The Beverage Startup Revolution: Ulendo wa Poppi kuchokera ku Kitchen Experiment kupita ku $1.95B Kupeza
Kwa zaka zambiri, ma venture capitalists akhala akukayikira zoyambitsa zakumwa, kutchula malire ochepa komanso zovuta zogawa zankhanza. Komabe, makampani atsopano a "soda yogwira ntchito" akusokoneza makampani, motsogozedwa ndi zopangidwa ngati Poppi. Chodabwitsa ichi cha soda chinayamba ngati kuyesa kukhitchini ndipo chinafika pachimake pakugula kodabwitsa kwa $ 1.95 biliyoni ndi PepsiCo, kutsimikizira kuti zopangidwa zatsopano zimathadi kuswa.
Kuchokera ku TikTok Fame kupita ku Super Bowl Ulemerero
Njira zotsatsa za Poppi ndizopambana kwambiri pakumanga kwamtundu wamakono. Mtunduwu udalimbikitsa TikTok kuti ilumikizane ndi ogula osamala zaumoyo, ndikupanga nthawi zama virus zomwe zidapangitsa kukula kosaneneka.
Maonekedwe a woyambitsa wawo pa Shark Tank adatsimikizira koyambirira, koma kusinthira kwawo ku nsanja zama digito komwe kunathandiziradi kupambana kwawo. Zotsatsa zaposachedwa za mtundu wa Super Bowl zidawonetsa kusinthika kwawo kuchokera pagulu lazogulitsa kupita ku zida zazikulu.
Zofunika Kwambiri Kumbuyo Kwa Kuchita Bwino kwa Poppi
Zopanga Zatsopano
Poppi adadzisiyanitsa ndi kalembedwe kake:
- Prebiotic apple cider vinegar base
- Shuga wochepa poyerekeza ndi soda wamba
- Zopindulitsa pazaumoyo zomwe zimasangalatsa ogula amakono
- Kukomedwa kosiyanasiyana kogwirizana ndi zokonda zosiyanasiyana
Kupambana Kwambiri Kutsatsa
Mtundu udachita bwino kwambiri m'malo angapo:
- TikTok yoyang'ana kwambiri pakupanga zibwenzi zenizeni
- Strategic celebrity partnerships and influencer collaborations
- Zotsatsa zoyendetsedwa ndi data zomwe zimayang'ana anthu omwe ali ndi chidwi ndi thanzi
- Kuphatikizika bwino kwamakanema akale ndi a digito
Njira Yogawa
Njira za Poppi zotengera malonda awo kumsika zikuphatikiza:
- Kuyang'ana koyamba pakugulitsa mwachindunji kwa ogula
- Mgwirizano wamalonda wamakono ndi maunyolo akuluakulu
- Kugwiritsa ntchito maukonde ogawa a PepsiCo pambuyo pa kupeza
- Mwayi wotukuka padziko lonse lapansi
Maphunziro a Zakumwa Zakumwa Zomwe Zikubwera
Nkhani ya Poppi imapereka chidziwitso chofunikira kwa makampani ena ogwira ntchito zakumwa. Ubwino woyamba wosuntha mu malo a prebiotic soda unapereka phindu lalikulu. Kutha kwawo kusuntha kuyambira kukana koyambirira kwa Shark Tank mpaka kupanga mtundu woyamba wa digito kukuwonetsa kufunikira kosinthika.
Monga tawonera m'mafakitale ena, kumvetsetsa omvera anu ndikofunikira. Monga momwe kuchita ndi anthu okonda kwambiri kumafunika kutsata mosamalitsa, kukulitsa kulumikizana kwa chakumwa> kumafuna authe.
Tsogolo la Zakumwa Zogwira Ntchito
Msika wa zakumwa zogwira ntchito ukupitilirabe kusinthika mwachangu. Zomwe zachitika posachedwa mu chitetezo papulatifomu yapa digito zikuwonetsa momwe ukadaulo umakhudzira kukhulupirirana kwa ogula. Mofananamo, kumvetsetsa mfundo zaukadaulo zomwe zikubwera monga ma protocol a WebMCP kutha kudziwitsa zisankho zaukadaulo wogawa.
Zinthu zazikulu zomwe zikupanga makampani ndi:
- Kuchulukirachulukira kwazinthu zomwe zimayang'ana kwambiri m'matumbo
- Kukonda kwambiri m'malo mwa shuga wotsika kwambiri
- Kufunika kwa kuyika kokhazikika ndi zosakaniza
- Kuphatikizika kwaukadaulo pakukula kwazinthu
Mapeto: Kumanga Ufumu Wanu Wakumwa
Ulendo wa Poppi kuchokera pakuyesa kukhitchini mpaka kupeza ndalama zokwana madola mabiliyoni ambiri akuwonetsa kuti ndi malonda oyenera, njira zotsatsa, komanso nthawi yake, zoyambitsa zakumwa zitha kuchita bwino kwambiri. Chinsinsi chagona pakuphatikiza ukadaulo wazinthu ndi kukhudzidwa kwa ogula.
Mwakonzeka kuyambitsa chakumwa chanu? Yambani pofufuza msika womwe mukufuna ndikukhazikitsa mtengo wapadera. Kuti mugwiritse ntchito bwino njira zanu za digito, lingalirani za nsanja zomwe zimathandizira kupezeka kwanu pa intaneti komanso kuyanjana kwamakasitomala.
