minfɛnw daminɛ jiginni : Poppi ka taama ka bɔ dumunikɛyɔrɔ kɔlɔsili la ka taa $1.95B sɔrɔli la
San caman kɔnɔ , waritigiw bɛ sigasiga minfɛnw daminɛni na , k' u b' a jira ko nafa finmanw ni tilali gɛlɛya juguw bɛ yen . Nka, "soda baarakɛta" tɔnw ka jikuru kura dɔ bɛ ka baara in tiɲɛ, min ɲɛmɔgɔya bɛ Poppi ɲɔgɔnna fɛntigiw bolo. Nin soda prebiotique ko in daminɛna ni dumunikɛyɔrɔ kɔlɔsili ye, wa a labanna ni PepsiCo ka sanni ye min kɛra ni dɔrɔmɛ miliyari 1,95 ye, o min y’a jira ko tiɲɛ na, fɛn kuraw bɛ se ka tɛmɛn.
ka bɔ TikTok tɔgɔladon na ka taa Super Bowl nɔɔrɔ la
Poppi ka feereli fɛɛrɛ ye masterclass ye bi marka jɔli la . O taamasiyɛn in ye TikTok ta walasa ka jɛɲɔgɔnya kɛ ni kɛnɛyako ɲɛnabɔbagaw ye, ka banakisɛ waatiw da minnu ye bonya bila senkan min ɲɔgɔn ma deli ka kɛ fɔlɔ.
U sigibaga bɔli Shark Tank kan, o ye tiɲɛni fɔlɔ di, nka u ka fɛɛrɛ tigɛli de ye u ka ɲɛtaa teliya tiɲɛ na. O marka in ka Super Bowl piblisite kanpaɲi min kɛra kɔsa in na, o y’a jira k’u jiginna ka bɔ niche product la ka kɛ mainstream powerhouse ye.
Popi ka ɲɛtaa kɔfɛko kunbabaw
Sɛnɛfɛnw dilanni kura
Popi y' a yɛrɛ danfara don a dacogo kɛrɛnkɛrɛnnen fɛ :
- Pɔmi situlu basigilen basigilen
- Sukaro hakɛ dɔgɔyara ni i y' a suma ni laadala sodaw ye
- baarakɛcogo kɛnɛya nafa minnu bɛ diya bi feerekɛlaw ye
- Damuya suguya minnu bɛ tali kɛ dumuni duman diyabɔcogo wɛrɛw la
Suguda dɔnniya
maraka in tɛmɛna yɔrɔ caman na :
- TikTok sinsinnen kɔnɔkow fɛɛrɛ min bɛ jɛɲɔgɔnya lakika da
- Fɛɛrɛbɔla tɔgɔla jɛɲɔgɔnyaw ni influencer jɛ-ka-baara
- piblisite minnu bɛ tali kɛ kunnafonidilanw na minnu ɲɛsinnen bɛ jamanadenw hakɛ ma minnu bɛ kɛnɛyako ɲɛnabɔ
- laada ni nizɛri kunnafonidilanw farali ɲɔgɔn kan ka ɲɛ
Jɛkabaara fɛɛrɛ
Popi ka fɛɛrɛ min kɛra walasa k' u ka fɛn dilannen don sugu la , o tun ye :
- A daminɛ na, sinsin kɛra feereli tilennenw kan
- feerekɛlaw ka jɛɲɔgɔnya siratigɛ la ni cakɛdabaw ye
- Ka PepsiCo tilali rezow nafa sɔrɔ sɔrɔ kɔfɛ
- dugukolo kan yiriwali siraw
Kalan minnu bɛ kɛ minfɛn suguya kura bɔlenw na
Popi maana bɛ hakilina nafamaw di minfɛnko baarakɛyɔrɔ wɛrɛw ma. Nafa min bɛ mɔgɔ fɔlɔw la soda prebiotique yɔrɔ la, o ye nafa caman lase. U ka se ka pivot ka bɔ Shark Tank ban fɔlɔ la ka taa ni digital-first brand jɔli ye, o b’a jira ko ladamuni nafa ka bon.
i n' a fɔ an y' a ye izini wɛrɛw la cogo min na , i lamɛnbagaw faamuyali nafa ka bon kosɛbɛ . ka baara kɛ ni sigida diyagoyalenw ye cogo min na, o bɛ taabolo ɲuman de wajibiya, minfɛnw taamasiyɛn jɔli bɛ mɔgɔw ni ɲɔgɔn cɛ jɛɲɔgɔnya lakika de wajibiya.
Minfɛn baarakɛtaw ka siniɲɛsigi
minfɛn baarakɛtaw sugu bɛ ka yiriwa teliya la . Kɔsa in na, ko minnu kɛra digital platform security la, olu b’a jira cogo min na fɛɛrɛ kuraw bɛ nɔ bila feerekɛlaw ka dannaya la. O cogo kelen na, fɛɛrɛko sariyasun minnu bɛ ka bɔ kɛnɛ kan, olu faamuyali i n’a fɔ WebMCP protocoles, o bɛ se ka kunnafoni di tilali fɛɛrɛko latigɛw kan.
Fɛnba minnu bɛ baara in cogoya la, olu dɔw ye :
- Fɛn minnu ɲɛsinnen bɛ kɔnɔbara kɛnɛyako ma, olu ɲinini cayara
- Sukaro dɔgɔman fura wɛrɛw diyabɔli ka bonya
- pakew ni fɛnw dilanni sabatilenw nafa
- Fɛnɲɛnɛmaw doncogo fɛn dilanni na
Kunnafoni : i ka minfɛn mansamara jɔli
Poppi ka taama ka bɔ dumunikɛyɔrɔ kɔlɔsili la ka se dɔrɔmɛ miliyari sɔrɔli ma , o b' a jira ko ni fɛn dilannen , feereli fɛɛrɛ ɲuman , ani waati bɛnnen don , minfɛnw daminɛbagaw bɛ se ka ɲɛtaa kabakoma sɔrɔ O kunba ye ka fɛn dilanni kura ni musakabɔlaw ka jɛɲɔgɔnya lakika fara ɲɔgɔn kan.
I labɛnnen don ka i yɛrɛ ka minfɛn suguya daminɛ wa ? A daminɛ ni ɲinini ye i ka sugu laɲinilen na ani ka nafa jiracogo kɛrɛnkɛrɛnnen dɔ labɛn. Walasa k’i ka nizɛri fɛɛrɛ tigɛ cogo la min tɛ gɛlɛya, i ka jateminɛ kɛ yɔrɔw la minnu bɛ i ka ɛntɛrinɛti sɔrɔli nɔgɔya ani ka i ka kiliyanw ka jɛɲɔgɔnya nɔgɔya.
