Momwe Wojambula Anapangira Kampeni Yosangalatsa ya Penguin Random House ya Penguin
Kuseri kwa Zochitika: Momwe Wojambula Anapangira Kampeni Yosangalatsa ya Penguin Ya Penguin Random House
Kampeni ya Playful Penguins ya Penguin Random House imayima ngati chitsanzo chabwino kwambiri chofotokozera nkhani pofalitsa malonda. Wojambula kumbuyo kwake amagawana ulendo wanzeru kuchokera pazithunzi zamunthu m'modzi kupita ku gulu lonse. Pulojekitiyi ikuwonetsa bwino momwe mafanizo angapangire chizindikiritso chamtundu komanso kuzama kwa nkhani. Tiyeni tilowe munjira yolenga yomwe idapangitsa Alan penguin ndi dziko lake lokongola kukhala lamoyo.
Kuchokera ku Lingaliro kupita ku Khalidwe: Kubadwa kwa Alan Penguin
Kampeni iliyonse yayikulu imayamba ndi lingaliro limodzi. Pankhani ya Penguin Random House, spark imeneyo inali munthu wa penguin dzina lake Alan. Cholinga choyambirira chinali kupanga mascot omwe amamveka ngati apamwamba komanso amasiku ano. Wojambulayo adayang'ana kwambiri kukopa Alan ndi chidwi komanso kufikika.
Zojambula zakale zidawunikira mawonekedwe ndi mawu osiyanasiyana. Chinsinsi chake chinali kupitilira chizindikiro chokhazikika. Wojambulayo ankafuna kuti Alan adzimve ngati munthu wokhala ndi nkhani yoti anene. Ntchito yoyambira iyi inali yofunika kwambiri kuti kampeni ikule kukhala dziko lofotokozera zambiri.
Kupanga Mascot Ogwirizana Kupanga chifaniziro cha wofalitsa wapadziko lonse kunafunikira kulingalira mosamalitsa. Alan anafunikira kukopa anthu osiyanasiyana oŵerenga. Wojambulayo adagwiritsa ntchito mfundo zingapo zazikulu zopangira: Silhouette Yosavuta: Mawonekedwe odziwika omwe amagwira ntchito pakukula kulikonse. Maso Owonekera: Kupereka malingaliro ndi luntha kuti mulumikizane ndi owonera. Magawo Osewerera: Zinthu zokokomeza pang'ono kuti muwonjezere chithumwa popanda kujambulidwa. Njira iyi idawonetsetsa kuti Alan azikhala wosinthika pamitundu yosiyanasiyana, kuyambira ma avatar ang'onoang'ono azama TV mpaka pazithunzi zazikulu.
Kupanga Gulu Lophatikiza: Kukulitsa Dziko Lapansi Mawu akuti "Alan penguin atenga gulu limodzi" akuwonetsa nthawi yofunika kwambiri yomwe kampeni idachitika. Munthu m'modzi yekha amatha kufotokoza zambiri za nkhani. Kuyimira mndandanda waukulu, wosiyanasiyana wa Penguin Random House, wojambulayo adayambitsa gulu lothandizira otchulidwa a penguin.
Aliyense watsopano adapangidwa kuti aziyimira mtundu wina kapena kuwerenga. Izi zinasintha kampeniyi kuchoka ku promo yosavuta ya mascot kukhala fanizo lolemera, lowoneka bwino la laibulale ya osindikiza.
Njira Yopanga Kukulitsa Makhalidwe Kupanga ensemble inali njira yosamala. Wojambulayo adatsata njira yomveka bwino kuti awonetsetse kuti aliyense akumva kuti ndi wapadera koma wogwirizana. Ntchito yamtundu: Kufananiza munthu ndi mtundu wa mabuku (monga zachinsinsi, zachikondi, zasayansi). Kujambula Kwaumunthu: Zojambula zofulumira kuti muwone momwe mumakhalira, mafotokozedwe, ndi zomwe zingatheke. Kugwirizana Kwamasitayelo: Kuyeretsa zilembo zonse kuti zigawane zojambulajambula ndi utoto wosasinthasintha. Kuyesa Kuchita: Kujambula otchulidwa m'magulu kuti awonetsetse kuti akugwirizana ndi kufotokoza nkhani. Njira yokhazikika iyi ndi yofanana ndi momwe makampani aukadaulo amasinthira mawonekedwe awo, mofanana ndi zosintha zomwe zafotokozedwa m'nkhani yathu chifukwa chake logo ya YouTube ikuwoneka mosiyana lero.
Kuchita Zaluso ndi Kutulutsa Kampeni Ndi ochita kupanga, chidwi chimasinthidwa kupita kukuchita. Wojambulayo adagwiritsa ntchito njira zama digito ndi zachikhalidwe kuti apange zinthu zomaliza. Maonekedwe ndi mizere yowoneka bwino idawonjezedwa kuti mafanizowo akhale ofunda komanso omveka bwino, kufotokoza momwe buku lakuthupi limamvekera.
Kampeniyi idachitika m'njira zingapo. Pulatifomu iliyonse idalandila zofananira, kuchokera pazithunzi zojambulidwa pazama TV mpaka pazithunzi zatsatanetsatane zamawebusayiti. Njira yonseyi idawonetsetsa kuti Playful Penguin imafikira owerenga kulikonse.
Udindo wa Zida Zamakono Makampeni amakono azithunzi amadalira kwambiri zida zapamwamba za digito. Wojambulayo adagwiritsa ntchito mapiritsi ndi mapulogalamu apamwamba kwambiri kuti akwaniritse kulondola komanso kusinthasintha. Kwa opanga omwe akufuna kupanga kampeni yofananira, kuyika ndalama mu hardware yoyenera ndikofunikira. Kufunafuna situdiyo yabwino kwambiri ikupitilira, monga momwe tawonera pakusintha kwatsopano kwa Wacom komwe kungapereke maloto ojambulira kulikonse.
Zida izi zidalola kubwereza mwachangu komanso kusintha kosavuta kwa zinthu. Kuchita bwino kumeneku kunali kofunika kwambiri kuti tikwaniritse masiku omaliza a kampeni komanso kukula kwake.
Zofunika Kwambiri pa Kampeni ya Playful Penguin Kupambana kwaKampeni ya Penguin Random House imapereka maphunziro ofunikira kwa ojambula ndi otsatsa. Zimawonetsa mphamvu ya nthano zoyendetsedwa ndi anthu pomanga kulumikizana kwamalingaliro ndi omvera. Lingaliro lamphamvu lapakati litha kukulitsidwa kukhala mawonekedwe owoneka bwino.
Kuphatikiza apo, ikuwonetsa kufunikira kwa mgwirizano pakati pa ojambula ndi mtundu. Masomphenya ogawana komanso kulankhulana momveka bwino kunali kofunikira pakumasulira cholowa cha Penguin Random House kukhala kampeni yatsopano yochititsa chidwi.
Chifukwa Chake Njirayi Imamveka M'malo odzaza anthu ambiri, zowona zimawonekera. Kampeni ya Playful Penguins imagwira ntchito chifukwa imawoneka yowona komanso yopanga. Sikuti amangogulitsa mabuku; imakondwerera chisangalalo cha kuwerenga ndi gulu la owerenga. Izi zikuwonetsa momwe omvera amalumikizana ndi mtundu womwe umapereka chidziwitso chapadera komanso chosangalatsa, monganso chidwi cha oimba odzipatulira omwe awonetsedwa mugawo lathu la ma iPod.
Mapeto Kampeni ya Playful Penguins ndiyopambana kwambiri pakuyika chizindikiro. Zimatsimikizira kuti ndi munthu wamphamvu, gulu loganiza bwino, komanso luso lochita bwino, wojambula akhoza kupanga cholowa chokhalitsa komanso chosangalatsa cha malonda. Ulendo wochokera ku Alan kupita ku gulu lathunthu ukuwonetsa mphamvu yofotokozera ya kapangidwe kazithunzi.
Wowuziridwa kuti mupange kampeni yanu yopanga kukhala yamoyo? Zida zoyenera ndi nkhani yomveka bwino ndizofunikira. Pakuwongolera projekiti mopanda msoko komanso mgwirizano womwe ungathandize kukonza lingaliro lanu lalikulu lotsatira, fufuzani mayankho omwe akupezeka pa Seemless. Yambani kusintha masomphenya anu opanga kukhala ogwirizana lero.
