Apple Inogona Kuisa Ads muMepu nekukurumidza seZhizha rino
Zvinoenderana neshumo kubva kuBloomberg's Mark Gurman, Apple Mepu yakagadzirira kuunza chikuva chekushambadzira. Iyo tekinoroji hofori inogona kuzivisa iyi shanduko huru kune yayo yekufambisa app kutanga mwedzi uno, nekuburitswa kwakarongwa kwechirimo. Kutama uku kunoratidza chinangwa cheApple chekuita mari masevhisi ayo zvine hukasha, zvichigona kushandura mawaniro anoita vashandisi mabhizinesi emuno. Iyo mitsva yeApple Mepu ads yaizoshanda zvakafanana kune vakwikwidzi, ichibvumira mabhizinesi kubhadhara mari yekutanga mumibairo yekutsvaga.
Iyo Apple Mepu Kushambadzira Ichashanda Iyo yakakosha meshini, sekutsanangurwa kwazvinoitwa neBloomberg, inosanganisira yakabhadharwa yekutsvaga mhinduro system. Mabhizinesi angango bhidha mazwi akakosha anoenderana nemasevhisi avo, akadai se "sushi," "kofi," kana "pumba." Mutengi wepamusoro wetemu rekutsvaga aibva achengetedza nzvimbo yepamusoro mumigumisiro yeapp yeMepu. Izvi zvinoreva kuti chitoro chepizza chemuno chinogona kubhadhara kuti chitange kuoneka kana mushandisi achitsvaga "pizza pedyo neni." Iyi modhi inokoshesa kukwidziridzwa kwakabhadharwa pamusoro pekukosha kana hukama, zvichiratidza kusimuka kwakakosha kubva pane zvazvino zvinyorwa zveapp. Kune mamirioni evashandisi ve iPhone, yavo yemunharaunda yekutsvaga ruzivo pane yakasarudzika app yave kuda kuchinja zvakanyanya.
Iyo Google Mepu Parallel Iyi advertising setup haisi isina muenzaniso. Inonyatso ratidza modhi yakashandiswa kare neGoogle Mepu. Google inobvumira mabhizinesi kusimudzira mazita avo kuburikidza neayo Local Services Ads, kuve nechokwadi chekuonekwa kwekutanga. Kupinda kweApple munzvimbo ino kunoratidza kukwikwidza kwakananga kwemadhora ekutsvaga ekutsvaga emunharaunda. Nekutora modhi yakaratidza, Apple inogona kukurumidza-kuteedzera mari yayo kubva kuMepu. Nekudaro, zvakare inomutsa mibvunzo yakajairika nezve mutsara wakasviba pakati pekushambadzira uye organic ruzivo mune yakakosha utility maapplication.
Iko Kukanganisa Kumabhizinesi Madiki uye Vashandisi Kuunzwa kwema ads muApple Mepu kuchagadzira ese matambudziko nemikana. Kune mabhizinesi madiki, izvi zvinomiririra nzira nyowani inogona kutora vatengi. Zvakadaro, inosumawo iyo yekubhadhara-kutamba-simba iyo inogona kukanganisa vadiki vashandisi vane mashoma ekushambadzira mabhajeti.
Mikana Yekuonekwa Kwenzvimbo Targeted Reach: Mabhizinesi anogona kunanga vashandisi vachishingairira kutsvaga masevhisi avo mune yakatarwa nzvimbo. Vateereri vepamusoro-soro: Kutsvaga kweMepu kunowanzo ratidza chinangwa chekutenga nekukurumidza, zvichiita kuti kudzvanya ad kuve kwakakosha. Kubatanidzwa kwePlatform: Ads anogona kubatanidza zvakananga kune zviito sekufona, kuwana mafambiro, kana kushandisa Apple Pay.
Zvinogona Mushandisi Zvakaitika Zvinonetsekana Kune vashandisi, chinonyanya kunetsa chakazara uye zvishoma zvine chekuita nekutsvaga mhinduro. Kunaka kwekutsvaga sarudzo yepedyo kana yakaongororwa zvakanyanya inogona kukanganisika kana mazita akabhadharwa akatonga pamusoro pechidzitiro. Kujeka kuchave kwakakosha; Apple ichada kunyora zvakajeka idzi nzvimbo dzakatsigirwa kuchengetedza kuvimba. Iyi shanduko inosimbisa kukosha kwevagadziri uye vezvemabhizinesi kuti vasiyanise mafambisirwo avo. Sezvinongoita vanofurira vanoda yakasimba midhiya kit kukwezva zvibvumirano zvemhando, mabhizinesi emuno anozoda savvy dhijitari nzira. Kuti uwane nhungamiro pakuvaka hwaro hwehunyanzvi, tarisa gwara redu rekugadzira kit yenhau seanofurira.
Yakakura Mafambiro muApp Monetization Sarudzo yeApple chikamu chechimiro chakakura apo emahara, pre-yakaiswa maapps anoshanduka kuita mapuratifomu anogadzira mari. Masevhisi ave chikamu cheApple chiri kukurumidza kukura, uye Mepu inonzwisisika inotevera muganhu wekushambadzira, yakapihwa yakakura mushandisi. Kufamba uku kunotevera kuwedzera kweApple kushambadzira muApp Store yayo uye nzizi dzenhau. Iyo inoratidza pivot yehungwaru yekutora yakawanda yedhijitari yekushambadzira musika, ichinetsa Google neMeta zvakananga. Madzvinyiriro ehupfumi pane hofori dzetekinoroji, kubva kumaketani ekupa kusvika kune zviitiko zvepasirese, ari kutyaira iyi yekutsvaga mitsva yemari. Zvinhu zvehupfumi zvekunze zvinowanzomanikidza shanduko yepuratifomu inobata vashandi vegig nemabhizinesi madiki. Semuyenzaniso, kudzikama kwemafuta ekufambisa kwaita kuti makambani akaita seDoorDash vaunze mari dzekuyamura kuvatyairi. Saizvozvo, mitengo mitsva yekushambadza muMepu inogona kuve chinhu chinoshanda kune varidzi vemabhizinesi emuno.
Izvo Mabhizinesi Anofanira Kuita Iye Zvino Kumbira uye Gadzirisa Yako Apple Bhizinesi Rokubatanidza Rondedzero: Ita shuwa kuti bhizinesi rako ruzivo (NAP: Zita, Kero, Runhare) yakarurama uye yakakwana. Monitor for Official Zviziviso: Watch forKutangwa kweApple kuti unzwisise mutengo, maitiro ekubhidha, uye sarudzo dzekunongedza. Ongorora Budget Yako Yekushambadzira Yenzvimbo: Ongorora kana kukwidziridzwa kwakabhadharwa paMepu kunoenderana nemaitiro ako ekutora vatengi. Tarisa pane Organic Signals: Ramba uchikurudzira ongororo yakanaka uye data yenzvimbo chaiyo, iyo icharamba yakakosha pakuonekwa kwese.
Kutarisa Mberi: Ramangwana reDigital Navigation Iko kubatanidzwa kwekushambadzira muApple Mepu inguva yemvura. Inoshandura iyo app kubva kune yakachena yekushandisa kuita yehybrid service-commerce platform. Kudzokororwa kweramangwana kwaigona kuona mamwe mafomati ekushambadzira, senge mapini akasimudzirwa pamepu yekuona kana mubatanidzwa unotsigirwa nemazano eSiri. Sezvo idzi nzvimbo dzedhijitari dzichiwedzera kutengeserana, kuchengetedza muganho pakati pebasa nehupenyu hwemunhu kwakakosha. Iko kudikanwa kwekugara kwekutonga kuvepo kwepamhepo kunogona kukurira. Vagadziri uye varidzi vemabhizinesi vanogona kuwana nzira dzekuchengetedza chiyero muchinyorwa chedu chekuparadzanisa hupenyu hwemunhu uye hwebhizinesi semusiki. Pakupedzisira, kubudirira kweApple Mepu ads kuchaenderana nechiyero. Apple inofanirwa kuunza mari pasina kusvibisa ruzivo rwemushandisi izvo zvakaita kuti Mepu ive inogoneka kune Google pakutanga.
Mhedziso Kuvhurwa kuri kuuya kwekushambadza muApple Mepu kunoratidza shanduko yakakosha kune imwe yeiyi iPhone's core apps. Kunyange ichipa chishandiso chitsva chekutsvaga mutengi kumabhizinesi, chinounza zvakare kuomarara kwevashandisi uye zvinogona kutadzisa mutengo kune vatengesi. Kufambisa iyi nyika itsva yakabhadharwa kunoda kuchinjika uye kuronga zvine hungwaru. Sezvo iyo dhijitari ecosystem inokura zvakanyanya kuomarara, kuve nemidziyo yakakodzera uye nzwisiso kwakakosha. Seemless inopa vagadziri uye mabhizinesi zviwanikwa zvekugadzirisa kuvapo kwavo kwedhijitari zvinobudirira. Ongorora chikuva chedu kuti uwane maturusi anogona kukubatsira kuti uchinje kune shanduko senge idzi uye kukura bhizinesi rako zvisina musono.
