Apple bɛ Se ka Piblisitew Blà Kartaw kɔnɔ joona ɲinan samiyɛ la
Bloomberg ka Mark Gurman ka kunnafoni dɔ y’a jira ko Apple Maps labɛnnen don ka piblisite kura dɔ daminɛ. Tech giant bɛ se ka nin fɛnba in laseli kɛ a ka navigation app la kabini nin kalo in na, ni a daminɛni bolodara samiyɛ kɔnɔ. O wale in b’a Jira ko Apple b’a fɛ k’a ka baarakɛminɛnw musaka Kɛ ni fanga ye, o min bɛ Se ka baarakɛlaw ka sigida jagokɛlaw Sɔrɔcogo Yɛlɛma. Apple Maps ka piblisite kura ninnu tun bɛna baara kɛ i n’a fɔ ɲɔgɔndankɛlaw, o bɛna kɛ sababu ye jagokɛlaw ka se ka wari sara ka ɲɛsin fɛn sɔngɔ gɛlɛnw bilali ma ɲinini jaabiw kɔnɔ.
Apple Maps Piblisite bɛna baara kɛ cogo min na Fɛɛrɛ jɔnjɔn, i n’a fɔ Bloomberg y’a ɲɛfɔ cogo min na, o bɛ tali kɛ ɲinini jaabiw sɔrɔcogo saralen na. A ka c’a la, jagokɛlaw bɛna sɔngɔko kɛ daɲɛ koloma kɛrɛnkɛrɛnnenw kan minnu bɛ tali kɛ u ka baarakɛminɛnw na, i n’a fɔ “sushi”, “kafe”, walima “plomber”. O kɔfɛ, ɲinini kumasen dɔ dilabaga min ka sɔngɔ ka bon kosɛbɛ, o tun bɛna jɔyɔrɔ fɔlɔ sɔrɔ Maps app jaabiw kɔnɔ. O kɔrɔ ye ko sigida piza feereyɔrɔ dɔ tun bɛ se ka wari sara walasa ka bɔ fɔlɔ ni baarakɛla dɔ ye "piza ne kɛrɛfɛ" ɲini. Nin modɛli in bɛ ɲɛtaa saralen bila jɔyɔrɔ fɔlɔ la ka tɛmɛ nafa saniyalen walima gɛrɛɲɔgɔnna kan, o bɛ bɔliba jira ka bɔ appli ka sisan lisi biologiki la. iPhone baarakɛla miliyɔn caman fɛ, u ka sigida ɲinini kɛcogo bɛ ka Changé kosɛbɛ appli (application) dɔ kan.
Google Maps ka paralɛli ye O piblisite sigicogo in tɛ ko ye min ma deli ka kɛ fɔlɔ. A bɛ Google Maps bɛ baara kɛ ni modɛli min ye kabini tuma jan, o jira kosɛbɛ. Google bɛ sira di jagokɛlaw ma u k’u ka lisi laseli kɛ a ka sigida baarakɛlaw ka piblisitew fɛ, k’a to u bɛ se ka ye kosɛbɛ. Apple ka binkanni min Kɛra o yɔrɔ in na, o b’a Jira ko ɲɔgɔndan tilennen bɛ sigida ɲinini piblisite dɔrɔmɛw kan. Ni Apple ye modɛli dɔ ta min sɛgɛsɛgɛra, a bɛ se k’a ka sɔrɔ teliya ka bɔ Maps la. Nka, a bɛ ɲininkali dɔntaw fana lawuli, minnu bɛ tali kɛ danfara min bɛ piblisitew ni kunnafoniw organiquew cɛ, minnu bɛ nafabɔ-porogaramu nafamaw kɔnɔ.
A bɛ nɔ min bila jagokɛla misɛnninw ni baarakɛlaw la Piblisitew donni Apple Maps kɔnɔ, o bɛna gɛlɛyaw ni cogoyaw bɛɛ lase mɔgɔw ma. Jagokɛyɔrɔ fitininw fɛ, o bɛ sira kura jira min bɛ se ka kɛ sababu ye ka kiliyanw sɔrɔ. O bɛɛ n’a ta, a bɛ sara-ka-tulo-kɛcogo dɔ fana don senkan min bɛ se ka nafa sɔrɔ baarakɛla misɛnninw na, minnu ka feereli baarakɛnafolo danmadɔw.
Cogoyaw minnu bɛ sɔrɔ sigida yecogo la Laɲini kɛlenw: Jagokɛlaw bɛ se ka baarakɛlaw laɲini minnu bɛ u ka baarakɛminɛnw ɲini ni timinandiya ye dugukolo yɔrɔ kɛrɛnkɛrɛnnen dɔ la. Lamɛnnikɛlaw minnu ka laɲini ka bon: Tuma caman na, Karta ɲinini bɛ sanni ŋaniya jira joona, o b’a to piblisite digilenw nafa ka bon kosɛbɛ. Plateforme Integration: Piblisitew bɛ se ka jɛɲɔgɔnya kɛ ni walew ye i n’a fɔ weleli, siraw sɔrɔli, walima baara kɛli ni Apple Pay ye.
Baarakɛlaw ka ko kɛlenw haminankow minnu bɛ se ka kɛ Baarakɛlaw fɛ, haminanko fɔlɔ ye ɲinini jaabiw ye minnu bɛ ɲɔgɔn falen-falen ani minnu tɛ bɛn kosɛbɛ. Sugandili min ka surun walima min lajɛra ka ɲɛ, o sɔrɔli nɔgɔya bɛ se ka tiɲɛ ni lisi saralenw de bɛ fanga sɔrɔ ekran sanfɛ. Kɛnɛyako bɛna kɛ fɛnba ye; Apple bɛna a ɲini ka nin dɛmɛn-yɔrɔ ninnu tɔgɔ sɛbɛn ka jɛya walasa ka dannaya sabati. Nin jiginni in b’a jira ko a nafa ka bon dabɔbagaw ni baarakɛlaw bolo k’u ka baara kɛcogo caman kɛ. I n’a fɔ influencers mago bɛ kunnafonidilanw na cogo min na walasa ka brand deals sama, sigida jagokɛlaw mago bɛna kɛ nizɛri fɛɛrɛ hakilitigiw la cogo min na. Walasa ka bilasirali sɔrɔ o baarakɛlaw ka jusigilan jɔli la, aw ye an ka gafe sɛgɛsɛgɛ min bɛ kunnafonidilanw dilancogo kan i n’a fɔ mɔgɔ min bɛ se ka mɔgɔw bila sira.
Fɛn minnu bɛ kɛ ka caya App Monetization (App Monetization) la Apple ka latigɛ in ye 'koba dɔ ye min na, 'porogaramu fuw, minnu bɛ Dabɔ ka Kɔn, olu bɛ Yɛlɛma ka Kɛ sɔrɔ-yɔrɔw ye. Baarakɛminɛnw kɛra Apple ka yɔrɔ ye min bɛ ka bonya teliya la, wa Maps ye dancɛ nata ye min bɛ bɛn hakili ma piblisitew kama, k’a da a ka baarakɛlaw hakɛ kan. O wale in bɛ tugu Apple ka piblisitew cayalenba kɔ a ka App Store ni kibaruyaw la. A bɛ pivot stratégique jira walasa ka piblisite suguya caman minɛ nizɛrikan na, ka Google ni Meta gɛlɛya k’a ɲɛsin u yɛrɛ ma. Sɔrɔko degun minnu bɛ tekinoloji tɔnba dɔw kan, k’a ta fɛnw dilancogo cakɛdaw la ka se diɲɛ ko kɛlenw ma, olu de bɛ ka nin sɔrɔko kura ɲinini in bila senkan. Kɛnɛma sɔrɔko kow ka teli ka waajibiya ka plateforme caman caman cili kɛ minnu bɛ nɔ bila gig baarakɛlaw ni jagokɛla misɛnninw na. Misali la, sɛnɛfɛnw musakaw jiginni kɛra sababu ye ka tɔnw i n’a fɔ DoorDash ka dɛmɛ sarali daminɛ bolifɛntigiw ye. O cogo kelen na, piblisite musaka kura minnu bɛ Maps kɔnɔ, olu bɛ se ka kɛ baarakɛcogo ye sigida jagokɛlaw bolo.
Jagokɛlaw ka kan ka min kɛ sisan I ka Apple Business Connect Listing ɲini ani k’a ɲɛ: I k’a lajɛ ko i ka jago kunnafoniw (NAP: Tɔgɔ, ladɛrɛsi, Telefɔni) ye tiɲɛ ye ani ka dafa. Kɔlɔsili kɛ Laseli ofisiyaliw kan: Aw ye aw janto a laApple ka daminɛ fɔlɔ walasa ka musakaw, lici taabolo, ani laɲini suganditaw faamuya. Aw ye aw ka sigida feereli baarakɛnafolo jateminɛ: Aw ye jateminɛ kɛ ni sɔngɔko saralen Maps kan, o bɛ bɛn aw ka kiliyanw sɔrɔli fɛɛrɛ ma. Aw ye aw sinsin taamasiyɛnw kan minnu bɛ kɛ ni fɛnɲɛnamaw ye: Aw bɛ taa a fɛ ka dusu don mɔgɔw kɔnɔ ka seginnkanni ɲumanw kɛ ani ka yɔrɔw kunnafoni tigitigiw di, minnu nafa bɛna to a la walasa ka yecogo bɛɛ lajɛlen sɔrɔ.
Siniɲɛsigi filɛli: Navigasi numérique ka siniɲɛsigi Piblisitew donli Apple Maps kɔnɔ, o ye jiko waati ye. A bɛ appli (porogaramu) caman sɛmɛntiya ka bɔ nafamafɛn saniyalen na ka kɛ baarakɛminɛn ni jagokɛcogo ɲɔgɔndan ye. Iterations nataw bɛ se ka piblisite cogoya caman ye, i n’a fɔ pinɛw laselilenw karti filɛli kan walima sponsored integrations ni Siri hakilinaw. Ni nin yɔrɔ digitɛriw bɛ ka jago kɛ ka taa a fɛ, dancɛ marali baara ni mɔgɔ yɛrɛ ka ɲɛnamaya cɛ, o nafa ka bon kosɛbɛ. Mako min bɛ kɛ tuma bɛɛ ka ɛntɛrinɛti sɔrɔli ɲɛnabɔ, o bɛ se ka kɛ fɛnba ye. Dabɔbagaw ni jagokɛlaw bɛ se ka fɛɛrɛw sɔrɔ walasa ka balansi mara an ka barokun kɔnɔ min bɛ kuma mɔgɔ yɛrɛ ni jago ɲɛnamaya danfara cogo kan i n’a fɔ dabɔbaga. A laban na, Apple Maps ka piblisitew ka ɲɛtaa bɛna bɔ balansi de la. Apple ka kan ka sɔrɔ Kɛ k’a sɔrɔ a ma baarakɛlaw ka dɔnniya Dɔgɔya min ye Maps Kɛ Google nɔnabila ye min bɛ Se ka Kɛ fɔlɔ.
Kuncɛli Piblisite daminɛni min bɛna kɛ Apple Maps kɔnɔ, o ye fɛnba ye min bɛna kɛ iPhone ka baarakɛminɛn jɔnjɔn dɔ la. Hali n’a bɛ kiliyanw sɔrɔli baarakɛminɛn kura jira jagokɛlaw ye, a bɛ gɛlɛyaw fana don baarakɛlaw bolo ani musaka balilanw minnu bɛ se ka kɛ jagokɛlaw bolo. Ka taama nin yɔrɔ kura saralen in na, o bɛna kɛ sababu ye ka ladamuni ni fɛɛrɛw boloda. Nizɛri ekosisɛti bɛ ka gɛlɛya ka taa a fɛ, baarakɛminɛnw ni hakilina ɲumanw sɔrɔli nafa ka bon. Seemless bɛ nafolo di dabɔbagaw ni baarakɛlaw ma walasa u ka se k’u ka nizɛri sɔrɔli ɲɛnabɔ ka ɲɛ. Aw ye an ka yɔrɔ sɛgɛsɛgɛ walasa ka baarakɛminɛnw sɔrɔ minnu bɛ se k’aw dɛmɛ ka aw yɛrɛ ladamu fɛn caman Changements i n’a fɔ ninnu ani ka aw ka jago yiriwa cogo la min tɛ fɛn tiɲɛ.
