Maitiro Akagadzira Penguin Random House's Playful Penguins Campaign
Kuseri Kwezviitiko: Magadzirirwo Akaitwa Nenyanzvi NePenguin Random House's Playful Penguins Campaign
Iyo Playful Penguins mushandirapamwe wePenguin Random House inomira semuenzaniso wakajeka wekugadzira nyaya mukushambadzira kushambadzira. Muimbi arikuseri kwayo anogovera rwendo rwunonzwisisa kubva pachimiro chimwe chete kuenda kune yakazara ensemble cast. Iyi purojekiti inonyatso ratidza kuti mufananidzo ungavaka sei zita remhando uye kudzika kwerondedzero. Ngatinyure mukuita kwekugadzira kwakaunza Alan penguin nenyika yake inofadza.
Kubva kuConcept kuenda kuUnhu: Kuzvarwa kwaAlan the Penguin
Yese mishandirapamwe huru inotanga nepfungwa imwechete. Pachirongwa chePenguin Random House, spark iyoyo yaive penguin hunhu ainzi Alan. Chinangwa chekutanga chaive chekugadzira mascot yainzwa zvese zvechinyakare uye zvemazuva ano. Muimbi akatarisana nekukwezva Alan nepfungwa yekuda kuziva uye kutaurika.
Mapepa ekutanga akaongorora maitiro akasiyana uye mataurirwo. Kiyi yaive yekufamba kupfuura logo yakamira. Nyanzvi yaida kuti Alan anzwe semunhu ane nyaya yekutaura. Iri basa rekutanga raive rakakosha kuti mushandirapamwe uwedzere kuita nganonyorwa yakafaranuka.
Kugadzira Relatable Mascot Kugadzira mascot kune muparidzi wenyika yose kwaida kunyatsofunga. Alan aifanira kukwezva vateereri vakasiyana-siyana vevaverengi. Mugadziri akashandisa akati wandei misimboti yekugadzira: Nyore Silhouette: Chimiro chinozivikanwa chinoshanda chero saizi. Maziso Anoratidza: Kuendesa manzwiro uye hungwaru kuti ubatane nevaoni. Playful Proportions: Zvishoma zvakawedzeredzwa maficha kuti uwedzere runako pasina kuve katuni. Iyi nzira yakaita kuti Alan agone kuita zvakasiyana-siyana munhau dzakasiyana siyana, kubva padiki pasocial media avatars kusvika kune makuru maprints.
Kuvaka Ensemble Cast: Kuwedzera Nyika Mutsara wekuti "Alan the penguin anowana ensemble cast" inoratidza nguva yakakosha iyo mushandirapamwe wakavapo. Munhu mumwe chete anogona kutaura nyaya yakawanda. Kumiririra yakakura, yakasiyana siyana yePenguin Random House, muimbi akaunza boka rekutsigira mavara epenguin.
Hunhu hutsva hwega hwega hwakagadzirirwa kufananidzira rudzi rwakasiyana kana ruzivo rwekuverenga. Izvi zvakashandura mushandirapamwe kubva kune yakapfava mascot promo kuita yakapfuma, dimikira rekuona reraibhurari yemuparidzi.
The Creative Process for Character Development Kugadzira ensemble yaive nzira ine hunyanzvi. Nyanzvi yakatevera nzira yakajeka yekuona kuti mutambi wega wega ainzwa akasiyana asi akabatana. Genre Assignment: Kufananidza munhu nemhando yebhuku (semuenzaniso, zvakavanzika, zverudo, sci-fi). Hunhu Sketching: Kurumidza kudhirowa kuongorora chimiro, kutaura, uye zvinogona props. Kubatana Kwechimiro: Kukwenenzvera mavara ese kuti agoverane inowirirana dhizaini uye pendi yeruvara. Kudyidzana Kuyedzwa: Kudhirowa mavara mumapoka kuona kuwirirana kwekuona uye kugona kutaura nyaya. Iyi nzira yakarongeka yakafanana nemabatiro anoita makambani etekinoroji chitupa chavo chekuonekwa, senge zvine hungwaru zvinokurukurwa muchinyorwa chedu chekuti sei YouTube logo inotaridzika zvakasiyana nhasi.
Kuitwa Kwehunyanzvi uye Kuburitswa Kwemushandirapamwe Nekukandwa kwakagadzirwa, kutarisisa kwakachinjika kune kuuraya. Nyanzvi yakashandisa musanganiswa wedhijitari nemaitiro echinyakare kugadzira midziyo yekupedzisira. Mamiriro uye mutsara wakajeka webasa zvakawedzerwa kupa mifananidzo kudziya uye kugona, ichidzokorora manzwiro ebhuku remuviri.
Mushandirapamwe uyu wakaparurwa mumachaneli akawanda. Imwe neimwe puratifomu yakagamuchira zvakagadzirirwa zvemukati, kubva kune ane animated snippets yesocial media kusvika kune yakadzama mifananidzo yewebhu mabhana. Iyi omnichannel zano rakaita kuti Playful Penguins isvike kuvaverengi kwese kwese.
Basa reZvishandiso Zvemazuvano Mishandirapamwe yemazuva ano yemifananidzo inotsamira zvakanyanya pamaturusi epamusoro edhijitari. Iyo dhizaini yakasimudza emhando yepamusoro mahwendefa emifananidzo uye software kuti iwane chaiyo uye inoshanduka. Kune vanogadzira vari kutsvaga kuvaka mishandirapamwe yakafanana, kuisa mari mune chaiyo hardware kwakakosha. Kutsvaga kweiyo yakakwana inotakurika situdiyo kuri kuenderera mberi, sekuongororwa mune yedu ficha pane itsva Wacom kusimudzira iyo inogona kuunza kurota kwekudhirowa chero kupi.
Zvishandiso izvi zvakabvumira kukurumidza kudzokororwa uye nyore kugadzirisa zvinhu. Kushanda uku kwakakosha pakuzadzisa mazuva emushandirapamwe uye mwero.
Key Takeaways kubva kuPlayful Penguins Campaign Kubudirira kwePenguin Random House mushandirapamwe unopa zvidzidzo zvakakosha kune maartist nevatengesi. Zvinoratidza simba rekutaura nyaya kunofambiswa nehunhu mukuvaka hukama hwepfungwa nevateereri. Pfungwa yepakati yakasimba inogona kuwedzerwa kuita yakazara yekuona system.
Uyezve, inosimbisa kukosha kwekubatana pakati pemuimbi uye brand. Chiono chakagovaniswa uye kutaurirana kwakajeka kwakakosha mukuturikira nhaka yePenguin Random House kuita mushandirapamwe mutsva unobata.
Chikonzero Nei Iyi Nzira Ichiri Kunakidza Munzvimbo ine vanhu vakawanda vezvenhau, huchokwadi hunomira pachena. Iyo Playful Penguins mushandirapamwe unoshanda nekuti inonzwa yechokwadi uye kugadzira. Haingotengese mabhuku; inopemberera mufaro wekuverenga uye nharaunda yevaverengi. Izvi zvinoratidzira maitiro apo vateereri vanobatana nemhando dzinopa yakasarudzika uye inoyevedza chiitiko, senge niche kukwezva kwevakazvitsaurira mimhanzi inoratidzirwa muchidimbu chedu pane iPod dzimwe nzira.
Mhedziso Iyo Playful Penguins mushandirapamwe inyanzvi mune yemifananidzo yekumaka. Zvinoratidza kuti nehunhu hwakasimba, mubatanidzwa unofunga, uye hunyanzvi hwekuita, nyanzvi inogona kugadzira nhaka yekushambadzira inogara uye inoyevedza. Rwendo rwekubva kuAlan kuenda kune yakakandwa yakazara inoratidza iro rinorondedzera simba rekuona dhizaini.
Wafemerwa kuunza yako yekugadzira mushandirapamwe kuhupenyu? Zvishandiso zvakakodzera uye nyaya yakajeka zvakakosha. Kune isina musono manejimendi manejimendi uye kubatana kunogona kubatsira kuronga yako inotevera hombe zano, tsvaga mhinduro dziripo paSeemless. Tanga kushandura chiono chako chekusika kuita chokwadi chakabatana nhasi.
