Sɛ́ ɔbɔadeɛ, nkɛntɛnsofo, anaa adwuma nketewa wura no, wunim nkate no: sɛ wobɛhwɛ screen a hwee nni so, a wususuw asɛmti bɛn na ɛbɛka w’atiefo no ho ankasa. Nhyɛso a ɛne sɛ wɔbɛba bere nyinaa sɛ wɔde nneɛma foforo, ɛyɛ anigye, na—sɛ ɛbɛyɛ yiye no—ɔyare mmoawa bɛba no betumi ayɛ nea ɛboro so. Na sɛ wowɔ adwinnade bi a tumi wom a wontua hwee a ebetumi akyerɛ wo nea nnipa ɔpepem pii de nsi rehwehwɛ mprempren nso ɛ? Woyɛ saa. Wɔfrɛ no Google Trends, na ɛyɛ akode a wɔmfa nni dwuma yiye wɔ nnɛyi ɔbɔadeɛ akodekorabea no mu biako. Saa akwankyerɛ yi nyɛ nsɛmfua atitiriw a wobɛhwehwɛ kɛkɛ; ɛfa sɛ wobɛkyerɛkyerɛ wo ɔkwan a wɔfa so tu Google Trends ma content gold, hyɛ asorɔkye a ɛrekɔ soro ho nkɔm, na woama w’atiefo nea wɔn kɔn dɔ no pɛpɛɛpɛ ansa na wɔahu mpo.
Dɛn ne Google Trends na Dɛn Nti na Ɛsɛ sɛ Adebɔfo Dwen Ho? Google Trends yɛ ɔmanfo wɛb adwinnade a wontua hwee a efi Google a ɛhwehwɛ sɛnea nhwehwɛmu nsɛmmisa agye din wɔ mpɔtam ne kasa ahorow mu. Ɛyɛ mfonini dodow a wɔhwehwɛ bere tenten, de nsɛmfua pii toto ho, na ɛda nsɛmti a ɛfa ho a ɛrekɔ so adi. Nea ɛnte sɛ keyword planners a ɛkyerɛ volume koraa no, Trends da agye din ne anigye kakra adi bere a bere kɔ so no. Wɔ wɔn a wɔyɛ nneɛma a ɛwɔ mu no fam no, eyi yɛ agoru-sesa. Ɛkanyan wo fi nea ebia ɛbɛyɛ adwuma a wubesusuw ho so akɔ data a wɔde nimdeɛ ayɛ so. Wubetumi: Kyerɛ nneɛma a ɛkɔ so wɔ mmere horow mu ansa na akɔ soro. Hu nsɛmti a ɛrepue wɔ wo niche no mu. Te asasesin ne nnipa dodow a nkurɔfo ani gye asɛm bi ho no ase. Fa wiase ankasa nhwehwɛmu data di nsɛm a ɛwɔ mu ho adwene ahorow no mu den. Hu nsɛmmisa a ɛfa ho a ebetumi ama nsɛm a ɛwɔ mu a ɛtoatoa so no ayɛ kɛse. Ne titiriw no, ɛyɛ wo kwan tẽẽ a ɛkɔ wiase nyinaa anigye a ɛwɔ intanɛt dwumadie mu no so, na sɛ wobɛbɔ saa anigyeɛ no mu a, ɛyɛ anammɔn a ɛdi kan a wobɛfa so ayɛ nsɛm a ɛfa virus ho.
Wo Google Trends Nhwehwɛmu Agodibea a Wobɛhyehyɛ Ansa na yɛbɛkɔ nhwehwɛmu a emu dɔ mu no, momma yenhu core interface no yiye. Fa w’ani kyerɛ trends.google.com. Homepage no taa kyerɛ sɛnea wɔhwehwɛ nneɛma mu da biara da, na ɛyɛ papa ma nsɛm ho amanneɛbɔfo a wɔkyere nkurɔfo. Sɛ wopɛ nhwehwɛmu a ɛfa ɔkwan a wɔfa so yɛ adwuma ho a, wode search bar ne filters bedi dwuma.
Mastering wɔ Key Filters no mu Wo nhumu no ye te sɛ wo filters no nkutoo. Bere nyinaa gyina wo botae so siesie eyinom: Asase ho nsɛm: Twea kɔ w’atiefo titiriw no man, ɔmantam, anaa kurow mpo mu. Bere a Wɔde Di Dwuma: Ɛho hia. Fa "Asram 12 a atwam" di dwuma ma mmere nhyehyɛe, "Mfe 5 a atwam" ma nneɛma a ɛkɔ so bere tenten, anaa "Nnafua 90 a atwam" ma nnansa yi nsu a ɛrekɔ soro. Categories: Filter sɛnea nnwuma te (e.g., "Beauty & Fitness," "Business & Industrial") de tew dede a ɛho nhia ho. Search Type: "Web Search" ne default na mfasoɔ wɔ so paa. "YouTube Search" yɛ sika kɔkɔɔ a wɔtow ma wɔn a wɔyɛ video.
The Explorer vs. Nneɛma a Wɔhwehwɛ a Ɛrekɔ So Hu adwinnade a wode bedi dwuma ne bere a wode bedi dwuma: Hwehwɛ mu: Eyi yɛ nhwehwɛmu a wɔyɛ no ntɛm na emu dɔ. Wode w’ankasa nsɛmfua hyɛ mu de toto ho na wohwehwɛ mu. Trending Searches / Daily Search Trends: Eyi yɛ ma nsɛm a ɛyɛ adwuma, a ɛma hokwan. Hwɛ nea ɛrepae mprempren na hwɛ sɛ wubetumi de afã soronko bi aboa anaa.
Anamɔn-Anamɔn Nhyehyɛe a Wɔde Hwehwɛ Viral Adwene Momma yenfi nsusuwii so nkɔ adeyɛ so. Di saa nhyehyɛe a wotumi de di dwuma yi akyi na dane Trends data kɔ wo content kalenda a edi hɔ no mu.
Anamɔn 1: Wo Nsɛmti Titiriw a Wobɛhyehyɛ Fi ase denam wo niche titiriw no asase a wobɛte ase so. Hwehwɛ nsɛmti a ɛtrɛw 3-5 a ɛfa w’adwuma no ho. Hyehyɛ w'asɛmti titiriw (e.g., "vegan recipes"). Klik "+ Fa toto ho" na fa nsɛmfua a ɛfa ho ka ho (e.g., "adidi a egyina afifide so," "nam a wɔde si ananmu"). Fa bere no si "Mfe 5 a atwam." Hwehwɛ nhyehyɛe no mu: Asɛmfua bɛn na anya anigye a ɛkɔ so daa? So mmere mu nkɔanim a ɛkɔ so daa wɔ hɔ (e.g., January biara ma "detox")? Eyi ma wunya fapem content kalenda.
Anamɔn 2: Mining "Asɛmmisa a ɛfa ho" ma Content Clusters Akyinnye biara nni ho sɛ eyi ne ade a tumi wom sen biara. Sɛ wohwehwɛ asɛmfua bi wie a, twe kɔ fam kɔ "Related queries" ɔfa no so. Wubehu nsɛm abien a wɔahyehyɛ: Atifi: Nsɛmmisa a wɔde asi hɔ, a ɛyɛ den. Ɔkɛseɛ ma adum mu nsɛm. Rising: Nsɛmmisa a ɛwɔ nkɔso kɛse wɔ bere a wɔapaw no mu. Eyi ne wo viral adwene hotspot. "Breakout" tag a ɛwɔ asɛmmisa bi nkyɛn kyerɛ sɛ ɛboro 5000%. "Rising" asɛmmisa biara yɛ nsɛm tiawa a efi w'atiefo hɔ tẽẽ. Sɛ nhwɛso no, asɛmmisa a ɛrekɔ soro wɔ "fie apɔw-mu-teɛteɛ" ase betumi ayɛ "simma 15 akyi apɔw-mu-teɛteɛ no nnwinnade," a ɛyɛ asɛmti a edi mũ ma video tiawa anaa nkyerɛkyerɛ blog post a ɛyɛ ntɛm.
Anamɔn 3: NkɔmhyɛBere Mu Nsuo a Ɛkɔ Hɔ Viral content taa tra asorɔkye a wotumi hyɛ ho nkɔm so. Fa "Mfeɛ 5 a atwam" adwene no kyerɛ adapɛn pɔtee a anigyeɛ a ɛwɔ asɛmti bi ho no kɔ soro afe biara. Hwehwɛ bere mu asɛmti (e.g., "ahohuru bere mu ahotew," "towtua ho afotu," "nakwamma kukisi"). Hyɛ dapɛn no mu anigye pɔtee a efi ase kɔ soro ne dapɛn a ɛkɔ soro sen biara no nsow. Yɛ nhyehyɛe sɛ wobɛtintim wo nsɛm a ɛkɔ akyiri, a eye sen biara wɔ adesuakuw no mu adapɛn 2-3 ansa na wɔafi ase aforo. Wei ma wo bere a wode bɛto hɔ na woayɛ ade a wobɛkɔ bere a obiara fi ase hwehwɛ no.
Anamɔn 4: Asase ho nsɛm & YouTube Deep Dives Yɛ wo nsɛm no sɛnea wopɛ na ama woanya nkɛntɛnso kɛse. Sɛ asɛmti bi reyɛ trending titiriw wɔ Texas a, so wubetumi ayɛ localized content? Nea ɛho hia kɛse mpo ma adebɔfo: dan "Search Type" kɔ "YouTube Search." Eyi kyerɛ wo nea nkurɔfo de nsi hwehwɛ wɔ asɛnka agua no ankasa so, na ɛma wunya nhumu a wuntumi nni so nkonim wɔ wo video asɛmti ne asɛmti a edi hɔ no ho.
Trends Data a Wɔdannan no Ma ɛbɛyɛ Nsɛm a Ɛwɔ Ankasa Mfaso biara nni data so bere a wɔankum no. Here’s how to bridge the gap from nhumu kɔsi asɛm a wɔatintim so.
Adwene a Wɔde Di Dwuma ne Format Matching Ɛnyɛ asɛmti biara a ɛrekɔ so na ɛfata format biara. Hwehwɛ adwene a ɛwɔ asɛmmisa no akyi no mu: "Sɛnea wobɛ..." nsɛmmisa: Ɛyɛ pɛpɛɛpɛ ma nkyerɛkyerɛ, anammɔn anammɔn akwankyerɛ, Reels, anaa TikTok video ahorow. "Best..." anaa "Review..." nsɛmmisa: Ɛyɛ papa ma ntotoho blogs, listicles, anaa YouTube nhwehwɛmu a emu dɔ. Short-tail, newsy queries: Ɛyɛ fɛ ma ntɛm-fa social posts, Nsɛm, anaa bere ano blog nkyerɛkyerɛmu. Sɛ wobɔ saa killer content yi wie a, wuhia hub a ɛbɛkanyan w’atiefo. Ɔkwan a nyansa wom a wobɛfa so ahyehyɛ wo nsɛm a ɛfa ho nyinaa —sɛ́ ɛyɛ nkyerɛkyerɛ video a ɛrekɔ so, blog post, ne wo nneɛma krataafa —ne sɛ wode link-in-bio adwinnade te sɛ Seemless bedi dwuma. Ɛma wo curate link biako, trackable a ɛkyerɛ akyidifo kwan kɔ wo trending asinasin a aba foforo na ɛfata sen biara nyinaa so fi platform biara so.
Ɔkyekyere Content Moat a "Top" vs. "Rising". Kari pɛ wɔ wo nhyehyɛe mu: Fa "Top" nsɛmmisa di dwuma de yɛ "pillar" nsɛm a ɛkɔ akyiri, a ɛyɛ ahabammono daa a ɛde wo tumidi si hɔ. Fa "Rising" nsɛmmisa di dwuma de yɛ nsɛm a ɛyɛ ne bere mu de, a ɛyɛ trend-jacking a ɛtwetwe atiefo foforo a ɔkɔm de wɔn. Saa combo yi kyekye content ecosystem a ɛtra hɔ daa.
Staying Agile ne Bere Ankasa mu Kɔkɔbɔ Bookmark "Daily Search Trends" krataafa no. Fa yɛ wo su sɛ wobɛhwɛ mu ama wo man ne wo kuw no anɔpa biara. Sɛ wuhu su bi a wubetumi akasa afa ho ahotoso a, kɔ ntɛmntɛm. Yɛ social video a ɛyɛ ntɛm, carousel post, anaa blog update tiawa. Ahoɔhare ne adwene soronko yɛ ade titiriw wɔ ha.
Afotu a Ɛkɔ Anim ne Afiri a Wɔtaa Kwati Sɛ wopɛ sɛ wuhu Google Trends yiye ampa a, ma saa nsɛnkyerɛnne a etwa to yi ntra w’adwenem. Nsɛm a ɛfa ho ne Ɔhene: Nkɔanim a ɛbɛba mpofirim no betumi afi atesɛm mu asɛm bi a enye. Klik asɛmti no so bere nyinaa na kenkan nsɛm ho amanneɛbɔ a ɛfa ho ansa na woayɛ afahyɛ anaa nsɛm a wɔde hyɛ nkurɔfo nkuran. Nkontaabu nketewa betumi ayɛ Kɛse: "Breakout" a ɛwɔ niche subcategory mu no taa som bo sen nkɔanim ketewaa bi wɔ category kɛse bi mu. Akansie kakraa bi, atiefo a wɔde wɔn ani asi wɔn so kɛse. Fa Nnwinnade Afoforo bom: Fa Trends di dwuma ma adwene, afei fa SEO nnwinnade anaa platform analytics (te sɛ Instagram Insights anaa YouTube Analytics) di dwuma de siesie asɛmfua titiriw no na susuw adwumayɛ akyi. Nhyɛ No: Taw nneɛma a aba so a ɛfata wo brand ankasa nkutoo. Ɛyɛ den sɛ wobenya ahotoso sen kar akwan.
Awiei: Fi Wo Viral Wave a Edi Hɔ no ase Google Trends yi ahintasɛm fi "virus" adeyɛ no mu. Ɛkyerɛ sɛ mpɛn pii no, virality nyɛ nea ɛfa anigye a ɛba kwa ho kɛse na mmom ɛfa ɔkwan a wobɛfa so de wo nsɛm no ahyia ne ɔmanfo anigye a ɛrekɔ soro no ho. Ɛdenam wo nneɛma a wode bɛyɛ nhyehyɛe no fã a wobɛma ayɛ daa so —benchmarking, mining related questions, predicting seasons, and executing with speed —wodane fi content guesser mu kɔ content strategist mu. Wobɛsɛe bere kakraa bi de asusuw nea wobɛbɔ ho na wode bere pii abɔ nea wunim sɛ ɛbɛyɛ adwuma. Wo frɛ a wode yɛ ade no yɛ mmerɛw: Bue Google Trends mprempren ara. Type wo niche topic a ɛto so abien no. Hwehwɛ "Related queries" no mu, titiriw nea "Rising" no. Wɔn mu biako ne wo nsɛm kɛse a edi hɔ no aba. Kɔhwehwɛ, bɔ, na kyɛ wiase. Na sɛ woyɛ saa a, hwɛ hu sɛ wo cross-platform traffic nyinaa wɔ ɔkwan a ɛda adi pefee a ɛsɛ sɛ wofa so —sɛ́ ɛyɛ wo video a egyina trend so a aba foforo, blog post a ɛfa ho, anaa wo newsletter signup. Afei kɔ akyi saa nneɛma a ɛrekɔ so no.
