Monga mlengi, wosonkhezera, kapena eni mabizinesi ang'onoang'ono, mumadziwa kumverera: kuyang'ana pazithunzi zopanda kanthu, ndikudabwa kuti ndi mutu uti womwe ungagwirizane ndi omvera anu. Kukakamizika kuti nthawi zonse mukhale ndi zatsopano, zokopa, komanso - makamaka - mavairasi akhoza kukhala aakulu. Bwanji ngati mutakhala ndi chida chaulere, champhamvu chomwe chingakuwonetseni zomwe mamiliyoni a anthu akuzifunafuna pompano? Mumatero. Imatchedwa Google Trends, ndipo ndi imodzi mwa zida zosagwiritsidwa ntchito mochepera mu zida zamakono za opanga. Bukuli silimangoyang'ana mawu osakira; ndi za kukuphunzitsani njira yopangira migodi ya Google Trends ya golide wokhutira, kulosera kukwera kwa mafunde, ndikupatsa omvera anu zomwe akulakalaka asanadziwe nkomwe.
Kodi Google Trends ndi Chifukwa Chiyani Opanga Ayenera Kusamala? Google Trends ndi chida chaulere, chapaintaneti cha Google chomwe chimasanthula kutchuka kwamafunso osiyanasiyana m'magawo ndi zilankhulo zosiyanasiyana. Imawonera kuchuluka kwakusaka pakapita nthawi, imafanizira mawu angapo, ndikuwulula mitu yofananira. Mosiyana ndi okonza mawu osakira omwe amawonetsa kuchuluka kwathunthu, Trends amawonetsa kutchuka komanso chidwi pakapita nthawi. Kwa opanga zinthu, izi ndizosintha. Zimakulepheretsani kuganiza zomwe zingagwire ntchito mpaka kupanga zinthu zodziwa zambiri. Mutha: Dziwani zochitika za nyengo zisanafike pachimake. Dziwani mitu yomwe ikubwera mu niche yanu. Mvetsetsani chidwi cha malo ndi kuchuluka kwa anthu paphunziro. Tsimikizirani zomwe zili ndi data yofufuza zenizeni padziko lapansi. Dziwani mafunso okhudzana ndi zomwe zingalimbikitse mndandanda wazinthu. M'malo mwake, ndiye mzere wanu wachindunji ku chidwi chapadziko lonse lapansi cha ogwiritsa ntchito intaneti, ndipo kulowa mu chidwi chimenecho ndi sitepe yoyamba yopanga ma virus.
Kukhazikitsa Malo Anu a Google Trends Research Playground Tisanayambe kusanthula mozama, tiyeni tidziwe bwino mawonekedwe apakati. Pitani ku trends.google.com. Tsamba loyambira nthawi zambiri limasonyeza zomwe zimachitika tsiku ndi tsiku, zomwe zimakhala zabwino kwambiri pakujambula nkhani. Pakufufuza mwaukadaulo, mugwiritsa ntchito bar yofufuzira ndi zosefera.
Kudziwa Zosefera Makiyi Kuzindikira kwanu kumangofanana ndi zosefera zanu. Nthawi zonse sinthani izi kutengera cholinga chanu: Geography: Yang'anani kudziko la omvera anu, dera, ngakhale mzinda. Nthawi Yosiyanasiyana: Yofunika. Gwiritsani ntchito "Miyezi 12 yapita" pamachitidwe a nyengo, "Zaka 5 zapitazo" pazokonda zanthawi yayitali, kapena "masiku 90 apita" pamakina aposachedwa. Magulu: Zosefera potengera makampani (monga "Kukongola & Kulimbitsa Thupi," "Bizinesi & Makampani") kuti muchotse phokoso losayenera. Mtundu Wosaka: "Kusaka Kwapaintaneti" ndikokhazikika komanso kothandiza kwambiri. "Kusaka pa YouTube" ndi mgodi wagolide kwa opanga makanema.
The Explorer vs. Trending Searches Dziwani chida choyenera kugwiritsa ntchito komanso nthawi yake: Dziwani: Izi ndi zofufuza mwachangu, mozama. Mumalowetsa mawu anu kuti mufananize ndi kusanthula. Kusaka Kwanthawi Zonse / Zosaka Zatsiku ndi Tsiku: Izi ndizomwe zikuchitika komanso zamwayi. Onani zomwe zikuphulika pompano ndikuwona ngati mungathandizire mosiyanasiyana.
Ndondomeko Yapang'onopang'ono Yopezera Maganizo Omwe Ali ndi Viral Tiyeni tichoke ku chiphunzitso kuti tichite. Tsatirani dongosololi kuti musinthe data ya Trends kukhala kalendala yanu yotsatira.
Gawo 1: Sinthani Mitu Yanu Yaikulu Yambani ndikumvetsetsa mawonekedwe a niche yanu yayikulu. Sakani mitu yotakata 3-5 yokhudzana ndi gawo lanu. Lowetsani mutu wanu woyamba (monga "zophikira zamasamba"). Dinani "+ Fananizani" ndikuwonjezera mawu ofananira (mwachitsanzo, "zakudya zotengera zomera," "zakudya zina zanyama"). Khazikitsani nthawi kukhala "Zaka 5 zapitazo." Yang'anani tchati: Ndi mawu ati omwe achititsa chidwi? Kodi pali spikes nthawi zonse (mwachitsanzo, Januware iliyonse ya "detox")? Izi zimakupatsani kalendala yoyambira.
Khwerero 2: Kukumba "Mafunso Ogwirizana" a Magulu Okhutira Izi mosakayikira ndi mbali yamphamvu kwambiri. Mukasaka mawu, pitani pansi mpaka pagawo la "Mafunso okhudzana". Muwona mindandanda iwiri: Pamwamba: Mafunso okhazikika, okwera kwambiri. Zabwino kwa zomwe zili mzati. Kukwera: Mafunso omwe akukula kwambiri munthawi yosankhidwa. Iyi ndiye malo anu ofikira ma virus. Tagi ya "Breakout" pafupi ndi funso ikutanthauza kuti yakwezedwa ndi 5000%. Funso lililonse la "Rising" ndi lalifupi lochokera kwa omvera anu. Mwachitsanzo, funso lokwera pansi pa "zolimbitsa thupi zapakhomo" likhoza kukhala "kulimbitsa thupi kwa mphindi 15 popanda zida," womwe ndi mutu wabwino kwambiri pa kanema wachidule kapena positi yophunzirira mwachangu pamabulogu.
Gawo 3: KuloseraKuthamanga kwa Nyengo Ma virus nthawi zambiri amakhala ndi mafunde odziwikiratu. Gwiritsani ntchito mawonedwe a "zaka 5 zapitazo" kuti muzindikire masabata enieni omwe chidwi chamutu chimafika pachimake pachaka. Sakani mutu wanthawi yake (monga "kuyeretsa masika," "malangizo amisonkho," "macookie atchuthi"). Zindikirani kuti chiwongola dzanja chenicheni cha sabata chimayamba kukwera ndipo sabata chimafika pachimake. Konzekerani kufalitsa zomwe muli nazo, zomwe zili bwino kwambiri pakadutsa milungu 2-3 kukwera kusanayambe. Izi zimakupatsani nthawi yoti musankhe komanso kukhala gwero lothandizira aliyense akayamba kusaka.
Khwerero 4: Geographic & YouTube Deep Dives Sinthani zomwe mukufuna kuti zithandizire kwambiri. Ngati mutu ukukhudzidwa makamaka ku Texas, mutha kupanga zomwe zili mdera lanu? Chofunika kwambiri kwa opanga: sinthani "Mtundu Wosaka" kukhala "Kusaka pa YouTube." Izi zimakuwonetsani zomwe anthu akuyang'ana papulatifomu yokha, ndikukupatsani chidziwitso chosagonjetseka pamutu wanu wotsatira wamakanema ndi mutu.
Kusandutsa Trends Data kukhala Zolemba Zenizeni Deta ilibe ntchito popanda kuphedwa. Umu ndi momwe mungatsekere kusiyana kuchokera ku chidziwitso kupita ku gawo lofalitsidwa.
Kutsimikizika kwa Lingaliro ndi Kufananiza Kwa Format Sikuti mutu uliwonse womwe umakonda umagwirizana ndi mtundu uliwonse. Unikani cholinga cha funsolo: "Momwe angachitire ..." mafunso: Ndiabwino kwamaphunziro, maupangiri atsatane-tsatane, Reels, kapena makanema a TikTok. "Zabwino kwambiri ..." kapena "Unikaninso ..." mafunso: Oyenera kufananitsa mabulogu, zolemba, kapena ndemanga zakuzama za YouTube. Mafunso afupikitsa, nkhani zankhani: Zabwino kwambiri pamawu ochezera, Nkhani, kapena ndemanga zamabulogu panthawi yake. Mukangopanga zakupha izi, mufunika malo oyendetsera omvera anu. Njira yanzeru yokonzera zonse zomwe zikugwirizana nazo—kaya ndi vidiyo yamaphunziro yomwe ikuyenda bwino, positi yamabulogu, ndi tsamba lanu lazinthu—ndili ndi chida cholumikizira chamoyo chomwe chili ngati Seemless. Zimakupatsani mwayi wopanga ulalo umodzi, womwe umatsogolera otsatira anu ku zidutswa zanu zaposachedwa komanso zofunikira kwambiri papulatifomu iliyonse.
Kupanga Moat Yokhala ndi "Pamwamba" motsutsana ndi "Rising" Sanjani njira yanu: Gwiritsani ntchito mafunso a "Pamwamba" kuti mupange "mzati" wokwanira, wobiriwira womwe umatsimikizira ulamuliro wanu. Gwiritsani ntchito mafunso a "Rising" kuti mupange zinthu zapanthawi yake, zomwe zimakopa omvera atsopano, anjala. Combo iyi imapanga chilengedwe chokhazikika.
Kukhala Agile ndi Zidziwitso Zanthawi Yeniyeni Ikani chizindikiro patsamba la "Daily Search Trends". Khalani ndi chizoloŵezi choyang'ana dziko lanu ndi gulu m'mawa uliwonse. Mukawona njira yomwe mungathe kuyankhula momveka bwino, yendani mofulumira. Pangani kanema wachangu wapagulu, positi ya carousel, kapena zosintha zazifupi zamabulogu. Kuthamanga ndi mawonekedwe apadera ndizofunikira apa.
Malangizo Otsogola ndi Zovuta Zomwe Muyenera Kuzipewa Kuti mumvetse bwino za Google Trends, sungani malingaliro omaliza awa. Nkhani ndi Mfumu: Kukwera mwadzidzidzi kumatha kukhala chifukwa cha nkhani zoyipa. Dinani nthawi zonse pamutuwu kuti muwerenge nkhani zokhudzana ndi nkhani musanapange zosangalatsa kapena zotsatsira. Nambala Zing'onozing'ono Zitha Kukhala Zazikulu: "Kuphulika" mu gawo laling'ono la niche nthawi zambiri kumakhala kofunikira kuposa kukwera pang'ono m'gulu lalikulu. Mpikisano wocheperako, omvera omwe akutsata kwambiri. Phatikizani ndi Zida Zina: Gwiritsani Ntchito Ma Trends pamalingaliro, kenako gwiritsani ntchito zida za SEO kapena ma analytics a nsanja (monga Instagram Insights kapena YouTube Analytics) kuti mukonzenso mawu ofunikira ndikuwunika momwe ntchito ikuyendera. Osaukakamiza: Ingothamangitsani zomwe zikugwirizana ndi mtundu wanu. Kudalirika ndikovuta kupanga kusiyana ndi kuchuluka kwa magalimoto.
Kutsiliza: Yambitsani Mafunde Anu Otsatira a Viral Google Trends imasokoneza zochitika za "viral". Zikuwonetsa kuti ma virus nthawi zambiri sakhala ndi mwayi wongochitika mwachisawawa komanso zambiri zokhudzana ndi kugwirizanitsa zomwe zili zanu ndi kuchuluka kwa chidwi cha anthu. Pakupanga kukhala gawo lanthawi zonse lazomwe mukukonzekera - kuyika chizindikiro, mafunso okhudzana ndi migodi, kulosera nyengo, ndikuchita mwachangu - mumasintha kuchoka pa zongopeka kukhala katswiri wazopanga zinthu. Mudzakhala ndi nthawi yocheperako mukuganizira zomwe mungapange komanso nthawi yochulukirapo ndikupanga zomwe mukudziwa kuti zikugwira ntchito. Kuyitanira kwanu kuchitapo kanthu ndikosavuta: Tsegulani Google Trends pompano. Lembani mutu wanu woyamba wa niche. Onani "mafunso okhudzana," makamaka "Rising". Chimodzi mwa izo ndi mbewu yanu yayikulu yotsatira. Pitani mukachipeze, pangani, ndikugawana ndi dziko lapansi. Ndipo mukatero, onetsetsani kuti magalimoto anu onse papulatifomu ali ndi njira yomveka bwino yoti mutsatire-kaya ndi kanema wanu waposachedwa kwambiri, positi yokhudzana ndi mabulogu, kapena kulemba makalata anu. Tsopano pitani mukathamangitse zomwe zikuchitika.
