisebenzayo iyaqhubeka nokuguquka ngokukhawuleza. Uphuhliso lwakutsha nje ukhuseleko lweqonga ledijithali luqaqambisa indlela ubuchwepheshe obukuchaphazela ngayo ukuthenjwa kwabathengi. Ngokufanayo, ukuqonda imigangatho yobugcisa evelayo efana iiprothokholi zeWebMCP zingazisa izigqibo zobuchwepheshe bokusasaza.
Iendlela eziphambili zokubumba ishishini ziquka:
Isiphelo: Ukwakha i-Empire yakho yesiselo
Uhambo lukaPoppi ukusuka kuvavanyo lwasekhitshini ukuya ekufumaneni iibhiliyoni zeerandi lubonisa ukuba ngemveliso eyiyo, iqhinga lokuthengisa, kunye nexesha, iziqalo zesiselo zingafumana impumelelo emangalisayo. Undoqo ulele ekudibaniseni ukusungulwa kwemveliso kunye nokuzibandakanya kwabathengi okuyinyani.
Ukulungele ukusungula uphawu lwesiselo sakho? Qala ngokuphanda imarike yakho ekujoliswe kuyo kwaye uphuhlise isiphakamiso sexabiso elilodwa. Ukwenza ngokungenamthungo kwesicwangciso sakho sedijithali, qwalasela amaqonga alungelelanisa ubukho bakho kwi-intanethi kunye nokubandakanyeka kwabathengi.
